Unit 6 Do you follow Ads 英语3

1、Presented by Nancy Unit 6Unit 6Do You Follow Ads?Do You Follow Ads?Passage AThe Power of PersuasionThe Power of PersuasionEnjoy some advertisementsPublic Service Advertisement Tobacco kills more than heroine and cocaine together. .滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。 M Men en a always lways r remember emember l lov

2、e ove b because ecause o of f r romance omance o only.nly.Take time to indulge. Nestle ice cream尽情享受吧.Mermaid songHome is where the Honda is.本田就是一个家。本田就是一个家。Tidein, dirts out. 汰渍到，污垢逃。不求最大，但求最好。 (中国光大银行)渴望无限。（百事）You press the botton, we do the rest.The world smiles with Readers Digest.您只需要按快门，其余的我们来

3、做。(柯达相机)Ask for more.To be the best rather than the largest.读者文摘给全世界带来欢笑。Word usageWord usage1.power1.powern. n. 能力能力; ;力力; ;权权 powerful a. powerful a. 强有力的强有力的; ;有权威的有权威的e.g.e.g. In a democracy ,power must be divided. In a democracy ,power must be divided. Youre a powerful man. Youre a powerful man

4、.2. persuasion n. 2. persuasion n. 劝说，说服劝说，说服e.g. The purpose of persuasion is to e.g. The purpose of persuasion is to change the receivers attitude.change the receivers attitude.3. act v. 3. act v. 扮演；行动；演戏扮演；行动；演戏e.g.e.g. A patient will usually listen to A patient will usually listen to the doctor

5、s the doctors advice and act on it . advice and act on it .4. brand n. 4. brand n. 商标商标; ;品牌品牌 v. v.在在上加商标上加商标e.g. So ,what should your brand be ?e.g. So ,what should your brand be ? That brand dyes well . That brand dyes well . 5.jeans n. 5.jeans n. 牛仔裤牛仔裤; ;工装裤工装裤e.g. A young man in jeans and e.g.

6、 A young man in jeans and a worn T-shirt . a worn T-shirt .6.actor n.6.actor n.男演员男演员e.g. His father was an actor.e.g. His father was an actor.a bad actor a bad actor 表现恶劣的人；惯犯；表现恶劣的人；惯犯；凶恶的动物凶恶的动物 actress actress 女演员女演员e.g. Shes not only a great dramatic actress e.g. Shes not only a great dramatic

7、actress but shes also very funny .but shes also very funny .7.exist V. 7.exist V. 存在存在; ;生存生存e.g.e.g. I was barely existing . I was barely existing .（我几乎活不下去。）（我几乎活不下去。） 8.expose expose V.V. 暴露，显露暴露，显露e.g. A wise mother never exposes her e.g. A wise mother never exposes her children to the slightest

8、 possibility children to the slightest possibility of danger. of danger.（一个明智的母亲从不会置其孩子于（一个明智的母亲从不会置其孩子于丝毫可能的危险中。）丝毫可能的危险中。）exposure n.exposure n.暴露；曝光暴露；曝光9.invisible a. 9.invisible a. 看不见的，无形的看不见的，无形的e.g. A thin coil of smoke rose almost e.g. A thin coil of smoke rose almost invisibly into the sha

9、rp ,bright sky .invisibly into the sharp ,bright sky .(一缕轻烟几乎不见踪迹地升上了耀眼的晴空。）一缕轻烟几乎不见踪迹地升上了耀眼的晴空。） 10.everyday a. 10.everyday a. 每天的，日常的每天的，日常的e.g. She cooks and washes everyday .e.g. She cooks and washes everyday .（她每天煮饭洗衣。）（她每天煮饭洗衣。）Word usageWord usage 11.11.affect v.affect v.影响影响e.g.e.g. The dise

10、ase is beginning The disease is beginning to affect her eyesight . to affect her eyesight .同义词：同义词：influenceinfluencee.g.e.g. Dont let me influence your Dont let me influence your Decision.Decision.12. lower 12. lower V. V. 降下，放下降下，放下e.g. She bit her lower lip .e.g. She bit her lower lip .（她咬着下唇。）（她

11、咬着下唇。）13. defense n. 13. defense n. 防卫，防卫物防卫，防卫物e.g. The best defense is to attack.e.g. The best defense is to attack.（进攻是最好的防御。）（进攻是最好的防御。）14.action n. 14.action n. 行动；作用；功能行动；作用；功能e.g.e.g. As always ,Peter had a reason As always ,Peter had a reason for his actionfor his action15. available 15. ava

12、ilable adj. adj. 得到的，可得到的得到的，可得到的e.g.e.g. There is only a little There is only a little money available for this money available for this trip. trip.16. analyst n. 16. analyst n. 分析员分析员e.g. My analyst warned e.g. My analyst warned me that I liked married me that I liked married men too much .men too

13、 much .17.argue v. 17.argue v. 争论；争辩；辩论争论；争辩；辩论e.g. They are arguing over foreign e.g. They are arguing over foreign policy.policy.18. aware adj. 18. aware adj. 知道的；意识到的知道的；意识到的e.g. Smokers are well aware of the e.g. Smokers are well aware of the dangers to their own health.dangers to their own heal

14、th.be aware ofbe aware of 意识到；知道意识到；知道e.g. He wasnt aware of the e.g. He wasnt aware of the danger.danger.19. behavior 19. behavior 行为；举止；态度行为；举止；态度e.g. e.g. The students found that The students found that his behavior had changed .his behavior had changed .20.lie in 20.lie in 在于在于; 睡懒觉睡懒觉e.g. I lik

15、e to lie in at weekends.e.g. I like to lie in at weekends.（我爱在周末睡懒觉。）（我爱在周末睡懒觉。） The solution lies in the improvement of The solution lies in the improvement of the economic environment .the economic environment .（解决办法在于改善经济环境。）（解决办法在于改善经济环境。）21.21.take in take in 接受；理解；接受；理解； 拘留；欺骗拘留；欺骗e.g. He pers

16、uaded Jo to take e.g. He persuaded Jo to take him in .him in .( (他说服乔收留了他。）他说服乔收留了他。）22.in exchange (for)22.in exchange (for) 换取；作为换取；作为.的交换的交换e.g. If his plan failed ,he could e.g. If his plan failed ,he could offer them in exchange for his offer them in exchange for his own freedom and that of his

17、 own freedom and that of his men .men .23.turn into 23.turn into 把把变成变成 进入进入e.g. He turned those e.g. He turned those sentences into English .sentences into English . I saw him turn into the I saw him turn into the library .library .24.in some way24.in some way 在某个方面在某个方面e.g. Does this information h

18、elp the e.g. Does this information help the person in some way ?person in some way ?( (是否这些信息在某些方面能帮到别人？）是否这些信息在某些方面能帮到别人？） 25.after all 25.after all 毕竟毕竟e.g. e.g. It is not surprising you It is not surprising you have got a stomachache .have got a stomachache .After all ,you have eaten too After al

19、l ,you have eaten too much .much . The power of persuasion Advertising follows us everywhere .Advertising follows us everywhere . Whenever we Whenever we turn onturn on the television , the television , listen to the radio or open a newspaper listen to the radio or open a newspaper or magazine , we

20、or magazine , we are bombarded withare bombarded with advertisements.advertisements. bombard v. bombard v. 不断攻击不断攻击（被问题，要求）困扰（被问题，要求）困扰be bombard with : be bombard with : 被被.猛攻猛攻e.g. The speaker was bombarded with e.g. The speaker was bombarded with questions.questions.(说话的人被问了许多问题。说话的人被问了许多问题。) The

21、y invite us to try a new type of They invite us to try a new type of orange juice, wear X-brand jeans orange juice, wear X-brand jeans or watch the latest film .or watch the latest film .They beg us to notice the difference They beg us to notice the difference and discover the advantages ,they and d

22、iscover the advantages ,they exist to make us want what they exist to make us want what they are selling.are selling.他们恳请我们注意其产品的独特之处并看到他们恳请我们注意其产品的独特之处并看到其优点。其优点。广告的存在是要诱使我们产生购买他们所广告的存在是要诱使我们产生购买他们所推销的产品的欲望。推销的产品的欲望。 Strangely ,the more we Strangely ,the more we are exposed are exposed to to advert

23、ising the less we notice it .We advertising the less we notice it .We get get so so used toused to seeing advertisements seeing advertisements everywhere that they become largely everywhere that they become largely invisible ,invisible ,as ifas if they were another part they were another part of our

24、 everyday lives. But does that of our everyday lives. But does that mean that we are mean that we are no longerno longer affected by affected by them?them? 令人奇怪的是，我们接触广告越多，就越令人奇怪的是，我们接触广告越多，就越少注意它们。对这些比比皆是的广告，我少注意它们。对这些比比皆是的广告，我们已习以为常，所以往往视而不见，似乎们已习以为常，所以往往视而不见，似乎它们已成了我们日常生活的另一部分。但它们已成了我们日常生活的另一部分。但

25、那是不是说我们已不再受广告的影响了呢？那是不是说我们已不再受广告的影响了呢？ strangely ad. strangely ad. 奇怪地奇怪地; ;其妙地其妙地; ;不可思议地不可思议地e.g. Strangely ,they hadnt invited her to e.g. Strangely ,they hadnt invited her to join them.join them.（令人奇怪地是，他们没邀请她参加。）（令人奇怪地是，他们没邀请她参加。）be exposed to be exposed to 使面临；暴露使面临；暴露e.g. The liquid is not to

26、 be exposed e.g. The liquid is not to be exposed to air , for it will soon evaporate .to air , for it will soon evaporate .( (这种液体不可暴露在空气中，这种液体不可暴露在空气中，因为它会很快蒸发掉。因为它会很快蒸发掉。) )no longer no longer 不再不再e.g. She no longer feared that e.g. She no longer feared that they should misunderstand they should m

27、isunderstand her .her .（她不再害怕他们会误解她了。）（她不再害怕他们会误解她了。） One advertising expert believes One advertising expert believes that the special power of advertising that the special power of advertising lies inlies in the fact that we do not the fact that we do not pay pay muchmuch attention to attention to

28、it . it .lie in lie in 在于在于; ; 睡懒觉睡懒觉pay attention to pay attention to 注意注意 一位广告专家认为，广告的特殊一位广告专家认为，广告的特殊魅力就在于：我们并不太在意它。魅力就在于：我们并不太在意它。 Dr. Herbert Krugman, who was Dr. Herbert Krugman, who was head of research for a major head of research for a major advertising company for many advertising company

29、for many years ,says that years ,says that the lessthe less we notice ads, we notice ads, the morethe more we we are affectedare affected by them. by them. 赫伯特赫伯特. .克鲁格曼博士，一位多年克鲁格曼博士，一位多年担任打广告公司研究项目的负责担任打广告公司研究项目的负责人说，我们越不在意广告，受它人说，我们越不在意广告，受它的影响也就越深。的影响也就越深。 Dr. Krugman believes that when we Dr. Kr

30、ugman believes that when we stop noticingstop noticing advertisements, we lower advertisements, we lower our defenses, allowing the messages of the our defenses, allowing the messages of the advertisements to advertisements to be taken inbe taken in and stored, and stored, ready to ready to be trigg

31、ered intobe triggered into action at the action at the right moment. right moment. stop doing sth stop doing sth 停止做某事（一件事）停止做某事（一件事）take in take in 接受；理解；接受；理解； 拘留；欺骗拘留；欺骗be triggered intobe triggered into 被实施；被触发被实施；被触发 克鲁格曼博士认为，当我们不克鲁格曼博士认为，当我们不在注意广告时，我们的防范意在注意广告时，我们的防范意识也在消退，广告的信息就乘识也在消退，广告的信息就乘

32、机进入我们的大脑，在那里储机进入我们的大脑，在那里储存起来，随时准备在适当的时存起来，随时准备在适当的时机被付诸行动。机被付诸行动。 He says that the effects of advertising He says that the effects of advertising on the individual are small, but over a on the individual are small, but over a period of time they have a powerful period of time they have a powerful e

33、ffect on the masses.effect on the masses. 他说，广告的效应对个人是微不他说，广告的效应对个人是微不足道的，但一段时间之后，它对足道的，但一段时间之后，它对广大百姓便会产生一种巨大的影广大百姓便会产生一种巨大的影响。响。 Advertising Advertising serves an important serves an important function function in society. Selling in society. Selling goods is an essential part of any goods is an e

34、ssential part of any economyeconomy. . Advertisements Advertisements help to sell goods help to sell goods by informing people about the by informing people about the products products and services available. and services available. 作用；功能作用；功能经济经济产品产品 广告在社会中具有重要的作用。出售货物广告在社会中具有重要的作用。出售货物是任何经济形式都必不可少

35、的一部分。广告是任何经济形式都必不可少的一部分。广告通过向人们提供有关市场有售商品和服务的通过向人们提供有关市场有售商品和服务的信息来销售商品。信息来销售商品。They supply us with information They supply us with information about new goods and developments about new goods and developments that may be useful to us.that may be useful to us. 它们提供对我们可能有用的新产品它们提供对我们可能有用的新产品及新成果的有关信息

36、。及新成果的有关信息。 Often, advertisements help to Often, advertisements help to pay pay forfor the the entertainmententertainment we enjoy. we enjoy. Sponsors, who support events Sponsors, who support events in in exchange forexchange for advertising advertising exposureexposure, , help to lower the cost of

37、 help to lower the cost of concertsconcerts, , sports events and festivals.sports events and festivals. 广告经常资助我们的娱乐广告经常资助我们的娱乐活动。赞助商们以资助各活动。赞助商们以资助各种活动的方式来换取广告种活动的方式来换取广告宣传，从而会降低音乐会、宣传，从而会降低音乐会、运动比赛和节日活动的费运动比赛和节日活动的费用。用。 But most But most expertexperts who study s who study advertising and its adver

38、tising and its influenceinfluence on human on human behavior argue that, behavior argue that, more thanmore than being a being a source of information, advertising source of information, advertising existexists s to persuade. to persuade. 但是大多数研究广告及其对人行为影响的但是大多数研究广告及其对人行为影响的专家们认为，广告不仅是一种信息资源，专家们认为，广

39、告不仅是一种信息资源，它的存在就是为了说服劝导。它的存在就是为了说服劝导。 It sells products and services by It sells products and services by turning turning them ithem intonto images and dreams. To do so, images and dreams. To do so, it may not always tell us everything it may not always tell us everything about the products we are b

40、eing about the products we are being persuaded to buy.persuaded to buy. 广告将产品和服务变换成图像和梦想广告将产品和服务变换成图像和梦想来销售。为此，它不一定总是把劝说来销售。为此，它不一定总是把劝说我们去购买的产品的一切详情都告诉我们去购买的产品的一切详情都告诉我们。我们。 A market analyst says that all A market analyst says that all advertising, advertising, no matter howno matter how innocentinnocent, , is is misleadmisleadinging in some wayin some way. .no matter howno matter how 不管怎样不管怎样in some wayin some way 在某些方面在某些方面无辜的；无知的无辜的；无知的误误 导导 一个市场分析家认为，一切广告，无论其一个市场分析家认为，一切广告，无论其本意多么好，都有一定的误导作用。本意多么好，都有一定的误导作用。 When asked about the power of When asked about the power of advert