英语北师大版必修4Unit11TheMediaLesson3TheAdvertisingGameTY课件

1、Lesson 3The Advertising GameWorld cupclickEngland BeckhamBrazil RonaldoBrazil RonaldinhoArgentina BatistutaEngland OwenKorea AHN Jung HwanFrance Roberto BaggioPortugal FigoSpain RaulFrance Zinedine Where have you seen and heard advertising?GameIn the streeton the bus at the bus stationon radioon TVi

2、n the newspaperin the magazineon the Internetspokesman spokeswomanDo you think advertising actually works?Have you ever bought anything because you liked the idea promoted in the advertisement?促销Voice your opinionParagraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5the classic adsthe ads in the ma

3、rketmodern adsthe top ads of todaythe public adsFast readingtraditional, typicalListen to the tape and finish the multiple choices.1.Which one is not a public advertisement?A. Fighting AIDS B. Saving waterC. Helping the poor D. SKListening2.What ideas do todays advertisements use to make you notice

4、their products?a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd3.Whats the top advertisers aim ? A. To create something that has never been seen before and is fascinating for people to look at B. To make contributions to society C. To use modern techniques of design D. To make p

5、eople know their productsListen to the tape and finish the multiple choices.1.Which one is not a public advertisement?A. Fighting AIDS B. Saving waterC. Helping the poor D. SKDListening2.What ideas do todays advertisements use to make you notice their products?a. new b. humour c. unusual d. surprise

6、d A. abc B. abcd C. acd D. bcdB3.Whats the top advertisers aim ? A. To create something that has never been seen before and is fascinating for people to look at B. To make contributions to society C. To use modern techniques of design D. To make people know their productsARead the text and complete

7、the table. Careful readingParagraph 1aimcontentsthe classic ads give information about finding _a. the name of a _b. what the companies _ c. where they are _and the _ namesproductscompanysellbrandlocatedcertainsubjectcorporation n.公司certain adj. sure 确信 some 某一Paragraph 2aimcontentsthe ads in the ma

8、rket_and hold the _of the public_pictures or the words of _advertisements that people _looking atattractexpertsenjoyattentionconsist ofsubjectcontain由组成Paragraph 3aimcontentsmodern adshigh _of _design_the highest standards of design with _linked to the products to make them more attractivestandardsv

9、isualcombineideassubjectconcept概念，原则ideas which are linked toParagraph 4aimcontentsthe top adsoftoday_something that has never been seen before and is _ for people to look at_ , surprised and new and _ideascreatefascinatinghumourunusualsubjectfascinating adj.迷人的，赏心悦目的Paragraph 5aimcontentsthe public

10、 adsmake _ to societyencourage _to _in improving their neighbourhood, protecting the environment, and helping other peoplecitizensparticipatecontributionssubjectthe classic adslocationbrand namecompany nameproductbrand nameproductcompany namelocationthe ads in the marketpictures or the words of expe

11、rtsenjoy looking at modern adshighest standards of visual designhigh clearlightthinidea linked to the productthe top ads of todayhumour, surprised and new and unusual ideathe best partThey make people forget that someone is trying to sell them something.the public adsprotect the environmentmake contributions to societyWhat are the main characteristics of the ads? 1)They are meaningful, interesting. 2)We can find in