BEC商务英语高级写作书信Letter概述课件

1、BEC HIGHER Letter Writing第1页，共30页。九大常用公务信函申请信资询信推荐信感谢信投诉信 道歉信邀请信订货信建议信第2页，共30页。Letter 例题Your company has been approached by an American motor vehicle company which wants you to act its agent, selling its products in your country. You have been asked to write back to the US firm.Write the letter, giv

2、ing a description of your country and its markets. Describe the sort of products which sell well in your country, the kind of customers that might be interested in American vehicles and what problems the US company might face.Write 200-250 words on your Answer Sheet.第3页，共30页。Letter的两种基本格式 Block Styl

3、e要求letter每部分从左边顶格写起，段落之间空一行。 Indented Style信头和信内地址缩行写，它要求每一行均比上一行缩进一格，呈梯形状。日期位于右上方。结尾敬辞位于中间偏右处。第4页，共30页。Letter写作规范Salutation常用的表达：Dear Sir or Madam-Yours faithfullyDear Mr. / Miss. /Ms. Smith-Yours sincerelyTo whom it may concern Smith-Yours sincerelyDear John-Best wishes (关系比较亲密)注意：英式：末尾逗号；美式，末尾冒号英

4、式：Mr, Mrs, Messrs,(不加点)美式：Mr., Mrs., Messrs.,(加点)第5页，共30页。日期写作英文日期的四种写法：12 June, 2012;12th June,2012;June 12,2012;June 12th,2012 第6页，共30页。书信的写作框架开头段写作： 若是主动去函，一般则写： “个人，公司介绍”+“写作目的” 若是回函，一般则写： “表示收到来信”+“写作目的”第7页，共30页。回函常用的表达方法Thank you for your letter of/dated 15 July.With reference to/Further to/In

5、 reply to/With regard toWe have received your letter of (date), enclosing A point in your letter gives us great concern that 第8页，共30页。告知写信目的I am writing to enquire aboutI am writing in the purpose ofI am writing to confirmI am writing with reference to第9页，共30页。中间部分的写作基本原则：每一段落展开一个提纲，一般有4个提纲左右,每个提纲用3

6、，4句话展开： 改写提纲一 改写提纲二 改写提纲三 改写提纲四第10页，共30页。中间段常用的连接词句“引入提纲主题”的表达方法 As to/for With reference to Further to With regard to Regarding In terms of In regards to Concerning 第11页，共30页。表明原因This is owing to Due toAs a result of Because of On account of 第12页，共30页。要求采取行动Please could youPlease do me a favor toWe

7、 would be grateful if you couldWe would appreciate it if u could as soon as possible 第13页，共30页。结尾段 “有问题请告知我方”+表示感谢+期待回应 表示“有问题请告知我方”的表达：（1）Should you have any questions, please do not hesitate to. （2）If you have any further questions, please contact me on (3) Please feel free to contact me if you ha

8、ve any further questions.第14页，共30页。表示“感谢”的表达（1）My appreciation to you for your generous help is beyond words. （2）Words fail me when I want to express my sincere gratitude to you. （3）I take this opportunity to show my heartfelt appreciation for the kind assistance you rendered me.第15页，共30页。期待回应I look

9、 forward to receiving your reply/order/products/etc.Looking forward to hearing from you.第16页，共30页。Sample Dear Sirs,Thank you very much for you letter dated July 10th, 2008, inviting us to act as your agent to sell your vehicles in China. We really appreciate your interest in our firm and are writing

10、 to discuss the details of the cooperation. As you may know, China is a huge market with 1.3 million consumers, whose GDP has been growing at around 10% in past decades ever since reform and opening-up in 1978. Therefore, we can predict the market potential here is huge. 第17页，共30页。However, China is

11、still a developing country, and customers here still can not afford the luxury cars. As a result, small-sized and energy-saving automobiles are favored by consumers here, as illustrated in the sales bulletin published by the relevant authorities. In terms of potential customers, successful businessm

12、en, city white-collars for foreign companies and civil servants could gradually improve their economic situation and become your target customers. 第18页，共30页。As for the possible problems we might face, I want to draw your attention is the possible stiff competition, insufficient infrastructure and th

13、e lack of parking facilities in China. When designing your production as well as marketing Strategies, I hope you could take these thorny issues into consideration and get well prepared. However, with the speedy economic development, we are confident these problems will be worked out and your produc

14、ts will have a bright future Here. We look forward to our future cooperation and believer it will lead to our mutual benefit. 第19页，共30页。Exercise one Your company has been approached by a big British telephone company asking you to be the agent in China for their new mobile phones. You have been aske

15、d to write back to the British firm.Write the letter, giving a description of your country and its markets. Describe the mobile phone market at the moment, its likely development and future and what the British firm will need to do to compete. Indicate any particular problems the British company may

16、 have to face. Write 200-250 words on your answer sheet.第20页，共30页。 March 16, 2003Dear Mr. Robinson,Thank you for your letter of 6 March 2003, asking if we would consider marketing your new mobilephones in China.In principle, we are definitely interested, but we need to make certain facts clear to yo

17、u.Some five years ago, there were very few mobile phone uses in China. Now, use of mobile phones is accelerating every day and more people use them as essential tools in the world of business.第21页，共30页。With a population of one billion, Chinas market for mobile phones is extremely promising at the mo

18、ment, but some major companies in this field, such as Motorola, Ericsson and Nokia, already have a strong base throughout China.China Telecom still have the monopoly of providing the network service throughout China, but, by analogy with what has happened in other countries, an enormous demand for c

19、heap mobile phones and cheap service will probably cause China Telecom to lose its service monopoly. You should, therefore, be thinking in terms of setting up a network in China and not just selling telephone equipment.第22页，共30页。There are some problem you will have to face. Mobile phone manufacturer

20、s in China now are constantly upgrading their models, makes them smaller, and even giving them the ability to send and receive fax and e-mail messages. You will need to provide all these facilities and more. Chinese customs duties are very high and, therefore, we will need to set-up joint-venture fa

21、ctories in China itself, to avoid prohibitive import taxes.第23页，共30页。I hope the above information is helpful, I think we should meet as soon as possible to consider future arrangements.I look forward to hearing from you.Yours sincerely,Wu Mou Hua第24页，共30页。SampleDear Students,My name is peter, manage

22、 ring director for Education for All Institute. Thank you for your letter dated July 3rd, 2009, inquiring information on the benefits to the city from the presence of our organization. And we warmly welcome requests for aid in research, especially from students. 第25页，共30页。Let me start by explaining

23、about the relationship between us and the city. The burgeoning development has unfortunately also caused the impoverished and the underprivileged to be solely neglected. We attempt to bridge this gap by providing free education to children between the ages of 5 to 17 from scheduled castes and tribes

24、. We also regularly interact with the state government on issues of legislature and educational policy. It is our aim to push for amandate on inclusive education and aid in the construction of schools friendly to the disabled. 第26页，共30页。Over our five years inception, we have successfully educated ov

25、er 250 students and secured employment on further vocational training for close to a 100. As for our future plans, we hope to double these statistics in the next five years and construct our very own institution for those with special needs. Of course, we will continue to lobby for increased expenditure on educational infrastructure and mak