商务英语阅读-第二版-王艳-习题答案之-英汉互译

1、、英译汉8 / 5Chapter1sluggish economy萧条的经济trade deficit贸易赤字industrialized countries 工业化国家 international specialization 国际专业化 trade surplus贸易盈余Chapter2consumer-goods消费品brand equity品牌资产价值real-time sales data 实时销售数据profit margin 盈利full employment 充分就业 in-depth analysis 深入的分析 free-trade agreement 自由贸易协定 pro

2、duct differentiation 产品差别 determinative factor 决定性因素discount retailers 折扣零售商advertising budget 广告预算sales promotion 促销scanner data 扫描数据Chapter3privileged minority marketing research a sales point 卖点potential consumerChapter4享有特权的少数人市场调查潜在顾客gas station 加油站professional competence 专业技能 product design 产品

3、设计business disaster 商业灾难mobility of people 人口流动 standardized items 标准零配件 complementary economies 互补经济体 foreign affiliates 外方合伙人，外国附属公司supplier networks 供应商网络specialist manufacturing technology 特殊制造技术 anti-Japanese sentiment 反日情绪go public 上市Chapter5publicly traded companies 上市公司accounting firms 会计师事务

4、所cost efficient 经济划算的reconciliation reports （ 财务）调整报告keep a weather eye on. 对随时留意/小心提防international subsidiaries 国外子公司take a wait-and-see approach 持观望态度 performance measures 业绩评定指标/方法Chapter6explicit inflation target 明确公开的通货膨胀指标/目标volatile prices 波动的价格monetary policymaking 制定货币政策consumer expenditure

5、 消费支出credit crunch信贷资金骤减variable mortgage rates浮动按揭余氏押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利Chapter7Competitive edge 竞争优势Convertibility of profit 收益的可兑换性Breach of contract 违反合同Financial instruments 金融工具Currency conversions 货币转换 Cost-benefit analysis 成本效益分析 A

6、vested interest 既得利益Financial hedgesRecord-highIn its infancy金融避险破纪录的高点初期阶段Chapter8the company s vision of the future 公司未来愿景 leverage resources 利用资源untapped niches 尚未被竞争者发现的市场机会market segments 细分市场cost reduction 削减成本a portfolio of businesses 投资多样化convenience stores 便利店premium brand 高端品啤Chapter9Publi

7、c awareness 公众认识International assignment 海外任务Economic downturn 经济萧条Reward scheme 奖励机制Regulatory changes 政策变动 Global recruitment 全球招聘 Advisory service 咨询服务 Talent management 英才管理Adaptive ability 适应能力Non-stop flight 直达航班Customer feedback 客户反馈Chapter10Biometric technology 生物技术Cost and revenue projectio

8、ns 成本和利润计算Front-line workers 一线工作人员Job rotation 岗位轮换Substantial salary cuts 大幅度减薪Chapter11by virtue of dole out由于少量的发放in the heyday在鼎盛时期take pains to尽力设法，煞费苦心scare the wits out of 极度惊吓，吓得魂不附体Chapter12Case in point Flat-footedMarket capitalization Profit-obsessedStrike a balance二 、汉译英有针对性的例证笨手笨脚的总市值关

9、注利润的达到平衡，取得平衡crush to bitsgrapple with most of allto the tune ofserve upCompetitive edge Fuel economyPolish the imageRenewable resourcesUtility company溃不成军尽力克服尤其是共计，达之多提供竞争优势燃油经济性，节油粉饰形象可再生资源公共事业公司经济双赢economic win-win收入不平等wage inequality解雇工人lay off works双边协议bilateral deal市场准入market accessChapter1关税壁

10、垒tariff barrier劳动生产率labor productivity生产要素factor of production回归分析regression analysis世界经济复苏world economic recovery产品到导向型的广告product-orientated advertisingChapter2价格溢价price premium减价price reductions营销组合marketing mix产品数量(种类)product-line varietyChapter3日常生活daily life物理特征physical characteristic国内媒体nation

11、al media销售渠道distribution systemChapter4企业并购mergers and acquisition全球化战略globalization strategy市场准入access of market贸易伙伴trading partners基线销售base-line sales广告支出advertising spending销量溢价quantity premium美元分配allocation of dollars广告活动advertising campaigns视觉想象visual imagination销售增长sales increase海外扩张overseas e

12、xpansion保护主义措施protectionist measures知识产权intellectual property right资本投入capital investment?楼市暴跌 ?维持价格稳定 ?核心通货嘭胀率 ?消费者物价指数 ?资产负债表 ?预除负面影响 ?政策框架 ?市场预期Chapter7新兴市场金融危机民间暴乱股票价格Chapter5通用 /公认会计准则generally accepted accounting principles收益确认revenue recognition损益表/收益表income statement每股收益earnings per share常务

13、/执行董事managing director信用评级机构credit-rating agencies财务管理人员/ 主管 finance chiefs/ executives机构投资者/投资机构institutional investorsChapter6housing crush/ collapse maintain price stability core inflation rateconsumer price index (CPI) balance sheetforestall the adverse effects policy frameworkmarket expectation

14、semerging markets financial meltdown civil disturbance share prices风险溢价risk premium政治周旋political spin平衡竞争环境level the play field利害关系have a stake in数据采集data-mining博弈论game theoryChapter8实施战略execute strategy竞争优势competitive advantage实证研究empirical studies核心品牌core brand分销系统distribution system控股公司a holding

15、company文化冲突culture clashes股东财富shareholders wealthChapter9员工离职staff turnover涨薪 pay rises安然丑闻the Enron scandal甄别程序selection praedure新员工raw recruits职业阶梯career ladder董事会主席board director公司结构organizational structureChapter10连续创新者a serial innovator行业危机industry crises商务舱business class高级管理层senior management产品开发product development同伴压力peer pressure地勤部门ground services department恐怖袭击terrorist attackChapter11从无到有，白手起家from scratch点击欺诈click fraud利基市场，细分市场niche market迫切需要cry out for如大家所说by all accounts消灭，彻底摧毁wipe out蓄意侵犯willfully infringe on严格控制，严加管束rein in赚钱pull in最大的一份lion s s