北师大英语必修4unit-11Lesson-3精品课件23

1、The Advertising Game Learning objectivesAfter the class, you will be able to master1.the development of ads;2. predicting and generalizing the main idea of a paragraph by identifying key words or topic sentence;3.how to “design” a project of an ad.Does this advertisement sell products?What kind of a

2、dvertisement is it?Commercial advertisementThe Advertising Game When you look at the title ,what adj. comes into your mind?Ad gamecreativeinterestingfunnycompetitivefascinatingsurprisingimaginativejigsaw readingSS are required to put five paragraphs into a complete passage according to the logical w

3、ords and discourse markers by doing jigsaw reading. Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5a. classic ads e. visually attractive adsc. visually attractive ads with common ideasd. top ads of todayb. public adsMatch the paragraphs(1-5) with these topics.北师大英语必修4unit 11Lesson 3精品课件23北师大

4、英语必修4unit 11Lesson 3精品课件23Shanghai Sewing Machinebrand namelocationclassic北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Paragraph 1AimsFeaturesthe classic ads give information about finding _ _1. Just the name of a _and its general_ .2. know what the companies _ and where they are _and t

5、he _ names. companysellbrandlocatedcertain productsTypeslocation北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23visually attractive北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Paragraph 2Aimsthe ads in the market_and hold the _of the public; show people_the products are_ _pict

6、ures or thewords of _;visually_attractexpertsattractiveattentionconsist ofTypesFeatureshow good北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23combinig the design with ideas of success北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Paragraph 3AimsFeaturesmodern adsmake them more_

7、the highest standards of design with _linked to the products attractivecombineideasTypesIntensive reading北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23humour ,new and unusual ideas北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Paragraph 4AimsFeaturesthe top adsoftodaymake peop

8、le forget that_ _ _ _ use_as well as new and_ideas.someone is trying to sell them somethinghumourunusualTypes北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Paragraph 5AimsFeaturesthe public adsA: make _ to society B: make our society _ for everyone are not about_ _and_for a profitselling

9、products contributionsTypesservicesa better place 北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23classic; location; brand namevisually attractivecombining the design with common ideashumour ,new and unusual ideas北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Progressive B. Cont

10、rastive C. Parallel D. Subordinative(从属）1. Whats the function of “Howevers”?Para.2Para.3Para.5It expresses_ relationshipAAB2. Whats the final purpose of commercial advertising?北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Classic ads location; brand nameAds in the marketModern adsTop ads

11、visually attractivecommon ideasnew and unusual ideasPublic adsincrease public knowledgestructureSummary北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Who will be the best advertiser?Design an advertisement for a school bagWhat Makes A Good AdvertisementCreative ideasClear titleBrief descr

12、iptionAttractive wordsNecessary information北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Assessmentattractivecreativepersuasiveinformativecriteria北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Writing Project Think of a commercial advertisement or public advertisement that you

13、 especially like or dislike. Why has this advertisement caught your attention?北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件23Useful phrases and expressions1. information; competition; competitive; attractive; creative; boom; concept 2.brand name; hold/attract the attention of; visually at

14、tractive; stand out; aim to; make contribution to; participate in; consist of ; combinewith3.Its likely to. No matter how Wed better be wise to 北师大英语必修4unit 11Lesson 3精品课件23北师大英语必修4unit 11Lesson 3精品课件231.日本那些再现曲水宴的表演，有着不少“中国元素”，但是由于现代年轻人对古代中国文化了解甚少，并不知道哪些元素来自中国。2.本着保证校车安全的原则，公安机关将会同教育行政等部门对校车驾驶人进行逐一审查，坚决清退不符合安全规定的校车驾驶人。3.山寨文化是一种平民文化、草根文化，自然有其存在的意义和价值，但山寨产品的泛滥则是中国知识产权意识不足的揭露与讽刺。4.神舟7号宇宙飞船载着三位航天英雄胜利返回地球，这艘宇宙飞船是我们国家自行研制的，每一个中国人不能不为之骄傲。5.这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。 6.杭州湾跨海大桥是一座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑。 7、为防