学术英语Unit 6 课后练习答案PPT精选文档

1、1学术英语学术英语 管理管理Consumer Behavior2 Text A Critical reading and thinking Overview Supplementary information Language building-up Specialized vocabulary Formal EnglishConsumer Behavior InfluencersUnit 6Consumer Behavior3Unit 6Consumer BehaviorText AOverview Text analysisCritical reading and thinking Dif

2、ferent kinds of consumer behavior(Para.3) Some _ _ Others _ _ Others _ _ Still others _ _are focused people on a mission trying to fulfill a specific list of goods.slowly compare products side by side, deciding what they want as they go along.wander the aisles looking for inspiration as to what they

3、 should prepare for the week.are focused on getting the best deals through sales, coupons and volume deals.4Critical ThinkingThere are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to, environment factors or cultur

4、e factors?5Unit 6Consumer BehaviorText ALanguage SupportCritical reading and thinking1. Others are focused on prepare for the week. (Line 4, Para.3) 其他人正集中精力通过购买打折产品、使用优惠券和大其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的上徘徊，寻思着本周还有什么要准备的。6Unit 6Consumer Be

5、haviorText ALanguage SupportCritical reading and thinking2. this family was in the know and could afford expensive Western brands. (Line 3, Para.10) This family is familiar with the high-grade and expensive Western brands and could pay for it. in the know: informed, aware 知内情的知内情的7Unit 6Consumer Beh

6、aviorText ALanguage SupportCritical reading and thinking3. A laundry detergent full of bleach may deliver, this may be a huge disaster. (Line 4, Para.18) 含有大量漂白剂的洗衣粉可以为一味追求洁净的市场含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。水匮乏的市场来说，这恐怕是一场大灾难。8Unit 6Consume

7、r BehaviorText A Language building-up Collocations 1. marketing campaign 市场营销（活动）市场营销（活动） An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the comp

8、any to outperform its competitors and dominate the markets.9Unit 6Consumer BehaviorText A Language building-up Collocations 2. stem from （起）源于（起）源于 Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling an

9、d other addictive behaviors can drain your bank account.10Unit 6Consumer BehaviorText A Language building-up Collocations 3. in the know 知内情的知内情的 I have got to find someone in the know, so I can get my business off the ground (=to succeed initially). Im sure hes going to resign, for it was told me b

10、y someone who is in the know.11Unit 6Consumer BehaviorText A Language building-up Collocations 4. hold true for 适用于适用于 Some political stereotypes hold true for liberals and conservatives. Keyness theory does not always hold true for all economic problems.12Unit 6Consumer BehaviorText A Language buil

11、ding-up Collocations 5. be obsessed with 痴迷于痴迷于 Brands should be obsessed with creating concept innovations. The dictator was obsessed with the illusion of a world conquest.13Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upMatch the words in Column A with those in Column B an

12、d then translate thecollocations you have got into Chinese.adfhbcge14Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upMatch the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.adfhbcge消费者行为消费者行为消费驱动的文化消费驱动的文化打零工的人打零工的人经济上的成

13、功经济上的成功区域性品牌区域性品牌营销活动营销活动流动性大的社会流动性大的社会大批量交易大批量交易15Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upComplete the following sentences with the correct form of the terms in the box.a specific list of goodsglobal brandactual product16Unit 6Consumer BehaviorSpecialized vocabularyT

14、ext A Language building-up status symbol comparing productspackaging and advertising Good marketing17Unit 6Consumer BehaviorText A Language building-upSignpost language Classification Here are some common classification transitions andclue words for your reference. the first (kind/type/group/class,

15、etc.) ; the second ; the third some ; other sort, classify, categorize form, category, group, class, kind18Unit 6Consumer BehaviorText A Language building-upSignpost language Classification Key to the exercises (P129)1. different kinds; some; others; Others; still others2. two3. one; another4. Some;

16、 other19Unit 6Consumer BehaviorFormal EnglishText A Language building-upThe following sentences are selected from Text A. Replace the underlined formal words with less formal ones.taskrulessymbolobservedachievement20Unit 6Consumer BehaviorFormal EnglishText A Language building-upuncontrolledthrown a

17、wayfairly largegreatdevelopingclimax21Unit 6Consumer Behavior Text B The Customers Revenge Critical thinking and reading Supplementary analysis Collocations Suggested answers22Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking1. In the final sequence, the man probabilities. (

18、Line 1, Para.3) In the last part of the video, the men said a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think about it 一口气说或重复某事一口气说或重复某事 23Unit 6Consumer BehaviorText BLanguage SupportCritica

19、l reading and thinking2. Nor will we ever be if I can help it, Jim thought, as he snapped his laptop shut. (Para.5) Jim told himself he would try his best to avoid such bad service in his company when he shut down his laptop with a snap. 24Unit 6Consumer BehaviorText BLanguage SupportCritical readin

20、g and thinking3. Another nail in their coffin, he thought. (Line 4, Para.6) The phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc.25Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking4. Executives had high hopes tha

21、t would excite Wall street. (Line 4, Para.8) 高管们迫切地希望，高管们迫切地希望， 新上市的新上市的Andromeda XL车型车型目前的强劲销售势头能得到华尔街的青睐。目前的强劲销售势头能得到华尔街的青睐。 26Unit 6Consumer BehaviorText B Language building-up Collocations 1. reel off 一口气说出一口气说出The headmaster can reel off the names of all the children in the school.Harry can ree

22、l off the names of all the Presidents of the United States in less than a minute.27Unit 6Consumer BehaviorText B Language building-up Collocations 2. in unison 完全一致地完全一致地 E.U. must act in unison for climate change negotiations. Military leaders have long known that marching in unison makes for a tig

23、ht-knit(紧密团结的紧密团结的) platoon(军队军队,队伍队伍).28Unit 6Consumer BehaviorText B Language building-up Collocations 3. on the receiving end of 遭受遭受 The party in power soon learns what its like to be on the receiving end of political satire. In answering this question, you might want to draw on any experiences

24、you have had of being on the receiving end of “racialisation”(种族化种族化) of this kind.29Unit 6Consumer BehaviorText B Language building-up Collocations 4. take revenge on 报复报复In order to take revenge on the enemy who killed his father, he has been enduring humiliation in order to survive.A dentist take

25、s revenge on ex-boyfriend by pulling out all his teeth during dental surgery just two days after he dumped her for another woman.30Unit 6Consumer Behavior Suggested answersText B In Text B, the author provides three examples of customer service. Read the text and then complete the following table. t

26、reating passengers like prisoners overbooking its seats surly attendants lost baggage 31Unit 6Consumer Behavior Suggested answersText B offering a comprehensive warranty on all its new vehicles as part of its massively promoted Red Carpet program, covering everything from transaxle repairs to the pa

27、intwork; an Atida credit card rewarding customers with accessories for their cars and apparel sporting the Atida logo; providing returning customers with a free satellite radio; building a call center to reduce costs and call-waiting times, standardizing and streamlining service for customers. 32Uni

28、t 6Consumer Behavior Suggested answersText B It seems like every time Michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explain everything all over again. 33Unit 6Consumer BehaviorListening 34Unit 6Consumer BehaviorListeningDealing with unfamiliar

29、wordsIf the words do not hinder your understanding of the major points, just skip them over.Use contextual information, common sense and background information to guess the word meaning. Sometimes, the speaker might use paraphrases or definitions to explain new terms.If you fail to figure out the me

30、aning of an important word, just move on and listen attentively to the speaker. Never let any new word distract your attention from the talk.35Unit 6Consumer BehaviorListeningListen to a part of a lecture given by Joseph Pine, a writer and veteran consultant to entrepreneurs and executives alike. Th

31、en define the following words according to the contextual information, common sense or background information.things that you grow in the ground, raise on the ground or pull out of the groundremove/ to take or get sth outbeing treated like a commoditymaking according to requirementsthe economy where

32、 experiences are becoming the predominant economic offering36Unit 6Consumer BehaviorListeningListen to the lecture again and then answer the following questions.Four. They are agrarian, industrial, service-based and experience economies. We used commodities as a raw material to be able to make or manufacture goods.37Unit 6Consumer BehaviorListeningListen to the lecture again and then answer the following questions.Goods have become commoditized.Long-distance telephone service sold on price, price, price; fast-food re