商务函电chapter 3 establish business relation

1、LOGOChapter 2 Establishment of Business Relations Business English CorrespondenceBusiness English CorrespondenceEstablishing Business RelationsInformation RelatedSample Letter StudyUseful ExpressionsTranslatingLetter WritingContents Ways to get information of prospective clients:Information Related

2、Information Related Letters of establishing business relations Sample letter 2 Sample letter 3 Sample letter 1 Reply Sample letter 4Sample letter study Sample letter 5 Sample Letter 1Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases 供你方参考供你方参考赢得巨大声誉赢得巨大声誉专营专营Words and Phr

3、ases in markets 大量需要大量需要报最优价报最优价国内外市场国内外市场Words and Phrases 通过共同努力通过共同努力Words and Phrasesestablish business relations withenter into businessrelations withopen up business relations with建立商业关系建立商业关系Sample letter 1Sample letter 1 Sample Letter 1Textbook, P18Writing Steps 1. Source of information (how

4、 you learned of his company)2. Brief introduction of your own company (the scope of your business and little “advertising” on your products or service ）3. Intention of writing the letter (to establish business relations） 4. Provide catalogue, price list and samples5. Polite ending (expect to get the

5、 reply)Useful Expression1. 从我国驻贵国大使馆商务参赞处获悉，贵公司是从我国驻贵国大使馆商务参赞处获悉，贵公司是2. 电器和电子产品的主要进口商之一。电器和电子产品的主要进口商之一。2. 为了给贵方一个我们产品的总印象，我们将另函寄给你们为了给贵方一个我们产品的总印象，我们将另函寄给你们 一份最新产品目录以及一套小册子，供你们参考。一份最新产品目录以及一套小册子，供你们参考。We have learned from the Commercial Counselors office of our Embassy to your country that you are

6、one of the leading importers of electric and electronic equipment.To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference.Sample Letter 2Useful expressionWords and phrasesSample letterWriting ste

7、psWords and Phrases trading firmexcellent/wide connectionsoperate/manage an advertising agency贸易公司贸易公司经营广告代理经营广告代理良好良好/广泛广泛的关系的关系Words and Phrases to increase turnover considerably to promote sales of productsmarketing procedure促销产品促销产品促销方法促销方法大量增加营业额大量增加营业额Sample letter 1Sample letter 1Sample Lette

8、r 2Textbook, P19Writing Steps 1. Source of information (how you learned of his company)2. Brief introduction of your own company3. Polite ending (expect to get the reply)Useful Expression1.我方在贸易界有良好的关系，对这类产品的进我方在贸易界有良好的关系，对这类产品的进口富有经验。口富有经验。We have excellent connections in the trade and are fully ex

9、perienced in the import business for this kind of product.Sample Letter 3Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases through the courtesy of五金矿产品的五金矿产品的主要进口商主要进口商承蒙承蒙介绍介绍 leading importer of metals and mineralscatalogue and price list商品目录表商品目录表和价格单和价格单Words and Phra

10、ses product to consummate businessitem to conclude business to send sth. to sb. to forward sth. to sbrefer (vt./ vi.) A. We refer you to （请你参阅）our letter of December 22.B. We refer to （关于）your letter of December 22.C. Your enquiry for walnuts has been referred to（转交） us for attention.D. We wish to r

11、efer you to our bank. 我们希望你方去询问我们银行。Sample Letter 3Textbook, P20Writing Steps 1. Source of information (how you learned of his company)2. Brief introduction of your own company (the scope of your business ）3. Provide catalogue, price list and samples4. Polite ending (expect to get the reply)Useful E

12、xpression1. 相信我们会达成此笔交易。相信我们会达成此笔交易。2. 为使贵方对我方所经营的产品有所了解，今特随函为使贵方对我方所经营的产品有所了解，今特随函 附寄产品目录及价目表，以供贵方参考。附寄产品目录及价目表，以供贵方参考。We are certain that business can be consummated between us.We are enclosing a catalogue and a price-list for your reference, so that you may acquaint yourselves with some of the it

13、ems we handle.Sample Letter 4Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases specialize in the export of canned goods国营公司国营公司另函航空另函航空邮寄邮寄专营出口专营出口罐装食品罐装食品a state corporationby separate airmailWriting Steps 1. Source of information (how you learned of his company)2. Brief

14、 introduction of your own company (the scope of your business ）3. Intention of writing the letter (to establish business relations） 4. Provide catalogue, price list and samples5. Polite ending (expect to get the reply)Useful Expression1. 为了便于贵公司了解我公司的罐装食品，我方为了便于贵公司了解我公司的罐装食品，我方2. 将通过航空邮件寄去最新的产品目录。将通

15、过航空邮件寄去最新的产品目录。2. 在我方接到贵公司的具体要求后将寄去报价和样品。在我方接到贵公司的具体要求后将寄去报价和样品。In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to youupon receipt of your specific enquires.Sample Letter 4 Textbook, P

16、20Sample Letter 5Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases referring to your letter of 在业务在业务范围之内范围之内 谨遵要求谨遵要求关于贵方某关于贵方某月某日的来月某日的来函函In the line ofin compliance with your requestWords and Phrases meet your interest 达成交易达成交易向某人提供某事向某人提供某事conclude transaction/busines

17、s with sbfurnish sb. with sth.符合要求符合要求Writing Steps 1. Refer to the incoming letter2. Show pleasure to do business with3. Provide catalogue, price list and samples according to the request4. Polite ending (expect to get the reply)Useful Expression1. 按照贵公司要求，我方将通过航空邮件将寄去按照贵公司要求，我方将通过航空邮件将寄去商品目录和一套小册子

18、供贵公司参考。商品目录和一套小册子供贵公司参考。2. 收到贵公司收到贵公司2003年年12月月2日来函，我方非常高兴地日来函，我方非常高兴地知道贵公司有意和我方在纺织产品方面开展贸易合作。知道贵公司有意和我方在纺织产品方面开展贸易合作。In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference.Referring to your letter of December 2, 2003, we are glad

19、 to learn that you wish to enter into trade relations with our corporation in the line of textiles.Sample Letter 5Textbook, P21Useful Expression 1. Source of information: We owe your name and address to We obtain your name and address from Through the courtesy of, we come to know your name and addre

20、ss. You were recommended to our company by Having had your name and address from We learned from that you are producing shoes and handbags for export. Useful Expression We would like to introduce ourselves to you as a corporation specializing in the export business of electric and electronic equipme

21、nt.We would like to offer you our services as a trading firm, and would mention that we have excellent connections in the trade and are fully experienced in the import business for this kind of product.Our corporation specializes in the export of textiles.Our company was listed on the New York Stock

22、 Exchange in 1999.We are a Sino-US joint venture with a registered capital of USD20 million.We are one of the largest importers of building materials in the South-east Asian.2. Brief introduction of your own company:Useful Expression We are interested in establishing business relations with your cor

23、poration for the purpose of supplying you the commodities you want.We would like to offer you our services as a trading firm, andWe are writing to you in the hope that we can open up business relations with your firm.In order to extend our export business to your country, we wish to enter into direc

24、t business relations with you.We wish to express our desire to trade with you in leather shoes.3. The intention of writing the letter: Useful Expression To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for y

25、our reference.We are enclosing a catalogue and a price-list for your reference, so that you may acquaint yourselves with some of the items we handle.In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples

26、will be sent to you upon receipt of your specific enquires.We invite you to send us details and prices, possibly samples.In order to let us have a better understanding of your products, would you please send us catalogues and prices of your products with full details. Upon receipt of such materials,

27、 we shall see what items are of interest to us and pass our enquires to you.4. Provide or ask for catalogue, price list and samples:Useful ExpressionIf you need more objective information concerning our credit, please refer to the Midland Bank, London.Concerning our financial status and reputation,

28、please direct all inquiries to Bank of China, Beijing in China.5. Provide reference about financial standing or credit:Useful ExpressionWe look forward to hearing from you soon.We look forward to your early/favorable reply.We expect your prompt reply.Your early reply will be appreciated.We look forw

29、ard to your order.Please contact us at your earliest convenience.We look forward to the opportunity of doing business with you.6. Polite ending (expect to get the reply):Useful Expression1. 从我国驻贵国大使馆商务参赞处获悉，贵公司从我国驻贵国大使馆商务参赞处获悉，贵公司是电器和电子产品的主要进口商之一。是电器和电子产品的主要进口商之一。2. 为了给贵方一个我们产品的总印象，我们将另函为了给贵方一个我们产品的

30、总印象，我们将另函寄给你们一份最新产品寄给你们一份最新产品 目录以及一套小册子，供你们参考。目录以及一套小册子，供你们参考。We have learned from the Commercial Counselors office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment.To give you a general idea of our products, we are sending you, under sepa

31、rate cover, our latest catalogue together with a range of pamphlets for your reference.Useful Expression3.我方在贸易界有良好的关系，对这类产品的进我方在贸易界有良好的关系，对这类产品的进口富有经验。口富有经验。We have excellent connections in the trade and are fully experienced in the import business for this kind of product.Useful Expression4. 为了便于贵

32、公司了解我公司的罐装食品，我方为了便于贵公司了解我公司的罐装食品，我方将通过航空邮件寄去最新的产品目录。将通过航空邮件寄去最新的产品目录。5. 在我方接到贵公司的具体要求后将寄去报价和样品。在我方接到贵公司的具体要求后将寄去报价和样品。In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to youupon receipt

33、 of your specific enquires.Useful Expression6. 相信我们会达成此笔交易。相信我们会达成此笔交易。7.为使贵方对我方所经营的产品有所了解，今特随函为使贵方对我方所经营的产品有所了解，今特随函 附寄产品目录及价目表，以供贵方参考。附寄产品目录及价目表，以供贵方参考。We are certain that business can be consummated between us.We are enclosing a catalogue and a price-list for your reference, so that you may acqua

34、int yourselves with some of the items we handle.Translation 1. 为了使你方对我方经营手工艺品有个大概了为了使你方对我方经营手工艺品有个大概了解，今航寄目录和一些样品以供你方参考。解，今航寄目录和一些样品以供你方参考。In order to give you a general idea of our handicrafts we carry/handle, we are sending you by airmail a catalogue and some samples for your reference.Translation

35、 2. 我们对和贵公司建立商贸关系非常感兴趣，旨我们对和贵公司建立商贸关系非常感兴趣，旨在向贵公司供应所需的电器和电子产品。在向贵公司供应所需的电器和电子产品。We are interested in establishing business relations with your corporation for the purpose of supplying you the commodities you want .Translation 3. 从我国驻贵国大使馆商务参赞处获悉，贵公司从我国驻贵国大使馆商务参赞处获悉，贵公司是电器和电子产品的主要进口商之一。是电器和电子产品的主要进口商

36、之一。4. 为了给贵方一个我们产品的总印象，我们将另函为了给贵方一个我们产品的总印象，我们将另函寄给你们一份最新产品寄给你们一份最新产品 目录以及一套小册子，供你们参考。目录以及一套小册子，供你们参考。We have learned from the Commercial Counselors office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment.To give you a general idea of our p

37、roducts, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference.Translation 5. 为了便于贵公司了解我公司的罐装食品，我方为了便于贵公司了解我公司的罐装食品，我方将通过航空邮件寄去最新的产品目录。将通过航空邮件寄去最新的产品目录。6. 在我方接到贵公司的具体要求后将寄去报价和样品。在我方接到贵公司的具体要求后将寄去报价和样品。In order to give you a general idea

38、of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to youupon receipt of your specific enquires.Letter writingLetter writing 11Letter writing 22 key keyWrite a letter to Denman & Sons at Cannon Street, London, E.C. 4, t

39、elling them that you wish to enter into business relations with them, with the following particulars:1) Introduced by Mr. A. G. Topworth of Swanson & Bros., of Hamburg;2) The main line of business is exporting chinaware.3) Ask Denman &Sons to give you the name of their reference;4) Illustrat

40、ed catalogue and price-list will be air-mailed against their specific enquiries.Letter writing 1KeyvFebruary 20, 2006vMessrs. Denman & Sonsv45 Cannon StreetvLondon E. C. 4vEnglandvDear SirsvWe have your name and address through the introduction of Mr. A. G. Topworth of Swanson & Bros., of Ha

41、mburg, who is one of our old clients. We wish to inform you that we specialize in exporting chinaware and shall be pleased to enter into business relations with you.vIf our above desire coincides with yours, please let us know and also keep us informed of your specific enquiries so that we can send