销售指标汇报模板

1、5-Jul-2215-Jul-22 Business Roundtable1公司经营例会汇报Business Roundtable营销管理部营销管理部Sales Dept.2013.095-Jul-2225-Jul-22 Business Roundtable2上月经营例会要求执行情况上月经营例会要求执行情况 Follow-up Actions序号部门会议要求/问题描述 评论（可选） 状态要求日期预计完成日期No.Dept.RequestComment （Optional)Status (Open） （closed）Requested DateEstimated completion Date

2、本月无。/None.5-Jul-2235-Jul-22 Business Roundtable3绩效指标完成情况绩效指标完成情况 Sales Scorecard100%90% & 100%90%绩效指标绩效指标Metric目标目标 Target2012 Actual实际实际YTD Actual完成状态完成状态Status销量预算Sales Volume98,60088,5811-8月份72,013Jan Aug 72,013 units完成完成1-8月份预算的月份预算的111%111% of YTD budget 完成全年预算的73%73% of FY budget 车用销量比2012

3、On Road Growth vs. 2012+3.1% (78,200 units)75,8501-8月份58,929Jan-Aug 58,929 units完成1-8月份预算的114%114% of YTD budget 同比增加同比增加30.2%30.2% vs. Previous YTD工业用销量比2012Off Road Growth vs. 2012+60% (20,400 units)12,7311-8月份13,084Jan-Aug 13,084 units完成1-8月份预算的99%99% of YTD budget 同比增加同比增加38%38% vs. Previous YTD

4、DEUTZ销量比2012Deutz Growth vs. 2012+85% (37,400 units)20,1831-8月份23,471Jan-Aug 23,471 units完成1-8月份预算的117%117% of YTD budget 同比增加同比增加82.9% 82.9% vs. Previous YTD销售收入（含备件：万元）Sales turnover (including spare parts:10,000)269,689200,1601-8月份165,604Jan -Aug 165,604完成完成1-8月份预算的月份预算的99%99% of YTD budget 完成全年预

5、算的61%61% of FY budget 车用销售收入（万元）On-road sales turnover (10,000)+25% (181,017)144,7571-8月份118,402Jan-Aug 118,402完成1-8月份预算的108%108% of YTD budget 同比增加同比增加36%36% vs. Previous YTD工业用销售收入 （万元）Off-road sales turnover(10,000)+73% (67,621 )39,0431-8月份38,507Jan-Aug 38,507完成1-8月份预算的89%89% of YTD budget 同比增加同比

6、增加25%25% vs. Previous YTD柴油机市场份额比2012 Market share rate by comparison with 2012+0.04% (DDE = 2.65%)2.61%+0.30（DDE=2.91%）车用市场份额比2012On Road Market Share vs. 2012+0.04% (DDE = 2.60%)2.56%+0.22（DDE=2.78）工业用市场份额比2012Off Road Market Share vs. 2012+0.72% (DDE = 2.79%)2.07%+0.58（DDE=2.65%）逾期应收帐款月平均（万元）Over

7、due AR monthly avg (10,000 rmb)39005,1083255（-36%）产成品库存（不含质保封存和大线未修）Finished inventory (monthly avg) (not include quality preservation and not repaired ones)75008,1457207（-12%）车用产品预测准确率On Road Product forecast accuracy rate+3% (DDE = 43%)40%50%（+10%）工业用产品预测准确率Off Road Product forecast accuracy rate+

8、10% (DDE = 51%)41%65%（+24%）注：季度汇报！注：季度汇报！Note: report quarterlyNote: report quarterly5-Jul-2245-Jul-22 Business Roundtable4行业销售情况行业销售情况Industry Sales Trends 商用车市场环境商用车市场环境/ : 2013年年7月份月份Commercial Vehicle Market : Jul行业适配空间行业适配空间 Applicable MarketDDE销售销售 DDE salesDDE同行业对比同行业对比DDE Relative Change to

9、Industry累计累计YTD同期累计同期累计YTD PY 同比增长同比增长% Change累计累计YTD同期累计同期累计YTD PY 同比增长同比增长% Change载货车市场 Truck market轻卡Light duty509,230 484,088 5.2%23,098 19,030 21.4%中重卡小计 Medium & Heavy duty448,435 398,824 12.4%26,191 18,369 42.6%货车合计Total for truck957,665 882,912 8.5%49,289 37,399 31.8%客车市场Coach & Bus

10、market轻客（6-7米） Light duty coach （6-7 meter）42,370 40,184 5.4%1,191 497 139.6%大中型客车小计 Motorbus & Bus80,233 80,442 -0.3%1,236 1,072 15.3%客车合计 Total for Coach & Bus122,603 120,626 1.6%2,427 1,569 54.7% Change DDE Industry注：季度汇报！注：季度汇报！Note: report quarterlyNote: report quarterly5-Jul-2255-Jul-2

11、2 Business Roundtable55工业用细分市场销售情况工业用细分市场销售情况: 2013年年7月份月份 Off-road Market: Jul行业适配空间行业适配空间 Applicable MarketDDE销售销售DDE SalesDDE同行业对比同行业对比DDE Relative Change to Industry累计累计YTD同期累计同期累计YTD PY 同比增长同比增长% Change累计累计YTD同期累计同期累计YTD PY 同比增长同比增长% Change叉车Forklift114,228 104,065 10%4,332 3,057 42%挖掘机Excavato

12、r33,316 36,989 -10%1,070 582 84%压路机Road Roller6,876 6,281 9%782 723 8%摊铺机Paver1,393 1,359 3%272 256 6%装载机Wheel Loader98,563 102,413 -4%145 146 -1%平地机Grader2,456 2,629 -7%133 194 -31%起重机Truck Crane8,852 11,737 -25%2 6 -67%以上合计Subtotal265,684 265,473 0%6,736 4,964 36%混凝土设备(拖泵) Concrete PumpN/A N/AN/A2

13、,827 2,535 12%N/A农机 HarvesterN/A N/A N/A 1,177 80 1371%N/A空压机CompressorN/A N/A N/A 560 411 36%N/A发电机设备GeneratorN/A N/A N/A 453 85 433%N/A其它OtherN/A N/A N/A 87 251 -65%N/A合计Total (with data)265,684 265,473 11,840 8,326 42%行业销售情况行业销售情况Industry Sales Trends % Change DDE Industry注：季度汇报！注：季度汇报！Note: repo

14、rt quarterlyNote: report quarterly5-Jul-2265-Jul-22 Business Roundtable6柴油机行业销售情况柴油机行业销售情况: 2013年年7月份月份By OEM: JulRank柴油机厂家柴油机厂家Engine company7月月Jul累计累计YTD份额份额%Market Share同期累计同期累计YTD PY 同期份额同期份额%PY Market Share同比增长同比增长Volume % Change1玉柴Yulin Diesel39,011310,91814.2%272,03113.2%14.3%2潍柴Weifang Diese

15、l21,931210,9719.6%160,9747.8%31.1%3锡柴Wuxi Diesel24,350195,3528.9%192,2599.3%1.6%4云内Yunnei Diesel12,300128,4665.9%134,5056.5%-4.5%5东风康明斯Dongfeng Cummins14,644105,3794.8%99,0644.8%6.4%6扬柴Yangzhou Diesel8,99898,5014.5%94,1844.6%4.6%7朝柴Chaoyang Diesel7,13084,3183.9%91,6494.5%-8%8道依茨一汽大柴道依茨一汽大柴DDE7,77063

16、,7882.9%47,4402.3%34.5%9中国重汽CNHTC6,23656,4202.6%55,3062.7%2.0%10上柴Shanghai Diesel1,47013,0090.6%18,9090.9%-31.2%前十位合计 Total of Top 10143,8401,267,12257.9%1,166,32156.7%8.6%合计Industry Total242,3192,188,607100%2,058,213100%6.3%行业销售情况行业销售情况Industry Sales Trends DDE: Previous Month Rank = 8, Previous Ye

17、ar Rank = 9注：季度汇报！注：季度汇报！Note: report quarterlyNote: report quarterly5-Jul-2275-Jul-22 Business Roundtable7营销节点计划完成情况营销节点计划完成情况 Completion of Sales Plan (Aug)100%90% & 100% 1 year (Aug)一年以上库存变化情况一年以上库存变化情况 Inventory 1 year上月库存上月库存Previous Month本月增加本月增加Additional本月销售本月销售Reduced本月库存本月库存Month EndSe

18、p6992610715Oct7159086719Nov71945158606Dec60667123550Jan55017189378Feb378605433Mar4338437480Apr4805731506May5061131486Jun4861048448Jul4482414487Aug4872589423措施措施Action Plan：* *不含质保封存和大线未修不含质保封存和大线未修Not include quality preservation and not repaired onesNot include quality preservation and not repaired

19、 ones5-Jul-22165-Jul-22 Business Roundtable16行动计划行动计划 Action plan 潜在市场、新的市场领域 Potential & New Market 配试工作 Application Phase 批量供货 SOP 其他 Others 业务业务Business市场市场Market领域领域Segment项目类别项目类别Type客户客户Customer上月工作上月工作Last month work本月计划本月计划This month planning市场开发Market Development解放公司Jiefang中重卡Middle-Hea

20、vy truck解放公司Jiefang1、针对军车订单的签订，做好道依茨产品切换及保证订单交付Well finish DEUTZ product transition and guarantee order delivery because of military vehicle order signing2、配合青汽做好龙V匹配道依茨发动机的市场推广工作Coordinate with Qingqi for market promotion of Long V applied with DEUTZ engine1、满足道依茨产品的供货要求Meet supply demand of DEUTZ

21、product2、做好4DD产品交付及用户跟踪工作Guarantee 4DD product delivery and customer following 轻卡Light-duty truck轻卡Light truck奇瑞Cherry奇瑞轻卡已经开始收集我公司产品资料并着手进行整车布置Cherry light-duty truck has collected our product information and started to apply with complete vehicle到奇瑞轻卡基地进行调研，并与相关人员沟通，加快匹配进度Make investigation at Che

22、rry base and communicate with relevant staff to speed application客车Bus客车Bus郑州宇通Zhengzhou Yutong督促、跟踪国4校车整改实施进程：进程中Push and follow National school bus modification schedule: under the processCA4DC2国4产品匹配宇通校车，进行北京环保车载法检测试验的过程跟踪Apply CA4DC2 National product with Yutong school bus and follow the testing

23、 process of Beijing Environment Protection Vehicle Law工业用Off-road短机项目short-block 道依茨DEUTZ分KLU短机成本核算和商务交流工作Divide into two parts:KLU short block cost calculation and business communication短机报价以及项目会议Short block quotation and project meeting三阶段产品Tier3山东临工Lingong产品的配试和试验Application and test项目跟进和推动Follow and push project发电机组Generator机组项目推动Push gen-set project 已获得批量订单6