课件参考成果pressnew platform,avant-garde digitalthe grand opening of tag heuerflagship store

1、Brand New Platform, Avant-garde Digital ExperienceTAG Heuer Together withCerating the Grand Opening ofTAG HeuersFlagship StoreFebruary 13th, 2017, Hangzhou Today, TAG Heuer, the Swiss avant-garde wataker, merce This ismade its presencehe Alibaba Group Corporate Campus, announcing itspartnership agre

2、ement with. It is offilly theTAG Heuer Tmall Time!anoth move Heuersowerful s he Chiement of the brandhe world ofmerce in China and an innovative again demonstrated TAGoffering a brand new shopmarket. The strong partnership withavant-garde spirit of #tCrackUndrere,destination for on-line consumers of

3、 the younger generation.Mr. Benoit Toulin,of LVMH freater China and Mr. Leo Poon, TAG Heuer GeneralManager of Greater China, Mr. Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, Zhang Yong (Xiao Yao Zi), Director and Chief Executive Officer of AlibabaGroup, and Ms. Er Ding, Gen

4、eral Manager of unveiled the brand-new online store. XXs attendanApparel attended the event and urprised everyone and pushed theevent to its climax. Brand ambassadors also expressed their best wishes for the grand openingof TAG Heuerflagship store in various ways.he meanwhile, Mr. Leo Poonpresented

5、the TAG Heuer Carrera HEUER 01 and Carrera lady this exclusive his-and-hers watches are now only available on the flagship store. Ms. Er Ding, General Manager ofApparel,roduced the collaborative charity project by TAG Heuer and Alibaba. XXwas invited to sign on the box of one pair ofexclusive his-an

6、d-hers watches. All theproceeds of the pair will be charity.ated to Alibaba Foundation, fueling up the development ofEstablished in April 2008,for increasingly sophisticatedis dedicated to providing a premium shopexperienceChiconsumers in search of top-quality brandedmerchandise, and was Chinas larg

7、est third-party platform for brands and retailerserms ofmonthly active users in 2015(according to iResearch). TAG Heuers bold and innovative move,partnering with, will not only expand its reach to the younger generation in China inl-rounded and effective way, but also will enhance the new consuming

8、m watches.of luxuryThe TAG Heuer Carrera collection, representing speed and past the brand has chosenfor the his-and-hers watches exclusive on, is the perfectreion of a brand-new starting po. HEUER 01 Chronograph for men demonstrates masculine to its extreme while the Carrera Lady manifests the best

9、 of feminine brilliance. And the amazing detailsbreeze in a metropolitan charm, making it the best explorer for TAG Heuero the wild worldof digital shop.Mr. Leo Poon, TAG Heuer General Manager of Greater China, shared with us, “As the leadingChi ceonline shopplatform,is the ideal partner for TAG Heu

10、er.heration of the grand opening of TAGHeuerflagship store, we would like tonk all the Chiconsumers for their support to TAG Heuer. We will continue to promotethe avant-garde spirit in our unique and innovative manner and to provide the youngergeneration with more products and servicet is of greater

11、 energy.”Mr. Zhang Yong (Xiao Yao Zi), Director and Chief Executive Officer of Alibaba Group said, “Itis a great honor to partner with TAG Heuer, the Swiss avant-garde wataker. Andeto online shop! We look forward to walking side by side with TAG Heuer to provide the perfectshopexperience for the new

12、 generation sot everyone can enjoy an onlineplatform with quality service.”showed hipport and said, “I am very glad to be here and to witness this unfettablemoment of TAG Heuer making its presence on. I bevet with this new digitaldestination the young consumers will have a better understanding of TA

13、G Heuers image andproducts and to experience the brands spirit of #t Crack Undrere.”TAG Heuer has never stopped its explorationhe avant-garde world, no matter it is intraditional Swiss craftsmanship, sports spirit, art and music, lifestyle, or making its wayo. The brand has always been close to the

14、consumers of the younger generation,injecting new energy another and isthe world.o the avant-garde spirit of #tCrackUndrere one step after t are going to leading the perfect represenion of the young people产品信息左：豪雅卡莱拉 HEUER-01 计时码表右：豪雅卡莱拉系列腕表技术规格TAG HEUER CARRERACalibre Heuer 01Automatic ChronographB

15、lue Touch EditionNO. CASECAR2A1Z.FT6044Polished and fine brushed steel lugs with fine brushed black titanium carbide coated end-pieceSTRAPBlue perforated rubber strapTAG HEUER CARRERABlack titanium carbide coated titanium folding clasp with safety push buttonsPolished and fine brushed steel lugs wit

16、h fine brushed black titanium carbide coated end-pieceDIALBlack skeleton dial with 3 countersHand-appd polished and fine brushed indexes with white and blue luminescent markersVisible skeleton date disc with date window at 3:30 oclock Skeleton black movement top platePolished and sand-blasted hour a

17、nd minute hands with luminescent markers Blue chronographs handsPolished running second handWhite “CARRERA HEUER 01”, “CHRONOGRAPH” and blue “AUTOMATIC”lettering on the dialHand appd TAG Heuer shield MOVEMENTTAG Heuer Calibre Heuer 01, Swiss madeAutomatic calibre, radate correction Diameter: 29.3 mm

18、 (13) 39 rubiesBalance frequency: 28,800 vibrations per hour (4Hz)er reserve of the movement: 50 hours; with chronograph operating: 40 hours.Fine brushed black titanium carbide coated steel middle casePolished and fine-brushed black ceramic bezel with grey tachymeter scale Fine brushed black titaniu

19、m carbide coated steel sapphire casebackScratch-resistant curved sapphire crystal with double anti-reflective treatmentSteel chronograush-buttons with blue line at 2 oclock and black line at 4 oclockSteel and rubber fluted crownNO.WAR1114.FC6391关于天猫天猫（Tmall），又称为淘宝商城、天猫商城，是中国最大的企业提供消费者购物的，由淘宝网分离而成。天猫

20、由知名品牌的直营旗舰店和专卖店组成，提供 100%品质保证的商品，7 天无理由退货的，以及购物积分返现等优质服务，为阿里巴巴的子公司之一。2012 年 1 月 11 日上午，淘宝商城正式宣布更名为“天猫”。2012 年 3 月 29 日，天猫发布全新 Logo 形象。2013 年11 月 11 日，支付宝成交额第 1 分钟过 1 亿元，5 时 49 分破百亿元，最终交易额以 350.19 亿收官。2014 年 2 月 19日，阿里宣布天猫国际正式上线，为国内消费者直供海外原装进口商品。2015 年“双 11”于零时准时开锣，第18 秒，交易额就超 1 亿元。截止 2016 年 11 月 12

21、日零点，2016 天猫双 11 收官，全天总交易额突破 1207 亿元。关于 TAG Heuer豪雅TAG Heuer豪雅是创立于 1860 年的先锋制表商。“先锋”已深深融入到品牌文化和理念中。TAG Heuer 独一无二的历史以界限、打破成规为基础：凭借坚定的毅力，屡屡战胜技术制约，创造出具备真正的和优质性能的腕表作品。品牌在制表历史中成就卓越，尤其在计时码表领域的机械精准度无人能及。在TAG Heuer 首席执行官兼酩轩(LVMH Group) 钟表业务让-(Jean-Claude Biver) 先生的执掌下，综合。TAG Heuer 是目前世界上唯一有能力涉及四种不上市速度快以及环境完

22、全大这两项考虑，新推表款展现了全新的DIALBlue dialHand-appd faceted rose gold plated indexesRose gold minute and hour hand with whiuminescent markers Rose gold plated second handAngled date window at 3 oclockCASECase diameter: 39 mm Polished steel casePolished steel fixed bezel with 72 top Weton diamonds: Diameter 1.4

23、0 mmTotal 0.79 ct Polished steel crownDouble anti-reflective curved scratch-resistant sapphire crystal Water: 100 metersMOVEMENT TAG Heuer quartz movement, one of the most reliable and accurate made in Switzerlandered by a batteryRegulator (time-measuring device): quartz crystal.Electrical currentt causes th