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1、顶尖销售人才的5种维生素(5 vitamins for top selling talent)5 vitamins for top selling talentSource: | editor: Chinese enterprises online | published: 2009-04-08 10:23 | popularity index: 514We often find that, even in the same unit, under the same performance appraisal and salary incentive system, the performan
2、ce of different sales staff is different. Therefore, we believe that the root cause of this performance difference lies in the human being itself. In fact, no matter what industry we are in, we need to be the 5 most important person to be an excellent salesperson. We call it 5 kinds of vitamins. Sim
3、ilarly, for the sales manager, only after recognizing and recognizing these 5 vitamins, will the concept of selection be truly transformed, and in accordance with the real needs of enterprises to select outstanding sales talent.5 vitamins for selling talents:Building strange relationships - confiden
4、ce.Discovering and meeting customer needs - understanding.Let others say yes - influence.Constant pleasure Service - please.Consistent self enforcement - constant.First vitamin: confidence.What is confidence?.For salespeople, self-confidence means being able to quickly build relationships with stran
5、gers. That is to say when the sales staff with the hiring manager or client, eyes gleamed with perseverance, eyes. The expression of the eye is fearless, and can even make the other person surrender. In fact, confidence is very simple. It consists of 3 elements:Self-image.Suitable and tasteful cloth
6、es can enhance peoples self-confidence.Self affirmation.Self affirmation and self motivation are good ways to increase self confidence.Self expectation.Set goals for yourself and motivate them by meeting them.Moderate self-confidence.Note that, although the confidence is one of the 5 vitamins good s
7、ales, but not more confident as possible, everything should have a degree, or less.Confidence requires self affirmation and encouragement.For most people, self-confidence depends to a great extent on themselves. If you are constantly encouraging yourself and feeling positive about yourself, youll ha
8、ve confidence. On the other hand, things get worse and worse overcautious, self-confidence.Confident nurture.In terms of confidence, 70% are born, is affected by the parents and family environment influenced the formation, if parents often encourage their children to be brave and strong, so children
9、 can develop self-confident personality; conversely, if parents often teach children outside the bad guys, very dangerous, so the child will develop the timid and overcautious disposition. So, childhood environment is an important reason for peoples personality trends, but 30% of self-confidence can
10、 be formed through special training.Many of the new recruits are lack of confidence. Develop their confidence, simple and effective way is to let them speak in a public occasion. Just as some introverted leaders, when they separate and staff communication, logical thinking, vivid language, but when
11、they stood on the podium to speak, my heart to fear, fear of saying the wrong thing, worry more and more nervous, more nervous is easy to say the wrong thing.Second vitamins: UnderstandingWhat is understanding?.In the work, we often encounter two kinds of people, the first one is to give him thousan
12、ds and thousands of words set the task, work arrangements, detail about many times, in the end he was asked: the manager, what you want me to do? Second kinds of people, as long as you communicate with him for 3 minutes, he will understand what to do and how to do. This is the difference between und
13、erstanding and understanding. In sales, each customer has different needs in terms of product quality, customer service, or rebates. It is important that the sales staff understand the customer and understand their needs. Therefore, the sale of another kind of vitamin is through the words, through t
14、he customers expression to see, guess the real needs of customers.Autumn love quotes.Lovers in Beijing like to go to the Fragrant Hills to see the red leaves in autumn. There is also a pair of lovers who have just met recently. They sit on a bench and talk, and the boys sweet talk is very pleasing t
15、o the girl. When the wind blew, a little cold, the maple leaf fell on the ground, a golden yellow. The girl is sad: ah, time is really fast, autumn is here again, the wind is so cool.! As he spoke, he held his shoulders in both hands. The boy thought it was a great occasion for him to show his hospi
16、tality, so he quickly took off his coat and said, put on my clothes. But when he put his clothes on the girl, but found the girl with his eyes tilted his eyes, and then a sigh. Whats the matter? Only a person of great understanding will really understand the girls mind, she is not really cold, she i
17、s to say that she needs a warm embrace, and this is the deviation of understanding.An understanding of body language.In addition to being able to understand the language of customers, they also understand their actions, that is body language. Body language is important because of the inner thoughts
18、of the human body. 55% is expressed from the movements. And, more importantly, sometimes its hard to understand each others true thoughts and intentions if he only listens to the other person and does not observe his body language.Listening is necessary for correct understanding.I have done a questi
19、onnaire survey to investigate what kind of salesman the customer dislikes most. There are two kinds of results: first, dishonesty. Said a front, blew behind Chengnuobuduixian as if it were raining flowers. Two is too much talk, no respect for people. Do not listen to customer requirements and opinio
20、ns, do not look at the customers expression, action, and his endless talk there, as if to give customers a lesson. The real business expert sees a lot in the process of talking with customers, asks a lot, and is better at listening and asking questions.Dont underestimate the customers intelligence q
21、uotient.Just now we stressed that we should not interrupt others, but we must listen to each others meaning. The following question is also a common mistake for salespeople, that is, to underestimate the wisdom of customers. Underestimate the wisdom of customers, it is possible to understand the cus
22、tomers intentions wrong, do not know what the needs of customers in the end, can not find the demand, it will naturally difficult to deal with customers. So dont underestimate your customers.Third vitamins: influence.What is the influence?.Sales work in the process of such a situation often occurs,
23、the sales staff is very good on the outside and often have a lot of customers, with the intention of the list, but also often have a customer demand will contact and company, but in the end, the contract is always unable to carry out, the reason lies in the lack of influence of sales. Simply speakin
24、g, influence is the ability to make someone say yes. This is crucial to business work, as a boys pursuit of a girl often requires persistent effort to build a happy family together with his beloved.Talk about business, peace negotiations, love all need such a process. In this process, sales staff mu
25、st come and go seven or eight times with customers, and continue to persuade customers, because customers are also worried about signing the wrong contract. Therefore, if the sales staff is not active and customer contact, then the customer will not actively seek sales staff. It can be seen that whe
26、ther the contract can be concluded finally depends mainly on the influence of sales staff. It is the main reason that determines the performance.Minutes affecting customers.In the process of contacting customers, 45% of the sales staff will make a request to the customer before leaving. In fact, the
27、 success or failure of many businesses depends on the 3 minutes before the end of the customers visit. That is to say, the sales force will influence the customer within 3 minutes and reach an agreement with the customer.The effect is bidirectional.Some sales staff when applying for, will also exert
28、 influence to the examiner, his eyes are firm, and will affect the examiner through action and language,He will ask, when will you inform me of my psychological test? When can I be informed of the interview? When can you hire me? 20% of the applicants have this influence, and he will volunteer to in
29、fluence the examiner. So the function of influence is bidirectional.Fourth vitamins: please.What is pleasing?.The fourth vitamins of an excellent salesperson are pleasing. Simply put, please is a kind of ability to make others happy, is the continuous cheerful service to customers. In fact, to pleas
30、e is also a born ability.Why is it important to please?.The importance of pleasing is because anyone, up to the leader of the country, down to the common people, likes to be pleased, hoping to be praised and acknowledged by others, and so are the customers. So whether we can please our customers and make our customers feel comfortable and happy is of great significance to sales.Fifth vitamins: constant.What is constant?.Constant is consistent self enforcement. In other words, its to see if a salesperson has the attention to detail, and whet
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