九年级英语教学设计

1、Unit13 Section B Advertising: pros and cons 一、教材分析本单元主要“谈论事物对我们情绪的影响”。通过本课的学习，通过对广告的优点和缺点的了解与学习，增长学生的见识，培养学生一分为二看待事物的辨证态度。引导学生学会比较、选择对自己有影响的事物，并能正确处理一些实际问题，既巩固了语言学习目标，又培养了学生的合作能和交际能力，培养他们做个情感丰富的人。二、设计思想“问题导学-主题探究”教学思想是目前我区推进高效课堂的教学思想。以问题导学为中心的教学营造了一个有利于学习者语言习得的最佳环境，把语言应用的基本概念转化为具有实践意义的课堂教学方式，它倡导“在做中

2、学，在做中用”的教育理念，将语言应用的基本理念转化为具有实践意义的课堂教学方式。运用学习任务组织教学，强化了语言实践的过程，充分体现了语言的交际本质。在完成任务的过程中，学生自然地应用语言知识，从而获得语言运用的能力，真正体现了从知识到能力的转化。三、教学目标1.语言目标：重点单词及短语：pros and cons, aim at, compare, confusing, misleading, quality.能读懂课文内容，并从中提取信息和观点。能就“广告的利与弊”这一话题表达自己的观点和看法。2.能力目标：训练学生快速理顺并获取阅读信息的能力，完成围绕课文内容所设计的各种任务，初步掌握快

3、速阅读技巧，能基本表述课文大意 在学习中培养学生对阅读信息的筛选和辨别能力，能用英语谈论广告的利与弊，激发学生主动学英语和用英语的积极性。3.情感态度目标：通过对广告的优点和缺点的了解与学习，增长学生的见识，培养学生一分为二看待事物的辨证态度。四、课前准备1、每天课前由学生轮流到讲台上用35分钟的时间来展示自己的英语才能，学生们通常用英语讲故事、讲笑话，表演英语课本剧，或者针对课本中一些有趣的话题做英文采访或演唱英文歌曲等。2、搜集一些商品的广告标语。五、教学过程Step1.导入和“热身”活动（Lead-in and warming-up activities）1、 Ask two stude

4、nts to give a duty report.如学生节选一段来自网络的广告词：Sa：English is a universal language,each one of us should be sensitive to everything in English.Only in this way can we gain and accumulate more informationSb:Nestle is named after its founder, and female chicks in the nest feeding patterns as part of its tra

5、demark graphics, which it is embodied in “comfortably settle down” and “leaned”. Nestle and the nest (雀巢) for the same root, so they use “雀巢” as its translation. Which embodies infinite love and show the role of commodities in their daily lives as a milk brand. 设计思想：这是一个常规的课堂活动，每天课前由学生轮流到讲台上用35分钟的时间

6、来展示自己的英语才能，学生们通常用英语讲故事、讲笑话，表演英语课本剧，或者针对课本中一些有趣的话题做英文采访或演唱英文歌曲等等。这些丰富多彩、形式灵活多样的活动不仅在课堂上为学生提供了大胆张口说英语的习惯，而且把英语学习延伸到课外，有利于激发学生对英语的浓厚兴趣，也很自然地把学生带入了英语学习的氛围。2、Revise the target language presented in this unit Check homework Get some pairs to read out their conversations（1）SA: Have you ever had a jacket? S

7、B: Yeah And it made me beautiful（2）SA: Have you ever bad a science book? SB: Yeah And it made me tenseStep2.全班互动交流。让学生把自己搜集到的一些商品的广告标语在班内分享。如：T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that? Ss: Yes. T: Great! Who would like to share your slogans? S1: Comm

8、unication unlimited.（摩托罗拉） S2: We lead, others copy.（理光复印机）S3: The choice of a new generation.（百事可乐）S4: Impossible made possible.（佳能打印机）S5: Anything is possible.（李宁品牌）S: 设计思想：使学生了解日常生活用品的英语广告词的优美之处，体验现代生活英语的无穷魅力。Step3.阅读前活动（Pre-reading activities） Listen to the text.（要求学生带着问题听课文，捕捉大意。如：What is the a

9、rticle about? Do you agree with it?） 询问调查学生对生活中的广告所持有的态度。Step4.阅读活动 (While-reading activities) 快速阅读，并通过“框架对比”来进行阅读记忆。 启发学生通过阅读查找和辨别有关信息，该任务可称为“浏览运用型任务”， 学生无须综合分析或逻辑判断，而运用形象思维和直觉思维就能从文章的字里行间找出完成任务所需要的答案。老师可以将学生找出的信息板书在黑板上，先小组内讨论再展示。如：ProsConsHelp to compare two productsHelp to save moneyBuy some thin

10、gs with lowest priceTell you when stores are having salesMake our cities and countryside look uglySome advertising can be confusing and misleadingSome ads dont tell you the truthSome ads can lead you to buy something you dont need at allStep5.阅读后活动 (Post-reading activities) 参照板书内容，引导学生一起口述课文内容的要点和关键

11、词句。Groupwork进行演示，拓展型阅读。首先，要求学生熟悉和记忆有关广告的利与弊，再通过结对活动进行语言转换和内容延伸。 例如： Group 1 A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong! B: Hi, host! A: Well, what do you think of advertising? B: I hate them. A: You hate them? B: Yeah, because they make

12、 our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty. A: You are right. But on the other hand, advertisements can help us compare two products and we can buy one that has lowest price. Its great! B: I agree with you

13、. A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you dont need at all. B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad. A: Why? B: They make me think that you can look like the person i

14、n the ad, but it didnt work at all. I feel embarrassed. A: I think you shouldnt believe all of the advertisements. B: I think you are right. A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for coming! B: Goodbye, see you next! Group 2 A: H

15、ello, Wang Yaqing! B: Hi, Xu Xin! A: Can I ask you some questions? B: Of course! A: How do you feel about advertisements? B: I think advertisements can be confusing and misleading. Sometimes, the ads couldnt tell you the quality of the products. A: Yes, I think so. Last summer, I bought a pair of sh

16、oes, the shop assistant told me its great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us? B: No, I dont think so. The picture in an ad looks a lot better than the real thing. A: I agree with you. Oh, its 6:00, Ill go home. Bye! B: Good bye!Gro

17、up 3 A: Hello, Zhang Ru. B: Hello, Cheng Liqing. A: May I ask you some questions? B: Sure! A: What do you think of advertisements? B: I think they are great, because they can also help you save money. Do you think so? A: I dont agree with you! B: Do you have any ideas? A: Yes, I think that they make

18、 our city and countryside look ugly. And some advertising can be confusing or misleading. B: Maybe you are right. I think everything has two sides, so we have different ideas!Group 4老师给予总结性评价。(看哪组完成的最棒！) 完成3b的写作训练，培养学生的书面表达能力。学生总结汇报。（先小组内进行，然后班内展示）如： Some advertisements tell the truth and some dont.

19、 For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didnt work at all. So I think the ads have cons that they can be confusing or misleading. But the advertisement also has pros. Last week, my friend saw the ad on TV about Beauty Cream, the

20、n she bought and tried it, it works really well, it makes her skin really soft, so I think the advertisements have pros and cons. 设计思想：“问题导学-主题探究”教学思想是新课改倡导的一种教学模式和理念，贯穿本课的主线是广告的利与弊，围绕这一主线我设计了“问题导学-主题探究”教学法的三个阶段性步骤，充分运用“问题导学-主题探究”教学的思想和理念，创建真实的语境，让学生置身其中，成为课堂的主体，在有趣的活动中完成任务，学到并能运用有用的知识和技巧，较好地完成了本课的知

21、识与技能、过程与方法、情感态度与价值观的三维目标。在语言技能方面，本着以学生为主体，以人的发展为本的教育理念，我要求自己做到从“学”的角度来设计教学内容，遵循先输入后输出的原则，使教学呈阶梯式层层推进。个人活动和小组活动等形式极大地唤起了学生的兴趣，构建了学生主动输出的桥梁，潜移默化地培养了学生相互合作、共同探究的能力。 Step6.课堂小结 SummaryIn this period weve leant the pros and cons about advertising, we know everything has two sides, so we should make good

22、use of it.Step7.当堂检测 ( )1What kind of weather do you like? I like _ days because they make me _.Asnow, excited Bsnowy, excitingCsnow, exciting Dsnowy, excited( )2f dont like these awful pictures. They make me _.Apleased Bsad Crelaxed Dexcited( )3. I would rather _ to small stores to buy something be

23、cause big supermarkets are crowded with people.Agoing Bgo Cto go Dwent( )4Loud music always makes us _.Awant dance Bto want danceCwant to dance Dto want to dance( )5Excuse me, could you help me? I dont know _ exchange money.Ahow to Bhow Chow can Dhow can( )6_ his new sunglasses _ Tony look mysterious.AWears, make BWears, makesCWearing, make DWearing, makes( )7As students, we are supposed to spend more time _.A.study B.studied C.studying D.to study( )8Usual