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1、Unit 2 Start up young iExplore 1 2-2 iExplore 1:ReadingViewing 1-21) skills2) degree3) employers4) single CV single C.V.5) skills6) contacted7) interview Viewing 1-3 Reference:Yes, I think the service provided by the platform is useful and effective. In thisway,employers will not receive-and“-applic

2、ations from peopleamraenynot genuinely interested. Insteapdc,aoesmpptleoyyerswhcoan find studnets who better match their needs. The process would becom”e significantly more efficient for both parties.2-3 iExplore 1:Building your language Words and expression 1-11. supportive2. feedback3. Initially4.

3、 scary5. investorsWords and expression 1-21. set up2. in return3. come in handy4. being hung up on5. live off live off his parents Collocations 1-11. Reference:fulfill their entrepreneurial ambitious dreams2. Reference:forged his own path3. Reference:networking events4. Reference:made a huge investm

4、ent5. Reference:match the needs /requirements Vocabulary learning strate 1-21) highly2) genuinely3) glaringly4) incredibly5) quiteVocabulary learning strate 1-3 Reference:1. Breaking into a highly competitive market is very difficult for any new business.2. The whole thing is quite scary.3. The soft

5、ware mimics the natural workflows of physicians,which makes it incredibly intuitive and easy to use.4. Many people apply for jobs that they are not genuinely interested in.5. It ' s glaringly obvious that there is a problem to solve. Language focus 1-2 Reference:1. providing that you can balance

6、 study and management responsibilities2. providing that we have our proposal ready3. providing that you can find sufficient funding4. providing that the price is right5. providing that they are not too tight Banked cloze 11) entrepreneur2) business3) partner4) incredibly5) attending6) focusing7) off

7、er8) marketing9) currently10) better2-4 iExplore 1:Sharing you ideas Sharing your ideas 1 Reference: Entrepreneurship is not for everyone. However, for those who want to be an enterpreneur, it is the perfect place and time to launch a business while one is still at university.Being a university stud

8、ent entrepreneur, I think, may have the following advantages.First, universities host a lot of activities and events, which provide networking opportunities for student entrepreneurs. In these activities and events,student entrepreneurs may meet potential investors and clients, which is of great imp

9、ortance for a start-up bussiness.Second,university students are free of many obligations to family. They don' t hapay mortgages or support family. So they are more willing to take and embrace challenges, which is very important for starting a bussiness.In addition, universities are a hotbed of k

10、nowledges. Students have access to valuable advice from professors and faculty.Last but not least, students can promote their products or services by word of mouth. Word spreads quickly on campus and it will be your cheapest form of marketing.Friends ' recommendatioisn o ne of the most effective

11、 marketing strategies for anyproducts or services and student entrepreneurs can make full use of this strategy.iExplore 22-5 iExplore 2: ReadingListening 1-21) experience2) small3) good at4) the young people, Listening 1-3 Reference:Jack Ma suggests that young people who are under 20 should be good

12、students, and justlearn someexperience if they do become entrepreneurs. I thinkthis is a veryreasonablesuggestion. We, as college students, first need to,equip ourselves withknowledge.No matter what businesswe are going to venture intoin the future, theknowledge we have got and thequalities we have

13、developed inouracademicworkwillprove to be valuable assets. 2-6 iExplore 2: Building your W ords and expressions 1-11. recruitment 2.overwhelminglanguage 3.invaluable 4.owed5. Propelled6. cravesWords and expressions 1-21. throw in the towel2. rose from the ashes3.licking his wounds4.is stuck in a ru

14、t5.make adjustments toCollocations 11. face challenges /face hurdles /face difficulties facerisks2. Career planning3. expand business , 4.offer advice5. career path/career route6. faced risksVocabulary learning strategies 1-2 CABEFDHGJKIVocabulary learning strategies 1-31. job security 2.work enviro

15、nments 3.Internet boom4. fashion shows5. business owner Translation 1-1 Reference: 你若要自己创业,就必须做好应对诸多艰难时刻的心理准备。 创业首先要有乐趣, 要确保创业始于你为之激情澎湃的新鲜想法。 一旦你开始意识到每项开支花费之 高、基础性工作之多以及联系广大用户之难, 挣扎的日子就开始了, 你甚至有可 能想放弃。 几乎每个企业都会经历这些成长的痛苦, 只是那些成功的企业能坚持 向前推进罢了。Translation 1-2 Reference:University graduates face high em

16、ployment pressure with millions of them swarming into the job market every year. On the other hand, the Internet tide is thrusting them to the fore of the era. In China, many young people choose to realize their entrepreneurial dreams by taking advantage of the Internet. Compared with traditional en

17、trepreneurial models, launching an online business needs less money andhas easier entry. As long as one is willing to work hard and knows the necessary technology, a good idea has the largest chance of turning into real money. Therefore, the Internet means more opportunities for those young people w

18、ho want to start their own business. 2-7 iExplore 2: Sharing your ideasSharing your ideasReference:There will be a number of difficulties that young people have to overcome if they want to start their own business.Firstly, time management might be one of the biggest challenges faced by young entrepr

19、eneurs, since they have to finish their academic work while working on their business. Both academic work and business endeavors are demanding jobs and young entrepreneurs may sometimes feel overwhelmed.Secondly, most young people do not possess much capital to start their own business. Young people

20、, who are still working on their degrees or have just finished college, are mostly supported by their parents. Thus, the lack of capitalmay hinder their endeavors to start business.Last but not least, finding experienced employees is often very challenging for the new-born business. In most cases, e

21、xperienced employees would like to work in established companies, which leaves the new-born bussiness in the dark.Time management, financial support and finding experienced employees are among various problems that a young entrepreneur might face. However, there are always solutions to any problems

22、as long as they try hard enough.iProduce2-8 Unit project Unit project Reference:The affirmative view: University students should be encouraged to start their own businessNowadays, more and more university students start their own business before graduation. Although some people argue that there is a

23、 good chance that they will fail for the lack of experience if they start a business at university, we believethat there are more advantages than disadvantages for one to start a business at university.First of all, there are a lot of resources on campus. Universities are a hotbed of knowledge and s

24、tudent entrepreneurs can tap into that knowledge. For example, students can have free access to advice from professors who often love getting involved in student-run startups.Besides, university students have less pressure in earning a living or supporting a family. So they can be more focused and a

25、re more willing to take risks, which are of great significance for starting a new business.Also, universities provide students with plenty chances for networking. Student entrepreneurs can go to relevant activities and events their universities host and might meetgood contacts.Of course, student ent

26、repreneurs will encounter problems like the lack of experience and capital. But they can find a mentor and try to secure investment from angel investors who are interested in their business ideas.All in all, I strongly believe that university students should be encouraged to start their own business

27、 as long as they have good business ideas and are ready for all the barriers.iAssess2-9 Unit testVocabulary and structure 1-1 BCCDAVocabulary and structure 1-2 1.forge2. feedback3. criteria4. overwhelming5. recruitment Banked cloze 1FNJBAGELHCReading comprehension 1CCAAA Translation 1-1 Reference:Entrepreneurship starting at university allows

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