《产品设计专业写作》教学大纲（中英文）

1、产品设计专业写作教学大纲课程代码074101731课程名称专业写作英文名称Professional Writing课程类别专业基础课课程性质必修学时总学时：16学时 上机学时：0 实验学时：0 实践学时：0 实创学时：0学分1.0开课学期第七学期开课单位设计学院适用专业产品设计授课语言中文授课先修课程设计概论、中外艺术设计史课程对毕业要求的支撑本课程对学生达到如下毕业要求有如下贡献：1、2、4、5、101.设计知识：掌握扎实的基础知识和专业技能，能够将艺术与设计的专业知识和理论用于解决复杂的设计实践问题。2.问题分析：能够应用设计学的专业知识和理论，并通过文献研究以识别、表达和分析复杂的设计问

2、题。4.研究：能够基于设计及艺术的基本原理并采用科学方法对产品设计复杂问题进行研究，包括设计实验、现象观察与分析、地域文化与艺术思潮，在信息采集与梳理的过程中形成合理有效的设计成果。5.使用现代工具：能够针对产品设计的复杂问题，开发、选择与使用恰当设计技术手段、现代信息工具和资源，包括对产品设计复杂问题的预测与实践，并能够理解其局限性。10.沟通：能够就复杂产品设计问题与业界同行及社会公众进行有效沟通和交流，包括制作设计文本和撰写设计说明、陈述发言、清晰表达或回应指令。并具备一定的国际视野，能够在跨文化背景下进行沟通和交流。课程目标完成课程后，学生将具备以下能力：（1）掌握学术论文写作的一般方

3、法和技巧。学生要学会如何选题，即如何选择现实性、前沿性、创见性的论题。1、2（2）善于利用图书馆和电脑网络来通览论题的研究历史和现状，从而来确定研究的重点和突破口。1、2、10（3）学会使用计算机来获取和处理专业研究信息。其中包括掌握最新的操作系统和字处理系统的方法，网络信息检索的技术和能力，常用电脑软件的使用，以至网络信息的发布。1、2、10（4）学会论文写作相关的材料收集、相关书籍的阅读、写作提纲的构思、标题的拟制、论文主体的展开。1、4、5（5）学会阅读、检索和处理各种学术信息，掌握知识更新和探索未知领域的方法。1、2、5（6）遵循学术论文写作的学术规范，增强论文的审美意识。掌握论文书写

4、的基本规范，包括标题、署名、提要、关键词、引文、注释、参考文献等的一系列规范要求。1、2、4（7）学会选择恰当的论文选题，运用科学的研究方法和手段，熟练使用学术论文的规范形式，来表述自己的学术观点。能公开在报刊上发表自己的论文。1、2、10课程简介 本课程是一门培养学生具有一定写作能力的学科基础课，本课程在教学内容方面应着重基本知识、基本理论和基本方式，在培养实践能力方面着重写作能力的基本训练。本课程主要包括：如何选题、如何搜集材料、写作规范等内容。本课程主要考核形式为独立完成一篇规范的本学科领域的研究论文。教学内容与学时分配一、绪论：明确本课程的地位、任务、要求、内容和学习方法 1学时教学要

5、求：要求掌握课程的主要目的与任务，了解专业写作的重要性。以华南理工大学老一辈科研人员的研究作为历史故事，结合时代需要的匠人精神与创新精神在产品设计中延伸，传达华工一代又一代优秀科研领军人物脚踏实地、立足创新的优良作风的传承。二、专业写作导论 1学时三、专业写作的基本概念 2学时（1）什么是学术论文？ （2）学术论文的选题原则 （3）学术论文的文献阅读 （4）学术论文的写作提纲 四、专业写作基本概念的训练 4学时（1）分组布置课堂课题 （2）学生分组根据课堂课题写作提纲 （3）论文提纲评析 五、专业写作的基本要点 4学时（1）学术论文的一般结构 （2）学术论文的语言风格 （3）学术论文的规范格式

6、 六、专业写作基本要点的训练 4学时（1）学术规范文件解读 （2）学生分组自行开展选题 （3）选题评述 （4）依照选题开展结构、语言风格、格式的写作训练 实验教学（包括上机学时、实验学时、实践学时）无教学方法课程教学以课堂教学、课外作业、综合讨论、网络以及授课教师的科研项目于积累等共同实施。考核方式本课程注重过程考核，成绩比例为：考勤：10%平时作业和课堂表现：40%课程论文：50%教材及参考书现用教材：1 王力、朱光潜等，怎样写学术论文，北京大学出版社，1981。2 李福林、朱若茜，论文写作导论，海洋出版社，1993。3 金振邦，文章解读论，东北师范大学出版社，2005。4 金振邦，阅读与写

7、作，中央广播电视大学出版社，2004。（教育部人才培养模式改革和开放教育试点教材）主要参考资料：1 王细荣，文献信息检索与论文写作，上海交通大学出版社，2015。2 肖东发，李武，学位论文写作与学术规范，北京大学出版社，2009。3 （美）迈克尔E等著，桑凯丽 译，人文与社会科学学术论文写作指南，北京大学出版社，2012。4 李晨，论文写作技巧与方法，西南交通大学出版社，2013。5 林庆彰，学术论文写作指引：文科适用，九州出版社，2012。6 吴秀明，李龙良，张晓燕，文科类学生毕业论文写作指导，浙江大学出版社，2013。7 王吉亮、郑惠卿，论文写作学，经济科学出版社，1993。8 曹玉梅，学

8、术论文的写作艺术，内蒙古教育出版社，1989。9 黄有成、卢登谷，毕业论文的写作和答辩，云南教育出版社，1987。“Professional Writing” SyllabusCourse Code074101731Course TitleProfessional WritingCourse CategorySpecialty Basic CoursesCourse NatureCompulsory CourseClass HoursTotal Class Hour:16 online Class Hour：0 experiment Class Hour：0 Practice Class Ho

9、ur：0 practical creation class hour：0Credits1.0SemesterThe 7 SemesterInstituteSchool of DesignProgram OrientedProduct DesignTeaching LanguageChinesePrerequisitesIntroduction to design, History of Chinese and foreign art and designStudent Outcomes (Special Training Ability)Distribution of this course

10、for the students fulfilling the following graduation requirements: 1, 2, 4, 5, 101. Design knowledge: Master solid basic knowledge and professional skill; be able to solve the problems of design practice by knowledge and theory of art and design 2. Problem analysis: Be able to use professional knowl

11、edge and theory of design, and to identify, express, and analyze the complicated design problems by review documents.4. Research: Be able to research the complicated problems of product design on the basis of design and art principle by scientific methods, including design experiment, observing and

12、analyzing phenomenon, local culture and art thinking; to form the reasonable and effective design fruit in the process of information collecting and sorting. 5. The use of modern tools: to the characteristics of media design, selection and use of appropriate information content, data collection tool

13、s, the effective use of software used in the design process.10. Communication: Be able to communicate with industry peers and public effectively for the complicated problems of product design, including making design text and writing design notes, statement, clearly expressing or ECHO, and also to c

14、ommunicate and to exchange with international vision under the background of different culture.Course ObjectivesThe students will have the following abilities after finishing this course:(1) Master the general method and skill for academic paper writing. The students should know how to select topic,

15、 i.e. how to select reality, forefront, and creative topic. 1,2(2) Be good at using library and internet to read the topic research history and present situation in order to find out the key point and breakthrough.1,2,10(3) Students should know how to use PC to get and process the information, inclu

16、ding mastering the best OS and Word method, how to index on the internet, common PC software using, in order to publish information.1,2,10(4) Students should know how to collect materials, reading books, writing outline, title making, writing the academic paper in details. 1,4,5(5)Students should kn

17、ow how to read, index, and process all kinds of information, and master the method for updating and exploring unknown filed. 1,2,5(6)According to the academic norms for paper writing, increase the sense of beauty of paper. Master the common norms for paper writing , including title, name, abstract,

18、key word, quote, notes, reference document. 1,2,4(7)Students should know how to properly select the thesis, to use scientific research method and way; master use the norms of academic paper in order to express your academic idea. Be able to publish your paper on the newspaper.1,2,10Course Descriptio

19、n This is a course that develops the students writing ability; it focuses on the basic knowledge, theory, and method, and on writing ability. The course includes that how to select topic, collect information, writing norms. It will check the students in the form of finishing a standard academic pape

20、r in your major independently.Teaching Content and Class Hours DistributionI. Introduction: the status, tasks, requirements, contents and learning methods of this course are clarified 1 class hoursTeaching requirements: master the main objectives and tasks of the course, and understand the importanc

21、e of Professional Writing. Taking the research of the older generation of scientific researchers of south China university of technology as the historical story and combining the craftsmanship and innovation spirit needed by The Times to extend in product design, it conveys the inheritance of the ex

22、cellent style of Chinese industry leaders from generation to generation who are down-to-earth and based on innovation.II Professional writing introduction 1class hoursIII. The basic concept for professional writing 2 class hours(1) What is academic paper?(2) Principle for selecting topic(3) Document

23、 reading(4) Outline writingIV. Professional writing basic concept exercise 4 class hours(1) Grouping to distributing topic(2) According topic outline for grouping(3) Assessment for paper outlineV. Professional writing basic points 4 class hours(1) General structure(2) Language style(3) Standard form

24、VI. Professional writing basic point exercise 4 class hours(1) Academic norms explaining (2) Grouping to select topic personally (3) Topic assessment(4) According to topic, opening the structure, language style, form to writing exercise. Experimental TeachingNoneTeaching MethodThe teaching will be p

25、erforming jointly in the forms of classroom teaching, homework, discussion, internet and teachers S&R projects accumulation.Examination MethodThis course will focus on the process examination, the proportion of results:Attendance: 10%Daily homework and attitude in class: 40%Course paper: 50%Teaching

26、 Materials and Reference BooksTeaching Materials:1 Edited by Wang Li, Zhu Guangqian, How to wirte academic paper, Peking University Press, 1981.2 Edited by Li Fulin, Zhu Ruoxi, Introductiong to paper writing, China Ocean Press, 19933 Edited by Jin Zhenbang, Reading Article Introduction, Northeast Normal University Press, 2005.4 Edited by Jin Zhebang, Reading and Writing, Central Radio & TV University Press Co., Ltd. 2004Reference Books:1 Edited by Wang Xirong, Document Index and Paper Writing, Shanghai Jiao