BEC商务英语高级写作 建议Proposal

1、BEC HIGHER Proposal WritingWhat is a proposal?na persuasive offer to solve problems, provide service, or sell products nsolicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal nLetter; memo; document Structure1. Introduction2. Background 3. Proposal / Recommendations

2、4. ConclusionStructure1. Introduction In this part, you should state briefly and clearly the purpose of this proposal.e.g.nThis proposal sets out to describe and analyze the possible use of technology in the Marketing Department. nThe purpose of this proposal is to analyze the travel and entertainme

3、nt budget, and suggest ways to tighten managements control over travel and entertainment expenses. 2. Background In this part, you should state clearly and directly what problem exists. e.g.nIn the past several months, a number of organizational problems had surfaced. nBy the end of July 2003, 510 s

4、ets of imported Sunflower elevators had been sold in China. 3. Proposal / Recommendations In this part, you should suggest a practical solution in detail and tell the benefit it can bring.e.g. 1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of electric

5、ity, the following conservation measures are effective: 1) 2) 3) 2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be

6、 more likely to easily overcome fierce competition in the market. 4. Conclusion In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.e.g.nTo sum up, it seems obvious that the introduction of new technology into the Marketing Department wil

7、l enable the company to gain huge profits. Our position in the market will be strengthened. nI am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.Useful ExpressionsIntroductionnThe proposal aims/sets out tonThe aim/purpos

8、e of this proposal is to recommendnThe purpose/objective/aim of this proposal is to n to deal with problems of n to explore problems/some negative aspects n (influence) of. n to focus on the issuen to investigate/to look at/ to present information on n to recommend/ to studynThis proposal recommends

9、 a solution and provides budget and time schedule figures.nMy proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.Background n引言引言nIt has been noted that our company has experienced a sudden

10、increase in customer orders nIt is evident/clear that n回顾回顾nSurveys were conducted among, and we findnQuestionnaires were distributed to , and results show that 存在问题存在问题nThere is another problem which has to be solved. nIn the past several months, a number of organizational problems had surfaced.nTh

11、e major problems which exist in our company can be summarized as follows: .nA number of employees clearly suffer from demotivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below: .n调查结果调查结果nThe investigation has revealed that n调查表明调查表明nOur find

12、ings suggest that it might be advisable tonAs is evidenced by the statements of all our employees, a brand-new payment system should be launched.nIt is noted that 85% of respondents are of the opinion that there is an urgent need to improve the quality of the companys products. nWe are currently ded

13、icated to the research and development of new medicines for a wide variety of conditions and diseases. During this process, we learn n计划计划nThe project, which is being undertaken by is to be completed bynIf, I am confident that we canRecommendations nIt is proposed/suggested/recommended thatnWe stron

14、gly propose that nIt is essential to/that nIt would be advisable to nWe strongly recommend that the companynThe following recommendations are offered:nWe also suggest that be If this is not possible, we recommend that nOne possible solution to the problem of is to search fornIf we were to do this, w

15、e might reduce the threat of loss of good managerial-level staff. nPlease take a fresh look at the matter of nA consideration of my proposal on market strategy would be highly appreciated. nI am sincere and eager to suggest that fire extinguishers be installed in our new branch factories. nIt is ess

16、ential to energize every employee to make the most of their talents, and training is the vital step.nPlease consider the following aspects when deciding:ConclusionnIt is clear thatnIt seems obvious thatnThe following conclusions are based on the results of the investigation: nTo sum up, it seems obv

17、iousnThe above mentioned points are my recommendations.nIll sum up by sayingnI am positive thatnIn view of the above, we findnWell conclude by sayingWriting Steps1. Before writing 首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。nthe purpose (e.g. to persuade, to explain, to apologize, or to notify?)n the reader (wh

18、at does he or she want to know?)n What do you want the reader to do?2. Outlinen 信息分类信息分类 时间顺序 最不重要到最重要 最重要到最不重要 空间顺序 简单到复杂n比较和对比比较和对比 用熟悉的观点去联系不熟悉的信息 把自己的产品同竞争对手的产品进行比较或对比 用什么顺序来陈述优势和劣势n因果关系因果关系n问题和解决问题和解决 作决定前需要什么事实、推导和结论？ 用什么样的数据或例子能找到解决问题的方法？2. Outline 1) 确定文章中心内容(题目中已有明确提示) 2) 写出每段的中心词或起始句 3) 斟酌

19、全文的开篇和结尾的用词和句式, 以 使开头部分重点突出, 吸引人; 结尾部分具 有说服力。3. While Writing1.段落段落 每个段落只讨论一个主题 有主题句反映主题 其余支撑句子均支持或描写主题句 用过渡词连接2.格式格式; 语气语气3. 句子句子 平行结构很有力 e.g. The bank offers savings, checking, lending, and trust services. 合并句子合并前合并前：The process consists of deciding what levels of importance each of them have. The

20、n you organize your tasks around achieving them.合并后：合并后：The process consists of deciding the levels of importance of each and organizing the tasks. 长短句搭配，简单句和复合句并用 平均句长15-18词，一句中标点不超过4个改写前：改写前：Regardless of their seniority, all employees who hope to be promoted will continue their education either b

21、y enrolling in the special course to be offered by the ABC Company, scheduled to be given on the next eight Saturdays beginning on January 24, or by taking approved correspondence course selected from a list available in the Staff Development Office.改写后：改写后： Regardless of their seniority, all employ

22、ees who hope to be promoted will continue their education in one or two days. First, they may enroll in the special course to be offered by the ABC Company, scheduled to be given on the next eight Saturdays beginning on January 24. Second, they may take approved correspondence course selected from a

23、 list available in the Staff Development Office. 句首句尾内容句首句尾内容应得到突出修改前：修改前： In the near future, sales will be hiring two new account managers as we work on improving our customer service.修改后：修改后： Two new account managers, who will be hired by sales in the near future, will help us improve customer se

24、rvice.4. 检查 (Review) 1) 是否包含所有要点 2) 主次关系和逻辑关系是否合理 3) 语法、拼写等是否正确Model Practice 1nYour company has decided to conduct an investigation into the possibility of increasing the number of ways in which technology is used throughout the organization. You have been asked to write a proposal concerning the u

25、se of technology in your department for the Managing Director.n Write your proposal, including the following:n a brief outline of the current uses of technology in your departmentn a description of what technological improvements could be maden an explanation of the benefits these changes might brin

26、gn recommendations for the kind of training that would be necessary.nWrite 200-250 words on the separate answer paper provided. nPurposenAs requested, the purpose of this proposal is to describe and analyze the possible use of technology in the Marketing Department.nCurrent use of technologynUp to n

27、ow the members of our department have taken advantage of technological equipment, i.e. computers, in order to launch our products most successfully. Not only have we arranged promotional and advertising campaigns but we have also conducted market research via the Internet so as to meet our consumers

28、 growing demands.nTechnological ImprovementsnIn our work we have used computer software and hardware which has already become obsolete and urgently needs modernization. Therefore, the purchase of up-to-date programs and equipment is of prime.nBenefitsnThere is no denying that these improvements will

29、 bring vast profits to the company. Our team will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market. nTrainingnIt seems obvious that our staff do not possess the kn

30、owledge of how to use new software. Thus, training on the use of modern programs would be recommended as necessary.nConclusionnTo sum up, the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.Mod

31、el Practice 2nYou are the chairman of the staff union in your company. To inspire and reward all the employees for the contributions they have made, you consider offering your proposal of a gym room for the welfare of all the employees.nWrite a proposal to the General Manager:n showing your apprecia

32、tion to the employees performancen explaining the necessity of having a gym roomn suggesting the strengths and benefits of having a gym room.n Write 200-250 words on the separate answer paper provided. nIntroduction: The purpose of the proposal is to appeal to the company to provide the staff a gym

33、room. With strong, dedicated teams and talented staff, our companys profits have remarkably increased in recent years. So first of all I would like to show my hearty appreciation to what they have achieved and I suppose their marvelous performance and faithful devotion to work should be lauded and r

34、ewarded accordingly.Background:nAs you know, our company mainly employs sedentary workers: analysts, programmers, managers, operators, and technicians. Long-time work and crowded schedules take up most of their time and thus prevent our employees from doing enough exercises. Exercises make healthy b

35、ody, and healthy body guarantees wonderful performance in their work. On the contrary, poor health will be a distraction and have our employees frequently be absent from their positions. In addition, current health insurance policies focus on curing illnesses rather than preventing them. Hence, it i

36、s quite advisable and necessary for our company to provide our staff a gym room.nBenefits: An energetic and vigorous employee is likely to tap his potential into full play, and concentrate on his work whole-heartedly. Exercises produce healthier employees, and healthy employees are more productive.n

37、Conclusion: To sum up, it seems obvious that a gym room can provide a facility contributing to the physical fitness of all our employees, and employees fitness is an essential to gaining profits.Model Practice 3nThe company you work for is growing rapidly, so in this case you have recruited several

38、sales representatives, and all of them are quite experienced and responsible. However, a recent survey shows some of them are still not familiar with their new working environment and are not used to the new system. In order to help them adapt to the new environment timely. You schedule a proposal f

39、or a training session.Write a proposal to the Sales Manager:npointing out the present problems with the newly recruited sales representativesnsuggesting a training sessionnwhat they are going to be taught in the training sessionnthe benefits brought by the training sessionnWrite 200-250 words on the

40、 separate answer paper provided.n Proposal for a Training SessionnIntroduction:nThe aim of this proposal is to recommend a training session called “To Be Familiar with Your Post” for the sales representatives of the Sales Department.nBackground:nWe have recruited several sales representatives recently. In spite of thei