英美报刊PPT Lecture 13

1、Unit Seven SocietyLesson twenty-threeYawns: A generation of the young, rich and frugalYawns Yawns are young and wealthy but normal.“ A new breed of Gen Xers and Ys The acronym comes from The Sunday TelegraphText analysis Part1 (Para 1-4):-main features of the Yawns and the origin of the word Yawns.

2、Part2 (Para 5-33):- the dream of the Yawns and what actions have they done to realize it.Para 1-4 Generation X, commonly abbreviated to Gen X, is the generation born after the Western PostWorld War II baby boom, beginning birth date ranging from the early 1960s to the early 1980s. Generation Y is th

3、e generation following Gen X. They are primarily children of the Baby boomers, ranging from the early 1980s to the early 2000s.Para 1-4 What are the main characteristics of Yawns? They are socially aware , concerned about the environment and given less to consuming than to giving money to charity.Pa

4、ra. 5 What is their dream? To change the world and save the planet. movers and shakersopinion leaders ; people who have power and influence , esp. those who are political or economic activists.Para. 6 Moved by young children begging on the streets, Blagsvedt quit Microsoft and launched two networkin

5、g sites, babajob. com and , to link Indias vast pool of potential workers with the people who need labor. (P6) When he saw young children begging on the streets , Blagsvedt decided to do something for them . So he quit his job in Microsoft and built two websites to help Indias numerous potential wor

6、kers find jobs.Babajob Services Private Ltd. Chief Executive Officer Sean Olin Blagsvedt, center, talks to his colleagues at his companys headquarters in Bangalore, India. Para. 9 The state of the economy and the state of the planet have inspired people to consider what they buy and how they spend i

7、n ways not seen since the Small is Beautiful and ecology movements of the 1970s. 自上世纪70年代小的是美好的以及生态运动被开展以来，目前的经济状况和地球状况都会促使人们在消费时，更多地考虑买什么和如何以新方式消费的问题。” Small Is Beautiful: A Study of Economics As If People Mattered is a collection of essays by British economist E. F. Schumacher. The phrase Small Is

8、 Beautiful came from a phrase by his teacher Leopold Kohr. It is often used to champion small, appropriate technologies that are believed to empower people more, in contrast with phrases such as bigger is better.Ecology movements of the 1970s a central part of the Worlds politics as early as 1971,wh

9、en UNESCO launched a research program called Man and Biosphere , humans and nature in 1972, the UN held the 1st international conference on the human Environment , “Think Globally , Act Locally.”Para. 10 The hippie movement: a peace movement during the Vietnam War , when people began to hate the war

10、. opposes and rejects many of the conventional standards and customs of society. The yuppie period: the yuppies came into vogue in the 1980s. derived from “young , urban professional person” advancing rapidly in economic and social standing ,having well-paid professional jobs and affluent lifestyles

11、.Para 10 anti-materialist (the hippie ) pro-materialist ( the yuppie ) post-materialist (the Yawns)Para. 11 a cultural and demographic perfect storm a combination of violent changes in cultural and demographic trends How do you understand “post-materialism”? It means that people are no longer intere

12、sted in or desire material possessions , money etc . They pay more attention to spiritual matters than the material.Para. 12 Earth Day: Apr. 22 , a day to celebrate the environment. focus on environmental issue. freecycle. Org: Web sites offer users a chance to give things away and get things for fr

13、ee. The goal is to keep useful things from being thrown away. This helps people and keeps waste out of the environment.Freecycling What does “freecycling ” mean? What is the most important reason for freecycling?it means offering items for free.environmental-reusing and recycling instead of helping create more waste.VocabularyMovers and shakersTechie