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1、跨文化交际理论视角下西方节日文化对中国传统节日文化的影响与融合The Influence and Integration of Western Festival Culture on Chinese Traditional Festival Culture from The Perspective of Cross-Cultural Communication TheoryAbstractThe traditional festival with a long his bears the history and culture of the country,and is o

2、ne of the ways of in the national spirit and national culture. The traditional festival culture of China and the West grew up in two different cultural soils, and continued its own context, esp and connotation with different cultural forms. In t

3、his process, they will continue to enrich themselves and make their own cultural frameworks more mat and colorful. The main traditional festivals in China and the Western countries reflect certain cultural difficult. This difficult is mainly the difficult in religious culture, different values, and

4、different dietary cultures. Under the background of globalization, the “foreign festival” has an influence and impact on the local traditional culture. The traditional culture of China and the West has a greater in on every other in modern society.摘要传统节日具有的历史和文化的国家,而且是一种继承民族精神和民族文化的方式。中国和西方的传统节日文化在两

5、种不同的文化土壤中成长,并以不同的文化形态继续其自身的语境、本质和内涵。在这一过程中,他们将不断充实自己,使自己的文化体系更加成熟和丰富多彩。中国和西方国家的主要传统节日反映了一定的文化差异。这种差异主要体现在宗教文化、价值观和饮食文化的差异上。在全球化的背景下,“外国节日”对当地的传统文化产生了影响和影响。中国和西方的传统文化对现代社会的影响更大。关键词中国传统节日文化,西方节日文化,文化的影响及融合ContentContent 21.Introduction 32.Literature Review 63.Research Design 134. Data Analysis and Dis

6、cussion 144.1 The main difficult between western festival culture and Chinese traditional festival culture. 144.1.1 Different holiday celebrations 144.1.2 Different cultural difficult 154.1.3 Different holiday diets 164.2 The Influence of Western Festival Culture on Chinese Traditional Festival Cult

7、ure 174.2.1 The reasons for the effective dissemination of western festivals in China 174.2.2 The Influence of Western Festival Culture on Chinese Traditional Festival Culture 204.3 The Integration of Western Festival Culture on Chinese Traditional Festival Culture 214.3.1 The Specific Cultural Func

8、tions of Traditional Chinese Festivals 214.3.2 Recognition of Western Festival Culture 235.Conclusion 246.References 251.IntroductionThe Chinese traditional culture, Chinese civil is the fun of creativity, is the national history of moral in, various cultural ideas, the overall spirit of idea. Chine

9、se traditional culture is based on the Laozi moral culture as ontology, Confucianism, Zhuangzi and Mozis thought of Taoist culture as the main body of multicultural harmonious entity. In addition and the Chinese traditional culture is China culture 5000 years. Over and spread the age, broad distribu

10、tion, culture is the natural laws of the universe, is the extension of moral culture; culture is the unique phone of human society, culture is the life, life is culture; culture is the soft power is everything Culture is the idea of theChinese nation, the spir

11、it of the Chinese nation, and the foundation of social politics and economy.Chinese traditional festival culture is gradually formed in the long historical development process of our country, Traditional festival culture is an

12、0;important part of Chinese traditional culture. Because of its special cultural connotation, traditional festival culture shines brightly in the huge framework of the whole traditional culture. However, with the int of global economic integration, the cultural exchanges between

13、China and the West are becoming more and more extensive. Western festivals, such as Christmas and Thanksgiving, have been introduced to China and are spreading across almost social groups. Nowadays, more and more person are living in China. More and more Western festivals have been adopted, and many

14、 social organizations and businesses celeb Christmas. They also decorate Christmas trees, dress up as Santa Claus, give gifts and so on. This reflects the collision and integration of eastern and western cultures.Therefore, it is of great cultural and social significance to study the in and integrat

15、ion of western festival culture on Chinese traditional culture. (1) Help to correctly understand and under the nature and characteristics of various cultures, so as to rational view of Chinese and western culture. (2) It is helpful to improve the corgi of traditional culture and enhance the national

16、 self-confidence and pride. (3) Help foreign culture essence, dross, better cultural heritage and innovation. (4) Conducive to cultural exchanges and harmony, profile the different characteristics of the national learning from every other and the development of globalization.This paper use Cross-Cul

17、tural Communication Theory to analyze the influence and integration of western festival culture on Chinese traditional festival culture. Cross-cultural studies are initially a branch of anthropology, as well as sociological, economic, political, psychological and historical disciplines available res

18、earch met or research perspective. Cross-cultural studies have two paradigms: (1) to explore the same phenomenon in different cultures; (2) study the interaction between cultures. The former research method is sigh to the comparative study of culture; The latter approach is linked to global history.

19、 The first form of cross-cultural communication research is based on the compo study of culture, to explore the norms of human behavior, social organization, ideas and practice patterns in different cultures. Comparative study is the basic method, as one scholar said, “to understand culture, we must

20、 compare”. Comparison requires first finding comparable content in multiple societies, especially cultural characteristics in a particular environment. In recent years, Cross-cultural studies have shown a new under of culture (behavior patterns, concepts, say and human ecological frameworks in

21、a region). Early researchers regarded the cultures of different nations as being formed by she the same history, language, social framework, geographical environment and mode of production. This kind of thinking has a reasonable basis, the formation of culture obviously nee long-term rooted in a spe

22、cific region, and through continuous practice, and that a set off unique, continuous myth, belief, ceremony, values, language, legal framework and hist memory also roughly coincides with the territory of the society. (1) the new progress of world history (globalization), and the high of the other si

23、de of the cultural development, including culture in the process of its growth is affected by other cultures, the expel of foreign cultural factors mixed and developed, etc., make scholars realize the need for the concept of culture to abstract in theory. The cultural concept of old materialism rega

24、rds culture as a normative norm by which to deny and integrate social practice, which enables the society to maintain a cont social idea and distinguish its own way of life from those of other societies. The new cultural ideas pay attention to the influence of foreign culture and cultural euhuralhay

25、bridity. (2) Cross-cultural studies in recent decades so different from the comparative study of history, it is not to be compared in the comparative study of culture as isolated from every other, there is no mutual influence, but noticed that across the national and cultural boundaries.This paper m

26、akes a statistical analysis of Chinese traditional culture and western festival culture from the aspects of cultural introduction, cultural characteristics, cultural heritage and content composition. The purpose of this paper is mainly involves two aspects. On the one hand, to replay the traditional

27、 cultural customs, traditional values and deep cultural psychology contained in the traditional Chinese and western festival culture by comparing the similarities and difficult between the traditional Chinese and western festival culture, so as to help us dig deeper into the profound connotation of

28、the traditional festival, and objectively and framework understand the nationality and uniform of the traditional Chinese and western festival culture. On the other hand, through the comparison of Chinese and western traditional festival culture, study the influence and integration of foreign wester

29、n festival culture in Chinese traditional festival culture, and then realize the advert and disadvertisement of the two cultures, which can help us to maintain the national character and unique of Chinese traditional festival culture in todays era of globalization, and make the Chinese traditional f

30、estival culture can be carried forward. From the perspective of the idea, traditional ideas and views and customs of festival culture, this paper mainly uses the methods of literature research and comparative study to study and

31、60;compare Chinese traditional culture and western festival culture, and to integrate and pros their characteristics, and to discuss the influence and integration of western festival culture on Chinese traditional culture.This paper mainly discusses the following questions:1.What are the main charac

32、teristics of Chinese traditional festival culture and western festival culture?2.What is the influence of western festival culture on Chinese traditional culture?3.How to face the mutual exchange and integration of Chinese and western culture?4.The opportunity and influence brought by the integratio

33、n of Chinese and western festival culture?Festivals is a group phenomenon that human beings produce in the process of continuous development. They can also be regarded as a cultural phenomenon. At present, festivals are given many special meanings. In the festival, what person convey is not only the

34、 feelings between every other, but also more like the embodiment disguise of the national spirit of a country. It is a kind of traditional custom, moral fashion, and religious concept. There are many similar between the traditional cultures of China and the West, and there are also great difficult.

35、In this article, the author tries to explore how to deal with the comma and collision between different regions, countries and ethnic cultures in a correct attitude in the current era of mufti communication, so as to better realize the communication between every other.It is not realistic to forbid

36、person to celebrate western festivals confront the booming situation in China, but if we just leave this situation alone it will cause a confused state of persons mind. So its quite urge to solve this problem. This thesis is closely tracking the trend of modern time and grasps the urgent and univers

37、ity problem to conduct research. 2.Literature ReviewMany researchers have given their own views on the phenomenon of western festivals popularity in China. Some researchers have found that the popularity of western festivals has a close relation to the booming cultural economy.Wus (1985) Chines

38、e Folklore mentioned Chinese traditional festivals embodies a pantheistic and secularized character. For example, the Spring Festival, the most important festival in China, is derived from the wax sacrifice of the ancient times, which is the day when the gods are sacrificed in the middle of the year

39、. On this day, person have to clean their homes, which symbolizes to say goodbye to the old and welcome the new year, and person have to eat dumplings to ensure their safety. Religious beliefs from the lower level to the higher level, from the primitive to the modern, thousands of years have subtly

40、influenced the ideas of generations in our country. Forming the unique religious psychology and religious beliefs of the Chinese nation.Turner (2006) in the book Celebration, wrote that western festivals is highlighted Christian culture, whether it is the most important Christmas or thanksgiving, it

41、s most distant spiritual support is the cultural carrier of Christianity. On Christmas day to dress up the Christmas tree, hanging some cookies, it represents a willingness to sin. Thanksgiving day, on the other hand, is a time for person to go home together and enjoy a big meal with turkey as its s

42、taple food. From the initial religious festival, it has developed into a festival with a global dimension. The religious meaning of Christmas has gradually merged with cultural traditions around the world. Some evolved on the basis of religious culture and became more colorful Christmas religious cu

43、lture. Some are gradually secularized, commercialized, and even politicized.Wang, Ch (2002) said Christmas is the oldest and most popular holiday in Britain and the United States. It does have something in common with the traditional Chinese Spring Festival: person prepare, send cards and give gifts

44、 to every other before the festival. The festival is a day of family reunion, joy, and dinner together. After the festival, person hold a variety of celebration activities that lasted for nearly two weeks. They expressed their love with actions and sent good wishes. The different celebrations of the

45、 east and the west carry the same spirit of festival-reunion, friendship and love, which is the common pursuit of mankind.In the book Festival Culture, Chang (1995) mentioned that the traditional festivals in China and the West also highlight the difficult in value orientation. In a word, the tradit

46、ional festivals in China represent the spirit of collectivism, while the traditional festivals in the West represent thespirit of individualism. China is more influenced by Confucian culture, emphasizing moral values, blood and family statu

47、s, which is reflected in the concept of collectivism. In western countries, it is different. Its society is more influenced by the cultural values of the Renaissance. Because the renaissance advocated the idea of personal supremacy, the protection of human rights, advocating personal freedom and lib

48、eration, so the western festival will reflect the color of individualism, such as dress up in the festival, crazy shout crazy celebration is the specific embodiment of the spirit of freedom and independence.Tan (2007) mentioned that more and more “foreign festivals” are taking their place in China,

49、and some Chinese person will be panicked because of this, which they consider to be a domineering and encroaching on the traditional Chinese festival culture. We are all families with Western festivals, suchas Fathers Day, Christmas Day, Thanksgiving 

50、;Day, Halloween and so on. This concept the growing trend of Western festivals invading Chinese society, so some person fears are no reason. In today's world of diversified development and exchanges continue to deepen the background, if you want to keep their o

51、wn side of the pure land from the influence of other countries is almost impossible. Communication is inevitable, it is important to adjust their own state of mind. In the context of globalization, we need to learn to find our place in the world in a new state. Should not be too much exclusion of th

52、ese foreign festivals, but to find their own position and state, to meet the impact of this inevitable culture.Chen (2005) said economy is market-oriented, so the festival culture is confronting a great challenge from festival economy. Western festivals popularity is, to a great extent, inseparable

53、from the commercial speculation. Driving by huge commercial interests brought by western festivals, many factories and stores increase their investment and step up publishity to the festivals.Geng (2006) mentioned cultural exchange is the inevitable trend in the history of human cultural development

54、. It is the inexhaustible resource and motivation for the cultural vicissitudes and advancement. On one hand, the cultural exchange and interacting between different countries lead to the disappearance of some ethnic cultural features; on the other hand, it intensifies the awareness of

55、0;differentcultures and the self-idea of national culture to some extent. Culture exchange, penetrating and transformation are revealed to be the ordinary rules of culture transmission.Samuel, H (2009) mentioned many of the Jesuit mission to China, b

56、ut because of the great of Chineseand western culture in the late Ming dynasty, the Catholic Jesuit through years of missionary activities in our country has already been fumbled for the spread of a set of “adjust devices to local cond

57、itions” strategy. The initial mission was a bumpy one. In the end, the missionaries gave up the original overall is accepted and let the Chinese Catholic intention and the idea, to start to look for and digging in the Chinese traditional culture and religious culture has the convergence and the simi

58、larity, trying to find the correspondency of both and intersection to gradually influence persons idea, to persuade the Catholic.Zhang (2005) After China entered the WTO, western cultural concepts and eastern traditional morality became inosculating gradually in persons daily life. As time passes by

59、, this inosculating begins to spread in a larger scale. Western festivals, which intensively embody the western culture, become more and more popular in China. The pioneers were, of course, those young person who were liable to follow fashion.Yang (2002) also said Chinese person pay attention to col

60、lectivism, think that the value of life is reflected in its social value, so often pay attention to social value, deny the individuals self-subjectivity. In China, the festival is the day of family reunion, Chinese spring festival activities and customs reflect the collectivism of the Chinese person

61、. In western culture. The individual is thecenter of society. the pursuit of personal interests is the internal motive force of social progress,therefore, put personal interests above all else. They advocated egoism, personal heroism and liberalism. they advocated that individuals have the right to do their best to meet their material interests and spiritual enjoyment. They re-compete and wors

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