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1、MINISO March Quarter 2021 ResultsMay 20212Business HighlightsRevenueProfitabilityStoresTOP TOYNet revenue +37% YoYDomestic revenue +75% YoYeCommerce Revenue +86% YoYGross margin 28.1%, the highest in recent 4 quartersAdj. operating margin1 8.7%, the highest in recent 5 quartersAdj. net margin 6.7%,

2、the highest in recent 4 quartersNote:1) Adj operating margin. Is defined as operating profit excluding equity-settled share-based payment expenses.As of March 31, 2021.As of May 16, 2021In the 12 months ended March 31, 20214,587 stores2, 2,812 in China and 1,775 in overseas, +364 YoY, +73 QoQChina:

3、+277 YoY, +44 QoQ, 70%4 of new stores in tier 3 and below citiesOverseas: +87 YoY, +29 QoQOmni channel: 25 stores3 in 15 cities + Tmall Flagship Store + 300K fans in Wechat Mini programProduct: sculptures as the 8th category2500 SKUs, increased from 1500 in previous quarter3Revenue by Quarters(RMB m

4、m)Note: Quarterly revenue numbers are from unaudited quarterly consolidated financial statements.06/30/201909/30/201912/31/201903/31/202006/30/202009/30/202012/31/202003/31/20214Q FY191Q FY202Q FY203Q FY204Q FY201Q FY212Q FY213Q FY2158.6%60.3%66.1%62.7%87.9%83.1%79.9%80.2%41.4%39.7%33.9%37.3%12.1%16

5、.9%20.1%19.8%2,5162,9892,8041,6331,5532,0722,2982,229The PRCOverseas+37% YoY4Number of MINISO StoresAs % of Net RevenuesNote: Overseas stores exclude a small number of stores under certain overseas businesses that the Company had disposed of as of June 30, 2020. The Company completed such business d

6、isposal during the period from December 2019 to April 2020.06/30/201909/30/201912/31/201903/31/202006/30/202009/30/202012/31/202003/31/20214Q FY191Q FY202Q FY203Q FY204Q FY201Q FY212Q FY213Q FY212,3112,3842,5432,5352,5332,6332,7682,8121,4141,5291,6681,6881,6891,6971,7461,7753,7253,9134,2114,2234,222

7、4,3304,5144,587The PRCOverseas+364 YoY5Steady Gross Margin Recovery(RMB mm)Note: Quarterly revenue numbers are from unaudited quarterly consolidated financial statements.06/30/201909/30/201912/31/201903/31/202006/30/202009/30/202012/31/202003/31/20214Q FY191Q FY202Q FY203Q FY204Q FY201Q FY212Q FY213

8、Q FY2170293788752837952264362727.9%31.4%31.6%32.4%24.4%25.2%28.0%28.1%Gross ProfitGross Margin6Steady Net Profit RecoveryNon-IFRS Profit(RMB mm)Note: Quarterly revenue numbers are from unaudited quarterly consolidated financial statements.276403390136421028414911.0%13.5%13.9%8.3%2.7%4.9%3.7%6.7%06/30/20194Q FY1909/30/20191Q FY2012/31/20192Q F

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