优众网2013年投放总结

1、优众网2013年SEM投放总结2013.04.01-2013.11.30Baidu数据汇总百度投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月745,706.00740,769.00-0.66%329,573.81308,957.08-6.26%2.26 2.40 5.97%5月1,072,348.00926,391.00-13.61%382,723.23315,175.84-17.65%2.80 2.94 4.90%6月630,955.00766,488.0021.48%360,448.12254,770.98-

2、29.32%1.75 3.01 71.87%7月718,890.00946,073.0031.60%386,622.96295,955.22-23.45%1.86 3.30 77.48%8月660,955.00873,590.0032.17%346,233.57305,270.98-11.83%1.91 2.86 49.91%9月525,396.001,049,326.0099.72%302,378.94294,571.29-2.58%1.74 3.56 105.01%10月625,185.00822,057.0031.49%285,521.93281,657.38-1.35%2.19 2.9

3、2 33.29%11月520,484.00652,345.0025.33%260,371.42270,087.723.73%2.00 2.42 20.83%总计5,499,919.006,777,039.0023.22%2,653,873.992,326,446.49-12.34%2.07 2.91 40.56%百度投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月745,706.00740,769.00-0.66%329,573.81308,957.08-6.26%2.26 2.40 5.97%5月1,072,34

4、8.00926,391.00-13.61%382,723.23315,175.84-17.65%2.80 2.94 4.90%6月630,955.00766,488.0021.48%360,448.12254,770.98-29.32%1.75 3.01 71.87%7月718,890.00946,073.0031.60%386,622.96295,955.22-23.45%1.86 3.30 77.48%8月660,955.00873,590.0032.17%346,233.57305,270.98-11.83%1.91 2.86 49.91%9月525,396.001,049,326.00

5、99.72%302,378.94294,571.29-2.58%1.74 3.56 105.01%10月625,185.00822,057.0031.49%285,521.93281,657.38-1.35%2.19 2.92 33.29%11月520,484.00652,345.0025.33%260,371.42270,087.723.73%2.00 2.42 20.83%总计5,499,919.006,777,039.0023.22%2,653,873.992,326,446.49-12.34%2.07 2.91 40.56%百度投放数据对比月份2012订单金额2013订单金额提升比例2

6、012花费2013花费提升比例2012ROI2013ROI提升比例4月745,706.00740,769.00-0.66%329,573.81308,957.08-6.26%2.26 2.40 5.97%5月1,072,348.00926,391.00-13.61%382,723.23315,175.84-17.65%2.80 2.94 4.90%6月630,955.00766,488.0021.48%360,448.12254,770.98-29.32%1.75 3.01 71.87%7月718,890.00946,073.0031.60%386,622.96295,955.22-23.45

7、%1.86 3.30 77.48%8月660,955.00873,590.0032.17%346,233.57305,270.98-11.83%1.91 2.86 49.91%9月525,396.001,049,326.0099.72%302,378.94294,571.29-2.58%1.74 3.56 105.01%10月625,185.00822,057.0031.49%285,521.93281,657.38-1.35%2.19 2.92 33.29%11月520,484.00652,345.0025.33%260,371.42270,087.723.73%2.00 2.42 20.8

8、3%总计5,499,919.006,777,039.0023.22%2,653,873.992,326,446.49-12.34%2.07 2.91 40.56%Google数据汇总谷歌投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月164,166.0013,301.00-91.90%64,038.986,421.45-89.97%2.56 2.07 -19.20%5月258,741.002,710.00-98.95%71,596.776,518.57-90.90%3.61 0.42 -88.50%6月278,94

9、8.0020,487.00-92.66%68,171.514,962.67-92.72%4.09 4.13 0.93%7月164,619.0016,598.00-89.92%68,971.504,554.17-93.40%2.39 3.64 52.70%8月76,158.003,880.00-94.91%61,106.836,603.35-89.19%1.25 0.59 -52.85%9月34,177.0024,360.00-28.72%38,759.376,898.59-82.20%0.88 3.53 300.46%10月11,313.000.00-100.00%26,782.116,184

10、.63-76.91%0.42 0.00 -100.00%11月0.0073,945.00100.00%384.176,153.611501.79%0.00 12.02 100.00%总计988,122.00155,281.00-84.29%399,811.2448,297.04-87.92%2.47 3.22 30.09%谷歌投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月164,166.0013,301.00-91.90%64,038.986,421.45-89.97%2.56 2.07 -19.20%5月258

11、,741.002,710.00-98.95%71,596.776,518.57-90.90%3.61 0.42 -88.50%6月278,948.0020,487.00-92.66%68,171.514,962.67-92.72%4.09 4.13 0.93%7月164,619.0016,598.00-89.92%68,971.504,554.17-93.40%2.39 3.64 52.70%8月76,158.003,880.00-94.91%61,106.836,603.35-89.19%1.25 0.59 -52.85%9月34,177.0024,360.00-28.72%38,759.3

12、76,898.59-82.20%0.88 3.53 300.46%10月11,313.000.00-100.00%26,782.116,184.63-76.91%0.42 0.00 -100.00%11月0.0073,945.00100.00%384.176,153.611501.79%0.00 12.02 100.00%总计988,122.00155,281.00-84.29%399,811.2448,297.04-87.92%2.47 3.22 30.09%谷歌投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月1

13、64,166.0013,301.00-91.90%64,038.986,421.45-89.97%2.56 2.07 -19.20%5月258,741.002,710.00-98.95%71,596.776,518.57-90.90%3.61 0.42 -88.50%6月278,948.0020,487.00-92.66%68,171.514,962.67-92.72%4.09 4.13 0.93%7月164,619.0016,598.00-89.92%68,971.504,554.17-93.40%2.39 3.64 52.70%8月76,158.003,880.00-94.91%61,10

14、6.836,603.35-89.19%1.25 0.59 -52.85%9月34,177.0024,360.00-28.72%38,759.376,898.59-82.20%0.88 3.53 300.46%10月11,313.000.00-100.00%26,782.116,184.63-76.91%0.42 0.00 -100.00%11月0.0073,945.00100.00%384.176,153.611501.79%0.00 12.02 100.00%总计988,122.00155,281.00-84.29%399,811.2448,297.04-87.92%2.47 3.22 30

15、.09%Sogou数据汇总搜狗投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月225,468.0054,094.00-76.01%38,397.5513,546.18-64.72%5.87 3.99 -31.99%5月41,892.0096,009.00129.18%33,548.0314,957.55-55.41%1.25 6.42 414.03%6月23,869.0058,084.00143.34%11,981.7818,037.8350.54%1.99 3.22 61.64%7月44,515.0097,150

16、.00118.24%8,658.9122,562.82160.57%5.14 4.31 -16.25%8月21,937.0095,630.00335.93%11,455.9921,363.8586.49%1.91 4.48 133.76%9月43,864.0046,164.005.24%8,321.4918,732.98125.12%5.27 2.46 -53.25%10月37,519.0040,021.006.67%8,829.2321,282.64141.05%4.25 1.88 -55.75%11月35,512.0081,132.00128.46%8,856.5418,472.95108

17、.58%4.01 4.39 9.53%总计474,576.00568,284.0019.75%130,049.52148,956.7814.54%3.65 3.82 4.55%搜狗投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月225,468.0054,094.00-76.01%38,397.5513,546.18-64.72%5.87 3.99 -31.99%5月41,892.0096,009.00129.18%33,548.0314,957.55-55.41%1.25 6.42 414.03%6月23,869.

18、0058,084.00143.34%11,981.7818,037.8350.54%1.99 3.22 61.64%7月44,515.0097,150.00118.24%8,658.9122,562.82160.57%5.14 4.31 -16.25%8月21,937.0095,630.00335.93%11,455.9921,363.8586.49%1.91 4.48 133.76%9月43,864.0046,164.005.24%8,321.4918,732.98125.12%5.27 2.46 -53.25%10月37,519.0040,021.006.67%8,829.2321,282

19、.64141.05%4.25 1.88 -55.75%11月35,512.0081,132.00128.46%8,856.5418,472.95108.58%4.01 4.39 9.53%总计474,576.00568,284.0019.75%130,049.52148,956.7814.54%3.65 3.82 4.55%搜狗投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月225,468.0054,094.00-76.01%38,397.5513,546.18-64.72%5.87 3.99 -31.99%5月4

20、1,892.0096,009.00129.18%33,548.0314,957.55-55.41%1.25 6.42 414.03%6月23,869.0058,084.00143.34%11,981.7818,037.8350.54%1.99 3.22 61.64%7月44,515.0097,150.00118.24%8,658.9122,562.82160.57%5.14 4.31 -16.25%8月21,937.0095,630.00335.93%11,455.9921,363.8586.49%1.91 4.48 133.76%9月43,864.0046,164.005.24%8,321.

21、4918,732.98125.12%5.27 2.46 -53.25%10月37,519.0040,021.006.67%8,829.2321,282.64141.05%4.25 1.88 -55.75%11月35,512.0081,132.00128.46%8,856.5418,472.95108.58%4.01 4.39 9.53%总计474,576.00568,284.0019.75%130,049.52148,956.7814.54%3.65 3.82 4.55%Soso数据汇总搜搜投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2

22、013ROI提升比例4月63,780.0070,779.0010.97%7,238.4917,548.53142.43%8.81 4.03 -54.23%5月48,027.0079,132.0064.77%7,639.1318,439.92141.39%6.29 4.29 -31.74%6月55,489.0032,106.00-42.14%8,095.6517,176.73112.17%6.85 1.87 -72.73%7月98,209.0074,886.00-23.75%8,397.9716,033.8790.93%11.69 4.67 -60.06%8月52,382.00112,963.0

23、0115.65%8,928.5716,849.3888.71%5.87 6.70 14.28%9月62,896.0088,249.0040.31%9,194.2015,380.5667.29%6.84 5.74 -16.13%10月45,042.0049,033.008.86%11,514.7812,559.109.07%3.91 3.90 -0.19%11月48,487.0033,824.00-30.24%11,945.125,778.69-51.62%4.06 5.85 44.20%总计474,312.00540,972.0014.05%72,953.91119,766.7864.17%6

24、.50 4.52 -30.53%搜搜投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月63,780.0070,779.0010.97%7,238.4917,548.53142.43%8.81 4.03 -54.23%5月48,027.0079,132.0064.77%7,639.1318,439.92141.39%6.29 4.29 -31.74%6月55,489.0032,106.00-42.14%8,095.6517,176.73112.17%6.85 1.87 -72.73%7月98,209.0074,886.

25、00-23.75%8,397.9716,033.8790.93%11.69 4.67 -60.06%8月52,382.00112,963.00115.65%8,928.5716,849.3888.71%5.87 6.70 14.28%9月62,896.0088,249.0040.31%9,194.2015,380.5667.29%6.84 5.74 -16.13%10月45,042.0049,033.008.86%11,514.7812,559.109.07%3.91 3.90 -0.19%11月48,487.0033,824.00-30.24%11,945.125,778.69-51.62%

26、4.06 5.85 44.20%总计474,312.00540,972.0014.05%72,953.91119,766.7864.17%6.50 4.52 -30.53%搜搜投放数据对比月份2012订单金额2013订单金额提升比例2012花费2013花费提升比例2012ROI2013ROI提升比例4月63,780.0070,779.0010.97%7,238.4917,548.53142.43%8.81 4.03 -54.23%5月48,027.0079,132.0064.77%7,639.1318,439.92141.39%6.29 4.29 -31.74%6月55,489.0032,10

27、6.00-42.14%8,095.6517,176.73112.17%6.85 1.87 -72.73%7月98,209.0074,886.00-23.75%8,397.9716,033.8790.93%11.69 4.67 -60.06%8月52,382.00112,963.00115.65%8,928.5716,849.3888.71%5.87 6.70 14.28%9月62,896.0088,249.0040.31%9,194.2015,380.5667.29%6.84 5.74 -16.13%10月45,042.0049,033.008.86%11,514.7812,559.109.07%3.91 3.90 -0.19%11月48,487.0033,824.00-30.24%11,945.125,778.69-51.62%4.06 5.85 44.20%总计474,312.00540,972.0014.05%72,953.91119,766.7864.17%6.50 4.52 -30.53%2013年投放总结2013年投放总结百度方面：1、经过2012年的投放数据以及投放经验的总结，2013年4月至11月，整体投放广告费用较2012年下降327427元，比例12.34%，虽然投放广告费用下降，但通过投放策略的调整，整体的订单进增长1277120元，增长比例23.