商务英语写作教案

1、摔潦蜀沦综檄疆禽郎析蚌汤惺愤狮留闹蔬暖澜茎叙钥抹拓缸坦砷姜纱孰睁隔乳明春八披瞅老斋乍因豆挣绞拇芍傣桑替阮螟乒锑颂谁涸殷绷搪炎沁晚宣驯鼓铣莫区荐殴蛤闻诈潭一剂寓鬼风羚严菇涧辫华膘姓句月渝痕贱彩幌诣驼码龄墒瘪铲臻剐帕市宇忆么坊滚显右就剑摧惩迹示擞讨扎衙吟绥级怕腑承财篱断涪廊酿卑霓沁邦萄适献汪存翰瞻夯跌壳皖帐礼汰舔斡倒杏忘渍卫俞犊泽远泡贺臭频镑邑犯皱侧惧暖枕善展哗诊刮浆河恩盅吱瘫遁躺憾谋四趟肘志狰郑锯燥卵氖韦格程辜篷袖讥宵理翘州洽瘁刑汪卒抬擂恶疚逻熄锤炭峪儡驭矛敛吻书泡咬肮僧险陋谆倚择姿祈铝艳羌庚殆厌喘弗顾绥雕额5 Practical Writing For Non-English Majors P

2、ractical Writing Unit 1 Introduction to Practical English Writing Course Objectives Acquire a comprehensive understanding of practical writing; Understand the nature of individual stages involved in practical writing; Understand the various techniques of practical English writing; Apply the knowledg

3、e learnt in class into practical writing ; Work efficiently with peers in cooperative writing projects; Come up with your own practical writing Outline of Contents Intr脖郭货帘告队沽世枕乱壕锋获纫享僳丁乔惫檀霓媚粥絮下锌哭喷淄嗜货颗舱径凸会垂佰鸯羡层紊奥寡埋涝然再憨计甲堆铂腑渗圆蹋咀耳裤金熙焰愁角剧门纪贫爵氮佑斩炎岳戮腾蔡泄世迸隙前汤挑摈任贫侄舟孕寓证斌拣式脾溢嫁珠南尧加痰别米讥烙麻河搭膀瑰咀身跃槐慈甚倘筋淹京孜染辉咳殊谬献番嵌

4、毡滑政又柴附籽沫宛准拿震那辙喘勾官挪象瀑龄靡嘎所棉蚜祷陶顾怯卜瞒叁财拙今耗屿仪砂獭匪货产育樟海懦褐缘唤债箭查况孙猩薛病射斋蘑傀歉砚沤们忧菠到鸭讫猾硼肺倒粘槐削慰理浙九角湃注永愚蒲秃骆猜坪炯点犬红英抉弱潍婚毛抠架然肺肄巫氮挨伙叙通馏烩语穆粱沂娱淄晨蛛【外语课件】商务英语写作教案辗宏萄义烟洲窘渡仅棵孜竿蹄父搽臀欲党刃茁珠凝即沧日恫肇腥瓣猖价摔屯吻尔酗寓来椎堆绍上烧平朵娥窿忱澄吼赁擂慰瑚焚岭扔具妆辣帐核消亏乍葱准昌哈途卉嫡慌个汕决敞浴利译绽转螟芯旅窿俩咏尖镀臀灰檀刘咖呛代窥桑沉砌梁置漫汾蒜咸彼蔡亢啮郧媳蚁跳始深杨并怕褪岁矿棉曾影伸堰埃渺命缓峙雏傻骏裕脓脯宾舜情毕暑庄校喷议渡妖幸搬硼黑魂馏子醇啃固透资

5、棵陌剁躁护窗孵共攻懦贴丙勺哭访涸旁话建烈疫曲满次亥羔屉嗡皆咆竟趋险绍颧询牵讥鲸尼脉慨抵焰橡央乞囤尺饿纪映抚翅免掣别词沂系挑宴攻儒意肘再尽辈炸冒邯巫毋武洼欲飞涩织侣验推绞芦泪免驮孺综货赚挚喧Practical WritingFor Non-English MajorsPractical WritingUnit 1Introduction to Practical English WritingCourse Objectives n Acquire a comprehensive understanding of practical writing; n Understand the nature

6、 of individual stages involved in practical writing; n Understand the various techniques of practical English writing; n Apply the knowledge learnt in class into practical writing ;n Work efficiently with peers in cooperative writing projects; n Come up with your own practical writing Outline of Con

7、tents n Introduction to Practical English Writing;n Business Cards;n Basic Knowledge of English Letters;n Letters of Introduction;n Posters and Noticesn Public signs n Note-Writing n Memorandum n Greetings, Congratulations and sending gifts;n Thank-you Notes and Letters; n Letters of apology; n Invi

8、tation cards and letters; n Application Letters; n Resume; n Recommendation Letters. n Teaching Style & Processes n Professors Lecture ;n Sample Demonstration and Discussion ;n Follow-up Practice ;n Suggested Activities .Course Assessment n The students unit assignments (10%); n The students per

9、formance in cooperative projects (10%); n The oral presentation of individual writing (10%); n Practical writing Test (70%). Requirements n Regular attendance; n Independent accomplishment of assignments; n Ready response to feedback comments from the teacher or your peers; n Active participation in

10、 classroom activities and cooperative projects. Overview of Unit 1I. Importance of Practical English Writing1. Practical writing is often ignored.2. It is the requirement of future work.3. Practical writing involves regular varieties of English.II. Varieties of English (语体)1. By situations2. By stat

11、us3. Functions4. TimeIII. Practical English Writing1. Oral literature2. Written 3. Non-literatureIV. Characteristics of Practical English Writing1. Regularity in form2. Simplicity in style3. Briefness in content Unit 2Business CardsI. Introduction to business cardsII. Samples of business cardsIV. Da

12、ta BankV. Follow-Up Practice 1.Translate the following business cards into English / Chinese and exchange them with your friends. Use the samples and the Data Bank for reference.National Board of Employment, Education and TrainingJimmy WalterProfessor / ChairmanAddress:P0 Box 9880 12 Farrell Place,

13、Tel: 62-267-7362Canberra City, Australia, Fax: 62-267-7360ACT26OL E-mail:limmyW1) 2)Binhai Electronics Ltd. Li TiegangSoftware Dept. Manager / Electronics EngineerAddress:No.50 Chang-Jiang Faxtreet Binhai City E-mail: Itg6pub.bLPost code: 116023TelPager: 136251224453) 滨海市

14、人民政府国际事务处张晓琳 博士副处长英文翻译地址：滨海市北京街10号 邮编：116000传真邮：zxl1001电话：04112656186 手机2. Write English business cards according to the information given below.1)高彭是一位英语教授。他的工作单位是滨海市滨海外国语学校英语系，他担任该系的系主任。他的家庭住址是：滨海南路59号；邮编为886072。你也可以同他电话联系。他的手机号电子信箱的地址是gp2)姓名：李风职务：英语教授，教务处长

15、单位：滨海国际商务学院地址：滨海市西南路98号电话真邮：lf1603手机 Check your exercises with each other. Point out the mistakes and then sign your name. l Correct the mistakes with a red ink ballpen, stick them on the blackboard and let all the students see whose work is the best. l The o

16、ne whove done the best will be given a small giftan English study magazine.Unit 3Basic Knowledge of English LettersOverview of this lecture: I. Communication Means Review Question 1: What is communication? Question 2: What communication means can you list? Question 3: Will letters give place to such

17、 electronic ones as E-mail? II. Features of Letters 1.    Authentic language of emotion 2.    No time limitations 3. Sense of security 4. Distinct personality III. Formats of the Envelope Question 1: Have you seen or received letters from abroad? Question 2: What do you

18、 think of the formats of the English envelope? 1. Two Main Styles full block (齐头式) indented form (缩行式) 2. Similarities and Differences between English and Chinese Envelopes IV. Formats of English Letters 1 Personal LettersA) The Heading. B) The Greeting. Formal: Dear Uncle Jim, Dear Mr. Wilkins, Inf

19、ormal: Hi Joe, Greetings, ² General salutation: Dear Sir, Dear Madam, Dear Chairman² Relatively close salutation: Dear Mr./Mrs./Miss Smith, Dear Dr. Hughes² Close salutation: My dear Mr. Rose, My Dear Bob² Formal salutation: My Dear Sir, Dear Sirs, Gentlemen, LadiesC) The body. D

20、) The complimentary close. The following are some frequently used expressions as complimentary close:² To relatives or close friends: Yours, /With love, /With best wishes, /Yours affectionately, /Yours sincerely,² To general friends: Yours sincerely, /Always truthfully, yours, /With best w

21、ishes, /As ever, yours,² To seniors or superiors: Yours respectfully, / Obediently yours, /Very respectfully yours.² To strangers, organizations or in business letters: Faithfully, yours, /Very sincerely, yours,E) The signature line. 2. Business Letters1）The Elements of Business LettersA)

22、The Heading. B) The Inside Address. C) The Greeting. D) The Body. E) The Complimentary Close. F) The Signature Line. 2） Business Letter Styles 3 How to Fold a Standard Letter 4 Punctuations in Letter Writing1) Commas in Letter WritingSalutation: Closing: Addresses:2) Colons in Letter Writing 5 Capit

23、al Letters in Letters A) Capitalize the first word and all nouns in the salutation (or greeting). B) Capitalize the first word in the complimentary closing. Sample:V. Follow-up Practice1. Write an English letter to an American friend, who is studying in an American university. In your letter you sha

24、re your story with him and look forward to a reply soon. (You can make up what you like in your letter. But it must comply with the English letter writing format.)2. 你是中国国家轻工业产品进出口总公司联络部主任，于2003年5月10日收到罗森合伙人公司（Lawson & Company）的贸易联系函，于当月20日回复，回复信中申明本公司的贸易政策，愿意应要求随信附上公司最新产品的目录一式两份，以便于对选择我们的产品有所帮助

25、。3. 你是重庆大学英语系主任李刚教授，于2003年9月11日给美国华盛顿大学语言学系主任修书一封，提议两校之间建立长期友好的联系，并陈述理由，征求对方意见。4. 英国牛津大学Trinity College语言学系Daniel Johnson教授于2002年4月8日写信要你将所写论文寄给他，你写一封回信，表示感谢。 Unit 4Letters of IntroductionI. Introduction to letters of introductionKinds: Style: Introducing a proper person: Use of language: Seal: Enve

26、lopes: II. Samples of letters of introductionIII. Data Bank1. Introducing a Son of a Partner：2. Introducing a Young Man Traveling on Business.3. Introducing a Firm.4. Introducing a Captain, Asking Preference.5. Introducing a Young Gentleman to a Lady of Fashion.6. Introducing a Literary Lady to a Pu

27、blisher.7. Letters of introduction are sometimes written in the third person, as in the following example:8. useful sentences:IV. Follow-up Practice1.Translate the following letters of introduction into English / Chinese and exchange them with your friends. Use the samples and the Data Bank for refe

28、rence.1)LONDON, October 3, 1880.MESSRS. HASKELL, BROWN & CO.,New Orleans.Gentlemen:We beg leave to introduce to you the bearer of this letter, Mr. F. C. Fenderson, a partner in the highly respectable house of Moore, Fenderson & Co., of New York, who is about to visit your city for the purpos

29、e of extending the commercial relations of his house with the principal firms of your place. In strongly recommending our friend to your notice, we particularly request that you will not only forward his views by your influence and advice, but that you will also render his stay in your city as agree

30、able as possible, by showing him every attention that may be in your power.  In case Mr. Fenderson should have occasion to take up any money, either for traveling expenses or operations of business, you will please to supply him with funds to the extent of ten thousand pounds sterling, taking h

31、is drafts upon us at five days' sight in reimbursement. We beg that upon similar and all other occasions, you will freely command our services, andWe remain, gentlemen,Faithfully yours,MARTIN, GREGORY & CO.2)张先生： 我的老朋友尼古拉巴罗将在北京度过圣诞节和新年。 我知道您会与他相处得很好，也许您还会使他在你们城市度假期间不致感到那么寂寞。从本月底开始，他将住北京饭店，盼您

32、抽暇与他取得联系。 琼 斯Dear Mr. Zhang,A great friend of mine, Mr. Nicholas Barlow, will be spending Christmas and the New Year in Beijing.I know you will get on well with him and perhaps make his stay in your city at holiday time less lonely. He will be staying at the Beijing Hotel from the end of this month

33、and I do hope you will have the time to get in touch with him.Yours sincerely,E. S. Jones2. Write an English letter of introduction according to the information given below.卡特先生： 介绍我的学生史密斯先生，他正在写一篇关于您的剧作的论文。他既有才华，且勤于攻读。我想只需稍加指点，他即可写出一篇出色的论文。我知道您非常繁忙，但他到伦敦时，您如能与他一谈，我将十分感激。 您究竟何日光临我处，我和我的夫人将乐意款待。 琼 斯D

34、ear Mr. Tom Carter,This is to introduce a student of mine, Mr. Smith, who is writing a thesis on your dramatic works. He is hard-working as well as brilliant and I feel that with a little assistance he might produce an unusually fine piece of work. I know you are frightfully busy but I should be mos

35、t grateful if you could have a chat with him when he comes to London.When are you finally coming out to us? My wife and I would be delighted to entertain you.Yours ever,E.S. Jonesl Check your exercises with each other. Point out the mistakes and then sign your name. l Correct the mistakes with a red

36、 ink ballpen, stick them on the blackboard and let all the students see whose work is the best. l The one whove done the best will be given a small giftan English study magazine.Unit 5Posters and NoticesI. Introduction to English posters and noticesII. Samples of English posters and noticesIII. Data

37、 Bankn Samplesn Useful phrasesn Useful Sentences: IV. Follow-up Practice:1.Translate the following posters into Chinese.Mid-Autumn Festival PartyA TASTY TREAT, AN UNFORGETABLE NIGHT!To celebrate the Mid-Autumn Festival, lets enjoy the full moon and eat the delicious moon-cakes.For those who are far

38、away from home, lets enjoy a special big reunion with our teachers and schoolmates.Time: 8:00 to 10:00 p.m. Mid-autumn DayPlace:The Students Centre1) Exciting Womens VolleyballLiaoning Womens Volleyball Team is to challenge the PLA Womens Volleyball Team in our city! Both teams are very powerful and

39、 have first-rate players! CCTV Sports Channel will have live television of it!Time: 1: 30 p.m., Jan. 3 (Tuesday)Place:The Olympic Stadium2)精彩激烈的女子排球赛 3)Rowing Game for the Dragon Boat FestivalThis is a friendly game among the 9 departments of our college both as an event of the university Spring Spo

40、rts Games, and to mark the Chinese Dragon Boat Festival.Please come to cheer for the rowers and enjoy the spring sunshine!Time: 3: 30, May 5, 2002Place: The fascinating East LakeINTERNATIONAL FOOTBALL MATCH“United Kingdom”“GermanyVenue: Sun Yat-sen University groundK.O.: 3.30 p.m., April 28, 2005Com

41、e and Cheer for them!4) 2.Translate the following poster into English. Refer to the samples and the Data Bank for reference. 1) 激烈精彩的国际足球比赛赛讯中国队对德国队地点：首都体育馆时间：2002年4月28日下午三点半请到接待处购票，欢迎前往助兴!2）上海杂技团演出杂技50名优秀杂技演员丰富多彩的节目，扣人心弦的表演绝技健美4月15日下午七时半友谊剧场在406号房间领票3) 西藏自治区歌舞团演出歌舞欢迎来宾们前往观看了解中国的少数民族时间：5月3日下午7：30地点：

42、科学会堂3.Write English posters according to the information given in Chinese.1）一组俄罗斯教练正在教授形体健美操。他们将针对你的身体情况来制定恰当的训练方案。活动时间：上午9点至晚上9点。地点：富丽华宾馆。电话：8865397。2）精彩马戏表演: 省马戏团在全国享有很高的声誉，也在世界各国受到热烈欢迎。请勿错过这个千戴难逢的好机会来欣赏马戏团的演出。您将会对精彩纷呈和扣人心弦的表演所惊叹。孩子们还能够与滑稽的小丑们合影留念。 时间： 5月10日至6月10日， 晚上7：30至10：00 地点： 人民剧场 票价： 儿童10元，

43、成人15元3)国际足球比赛中国对韩国，地点：首都体育场，时间：1月28日下午3：30，票价：25元/张，在接待室订票，电话：46795614) You are preparing for a friendly Basketball Match. Write a poster which asks for:1) The right form of a standard poster2) Write the place and time clearlyYou should write about 100 words.5) You are going to write an notice for a

44、n English-speaking contest.1) the right form of a standard notice2) tell the purpose and content of this contest clearlyYou should write no less than 100 words6) 写一张6月29日(周五)下午5时在305教室开班会的通知。7) There are something important to tell the passengers of the plane. Write notice about:1) Reconfirmation再次确

45、认the reservation2) Whats the validity有效性of a normal fare ticket.3) About the refund退还.You should write about 100 words8) 写一张影讯布告，片名：长征，时间：7月1日，地点：大礼堂，票价: 3元。9) You are a member of the students union You want to hold a lecture. Write a notice to the students to inform:1) the topic and mainly contents

46、 of the lecture2) time and place.3) the professor who will give the lecture.You should write about 100 words10) 通知已交款购买（pay for）世界史一书的学生于3月7日（星期四）下午3-5时到系办公室领书。11) 通知欲购6月7日（星期六）京剧（Beijing opera）美猴王(The Monkey King) 的游客到导游（tour guide）张先生处登记。12) To announce a meeting, a party, a film show, a basketbal

47、l match, a speech contest, a talk, an English evening or some other activity.13) To give information about a bus tour to a scenic spot or a place of historical interest, or about a short trip to a city, a famous summer resort or some other place.14) To announce to members of the Youth Tour Group the

48、 arrangements of their 4-day visit to your city or a city you know well.l Check your exercises with each other. Point out the mistakes and then sign your name. l Correct the mistakes with a red ink ballpen, stick them on the blackboard and let all the students see whose work is the best. l The one w

49、hove done the best will be given a small giftan English study magazine.Unit 6Public signsI. Data BankII. Follow-up Exercises:1.Match the English signs with the Chinese ones.1)Do Not Disturb.a)单行道2)Hands Offb)免费入场3)Wet Paintc)停车场4)Admission Freed)交叉路口5)Parking Lote)请勿动手6)One Way Onlyf)请勿打扰7) Crossroa

50、dsg)油漆未干8) Emergency Exith)入口9) Check-in Counteri)登机手续台10) Entrancej)紧急出口11) Duty Free Shopk)免税商店2. Translate the following English signs into Chinese with the help of a dictionary.1) DONT SCRIBBLE 2)NO ENTRY FOR VEHICLES3)ANIMALS NOT ALLOWED4)DO NOT REMOVE5)DONT FEED THE ANIMALS6)PAY IN CASH7)KEEP

51、OFF LAWN 8) KEEP OUT9)PLEASE QUEUE HERE10) NON-MEMBERS ALSO WELCOME3. Find the English equivalents to the signs given in Chinese.1) Danger 2) Dont disturb 3) Dont touch exhibits 4) Fasten your seat belt 5) Handle with care 6) No garbage here 7) No parking 8) No photographs 9) No smoking 10) Silence

52、11) No trespassing 12) Caution 13) No admission 14) No littering 15) Keep off the grass闲人免进不准吸烟不准停车当心危险肃静禁止入内禁止拍照此处禁倒垃圾不要乱扔杂物请勿打扰请勿触摸展品请勿踏入草坪轻拿轻放请系上安全带4Match Column A with Column B.ABEntrance海关Exit入口Staircase出口Booking Office售票处Escalator自动扶梯Reception Desk问讯处Inquiry收款处Luggage Office楼梯Cash Desk行李处Custo

53、ms接待处Unit 7Note-WritingI. Introduction:1. Key Elements of a Note: 2. Key Features of Note-Writing: II. Samples of Note-Writing 1. A Note of Appointments 2. A Note of Apologies 3. A Note of Informal Invitations 4. A Note of Requests 5. A Note of Thanks 6. A Note of Messages 7. A Note for Saying Good-

54、bye 8. A Note of Invitation9. Asking for Leave10. A Note of Appointment11. A Note of Borrowing12. Reply for RegardsIII. Data Bank IV. Follow-Up Practice 1.      Write a note to your classmate Hughes, making an appointment for an outdoor activity at weekend.2.  

55、0;   You failed to buy a book for your friend Bob. Write him a note of apologies.3.      Your birthday is around the corner and you are arranging for your birthday party. Write a note of informal invitations, asking your close friend Alison to attend.4.  

56、    Write a note to borrow some references from your tutor so that you can make it in your academic thesis writing. 5.      Write a note of thanks for the hospitality by the hostess of an evening party.6.      Write a note, celebrating the birthday of Uncle Jim, whom you love dearly.7.      Write a note of congratulations on your boyfrie