最大程度利用您策略投资

1、最大程度利用您策略投资 ERP A strategic investment ERP 是战略投资 SEEBURGER IntroductionSEEBURGER介绍 China Supply Chain Success供应链成功故事 Summary总结Agenda 议程Evolution of a Mfg company 制造企业的演变ERP ERP- Integration of the Factory 工厂集成 - Integration of the Enterprise企业集成Extended Enterprise 扩展企业- Integration of the Supply Cha

2、in供应链集成ERP Took Us From This ERP从以下现状 .To This 转变成这样This Reduced Inventory. 这样降低库存Lower Raw Material Inventory降低原材料库存Lower WIP降低在制品库存Lower Finished Goods降低成品库存China Competition 中国竞争China consumer demand continues to increase中国消费需求持续增长Increased demand is a supply chain challenge需求增长乃供应链之挑战Peaks and V

3、alleys make production forecasting difficult波动的探底和爬高使得生产预测非常困难Competition is fierce 竞争是激烈的OEMs are using discounts and incentives to woo customers整机生产企业通过打折和奖励来吸引消费者Profit Margins are reduced accordingly企业利润率因此而降低OEMs and qualified suppliers are exporting globally整机企业和优质供应商出口全球市场Supply Opportunity供应

4、机会Demand Opportunity需求机会The Supply Chain Balancing Act 供应链平衡Meet customer needs:满足客户需要Product development 产品开发Merchandise planning 销售规划Product portfolio planning产品组合计划Create customer needs 创造客户需求Pricing Promotion 定价促销Keep right goods in stock:仓库保存正确的货物Store requisition 库存申请Warehouse replenishment 仓库

5、补货Inventory forecasting 库存预测Purchasing 采购Shipping and transportation 装载和运输A typical supply chain today 当今典型供应链Firms 企业Customers 客户Suppliers 供应商Goods货物Goods货物Demand需求Demand需求InformationTransactionsInformationInformationTransactionsTransactionsSupply ChainExecution 供应链执行Distribution 分销Procurement 采购Ma

6、nufacturing 制造Enterprise ERPLogistics 物流Customer Response客户反馈Warehouse Mgmt.仓库管理 Financials 财务 HR 人事 Consignment Inv.寄存库存 Supplier Optimization供应商优化Lean Manufacturing精益制造Customers 客户LogisticsPartners 物流伙伴Outsource Partners 外包伙伴Suppliers 供应商Supplier Performance供应商绩效Order Management订单管理Extended Enterp

7、rise 扩展企业Customer SystemCustomerNotificationCustomerWarehouseCustomerFinancialsOrder订单ShippingNotice发运通知ReceivingAdvice收货确认Sales &DistributionSupply ChainManagementOrderManagementSales &DistributionCustomer Order客户订单AcceptOrder接受订单ShippingNotice发运通知GoodsReceived收货确认MoneyTransfer资金转移ValidationTransfo

8、rmationTransformationValidationInvoice发票TransformationOrderAcknowledged订单确认CustomerReceivingFinancialsFulfillment process Is yours manual? 手工执行流程？Supplier Management 供应商管理Communication and Planningare the keys to success 沟通和计划是成功的关键Supply Chain Visibilty 供应链可视性Forecast Collaboration 预测协同Order Manage

9、ment 订单管理Inventory Management 库存管理SuppliersOutsourcing ManufacturersEnterpriseA Survivors supply chain 成功的供应链Firms 企业Customers 客户Suppliers 供应商Goods 货物Goods 货物Demand 需求Demand 需求TransactionsInformationTransactionsTransactionsInformationInformationTransactionsInformationInformationTransactionsAn Inform

10、ation-Driven Supply Chain provides complete supply chain visibility to enable efficient business processes that can quickly respond to demand changes, mitigate supply chain risk and manage global fulfillment. 信息驱动的供应链通过完整供应链的可视性达到高效业务流程，可以应对需求变化快速反应，降低供应链风险，管理全球运作。According to AMR, Information Drive

11、n leaders have: 15% less inventory 15% 较低的库存 17% better perfect order fulfillment 17% 优越订单履行表现 35% shorter cash-to-cash cycle times 35% 较短的现金回收周期Which translates to: 10% increase in revenue improvement10% 销售收入提高 5-7% rise in profitability5-7% 利润率提高Benefits of Efficient Process Integration 高效流程整合的益处S

12、upplier Management 供应商管理Expand communications 扩展沟通 Key indicators such as capacity, demand, forecasts, inventory, production and yields should be accessible to key members of the supply chain. 关键指标比如能力、需求、预测、库存、生产和收益应该能够让供应链的关键成员看得到。If any of these appears to be “going nuclear”, an early warning sho

13、uld be circulated at once. 如果任何一项显示不清楚，就应立即发出预警。 Vinod Singhal, Georgia Institute of Technology 佐治亚技术学院The Survivors Profile 幸存者素描Business is relationship centric 业务以关系为中心Technology removes the “gaps” 技术弥补“差距”Decision making is a shared process 决策是共享的过程Suppliers manage inventories at your premises 供

14、应商管理库存的前提Demand is pulled through 需求是“拉动”的过程Suppliers, Firms and Customers Collaborate供应商、企业和客户协同Systems can auto-replenish based on agreed business rules系统基于预定的业务规则可以自动补充Automate the mundane, manage by exception标准流程自动化，管理重点例外化Procurement采购Manufacturing制造Demand Planning/ Order Management需求计划/订单管理 Di

15、stribution 分销 CRM and Service & SupportCRM 服务及支持Suppliers供应商Customers客户 ERP A strategic investment ERP 是战略投资 Seeburger IntroductionSEEBURGER介绍 China Supply Chain Success供应链成功故事 Summary总结Agenda 议程SEEBURGER Company Group 公司概览 Founded in 1986 in Bretten, Germany 1986年成立于德国的Bretten Profitable and self-f

16、inanced, Continuous annual growth rates 成立至今一直保持盈利，每年持续稳定增长SEEBURGER, Business Integration Expert 企业信息集成专家 Business Integration vendor for complete partner integration 业务集成供应商帮助企业实现完全合作伙伴集成 7,500+ Customers in 35 Countries 7500多家客户位于35个国家 Concepts, Products and Implementation “all from a single sour

17、ce” 从概念、产品到实施“一站式服务” Member of W3C, OASIS, ebXML, AIAG, ODETTE, VDA, EAN, EDIFICE, GS1, SWIFT, EDNA, EPCglobal, RosettaNet, TD-IHK etc. 全球著名组织的成员 Support all kinds of EDI Industry Standards and Communication Protocols via VAN or Internet 支持所有EDI行业标准和通讯协议（无论VAN还是Internet） Strong partnerships with app

18、lication providers and consultants： 与应用系统供应商和咨询公司保持紧密合作关系 SEEBURGER Customers (sample list) 部分客户 ERP A strategic investment ERP 是战略投资 Seeburger IntroductionSEEBURGER介绍 China Supply Chain Success供应链成功故事 Summary总结Agenda 议程Industry Initiatives MMOG/LE 行业标准What is EDI?Data Formats 数据格式EDIFACTANSI X12ODE

19、TTEVDARosettaNetUCCNETJama EDIFACTebXMLCommunication 通讯VANAS2 (EDI INT)ISDNOFTPHTTP (s)Content and work flow (business process)内容和工作流（业务流程） DELFOR for VMI INVRPT for VMI DESADV for VMI Routing Information for VMI Delivery Instruction (DELFOR) Purchase Order (ORDERS) Order Confirmation (ORDRSP)Advanc

20、ed Shipping Notification (DESADV) Self Billing Invoice (INVOIC) Stock Movements (INVRPT)Forwarder Pickup Advice (IFTMIN)Conf. Delivery Instructions (DELFOR)Invoice (INVOIC)Pricing Corrections (INVOIC)Manual Credit and Debit Notes (INVOIC)Remittance Advice (REMADV)Screenshots北京奔驰-戴姆勒克莱斯勒有限公司The Proje

21、ct - SCM 供应链管理项目EDI compliance was mandatory for all suppliers对所有供应商来说EDI是必须的Traditional EDI via AS2 or 基于SA2的传统EDI或者Web EDI solution webEDI 解决方案Delivery of ASN was mandatory 发送发货通知(ASN)也是必须的Bar Code labeling was made mandatory for all suppliers 所有供应商必须打印条形码标签AIAG B10 standards AIAG B10标准Web EDI inc

22、luded an integrated Bar Code generator to assist suppliers WebEDI集成了可协助供应商的条码产生器Integrated 3PL into the system as an internal SAP user 作为内部SAP用户将第三方物流集成在系统之中Suppliers were given the option to deliver direct to the OEM or 供应商可以选择直接发货到整车厂 或Deliver via the appointed 3PL who would handle sequencing on t

23、heir behalf 发货到第三方物流由他们处理排序EDI Transactions EDI交换Phase One 第一阶段DirectionANSI X.12 transaction #Material Release Outbound830Purchase OrderOutbound850Ship Notice ASNInbound856Ship Schedule JITOutbound862Material Release for COSCO Milk RunOutbound862 Production Sequence JISOutbound866 (JIS suppliers on

24、ly)Functional AcknowledgementOutbound997Application AdviseOutbound864 (confirm ASN content)Purchase Order Change RequestOutbound860Phase Two 第二阶段 InvoiceInbound810Payment Order Outbound820Application Advise Outbound824 Supplier Routing InstructionOutbound853Receiving AdviseOutbound861Production Sequ

25、ence JISOutbound866 ERP A strategic investment ERP 是战略投资 Seeburger IntroductionSEEBURGER介绍 China Supply Chain Success供应链成功故事 Summary总结Agenda 议程Business Integration 商业集成Communication is the key to effective supply chain management沟通是有效供应链管理的关键When you have visibility of Supplier Capabilities & Custom

26、er Demand当您可以看到供应商的能力和客户需求时您可以You can plan better 更好的规划Manage inventory better更好的管理库存Reduce Expedites减少加班Increase customer satisfaction提高客户满意度Operational efficiency = bottom line profit!运作效率=利润Supplier Communication Methods供应商沟通方法Traditional EDI 传统EDITraditional EDI is used to transmit electronic me

27、ssages from one system to another.This requires that the Suppliers implement a standard EDI Software Package.All messages can be transmitted in EDIFACT/ VDA / Ansx12 format.Connectivity can be made using MQSeries and a standard EDI Solution.Web-EDI Web-EDIWeb EDI provides Suppliers with an Internet

28、based application, which is used to retrieve, print or download the Daily and Weekly Delivery Schedules.Suppliers require Internet Connectivity only:Broadband or Dial-UPFAX / E-Mail 传真/电子邮件Cost-Effective communication channel for small message volume to Suppliers.NO additional set-up cost required o

29、n supplier side.File-Transfer 文件传输Transferring of files in proprietary format via FTP or SSH protocol over the internetCost-Effective communication channel for small message volume to Suppliers.Limited set-up cost for ftp/ssh server (if required by supplier)ComplexityOperationCostCurrent Communicati

30、on Methods? 您当前的沟通方法？Current Messaging SummaryQty / MonthManual Fax 人工传真?Send Schedule etc via a Fax MachineAutomatic Fax 自动传真?Schedule etc is generated and sent automatically using fax software (no human )Email 电子邮件?Schedule etc is generated and attached to email which is sent to receiverWeb EDI Web EDI?Recipient/S