商务英语视听说教学大纲新

1、商务英语视听说教学大纲一、课程基本情况总学时：32讲课学时：32实践学时：0总学分：2课程类别：专业必修考核方式：考查适用对象：英语专业先修课程：基础英语参考教材：商务英语视听说马龙海毅外语教学与研究2009商务英语教程王晓莹大学2008实用商务英语教程梅师大学2010二、课程设置目标商务英语视听说是为英语专业-商务英语的学生开设的一门综合语言技能课。该课程的主要任务是培养学生进一步提高语言应用能力，特别是用于国际商务的专门用途英语。该课程突出自主、互动的学习过程，使学生学以致用。在教学过程中注重国际商务实践能力的锻炼，在商务活动的情境中既熟悉了国际贸易流程，又学习了相关英语的应用。三、教学容

2、、教学方法和手段、学时分配知识单元一：工作面试(建议2学时)重点：找工作过程中如何准备面试，以及如何在面试中较好地表现自我，展现自我。了解面试的程序，怎么样准备好一个面试，掌握怎么样回答关于个人具体情况的问题，如教育背景、工作经历等。主要容：PartIWarm-up1) AskSstonotedownotherreasonstheycanthinkof.2) Dividetheclassintosmallgroups.3) GiveSsafewminutestoexchangeideas.4) EncourageSstousedifferentexpressionsofagreeingandd

3、isagreeing.5) AskafewSstoreporttheirfindings(e.g.theagreedBestjobandmostcommonreason(s),themostunique/strangechoiceorreason,etc.).Part II ListeningandSpeakingTask1FAQsinjobinterviewsTask2InappropriatequestionsinjobinterviewsPart III LanguageFocus1) AskSstonotedownthekeypointsoftheinterview.2) Divide

4、theclassintopairs.GetSstoallocatetheroles.3) AskSstorole-playthejobinterviewaccordingtothenotedpointsandwiththehelpoftheexpressionsinLanguageFocus.4) Iftimeallows,askSstoswaprolesandrole-playtheinterviewagain.5) Inviteapairtoactouttheinterviewinclass.6) Givecommentsandsuggestionsforimprovement.Part

5、IV ViewingandSpeakingVideo1ApplyingforthepositionoffinancialconsultantVideo2ApplyingforthepositionofSalesManagerPart V CaseAnalysisAskSstotakedetailednoteswhilelistening.AskSstoexchangeideasinpairs.Remindthemtogiveexamplestosupporttheirpoints.GiveSsasecondchancetolistentotheinterviewiftheyfailedtono

6、tedownthekeyinformation.AllowSsafewminutestoprepareanimprovedversionoftheinterview.Chooseafewpairsorole-playtherevisedinterviewinclass.InviteotherSstogivecommentsandsuggestionsforimprovement.教学方法和手段：教学案例分析(找工作面试)，任务型教学(熟悉面试程序)，课堂小组学习(如何在面试中较好地表现自我)知识单元二：工作和责任(建议2学时)重点：公司部门职位设置，工作职责围表达，对待工作情感态度。了解公司的

7、部门和职位设置，掌握描述工作和职责的英语表达方式和对工作的喜恶表达方法。主要容：Part1Warm-upWhatkindsofpositionsarethereinacompany:Production生产Marketing市场Sales销售Import进口Export出口Finance财务Personnel人事Research&Development研发Accounts会计AuditingWPurchasing采购PublicRelations公关Maintenance维修After-Saleservice售后服务QualityAssurance质量检查Transport运输Secu

8、rity保安GeneralAffairs总务Logistics后勤DisciplineInspection纪检TradeUnion工会OrganizationalDepartment组织部LeagueCommittee团委WomensFederation妇联Part2ListeningandSpeakingTask1 GiveSsoneminutetothinkoverthejobtheywishtotake.TellSstorefertothejobtitlesandpositionslistedinWarm-up. DividetheclassintopairsandgetSstotake

9、turnstotalkabouttheirdreamjob. AskSstodescribethejobindetailandtellthereasonswhytheychoosethejob. HavetoworthreeSsdescribetheirdreamjobinclassandgettheotherSstoguessthetitleofthejob.Task2Describingjobsinthefollowingchart:NamePositionResponsibilitiesJackManageroftheResearch&DevelopmentDepartmentM

10、anagingallaspectsoftheproductdevelopmentprocess,includingresourceallocation,budgetrequirementsand1)personnelmanagement;analyzingtheneedsofthe2)developingmarketsanddirectingtheworkaccordingly;creatingandmanagingtheR&Dteamsandbeingresponsiblefortheoverall3)planning,4)execution,andsuccessoftheproje

11、ctsJanetSalesManagerDevelopingsalesstrategies;achieving5)salestargets;recruitingandtrainingsalesstaff;supervisingandmotivating6)teamperformance;expandingthe7)customerbaseandensuringhighlevelsof8)customersatisfactionStanleyManageroftheProductionDepartment9)selecting,developingandmanagingahighlycompet

12、entandmotivatedstaffofemployees;ensuringthatproductionis10)cost-effectiveandtheproductsareproduced11)ontimeand12)ofgoodquality;workingoutthe13)humanandmaterialresourcesneeded;identifyingthe14)trainingneedsofthestaffandcultivatingacultureof15)continuousimprovementinallaspectsofmanufacturingPart3Langu

13、ageFocus askSstobrainstormsomejobsorpositionsandwritethemdown. dividetheclassintopairsandgetSstotaketurnstodescribethejobsthey'vewrittendown. askSstousedifferentexpressionstodescribethejobs,referringtotheexpressionsinLanguageFocus. ifthestudentwhoisresponsibleforguessingthetitlescannotgetthecorr

14、ectanswer,askthedescribertomentionsomefamouspeopleinthatlineofworkasexample.PartIVViewingandSpeakingVideoDoyoulikeyourjob?PartVCaseAnalysis教学方法和手段：教学案例分析（对待工作情感态度），任务型教学（公司部门职位设置，工作职责围表达），课堂小组学习（描述工作和职责的英语表达方式和对工作的喜恶）知识单元三：技巧（建议2学时）重点：接听，转接，留信息，情境中解决问题。了解接听的商务英语语言，掌握帮人转接以及请求转接的交流用语，交流中留下信息的表达方式，打中解决

15、问题的表达法。主要容：Part I Warm-upThebig3Beprepared.Avoidstartingtheprocesswhenyou'rerushed.Relax!Makesureyouhaveabigpadofpaper,apen,aglassofwater,andareasonableamountoftime.Don'tgiveup.Youhavetherighttogetinformationandrespectfulservice.Bepersistentandpatient.Realizethatsometimesitwilltaketencallsto

16、findoutwhatyouwant.Noonepersonororganizationhasalltheanswers.Trynottoputpeopleonthespot.Itmakesthemdefensive.Rathertrytoenlisttheirsupport.Remember,youusuallycatchmoreflieswithhoneythanwithvinegar.Part II ListeningandSpeakingdividetheclassintopairs.AskSstoallocatetherolesandroles-playthetelephonedia

17、log.SswhotaketheroleofLouisecaneitherapproveordisapproveofthechange.Politeexpressionsshouldbesuggested.inviteoneortwopairstocatoutthedialogsinclasstocheckifSscandevelopthephonecallnaturally.Part III LanguageFocusdividetheclassintopairsgetSstodecidewhichroletotake.haveSsrole-playaccordingtotheinforma

18、tionprovided,referringtotheexpressionsinLanguageFocus.walkaroundtheclassroomandcheckwhetherSscanusetheexpressionsproperly.askapairtorole-playthetelephonedialoginclass.encouragetherestoftheclasstocommentontheirperformance.Part IV ViewingandSpeakingVideo2Youarehardtogetholdof!VideolleavingamessagePart

19、 V CaseAnalysisDividetheclassintosmallgroupsAskSstodiscussingroupsandlistbusinessphonecallsindiversesituationsAskSstoresearchtheskillsandtechniquesofhandlingcallsindifferentsituationsAskSstofindsomecasesofmakingbusinesscallsindifferentsituationsHaveSsanalyzethecases,figuringouttheirstrengthsandweakn

20、essAskeachgrouptoputtogetherareportontheskillsandtechniquestodealwithdifferentbusinesscallsandtheircaseanalysesHaveeachgroupmakeapresentationinclassPPTorhandoutsarepreferredforthepresentation教学方法和手段：教学案例分析（情境中解决问题），任务型教学（接听的商务英语语言），课堂小组学习（打中解决问题的表达法）知识单元四：公司会议（建议2学时）重点：会议举行有关词汇，计划筹备会议召开，主持会议，意见的表达。了

21、解基本会议有关的商务英语词，掌握会议计划的基本方面，掌握主持会议，提出建议，请求别人给予意见，同意及否定别人意见的英语表达方式。主要容：PartIWarm-upAskSstorecallsomemeetingsthey'veattendedGetSstobrainstormtherelevantinformation.HaveafewSsreportwhatthey'vecomeupwithinclass.Listtheinformationontheboard.Part II ListeningandSpeakingTask1Formalandinformalmeetings

22、Task2HowtotakemeetingminutesPart III LanguageFocusDividetheclassintogroups,withonechairpersonineachgroup.GetSstorole-playthemeetingaccordingtothesituation,referringtotheoutline.Askagrouptorole-playthemeetinginclass.HaveotherSscommentontheirperformanceandgivesuggestionsforimprovement.Part V IVViewing

23、andSpeakingVideo1whyarewehere?Video2whatcanwedo?PartCaseAnalysisDividetheclassintosmallgroups.Askeachgrouptoattendadifferentmeeting,takeminutes,andanalyzeit.Eachstudentshouldhaveashareinthegroupwork.AskSstorefertothetipsmentionedintheTask2ofPart2toensureeffectivenesswhentakingmetingminutes.RemindSst

24、otakeintoconsiderationthefactslistedinPre-viewingofTask2,Part4whendecidingwhetherthemeetingisproductiveornot.Askeachgrouptoputtogetherareport.Haveeachgroupmakeaapresentationinclass.PPTorhandoutsarepreferredforthepresentation.教学方法和手段：教学案例分析（主持会议），任务型教学（会议举行有关词汇），课堂小组学习（会议计划的基本方面）知识单元五：旅行和访问（建议2学时）重点：

25、学习旅游商务英语的相关知识理解机场的登机，报关和安全检查知识，理解接待商务访客包括的程序。联系关于旅游，天气和住宿，订机票，询问航班交通和旅店服务，预订房间接待商务旅客，在机场接待客户的沟通能力主要容：Part I Warm-upintroducetheconceptof“smalltalk”.InviteafewSstosharetheirideaswiththeclass.ListwhatSscomeupwithontheboard.Part II ListeningandSpeakingTask1hotelsforbusinesstravelersTask2reviewingReceiv

26、ingvisitorsPart III LanguageFocusDividetheclassintopairsandhaveSschoosetheroles.AskSstorole-playaccordingtothegivensituation.Haveafewpairsperformtherole-playinclass.InviteotherSstogivecommentsandsuggestionsforimprovement.Part IV ViewingandSpeakingVideo1GoingthroughcustomsVideo2Meetingabusinesspartne

27、rattheairportPartVCaseAnalysisResearchandPresentation.教学方法和手段：教学案例分析（接待商务访客），任务型教学（关于旅游，天气和住宿，订机票，询问航班交通和旅店服务），课堂小组学习（机场的登机，报关和安全检查知识）知识单元六：公司介绍（建议2学时）重点：演说结构、技巧表达；公司情况表达；自我介绍了解公司演讲的结构，掌握公司描述、回答公司情况的一般问题、做简明自我介绍以及能对公司做出相关介绍的演说等表达技巧。主要容：PartIWarm-upEncourageSstousedifferentexpressionsofgivingadvice.I

28、fIwereyou/ifIwereinyourposition/ifIwereinyourshoes,IwouldHowabout/Whatabout/Haveyouthoughtabout？Whydon'tyou?YoushouldperhapsYou'dbetterItmighthelpifyouIdon'tthinkyoushouldPartIIListeningandSpeakingDividetheclassinpairs.AskSstoexchangeideasaboutwhattheyknowaboutOracle.GetSstoworkoutanintr

29、oductorypresentationonOracleindividually,referringtothefinishedCompanyProfile.AskSstopresenttheintroductiontotheirpartner.AsktwoSstogivethepresentationtothewholeclass.InviteotherSstogivecommentsadsuggestionsforimprovement.PartIIILanguageFocusAskSstochooseeitherofthetwocards.GetSstogiveanintroductory

30、presentation,referringtotheexpressionsinLanguageFocus.Asktwostudentstogivethepresentationnclass.Givecommentsandsuggestionsforimprovement.PartIVViewingandSpeakingVideo1MakingastartVideo2Whatisthepoint?PartVCaseAnalysisAskSstotakedetailednoteswhilelistening.Dividetheclassintogroupsoffour.TellSstoputth

31、emselvesinaninvestor'sshoesbeforetheystartthediscussion.Makesuregroupmemberssharefloortime,andencouragethesilentonestojumpinmoreoften.ChoosetwoorthreeSstogiveareportontheirgroupdiscussion.Makecommentsandasummary.Forhomework,askSstopreparetheirownpresentationofafewbusinessidea.教学方法和手段：教学案例分析（公司情况

32、表达），任务型教学（了解公司演讲的结构），课堂小组学习（简明自我介绍以及能对公司做出相关介绍的演说）知识单元七：产品介绍（建议2学时）重点：演讲介绍产品。询问产品特征、相关信息及描述产品了解产品演讲的结构，掌握描述产品、比较产品特征、询问产品信息及做产品简短介绍演说的交流技巧。主要容：Part I Warm-upPart II ListeningandSpeakingTask1AnintroductiontoHondaASIMOrobotTask2AvideophonePart III LanguageFocusDescribingspecificationsandfeaturesofprod

33、uctsPart IV ViewingandSpeakingVideo1Whichoneisbetter?Video2Itdoesmorethanyouexpect!Part V CaseAnalysisResearchandPresentation教学方法和手段：教学案例分析（做产品简短介绍演说），任务型教学（了解产品演讲的结构，掌握描述产品、比较产品特征、询问产品信息及交流技巧），课堂小组学习（演讲介绍产品）知识单元八：公司业绩（建议2学时）重点：图表相关词汇，图表中主体的速度、程度变化，公司业绩表达理解描述图形图表的基础词汇，了解商务有关图表中相关事务速度及程度变化的英语表达，掌握描述图

34、表，介绍公司业绩的交流技巧。主要容：Part I Warm-upDividetheclassintopairs.AskSstoexchangeideasinpairs.InviteafewSstosharetheiranswerswiththeclass.Givecommentsandcorrectionsifnecessary.Part II ListeningandSpeakingSalesperformanceoftheJeepV6Part III LanguageFocusAdjectivesandadverbstoindicatespeedanddegreeofchangesSpee

35、dofchangeDegreeofchangeAdjectiveAdverbTypeofchangeAdjectiveAdverbTypeofchangeRapidRapidlyFastNoticeableNoticeablybigFastFastConsiderableConsiderablySharpSharplyDramaticDramaticallySuddenSuddenlySignificantSignificantlySteepsteepyslightSlightlysmallSteadySteadilyregularsmallAlittleGradualgraduallymod

36、eratemoderatelyPartIVViewingandSpeakingVideo1It'sbeenasuccessfulyear!Video2WeareNo.1!PartVCaseAnalysis1)Thiswebsitecanbevisitedforrelevantmaterials:Http:/.thecoca-e/investors/annual.other.reports.html2） Teachermayassignsimilartasksfocusingonotherwell-knowncompanies.教学方法和手段：教学案例分析（介绍公司业绩），任务型教学（理

37、解描述图形图表的基础词汇），课堂小组学习（公司业绩表达）知识单元九：交易会（建议2学时）重点：商品交易会的相关词汇，参与商品交易会及在其中做成交易理解商品交易会的概念，掌握怎么样参与商品交易会，在商品交易会上建立贸易关系的方法。主要容：PartIWarm-up1） ChinaimportandExportFair（Cantonfair）,ChinaHi-TechFair,BejinginternationalAutomotiveExhibition,etc.2） Kitchenware&tableware,generalceramics,homedecorations,glasswar

38、e,foodstuffs,nativeproducts,medicines&healthproducts,sporting,travel&recreationproducts,officesupplies,shoes,cases&bags,furniture,etc3） Seeavarietyofgoods,Comparegoodsofdifferentbrands,Collectusefulinformationsuchascatalogs,pricelists,etc.Visitpotentialbusinesspartners.PlaceordersPart II

39、 ListeningandSpeakingDividetheclassintosmallgroup,withatleastonestudentwhohaveeverattendedatradefairineachgroup.Showpicturesoftradefairsindifferentcitiesoftheworld.GiveSsafewminutestoexchangetheirexperiencesinatradefair.ChooseafewSstoreporttheirexperiencesinatradefair.Part III LanguageFocusPart IV V

40、iewingandSpeakingVideo1ExhibitingattradefairsVideo2AtradefairinterviewPartVCaseAnalysisResearchandPresentation教学方法和手段：教学案例分析（参与商品交易会及在其中做成交易），任务型教学（商品交易会的相关词汇），课堂小组学习（在商品交易会上建立贸易关系）知识单元十：询盘（建议2学时）重点：询价、报价的概念以及运用：询问，表达了解买方或买方对于所要购买或出售的商品向另一方作出的询问的询价基本词汇，掌握怎么去询价，怎样回答询价、报价申请及报价的表达方式。主要容：Part I Warm-upD

41、ividetheclassintosmallgroups.GiveSsafewminutestoexchangeideasandputtogetheragroupanswer.Haveafewgrouprepresentativestoreporttheiranswersinclass.Seeifothergroupshavesomethingtoadd.Part II ListeningandSpeakingAbriefintroductiontoinquiriesPart III LanguageFocusAskSstoswaprolesandrole-playagain.Iftimepe

42、rmits,askoneortwopairstoperformthedialogsinclass.Givecommentsandsuggestionsforimprovement.Part IV ViewingandSpeakingVideo1InquiringaboutpriceVideo2CommissioninbusinessPartVCaseAnalysisDividetheclassintogroupsoffour.AskSstoexchangeideaswithgroupmembersandthenrole-playinpairsthepossiblenegotiationbetw

43、eenthesellerandthebuyer.Walkaroundtheclassroomandprovideassistanceifneeded.Invitethreegrouprepresentativestopresenttheiranswerstothreequestionsrespectively.SummarizeSs'spointsofviewandgivecommentsandsuggestionsforimprovementontheirrole-plays.教学方法和手段：教学案例分析（询价、报价），任务型教学（掌握怎么去询价，怎样回答询价、报价申请及报价的表达方

44、式），课堂小组学习（了解买方或买方对于所要购买或出售的商品向另一方作出的询问的询价基本词汇）知识单元H一：订购（建议2学时）重点：订单，合同签订，变更，中止。了解下订单的一般过程，掌握在进行商务谈判后下订单的商务英语表达，了解有关订单以及合同的相关事物表达：数量、质量、包装、运输、支付条件、保险、合同的持续时间、变更、中止等。主要容：Part I Warm-upAskSstostudythechartcarefully.ExplainsomepointsSsmayhavedifficultywithinunderstandingthechart.Dividetheclassintopairs,

45、AllowSsafewminutestodescribethechartandfigureouttheanswertoquestion2.AsktwoorthreeSstosharetheiranswerswiththewholeclass.Givecommentsorcorrectionsifnecessary.Part II ListeningandSpeakingTask2NegotiatinganorderTask1OrderandcontractPart III LanguageFocusCancellation/TerminationofcontactThebuyer/seller

46、hastheoptionofcancelingthecontract.WhatYcedureisthereifeitherofuswanttoterminatethecontract?Duringthetrialperiod,wecanterminatethecontractwithone-monthpriornotice.Part IV ViewingandSpeakingVideo2ConfirmingacontractVideo1ModifyinganorderPartVCaseAnalysis教学

47、方法和手段：教学案例分析（下订单），任务型教学（订单以及合同的相关事物表达），课堂小组学习（合同签订）知识单元十二：支付条款（建议2学时）重点：交易用证作用，支付方式了解支付的不同方法，掌握信用证交易的过程，信用证使用的意见及建议了解公司的部门和职位设置。主要容：Part I Warm-up1） Basicmethodsofpaymentmayinclude:cashinadvance,letterofcredit,documentarydraft,openaccount,etc.2） Aletterofcredit（L/C）isabindingdocumentthatabuyercanreq

48、uestfromhis/herbankinordertoguaranteethatthepaymentforgoodswillbetransferredtotheseller.Inorderforthepaymenttooccur,thesellerhastopresentthebankwiththenecessaryshippingdocumentsconfirmingthedeliveryofgoodswithinagiventimeframe.Itisoftenusedininternationaltradetoeliminateriskssuchasunfamiliaritywitht

49、heforeigncountry,customs,orpoliticalinstability.Part II ListeningandSpeakingTaskBasicmethodsofpaymentPart III LanguageFocusDeferringpaymentIpromisewewillsettleouraccountwithyounextmonth.Wewouldliketorequestanextendedpaymentplan.Couldyouallowusafuture30daystocleanouraccount?Weareawfullysorrywecan'

50、;tpaythetotalsumrightnowduetosomefinancialproblems.PartIVViewingandSpeakingVideo1NegotiatingtermsofpaymentVideo2MissinginformationintheletterPartVCaseAnalysis教学方法和手段：教学案例分析（交易用证作用，支付方式），任务型教学（信用证使用的意见及建议），课堂小组学习（信用证交易的过程）知识单元十三：交货（建议2学时）重点：交接，交货，交货日期的概念及相关话题商务英语表达了解支付的不同方法，掌握信用证交易的过程，信用证使用的意见及建议。主要容

51、：PartIWarm-upTheproceduresinvolvedinthedeliveryofgoodsmaybe:negotiatingthestipulationsaboutdelivery,ensuringtheproductionofgoods,transportingthegoodstotheportofshipment,checkinginsuranceandotherfactorsinshipping,deliveringthegoodsattheportofdestination,etc.Concernsoftheseller:productionandtransporta

52、tiontimeofgoodsmeettherequirements,shippingofgoodsiscarriedoutasscheduled,etc.Concernsofthebuyer:progressoftheproductionandshipment,inspectionofthequantity,qualityandotheraspectsofdelivery,etc.Part II ListeningandSpeakingPart III LanguageFocusInquiringaboutdeliverydateWhenwillyoushipthegoods?Isitpos

53、sibleforyoutoloadourgoodsinJune?RequestinganearlydeliveryCouldyoupleasemaketheshipmentassoonaspossible?ShipmentbythemiddleofOctoberwillbetoolateforus.Thedateofdeliveryisamatterofgreatimportancetous.Couldyoupossiblybringforwardthedateofshipment?Theorderisurgentlyrequired.Canweaskyoutoexpeditetheshipm

54、ent?Asourusersareinurgentneedofthegoods,pleaseexpeditetheshipmentassoonaspossible.Part IV ViewingandSpeakingVideoSettlingthedeliverytimePart V CaseAnalysisSomeoftheaspectstobecoveredinthecontract:Timeofdelivery:openingtimeofL/C,productiontime,transportationtimewaysofstipulatingthetimeofdelivery(fixe

55、ddateortimeperiod)Portofshipment:whichporttochoose,alternativeportPortofdestination:whichporttochoose,loadingandunloadingconditionsPartialshipmentortransshipmentShippingdocuments教学方法和手段：教学案例分析（交接，交货），任务型教学（信用证交易的过程）课堂小组学习（支付的不同方法）知识单元十四:索赔和处理（建议2学时）重点：学习索赔和结算的的基本词汇，了解索赔基本要素以及在实际工作中如何索赔。全面了解关于索赔和结算的基

56、本词汇没，辨别及了解投诉和索赔的基本要素，锻炼沟通能力Part I Warm-up1) Reasonsformostofthecomplaintsandclaims:shortageinquantity,wrongdelivery,delayindelivery,wrongsizes,improperpacking,etc.2) First,todecidewhetherthecomplaintorclaimisjustified.Ifso,thesellerhastoadmititreadily,expresstheregretandpromisetosettleitrightly.Ifthesellercannotdealwiththecomplaintorclaimpromptly,acknowledgeitatonce,explainthatthematterwillbeinvestigatedandafullyreplywillbesentlater.Ifthecomplaintorclaimisnotjustified,pointitoutpolitelyinanagreeablemanner.Part