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1、A Brand Called Jia By Jia Liu .In a Chinese villageJia was born and raised up.At elevenshe went toa middle school in the cityBut for three yearsshe only made One friend there.She felt something within herself should be overcomeandshe did“. went to college volunteered to

2、 help seniors received annual scholarships involved with Drama festival activities won prizes in National English contests served on the Chinese Department Students Association and made a lot of friendsSHE.LaterShe realized Lotus flower is not born to be so beautifulLife favorscourage, confidence, a

3、nd efforts.Gave up the offer to be an M.A. candidate in Sociolinguistics at Sun Yat-Sen UniversityImmigrated to Californiawithout knowing what the future would beSoShe made a choice upon graduation.An Ocean Away, A World Apart.She was fascinated by the strong business climate on the west coast and s

4、oon started as a sales associate in a clothing boutiqueShe found that was a perfect place for beginners to be familiar with business practices, observe consumer behaviors, and enhance persuasion skillsUpon arrivingLater, she was promoted to be the assistant managerShe made and carried out promotion

5、plans; participated in merchandise ordering, buying, and stocking; built up and maintained customer databases by using QuickBooks; trained new employees and assisted in managing the sales team .MeanwhileShe took college classes in Economics, Marketing, Statistics etc. to better understand the world

6、outside of sales She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on . As Marketing is being challenged byMedia ClutterMarket Fragmentation Technology InnovationTouchpo

7、ints Interaction Then it meansEverybody within a company is, could, and should be a marketer .4PProductPricePlacePromotion ConsumerCostConvenienceCommunicationExperienceExchangeEveryplaceEvangelism4C4E+=The Marketing UniverseSHE CONCLUDED THATA gradual integration process in mind and practice.That is why she is now an M.A. candidate in Integrated Marketing Communications at Suffolk UniversityHer strong internet information collection and research skillssubstantial knowledge about Asiabilingual language skills will definitely add an different perspective to your company as an inte