2019年苹果CEO库克在斯坦福大学的毕业演讲

1、2019 Commencement address by Apple CEO Tim CookEnglish full text：Good morning, Class of 2019!Thank you, President Tessier-Lavigne, for that generous introduction. Ill do my best to earn it.Before I begin, I want to recognize everyone whose hard work made this celebration possible, including the grou

2、ndskeepers, ushers, volunteers and crew. Thank you.Im honored and frankly a little astonished to be invited to join you for this most meaningful of occasions.Graduates, this is your day. But you didnt get here alone.Family and friends, teachers, mentors, loved ones, and, of course, your parents, all

3、 worked together to make you possible and they share your joy today. Here on Fathers Day, lets give the dads in particular a round of applause.Stanford is near to my heart, not least because I live just a mile and a half from here.Of course, if my accent hasnt given it away, for the first part of my

4、 life I had to admire this place from a distance.I went to school on the other side of the country, at Auburn University, in the heart of landlocked Eastern Alabama.You may not know this, but I was on the sailing team all four years.It wasnt easy. Back then, the closest marina was a three-hour drive

5、 away. For practice, most of the time we had to wait for a heavy rainstorm to flood the football field. And tying knots is hard! Who knew?Yet somehow, against all odds, we managed to beat Stanford every time. We must have gotten lucky with the wind.Kidding aside, I know the real reason Im here, and

6、I dont take it lightly.Stanford and Silicon Valleys roots are woven together. Were part of the same ecosystem. It was true when Steve stood on this stage 14 years ago, its true today, and, presumably, itll be true for a while longer still.The past few decades have lifted us together. But today we ga

7、ther at a moment that demands some reflection.Fueled by caffeine and code, optimism and idealism, conviction and creativity, generations of Stanford graduates (and dropouts) have used technology to remake our society.But I think you would agree that, lately, the results havent been neat or straightf

8、orward.In just the four years that youve been here at the Farm, things feel like they have taken a sharp turn.Crisis has tempered optimism. Consequences have challenged idealism. And reality has shaken blind faith.And yet we are all still drawn here.For good reason.Big dreams live here, as do the ge

9、nius and passion to make them real. In an age of cynicism, this place still believes that the human capacity to solve problems is boundless.But so, it seems, is our potential to create them.Thats what Im interested in talking about today. Because if Ive learned one thing, its that technology doesnt

10、change who we are, it magnifies who we are, the good and the bad.Our problems in technology, in politics, wherever are human problems. From the Garden of Eden to today, its our humanity that got us into this mess, and its our humanity thats going to have to get us out.If you want credit for the good

11、, take responsibility for the badFirst things first, heres a plain fact.Silicon Valley is responsible for some of the most revolutionary inventions in modern history.From the first oscillator built in the Hewlett-Packard garage to the iPhones that I know youre holding in your hands.Social media, sha

12、reable video, snaps and stories that connect half the people on Earth. They all trace their roots to Stanfords backyard.But lately, it seems, this industry is becoming better known for a less noble innovation: the belief that you can claim credit without accepting responsibility.We see it every day

13、now, with every data breach, every privacy violation, every blind eye turned to hate speech. Fake news poisoning our national conversation. The false promise of miracles in exchange for a single drop of your blood. Too many seem to think that good intentions excuse away harmful outcomes.But whether

14、you like it or not, what you build and what you create define who you are.It feels a bit crazy that anyone should have to say this. But if youve built a chaos factory, you cant dodge responsibility for the chaos. Taking responsibility means having the courage to think things through.And there are fe

15、w areas where this is more important than privacy.If we accept as normal and unavoidable that everything in our lives can be aggregated, sold, or even leaked in the event of a hack, then we lose so much more than data.We lose the freedom to be human.Think about whats at stake. Everything you write,

16、everything you say, every topic of curiosity, every stray thought, every impulsive purchase, every moment of frustration or weakness, every gripe or complaint, every secret shared in confidence.In a world without digital privacy, even if you have done nothing wrong other than think differently, you

17、begin to censor yourself. Not entirely at first. Just a little, bit by bit. To risk less, to hope less, to imagine less, to dare less, to create less, to try less, to talk less, to think less. The chilling effect of digital surveillance is profound, and it touches everything.What a small, unimaginat

18、ive world we would end up with. Not entirely at first. Just a little, bit by bit. Ironically, its the kind of environment that would have stopped Silicon Valley before it had even gotten started.We deserve better. You deserve better.If we believe that freedom means an environment where great ideas c

19、an take root, where they can grow and be nurtured without fear of irrational restrictions or burdens, then its our duty to change course, because your generation ought to have the same freedom to shape the future as the generation that came before.Graduates, at the very least, learn from these mista

20、kes. If you want to take credit, first learn to take responsibility.Be a builderNow, a lot of you the vast majority wont find yourselves in tech at all. Thats as it should be. We need your minds at work far and wide, because our challenges are great, and they cant be solved by any single industry.No

21、 matter where you go, no matter what you do, I know you will be ambitious. You wouldnt be here today if you werent. Match that ambition with humility a humility of purpose.That doesnt mean being tamer, being smaller, being less in what you do. Its the opposite, its about serving something greater. T

22、he author Madeleine LEngle wrote, “Humility is throwing oneself away in complete concentration on something or someone else.”In other words, whatever you do with your life, be a builder.You dont have to start from scratch to build something monumental. And, conversely, the best founders the ones who

23、se creations last and whose reputations grow rather than shrink with passing time they spend most of their time building, piece by piece.Builders are comfortable in the belief that their lifes work will one day be bigger than them bigger than any one person. Theyre mindful that its effects will span

24、 generations. Thats not an accident. In a way, its the whole point.In a few days we will mark the 50th anniversary of the riots at Stonewall.When the patrons of the Stonewall Inn showed up that night people of all races, gay and transgender, young and old they had no idea what history had in store f

25、or them. It would have seemed foolish to dream it.When the door was busted open by police, it was not the knock of opportunity or the call of destiny. It was just another instance of the world telling them that they ought to feel worthless for being different.But the group gathered there felt someth

26、ing strengthen in them. A conviction that they deserved something better than the shadows, and better than oblivion.And if it wasnt going to be given, then they were going to have to build it themselves.I was 8 years old and a thousand miles away when Stonewall happened. There were no news alerts, n

27、o way for photos to go viral, no mechanism for a kid on the Gulf Coast to hear these unlikely heroes tell their stories.Greenwich Village may as well have been a different planet, though I can tell you that the slurs and hatreds were the same.What I would not know, for a long time, was what I owed t

28、o a group of people I never knew in a place Id never been.Yet I will never stop being grateful for what they had the courage to build.Graduates, being a builder is about believing that you cannot possibly be the greatest cause on this Earth, because you arent built to last. Its about making peace wi

29、th the fact that you wont be there for the end of the story.You wont be readyThat brings me to my last bit of advice.Fourteen years ago, Steve stood on this stage and told your predecessors: “Your time is limited, so dont waste it living someone elses life.”Heres my corollary: “Your mentors may leav

30、e you prepared, but they cant leave you ready.”When Steve got sick, I had hardwired my thinking to the belief that he would get better. I not only thought he would hold on, I was convinced, down to my core, that hed still be guiding Apple long after I, myself, was gone.Then, one day, he called me ov

31、er to his house and told me that it wasnt going to be that way.Even then, I was convinced he would stay on as chairman. That hed step back from the day to day but always be there as a sounding board.But there was no reason to believe that. I never should have thought it. The facts were all there.And

32、 when he was gone, truly gone, I learned the real, visceral difference between preparation and readiness.It was the loneliest Ive ever felt in my life. By an order of magnitude. It was one of those moments where you can be surrounded by people, yet you dont really see, hear or even feel them. But I

33、could sense their expectations.When the dust settled, all I knew was that I was going to have to be the best version of myself that I could be.I knew that if you got out of bed every morning and set your watch by what other people expect or demand, itll drive you crazy.So what was true then is true

34、now. Dont waste your time living someone elses life. Dont try to emulate the people who came before you to the exclusion of everything else, contorting into a shape that doesnt fit.It takes too much mental effort effort that should be dedicated to creating and building. Youll waste precious time try

35、ing to rewire your every thought, and, in the mean time, you wont be fooling anybody.Graduates, the fact is, when your time comes, and it will, youll never be ready.But youre not supposed to be. Find the hope in the unexpected. Find the courage in the challenge. Find your vision on the solitary road

36、.Dont get distracted.There are too many people who want credit without responsibility.Too many who show up for the ribbon cutting without building anything worth a damn.Be different. Leave something worthy.And always remember that you cant take it with you. Youre going to have to pass it on.Thank yo

37、u very much. And Congratulations to the Class of 2019!原稿翻译：谢谢！2019届的同学们好！感谢Tessier-Lavigne校长对我的介绍不吝赞美之词。我尽量做到让大家满意。开始之前，我想说很多人为今天毕业庆典的举办做出了努力，场地看护人员，引导员，志愿者和其他工作人员，谢谢你们！收到贵校的邀请，我还是有点受宠若惊的，因为我知道对你们来说意义非常。毕业生们，你们是今天的主角，但是取得今天的成绩少不了所有人的支持：家人，朋友，老师，人生导师，亲人，当然还有你们的父母，他们同你们一起努力走到今天，与你们共享喜悦。在父亲节这一天，我们要特别为爸

38、爸们鼓掌！我对斯坦福不陌生，并不是因为我就住在离这儿只有1.5英里的地方。当然，大家可能还没听出我的口音，早年我也只能在远方羡慕这里的同学，因为我的母校是地处美国另一端，亚拉巴马州内陆的奥本大学。你们可能不知道，我大学四年都是校帆船队的队员。挺不容易的，因为那时候最近的帆船赛场也有三个小时车程，所以我们经常需要等到特大暴雨把橄榄球场淹了之后才有练习的机会。谁知道给缆绳打个结也那么难啊！？但是也不知道怎么回事，我们居然每次都打败斯坦福，一定是风帮了忙。玩笑放一边，我知道我为什么来这里，我知道我的责任。斯坦福和硅谷休戚与共，共处于一个生态系统，这种关系和14年前乔布斯站在这里时没有变化，而且很可能

39、未来很长一段时间也是这样。过去的几十年成就了我们，但是今天我们需要聚在一起反思一下。咖啡因和代码，乐观主义和理想主义，信念和创造力驱动了一代代的斯坦福毕业生，和肄业生，用技术再造了我们的社会。但是我想大家都同意，我们努力的结果最近看起来并不是那么美妙和明确了。同学们在校园里度过的这四年间，情势发生了巨大变化。危机冲淡了乐观情绪，后果挑战了理想主义，现实动摇了盲目的信仰。然而，吸引我们来这里的的理由依然非常充分。这里孕育伟大的梦想，也有实现这些梦想的天才和激情。在一个愤世嫉俗的年代，这个地方仍然相信人类解决问题的能力是无限的，但是，似乎人类制造问题的潜力也是无限的。这是我今天想谈论的话题。我的一

40、个领悟是，如果技术没有改变我们，它可以将我们放大，无论是优点还是缺点。我们在技术上，在政治上的问题就是人性的问题。从伊甸园到今天，人性是今天所有问题的源头，解决这些问题也必须发挥人文精神。首先，一个简单的事实。硅谷诞生了现代史上一些最具革命性的发明。从惠普在车库里制造出的第一台音频振荡器到你们手里拿着的苹果手机。社交媒体，共享视频，快照和故事将地球上一半的人连接在一起，这些都与斯坦福有关。而最近一段时间，这个行业似乎正因为一个不那么高尚的创新而闻名：居功而无须担责。每一次数据泄露，每一次隐私侵犯和每一次对仇恨言论的漠视都是这种创新的具体表现。虚假新闻伤害着社会群体间的对话。一滴血就能换来奇迹的

41、虚假承诺。似乎有太多人相信善意就可以为恶果开脱。但是不管你喜不喜欢，你所建立的和你所创造的一切决定了你是谁。这话听起来可能有点疯狂。但是如果你建了一个制造混乱的工厂，你就不能逃避你对这些混乱的责任。承担责任意味着有勇气将这些问题思考清楚。几乎没有什么比隐私更重要。如果我们习以为常，认为生活中的一切信息都不可避免地可以被收集、出售，甚至在遭到黑客攻击时泄露，那么我们失去的将不仅仅是数据，而是做人的自由。想想哪些信息可能泄露。你写的，说的每一句话，每一个好奇的话题，每一串想法，每一次冲动购买，每一个沮丧或软弱的时刻，每一次诉苦和抱怨，每一次私下分享的秘密。在一个没有数字隐私的世界里，即使没有做错什

42、么，而仅仅只是因为想法不同，你就可能开始审查自己。一开始不是彻底的，但是逐渐地减少冒险，减少希望，减少想象，减少冒险，减少创造，减少尝试，减少谈话，减少思考。数字监控的寒蝉效应是深远的，它触及一切。我们将会活在一个多么局促而缺乏想象力的世界。一开始不完全是，这种情况会一点一点地发生。具有讽刺意味的是，这种环境从一开始就会阻止硅谷的诞生。我们需要情况变好，你们应该得到更好的环境。如果我们都相信自由意味着一个伟大思想能够生根发芽、成长和发育的环境，而不用担心不合理的限制或负担，那么我们就有责任改变事情发展的方向，因为你们这一代人应当拥有同前一代人一样的，塑造未来的自由。在座的毕业生至少也要从这些错误中学习：居功须担责。你们当中很多人，绝大多数，根本不会从事技术领域。这是应该的，我们需要你们的思想活跃在广泛的领域，因为我们面临的挑战是巨大的，任何单一行业都无法解决。无论你们去哪里，无论你们做什么，我都知道你们会雄心勃勃。如果不是，那你们今天不会在这里。将你们的抱负与谦逊相结合：有目标的谦逊。谦逊并不意味着驯服，让自己的世界变小，或者做得更少。正相反，谦逊服务于更大的目标。 作家Madeleine LEngle写到：“谦逊是不管自己，完全专注于某件事或某个人。”换句话说，不管你这辈子做什么，做一名建