广告的作用和形式英语作文

1、广告的作用和形式AdvertisementAdvertisements are forcing their way into people' s lives. People refer toadvertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention

2、to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.There are many ways to advertise and' ads ' come in different forms.Newspapers carry advertisements. Some products are publicized

3、 on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.However, advertising is not always truthful. A product is oftenmisrepresented. The advertiser exagge

4、rates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them 。The Power of AdvertisementsEvery day, it is easy to see advertisement s al

5、l around us. Look around. How many different advertisements can you see?Often products show the name of the company that made them. This is a popular form of adver-rising. The special picture or symbol, i.e. logo, appears on many different products. When you see a logo, it is hard to forget that pro

6、duct or company.Many people buy a product because it is made by a certain company.In fact, some people only buy a product of a famous company. They think it proves that they are fashionable and have good taste.It is common to find advertisements on TV or radio. Most advertisements are very short for

7、 people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.All advertisements are designed to make people buy a product. An advertisement for a soft drink, f

8、or example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."You might think that advertisements do not

9、 affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular product?广告的力量每天我们很容易在自己的身边发现各种各样的广告。向四周看一下，你能找到多少不同的广告?通常产品都会显示其生产厂家的名称。这是一种很普遍的广告形式。各种各样的商品上出现的特殊图案或符号，叫做标识。当你见过一个标识，就很难忘记该种商品或其生产厂家。很多人买东西是因为它出自某一特定厂家。事实上，有些人只买某个大牌厂家出品的东西，因为他们觉得这证明他们很时尚，有品位。广告通常出现在电

10、视或收音机里。大多数广告都很短小便于人们记忆。例如，耐克就有一个简单却世界闻名的标语：“ Justdo it ”（只管去做）。广告中常常利用一些有趣的情景。通常娱乐广告就很容易记忆。所有的广告设计都是为了使人们购买商品。例如某种 软饮料 的广告， 可能就会出现一群玩得正开心的前卫青年，这些年轻人正畅饮该种饮料。广告词 会对你说：“为什么不买来尝一尝， 像这些人一样呢?你也会变得年轻、时尚又前卫。”你可能会觉得自己并没有受到广告的影响，但是，下次买饮料的时候，为什么我会买这种牌子的产品呢?AdvertisementWith the development of material prosperi

11、ty , advertisements have become more and more important in our daily life.Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they

12、are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are n

13、ot really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.Actually, every coin has two sides. Advertising is without exception . But in today's world, advertising is not only necessary but also helpful.广告随着物质生活的日益繁荣，广告在我们的日

14、常生活中变得越来越重要。广告给我们带来关于产品的最新信息，假如没有广告，消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。广告还可以为报纸，杂志， 无线电台 以及电视台提供资金。不过也有一些反对广告的意见。有些人认为广告不但不能提供多少信息， 而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围，而 实际上并没有多少人真正需要这些商品。而且广告给商品增加了成本费。 再说它们看起来也不美，并且破坏视觉环境。事实上，任何事情都有两个方面，广告也不例外。不过，在今天的世界里， 广告不仅必不可少，而且还很有益处。广告的作用With the devel

15、opment of society, there are more and more newindustries appear in people ' s life. Advertising industry is one of them. It is at the trends of flourishing. In someextend, it changes our life, bringing great benefits to us. We can't live without it. There are several reasons to account for m

16、e view.随着社会的发展，越来越多的新产业出现在人们 的生活中。广告业就是其中之一。而且还在蓬勃发展。 在某种程度上，它改变了我们的生活，给我们带来了 很多的好处。我们的生活不能没了它。有几个理由可 以支持我的观点。First of all, advertising provides clear goods information to us. When we walk into the supermarket, wewill see dazzling commodities. It is common that we don ' t know what to choose as

17、wedon' t have a better understanding about them. At that time, advertisement can offer help for us. We can choose a product according to its advertisement, because every advertisement will show the best part for that product. Even though we don' t know the commodities well, but we can have a

18、 little understanding about it. In the other words, advertisement plays the role as assistance when we are buying things.首先，广告为我们提供了明确的商品信息。当我 们走进超市的时候，我们会看到琳琅满目的商品。通 常我们都不知道要买什么因为我们不怎么了解它们。 这个时候，广告就可以帮助我们了。我们可以根据广 告来选择商品，因为每个广告都展示了产品的最好部 分。虽然我们不了解商品，但我们还是可以有一点点 了解的。换句话来说，在我们买东西的时候，广告帮 了我们很多。Secondly, advertisement also gives a chance for manypeople to find a job. The ad is everywhere around us. So it must need manypeople to work for it. In the competition society, it is a good opportunity for us to solve the difficulty ofemployment. Without advertising industry