中国媒介指南

1、: 2001; a l 3 (9.6 )l 1/5 (1.3B)l 1,000+ l 32, l : 32.4%l : 2.4% ()l : 7% 2001 8,0007-8,0006-7,0005-6,0004-5,000 : 5,403 : 19990 050, 00050, 000100, 000100, 000150, 000150, 000200, 000200, 000250, 000250, 000300, 000300, 000350, 000350, 0000-140-1415-2415-2425-3425-3435-4435-4445-5445-5455-6455-6465

2、+65+M al eM al eFem al eFem al e: 2000 2000: 000 91102103102104111102= l 1979 .l 1979l 10 l , , l 1979l , , 28l 15, , , ls 17l , l . 133800+2,000+2,900+ 231912+1,363+ 20+31+1,900+2,000+ : 7,000+146,000+ % % 15 - 29 (s ) 8986 (P7) 9695 (s ) 4144 (P7) 4145 () 6765 () 5367 ( a ) 714 000s37,875 14,492:

3、00 (20)3 : l l a l (, , ) l: 66 , 9 , l 88 10 : , , , , , , , , , l l a l l: 336 , 269 , 92 l : 220 , 169 , 47 l: 339 150 l , l l a lA (. )l l & l l l ( )* : / * : 99 (98,99)* 2000 ( 00)* :20 * :, , , * :50,000 99 2000 : : 98; 99 : 60 (98); 30 (1999-2000) : , , , :47,800 (98); 71,500(1999-2000)* : *

4、 :99* * :30 * :, , ,* :44,0000 01,0001,0002,0002,0003,0003,0004,0004,0005,0005,0006,0006,0007,0007,0001987198819891990199119921993199419951996199719981999200020012002TVTVNewspaperNewspaperRadioRadioMagazinesMagazinesOtherOther: ; $ 2000 - 20020 05005001,0001,0001,5001,5002,0002,0002,5002,5003,0003,0

5、003,5003,5001987198719891989199119911993199319951995199719971999199920012001: ; $ () : . , , : . ., ., , , , , l l (. , ) l : ()l . 25-30 ; l 5-8 . , 15 l 4 , : 3-5 15 l ( 8% 96 0.6% 99)l :l a : , l l . l ( ) ( 3 3)l ; l 1958 l 12 l 2 3, l “ . , / l , l :l , . (5)l a 1993 1996 a (. ), (. ), (. )31 ,

6、 , a : a l 2,000 : , , , l 1999l, a ( $ 000) 99 - 99340,291200,642 & 184,883 168,914 119,979 111,459 101,714 96,141 92,574 78,736 : 0 0101020203030404050506060707080806: 006: 007: 007: 008: 008: 009: 009: 0010: 0010: 0011: 0011: 0012: 0012: 0013: 0013: 0014: 0014: 0015: 0015: 0016: 0016: 0017: 0017:

7、 0018: 0018: 0019: 0019: 0020: 0020: 0021: 0021: 0022: 0022: 0023: 0023: 00A AA AA A 15-29A A 15-29: 00(20 )l2,000+ l l (. , , )l & l l l. , l ( $ 000) 99 - 99 153,31081,677 55,05344,818 39,150 .34,114 32,53426,80225,243 24,078 : TitleCirculation 000AdultReadership000HPBW Net Rate US$Adult CPM US$Ch

8、ina TV Guide4,0009993,1333.13Can Kao Xiao Xi3,0001,7244,4342.53People Daily2,5007917,2299.16Xingming EveningNews1,8003,2305,3011.69Yangcheng EveningNews1,3001,3144,9963.86: 00 (20 )l6,000+ , l l , , s , , , l a l , 000s()3,850 3,200 3,000 1,9001,000 900 900 833 500 460 : l1,363+ l l, , , .l , l l l

9、l. , , l ; Market Station Hours of Transmission Peak Time Peak Time 30 Rate US$ National CCRS - 1 18 6:15-6:25 3500 CCRS - 2 20 7:30-8:30 2800 China Radio International 18 22:00-22:29 1800 : 00(20 )0 02 24 46 68 8101012125:005:006:006:007:007:008:008:009:009:0010:0010:0011:0011:0012:0012:0013:0013:0

10、014:0014:0015:0015:0016:0016:0017:0017:0018:0018:0019:0019:0020:0020:0021:0021:0022:0022:0023:0023:00AAAAAA 15-29AA 15-29 (%)l , , , .l l (. , , , )l l (. , , , , )l 20-50% l l / l l l / l l 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. : , No fixed rate cardRegulationsvary by cityLack of After-Sale ServiceConcept

11、(Maintenance,Monitoring,etc)Noresearchdata availableNo industry associationl$ 26.5 - $ 42 l$1,000 l 100,000+ l4,000 - ()l , 150 - 200 l 30-45 ( 10 - 15 )l 6 l , l (. ) (. 5 , 2.5 a ) ( “) : ( )Movie12345678910NationalRegionalPosition : ()15,153 350+ 250+ 50+05010015020025030035040097/1097/1098/698/6

12、98/1298/1299/699/699/1299/1202,0004,0006,0008,00010,00012,00014,00016,00097/1097/1098/698/698/1298/1299/699/699/1299/12 . : : 6206201,1751,1752,1002,1004,0004,0008,9008,9000 0100010002000200030003000400040005000500060006000700070008000800090009000100001000097/1097/1098/698/698/1298/1299/699/699/1299

13、/12000: - M0204060801001201990 1991 1992 1993 1994 1995 1996 1997 1998 1999TelephoneMobile PhonePagerInternet0 0500,000500,0001,000,0001,000,0001,500,0001,500,0002,000,0002,000,0002,500,0002,500,0003,000,0003,000,0003,500,0003,500,0004,000,0004,000,000JanFebMarAprMayJunJulSinaSinaNeteaseNeteaseSohuS

14、ohu: : 14, 2000l 1999, .l .l , .l . 31, , .l , . .0%0%10%10%20%20%30%30%40%40%50%50%60%60%70%70%80%80%90%90%100%100%9797989899990 050+50+41-5041-5036-4036-4031-3531-3526-3026-3021-2521-2516-2016-20-15-15: 21%13%11%6%5%4%4%3%3%3%3%24%BejingGuangdongShanghaiJiangsuShandongZhejiangLiaoningHunanHubeiSic

15、huanLiaoningOthers: 00 , ( 45%) 64% 1,000+ 0-5000-5007%7%501-1000501-100029%29%1001-20001001-200036%36%2001-40002001-400019%19%4001-60004001-60005%5%6001+6001+4%4%0-5000-500501-1000501-10001001-20001001-20002001-40002001-40004001-60004001-60006001+6001+: 87.787.792.892.886868585797912.3141

16、4151521210%0%10%10%20%20%30%30%40%40%50%50%60%60%70%70%80%80%90%90%100%100%97/1097/1098/698/698/1298/1299/699/699/1299/12FemaleFemaleMaleMale: , 50%50%37%37%11%11%2%2%HomeHomeOfficeOfficeInternet BarInternet BarOthersOthers: 0037% , .CollegeCollege77%77%MasterMaster6%6%Below HighBelow HighSchoolScho

17、ol3%3%HighHighSchoolSchool13%13%Doctor+Doctor+1%1%84% : 1. 四通利方信息技术的四通利方信息技术的“新浪网新浪网2. 网易公司的网易公司的“网易网易 .163、3. 搜狐爱特信北京信息技术的搜狐爱特信北京信息技术的“搜狐搜狐 、4. 广州飞华电信工程的广州飞华电信工程的“163电子邮局电子邮局 .1635. 北京京讯公众信息技术的北京京讯公众信息技术的“首都在线首都在线 .263.2636. 联想电脑的联想电脑的“365 3657. 世纪龙信息网络有限责任公司的世纪龙信息网络有限责任公司的“21 .218. ! . 9. 上海在线信息网络

18、集成的上海在线信息网络集成的“上海热线上海热线 10. 天极信息开展的天极信息开展的“网站网站 : ()120-180100100-150 180+40-100 () 36 () 145l l: l l l l l .l 19 10 a .l , .l , .l , 5 .谢谢 谢谢22.7.111:25:1411:2511:25.111:2511:2511:25:14.111:25:142022年7月1日星期五11时25分14秒9、静夜四无邻，荒居旧业贫。4月-224月-22Monday, April 25, 202210、雨中黄叶树，灯下白头人。06

19、:33:0706:33:0706:334/25/2022 6:33:07 AM11、以我独沈久，愧君相见频。4月-2206:33:0706:33Apr-2225-Apr-2212、故人江海别，几度隔山川。06:33:0706:33:0706:33Monday, April 25, 202213、乍见翻疑梦，相悲各问年。4月-224月-2206:33:0706:33:07April 25, 202214、他乡生白发，旧国见青山。25 四月 20226:33:07 上午06:33:074月-2215、比不了得就不比，得不到的就不要。四月 226:33 上午4月-2206:33April 25, 2

20、02216、行动出成果，工作出财富。2022/4/25 6:33:0706:33:0725 April 202217、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。6:33:07 上午6:33 上午06:33:074月-229、没有失败，只有暂时停止成功！。4月-224月-22Monday, April 25, 202210、很多事情努力了未必有结果，但是不努力却什么改变也没有。06:33:0706:33:0706:334/25/2022 6:33:07 AM11、成功就是日复一日那一点点小小努力的积累。4月-2206:33:0706:33Apr-2225-Apr-2212

21、、世间成事，不求其绝对圆满，留一份缺乏，可得无限完美。06:33:0706:33:0706:33Monday, April 25, 202213、不知香积寺，数里入云峰。4月-224月-2206:33:0706:33:07April 25, 202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。25 四月 20226:33:07 上午06:33:074月-2215、楚塞三湘接，荆门九派通。四月 226:33 上午4月-2206:33April 25, 202216、少年十五二十时，步行夺得胡马骑。2022/4/25 6:33:0706:33:0725 April 202217、空山新雨后，天气晚来秋。6:33:07 上午6:33 上午06:33:074月-229、杨柳散和风，青山