商务英语课件：01 Course Introduction

1、Course Introduction to English for Business1Course bookPass Cambridge BEC Vantage, 2002，第二版，经济科学出版社2English for BusinessIs a one-semester courseIs for business/management related students Is an English Course (English for Specific Purposes)Is NOT a BEC/Business/Management CourseIs NOT Exam-OrientedI

2、s a prerequisite course for English for Management/International Trade/Finance 3Q: Whats new in English for Business?A: Please read the following article.4Mortgage reliefFannie Mae and Freddie Mac enjoyed a respite, with the share prices of both government-backed mortgage giants making huge gains af

3、ter brokers pointed out that they had enough capital to avoid a government bail-out for some months. Fannie Mae shook up its management team, replacing three executives, including its chief financial officer and chief risk officer. 5QuestionsWhat economic issue is addressed in this article?Who are F

4、annie Mae and Freddie Mac? Are they a couple? What do brokers do?Why do they try to prove that they can avoid a government bail-out?What makes Fannie Mae shake up its management team?6respite: 缓解，暂缓sub-prime mortgage：次级贷款 Fannie Mae and Freddie MacBroker: 经纪人，中间人bail-out：以优先股发给股东作为红利的行为shake up：使震惊，

5、摇匀financial officer：财务主管chief risk officer：首席风险官7Terms & expressionsReading:articles, reports, letters, messagesWriting:e-mails, notes, formal letters, reportsListening:telephone conversations/messages, short monologues, longer conversations, discussions and presentationsSpeaking:Giving information,

6、 giving a short talk, discussing a scenario8PLUSBUSINESS/Management- Related KNOWLEDGE9Course Objectives By taking this course, students should be able to:understand general business knowledge, frequently used business English writing formats and skills;Letters, faxes, reportsknow how to communicate

7、 both in written form and oral form in international business management context;know how to obtain, integrate and utilize business/management-related information.10Contents Core Units 1a Teamwork1b Communication2a Entertaining a Client2b Corporate Hospitality3a Ordering Goods3b Cash Flow4a Brand Po

8、wer4b Public Relations6a Reporting Results7a Health and Safety7b Rights at Work 8a Business Expenses8b Business Travel9b Staff AppraisalOther Units are optional.11Teaching PatternThe course will be delivered jointly by lectures, readings and group discussions. Some particular texts will be learned,

9、a lot of supplementary reading materials will be assigned to you12What you should doparticipate in in-class lectures and discussions, finish business writing homework based on lecturers instructions; finish a pair work (Breaking News) and deliver it orally in front of the class (every class)read fin

10、ancial and economic newspapers and magazines frequently (References: Business Week, The Economist, Fortune, Newsweek, Time, etc.)13Assessment:Final score= Attendance & Participation10%+Breaking News 15%+ Formal Writing 10%+ Quiz 15%+Final exam 50%End-of-term written test will focus on language, toge

11、ther with a basic understanding towards general business knowledge.14Online Newspaper Linkshttp:/www.mirror.co.uk 每日镜报http:/www.independent.co.uk 独立报http:/www.sunday-times.co.uk 星期日泰晤士报http:/www.dailytelegraph.co.uk 英国每日电讯 英国经济学家http:/www.the-tls.co.uk 泰晤士报文学增刊 新社会http:/www.geographical.co.uk 地理杂志 自

12、然http:/www.thetimes.co.uk 泰晤士报/home/asia 金融时报http:/www.timesonline.co.uk/ 泰晤在线http:/www.newsoftheworld.co.uk 世界新闻报http:/www.dailymail.co.uk 每日邮报http:/www.guardian.co.uk 卫报Online Newspaper Linkshttp:/www.listener.co.nz 听众 妇女界http:/www.punch.co.uk 笨拙/ 英国简氏防务周刊 旗帜晚报http:/www.observer.co.uk 英国观察家报http:/

13、www.express.co.uk 每日快讯http:/www.theherald.co.uk 格拉斯哥先驱报http:/www.eveningtimes.co.uk 新闻晚报 http:/www.futuremusic.co.uk 未来音乐http:/www.spectator.co.uk 旁观者http:/www.nowmagazine.co.uk 现在/london 闲暇 新科学家 科学通讯 学科进展http:/www.newstatesman.co.uk 新政治家http:/www.private-eye.co.uk 侦探 发现 科学世界 妇女之国/ 美联社 洛杉矶时报/usnews/home.htm 美国新闻 华尔街日报评论 今日美国 巴尔的摩太阳报 华盛顿邮报 华尔街日报 新闻周刊/news 美国全国广播公司 基督教科学箴言报 先驱日报/news 路透社 纽约每日新闻 远东经济评论 国际先驱论坛报 美国快报 纽约时报 芝加哥论坛报 华盛顿新闻报 商业日报 美国广播公司 彭博新闻社 美国有线广播电视网CNN 纽约邮报 华盛顿每日新闻 论坛报/news 哥伦比亚广播公司市场观察 时代周刊 新闻周刊/vogu