如何做优秀企业内刊策划设计（How to do a good internal journal planning and design）

1、如何做优秀企业内刊策划设计（How to do a good internal journal planning and design）The excellent enterprise publication plan bookexcellent periodical design service provider QQ.378266737Preface：? was founded in January of this year, has been issued in eight, in the form of an electronic version released in? on the

2、 site, should have become one of the important corporate culture propaganda campaign ? but because of various reasons. By analyzing the existing problems and combining the actual situation, we put forward the improvement plan of running a periodical. 1, clearly establish the meaning of internal publ

3、ications. 2, the form of publication has been changed to print media, which is distributed in the form of newspapers. 3, improve content reports, sub column settings. 4, employees participate in the newspaper, the manuscript comes mainly from employees. 4, build a team of correspondents.This plan is

4、 the tentative idea of revision, and the process of writing this program is still not perfect because of the time distribution is not coherent, and the concrete operation still needs to be improved. The proposal is based on a comprehensive understanding of the existing problems and exchanges with so

5、me readers, and the editorial department hopes to attract the attention of the company to the internal publications. Plan for reference, layout, column name and relevant system need to continue to elaborate, and then make sure.Text:The establishment of internal journals as a part of the construction

6、 of corporate culture has become a consensus among the management of enterprises. Some data show that the volume of internal publications in Shenzhen ranks first in the country, which shows that the economic development of the special zone environment, leading enterprises at the same time, also reco

7、gnized the importance of cultural carrier. The original purpose of establishing an internal publication of an enterprise, although it does not rule out a small number of enterprises with a pattern of follow suit, usually exists only for the following purposes:First, as the enterprise sector communic

8、ation, and promote staff to enhance understanding between, strengthen communication tools. Such as dawn information and so on.Two, the development of enterprises to a certain scale, rule of man in slowly turning to the rule of law process, need a carrier to convey the upper corporate policy ideas, e

9、stablish a corporate culture. Such as golden Artron color printing.Three, based on the industry height, publishing industry oriented view, affecting the status of the industry, establish industry leaders posture, is a powerful tool in the process of enterprise culture construction. Such as 170000 we

10、ekly, Baoan wind and so on.As we can see, the above three purposes are in fact the three stage of the development of the internal publication. From the beginning as an internal information platform to become an industry leader in information, the internal publication has been divorced from the gener

11、al sense of the internal publications. For example, Shenzhen Dapeng securities Dapeng securities, Vanke weekly, which is another aspect of enterprise strength.In fact, the guiding ideology of enterprise journal orientation depends directly on the cultural construction supervisor, but there are many

12、internal publications with the leadership or supervisor transformation or business performance fluctuates in the enterprise are often faced with the embarrassment of not essential and can not be ignored, even healthy living, to play effect. We think that? group is currently in the rising stage, the

13、group has more than two thousand employees and more than 30 branches, and create an annual economic profit of more than one billion, is an emerging business potential in the Pearl River Delta region. It is entirely possible to start a successful internal publication. On the contrary, the group also

14、needs an external window to express itself.Based on this, we believe that the development of may can follow the three stages mentioned above and achieve the corresponding three functions. Of course, this requires a longer time, closely related to a large extent and the future development of the ente

15、rprise, for the current ? development, we think the main or based on the first stage to the second stage of transition. Combined with the existing resources and the actual situation, we believe that in the whole, we should first achieve the following two purposes:I. The carrier of information commun

16、ication within the group, the bridge between employees, management and employees.We think,Internal publications value is that it is a kind of investment in human resources development, the way to cultivate the employee as the center, to explore the internal potential productivity, it is the company

17、management layer, various departments within the enterprise and the production line workers communication platform. Employees through this platform to know the development trend of enterprises, to accept some modern management concepts, so as to broaden the horizons and emancipate the mind. It is th

18、e purpose of running a journal that how to exert its function, motivate staff better, improve staffs centripetal force and cohesive force, and play a good link role. Under normal circumstances, for example, employees lack the consciousness of the masters, the sense of competition, the sense of the t

19、eam, and to change this backward situation, we must first improve the thinking of employees, starting from the corporate culture. Therefore, it is urgent to run the only internal publication of the company.Two, the position of group enterprise culture, the window of group publicity and the platform

20、of exchanging with customers.Although it is a kind of internal publications, but in foreign, she has served as a propaganda enterprise image, enterprise culture, many of our clients are aware of the companys production, sales, management and personnel through the enterprise website, including cultur

21、al window. And the companys activities are also through this platform to communicate with consumers. We think that any word, picture, or message from yes (including the website) is a moving advertisement. It represents the image of the group. Only by doing so can we be perfect.At present, . has alre

22、ady started the seven issue, in the form of electronic version. The effect of website communication directly leads to an awkward position in reading rate and attention. We believe that the ? to break away from the electronic version of the newspaper, the form of the main camp to play the constructio

23、n of enterprise culture function is possible, this awareness is made based on the print media advantage.Under the guidance of the above analysis, are we going to do the following for ?.First, the principle of publication1, everyones newspapers do, do the staff around the newspaper, showing the aspir

24、ations of employees. Contributions from employees have written manuscript content showing work life. In the newspaper integration of intimacy, intimacy, newspapers can become a platform for amateur cultural life of the carrier.2, the layout of the manuscript, fresh and pleasing, healthy, spread adva

25、nced culture, show the spirit of unity and cooperation.3, illustrated. Indispensable factors in print media.Two. The development model of ?Combined with the actual situation, the current development goal is to attract the attention of employees and strive to become a major platform for the companys

26、cultural life, and then to conceive of future development.Form: newspaper quarterly magazine monthly magazine.Content: employee internal reading journal employees reading materials and external display image dual task.Audience: company employees customersThree, formatThe format is four open tabloids

27、 (Southern Metropolis Daily), each of which has four editions. The publication cycle is monthly, and the newspaper is sent to the readers in the first week of the next month.Four, costEditorial staff at least one full-time editorial staff is responsible for newspaper editing and outreach.Typesetting

28、 personnel advertising companies arrange staffing to match editorial staff, regardless of cost.The cost of printing, print run of 1000 copies, each coated paper printing, printing costs around 2500. Newsprint printing, each printing costs at around 2000?The cost of money - correspondent fee + employ

29、ees contribute money. Assuming each 25 articles, each average fee of 50 yuan, paid about the budget in 1200.Issue costs - - every newspaper is sent directly to corporate correspondents, and correspondents are sent to offices; site visits by foreign recruiters are helpful in shaping the companys imag

30、e. Placed in the reception room and provided for visitors to read.Four, newspaper contentCompany news editionScope: internal affairs of the company, the companys activities, reports, business performance reports of all subsidiaries, good people reported good things.To achieve the goal: to convey the

31、 companys latest developments, to convey the management of the latest information, corporate activities, information exchange.Pay attention to the problem: 1, make good headlines and choose the headlines. To treat the newspapers attitude, to the requirements of the newspaper requirements. 2, disting

32、uish the value of each news value, make reasonable arrangement.The two edition of industry newsThe choice of news should be regional and close enough to appeal to readers and to the industry. News sources are mainly networks and newspapers, and every publication of the choice must be edited by edito

33、rs. Control the number of words and the number of pages, and give the first edition of the company dynamic at any time.Three edition staff GardenFocus on the construction of this page, is the most condensed staff attention to the layout.1, the manuscript requires most of the work of the staff. Sub s

34、ection, write more targeted. Identify at least three times per month by OA issued a notice soliciting contributions to all employees. Respect the author, allow Yi name.2, the content of the manuscript as a family, friendship, showing people and things around. There are many kinds of subjects. The st

35、yle of the article is easy, lively, or humorous. It has a strong readability. Interest。Column setting:Editors note: the editors of the past month ? summary words should be controlled within 400.Leadership mailbox: staff work on the issue of OA issued to the editorial department, editing staff to sub

36、mit to relevant leaders reply. Each issue of the newspaper published questions and new questions. Cycle operation. Strengthen internal communication. The interaction between newspapers and readers (anonymous questions).Monthly survey: targeted questions to determine each questionnaire, OA staff issu

37、ed to the editorial department, finishing, the results will be published in the next issue of the newspaper.(preliminary determination of the above three columns for fixed columns, reflecting the interaction of newspapers and Readers)My colleagues and I, Star, staff management window , and employee

38、voice communication? these are just examples of classification, the specific operation of it, according to the contents of the manuscript editors can classify from the name column. Each small column does not necessarily have every issue, but later has similar content, the manuscript should use the f

39、irst column name. In this way, the layout becomes flexible and the content is changeable. And save each edit according to the passive section of soliciting contributions to improve work efficiency.Four edition corporate cultureEach issue is a thematic discussion about corporate culture.Instructive k

40、nowledge, introduction of well-known enterprises.Make room for the third edition.Five, through the draft source channelsA sufficient source of paper is the guarantee of the newspaper. At present, the most troublesome problem is that the quantity and quality of the manuscript cant keep up with the wo

41、rk, which brings great inconvenience to the editors. Unable to get through the manuscript, multi-channel sources can not guarantee the quality of the newspaper. We mainly from the editorial correspondent management, editing, personnel and other aspects to solve the problem of employee contributions.

42、1, editor in charge of editing and acquisition.(1) to set up the editorial department of ., there are full-time editors and editors. The company headquarters activities, meeting news editors written by the editorial staff, not convenient to attend the meeting by meeting records provide material or d

43、irect written feeds, again the competent leadership approved.(2) the conference news and activities of the company shall inform the editors and editors in a timely manner to follow up the reports. Because if the editors do not arrive at the scene, the news content will be difficult to write a sense

44、of the scene, readability, accuracy and information content will be reduced.2, correspondent feeds(1) correspondent monthly according to the provisions of feeds. Confirm the list of each companys correspondents and get the support of the main leaders of each company. Each month at least two correspo

45、ndent feeds. Formulate corresponding reward and punishment system, do not complete the task should be notified, and actively cooperate with the reward.(2) subsidiary every major activities can contact the editorial department by the correspondent sent down the scene written. This on the one hand to

46、avoid because of correspondent writing level and affect the quality of the press release, on the other hand is to reduce the burden of correspondent.(3) correspondent to provide information, assist the editorial staff of soliciting contributions. Subsidiaries are important and significant activities

47、, it is necessary to do publicity for the larger layout, editing and personnel arrangement, from the overall layout layout of content to assist the correspondent completion of soliciting contributions.3, the staff asked him(1) monthly OA issued a notice soliciting contributions to employees, at leas

48、t three times. Make the payment standard.(2) the layout as much as possible the use of employee contributions, reduce data collection. Reasonable arrangements for the layout of each contribution.4, data collectionEnterprise culture layout and industry news layout. The data mainly comes from the book

49、 network. Each manuscript should focus on the theme and be more instructive. Control the number of words and numbers, and give the other two base pages at any time.Seven, correspondent managementThe job of a journalist is the most important part in the process of newspaper editing and cataloguing. A

50、ll the companies in the group scattered, difficult to focus the company information, editorial department may not be due to conditions of timely follow-up, correspondent feeds is to make up for the best way of. On the other hand, the companys information equilibrium, often appear in newspapers, is l

51、et the company every employee to understand the latest developments in the company,? enterprise culture cohesive performance; ? the readers are mainly employees, any piece of information of the company reading has great value to them, correspondent feeds from another sense, is the companys internal

52、information exchanges, enhance mutual understanding, favorable unity, one purpose of enterprise culture construction to achieve. We believe that the formulation of correspondent management rules to ensure that the number and quality of correspondence manuscript is one of the prerequisites for good l

53、uck.Correspondent problems mainly focus on several problems, first, the attitude is not clear, the task as feeds not essential, is not active, even the environment, the editorial staff visit active understanding, correspondent attitude often do not cooperate, some for several months without a manusc

54、ript to. Second, some correspondent writing is limited, and to cope with the words on the manuscript careless, and content can not meet the requirements of the editorial staff of editing, change the words, but also to seek their views, individual correspondent editors even refused to propose modifications, insist. Third,