高中英语 选必B4 Unit4 Everyday economics Understanding ideas 选必B4U Understanding ideas 课件

1、Everyday economicsUnit 4 Understanding ideas教学教材：外研版高中英语新教材选择性必修4执教人：张俊/深圳市华侨城中学Read the charts and answer the questions.They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.P38Q: What options do college students have after gradu

2、ation?1From 2009 to 2015, the percentage of university graduates who started a business rose.In 2017, the percentage declined.Between 2015 and 2016, the percentage remained almost at the same level, about 3%.P38Q: What does the chart below tell you about the trend of college graduates starting their

3、 own businesses? 2 What do you think the trend will look like in five years time? What are the possible reasons for the graduates decision to start their own business?P38 decision family financial situationgovernments policyjob marketpublic views3Based on the title Business Blossoms and the picture

4、below, please predict: what would be talked about in the passage?Acitivity 1Maybe it is about a young girl who starts a business of flowers. Read the passage and find out:What decision did Zhang Yue make to develop her career?Zhang Yue decided to return to her home town and start a business growing

5、roses. Acitivity 11. Choose the type of the passage. Give your reasons.A. An argumentation. B. A feature story. C. An exposition.Acitivity 2To introduce the main reasons why young people choose to start their own businesses. B. To analyse the pros and cons of young people starting their own business

6、es. C. To encourage all young people to start their own businesses after graduation. D. To help young people think more realistically before starting their own businesses. E. To teach young people the correct procedures for starting their own businesses. 2. Choose the main purpose of the passage and

7、 give your reasons.Choose the type of the passage. Give your reasons.A. An argumentation.B. A feature story.C. An exposition.A feature story often appears on a magazine or newspaper. It has varied subjects of human interest. It can be a profile of someone or about some event, a pet, or local food. A

8、 good feature story includes true aspects and impressive details to make it appealing and generally persuasive.Acitivity 2Choose the main purpose of the passage and give your reasonsTo introduce the main reasons why young people choose to start their own businesses. B. To analyse the pros and cons o

9、f young people starting their own businesses. C. To encourage all young people to start their own businesses after graduation. D. To help young people think more realistically before starting their own businesses. E. To teach young people the correct procedures for starting their own businesses. 1.

10、Figure out the timeline of Miss Zhangs career development. 2. Organize information from the passage and complete the interview notes on Page 40. 3. Work in pairs. Act out the interview based on interview notes. Acitivity 3 Read carefully and figure out the timeline of Zhang Yues story:getinvestments

11、ee the potentialgetinvestmentmake a decisonstart a businessSolve challengesbusiness blossomsRead carefully and figure out the timeline of Zhang Yues story:Pun: 双关Organize information from the passage and complete the interview notes. chairwomanwas willing to purchase the product and help with its di

12、stributionAn ideal placebeing her own bossGiving something back to her home town.Persuading people to work for her.determinationa sound business plangood management and negotiating skillsDont be too ambitious.Work in pairs. Act out the interview based on the interview notes.1. How did you start your

13、 business?2. Why did you choose to start such a business?3. What challenges were there in nursing your business? .Questions for reference:P40 1. They stared back, their blank faces giving no clue as to whatthey would say next. _独立主格： v-ing 形式有独立的逻辑主语Explanation of the text: 1) The shower being over,

14、 we continued our walk in the park. 2) There being no taxis, we had to ride a bike. 3) She stepped on the stage, her mind going blank. Reading a book, she didnt notice a boy had come in. 2. The biggest challenge at the initial phase was to persuade people to work for me, which was totally outside my

15、 experience. at the initial phase: at the beginning part of sth. 在初始阶段 The exploration of the universe is still at the initial phase. outside my experience: having no relevant experience 没有经验 比较：in / from ones experience1)_ my experience, it may take two weeks for the patient to recover. 2) As a new

16、comer, it is _ my experience to organize such a grand event. From/Inoutside3. What really matters is a sound business plan, access to capital, and good management and negotiating skills. _1) What really matters: subject clause 主语从句2) sound: reasonable/ sensible; access: the right/ opportunity capita

17、l: investmentIt is important to discuss with some experts before starting a business. What really matters is to discuss with some experts before starting a business. 2. What other difficulties do you think young people encounter when starting their own businesses?1. What do you think has contributed

18、 to Zhang Yues success?Think &shareP403. Have you ever thought about starting your own business or would you rather do a white-collar job in an office? Give your reasons.Acitivity 4 factors to Zhangs success love for hometownpassion for starting a business communication skill to present her ideasperseverance and modestyOther difficulties of the young starting a businesslack of the latest information about the market investment problemsfall behind of the renovation (更新) of technologymisunderstanding from the fami