《公司战略与风险管理》第一章模拟题

1、holiday,pensi on a nd health,cult ural andcreativeexperience,sportshealth,farming,ruralbed and breakfasts i n newformats.T hreeis t hebrand tocre atearticles.XX agriculturalcomparativeadvantageinto full play,e speciallytheexcl usive a dvantages ofclimate,mountainsa nd searesource s,tocreateagroup of

2、thecity,the pr ovince's"calle d" XX seafood,snackfoodsa nd safeagricult uralproducts bra ndcharacteri stics.Meanwhil e, newi ndustrygui dance,supportmorefarmers toparticipatein entre prene urship, promoti ng large-scale pr oje cts such a s bed andbreakfasts,farm, seed breedi ng base co

3、nstruction.Four i sthe mechanism innovation ofthe article.Deepe nagriculturalreform,focusingon supporti ngfosterprofessionalmajor,family farms,cooperatives,enterprise s and other newsubjects ofagriculturalma nagement,impr oveagriculturalpr oducti on andoperation of large-scale,professi onalleve l.Ad

4、vancethe reform ofpropertyrightsystem in ruralareas,to payspecialattention to landrights,improvet hefunction ofproperty rightstrading center to gui de la nd managementto professi onal users,familyfarms,cooperatives,leading e nterprise s in circulation.Spare noefforttopr omotethe province's "

5、;Trinity"farm er cooperativee conomyorgani zation systemreform of Countybuilding, andactively explorethe Trinity ofproduction,supplyand marketing,cre ditFarmercooperativeeconomyorgani zation system, realorganic aggregates uptoal lkindsof business e ntities, closelylinke dtothe alla spe cts of p

6、r oduction a nd marketing. ( B)to makethe country sidem ore bea utiful. Promoting the construction ofnewt owns andnew countrysi de rea ctions together,stre ngthe ningthe construction ofruraleco-envir onment, create the beautifulcountry side construction upgra des, maki ng ruralareas morel ivable, su

7、ita bleforindustr y,and travel.Afocus on ruralenvironme ntimpr ovement.As farasthe rural,the most basicistomakethee nvironme nt clea n and or derly. Pollution to extensivelymobilizet hemasses conti nue to carry water, clearrivers, downvi olations, treatmentofblea chi ng,suchas wa ste reduction,flow

8、ering tree "big six",vigorouslycarry outwastereduction,re source re cover y, impr ove the clea ning me chanism,e nhance t helevel ofmeticul ous manageme nt ofthev lage. Second,we must payspecialattentiontothebe autiful re side ntialbuilding.A dher etothe "planninga hea d,be cause vill

9、age system,combi nation classificationimplementation, dem olition,alterationsimultane ously" policy,vig orously impleme nt the"five hundred"beautiful countrysi deconstruction, a ctivelypr omote "bea utifulhouse"pil otexpa nsion.Ar ound 104 nati onalr oad, Ling Road, l ongji

10、nda dao, sea roa d,Ju XI Liaoroadt ocat chthefive side softhe main roa ds in about 200village s,beautiful countrysi defeatures boutiquevillage created,g oodjobonplanning, environmental prot ecti on, culturalheritage ,industrial devel opment,craftingli nesto createthe bea utiful rural sce ner y,bouti

11、 quevillagebreed characteristics.No matterwhich公司战略与风险管理第一章 战略与战略管理网上练习题一、单项选择题1、 （） 是属于竞争战略层面, 并归属于事业部门管理层。A 公司战略B.职能战略C.业务单位战略D.战略层次【答案】C【解析】业务单位战略即属于竞争战略, 其制定依赖于事业部门管理层。2、 “战略”一词源于（ ） 。A.现代兵法B.古代兵法C.商战分析D.竞争分析【答案】B【解析】 “战略”源于古代兵法。选项 B 符合题意。3、对于以营利为目的而成立的组织而言，其首要的目的是（） 。A.为所有者带来经济价值B.建立市场份额和降低成本C.

12、利润最大化D.提高社会福利和促进政治和社会变革【答案】 A【解析】 以营利为目的而成立的组织的首要目的是为所有者带来经济价值，追求股东价值最大化。选项A 符合题意。4、某公司一直以“创建世界著名服务品牌”为己任。这体现了该企业的（） 。A.使命B.目标C.战略D.计划【答案】 A【解析】企业使命是对企业“存在理由”的宣言，它要回答“我们的企业为什么要存在的问题”。目标、战略、计划相比较企业的使命，更加具体，而本题中的描述是比较抽象的，体现了企业存在的理由，因此选项A 是正确的。5、以下说法正确的是（） 。A. 公司宗旨旨在阐述公司长期的战略意向B.公司宗旨是进行目标性检验C.公司宗旨是一致性检

13、验D.公司宗旨的具体内容难以说明公司目前和未来所要从事的经营业务范围【答案】 A【解析】公司宗旨旨在阐述公司长期的战略意向，A 正确；其具体内容主要说明s long a s they caug ht up pea ch Lakea nd villageaftereight acre s to createa sta ndard,even ifthe Countyfinancialto benervous,theCountyGovernme ntwillfulf iltheir commitments,a nd 3 millionYua n/vi llage ofsubsi dies.Thir

14、d,wem ustpayspe cialattention to devel opment ofbea uty industr y.Constructionand traditi onalvill agesa nd beautiful countrysi de protecti on of history a nd culture village ,ruraltourism, bed a nd breakfastin combi ning economi c,on ruralt ourism devel opment i npre ciseand accurate positi oni ng,

15、 preci sion marketing,supply,andvigorously promotet he beautifulr urallandscape ofruraltourism complex,line,fashion boutiquefarm villageconstruction andstrive to build agroup ofXX feature quality boutiqueaccommodation project. (C)efforts to getfarmerstobecomeeve nricher."Off notwell-off,the key

16、 to fellow",the "threeagri culture",finaldestinati on wasimpr oving farmers'welfare,improving farmers' livi ng standards.Focus onthreeaspect s: onei"increasi ng income-ge nerating"efforts.Activelydeveloping t he characteri stic agriculture ,processing,e -commerce,far

17、mand bed and breakfastine conomy, ensurea stabl eoperating incomegrowth.Deepenthe "threerights" rights empoweri ng the reform, promoti ng thepr operty i ncome growth.Strengthening of farmers'skills training,i ncreaseempl oymentlevels,promoting sustaine d growt h inwage i ncome.Guide e

18、nterpri ses to stre ngthe n socialresponsi bilit y,equalityand mutualbe nefit, and signe d acontractof purchase a nd sale of agricultural product s for farmers,cooperativesand farmersare encouraged "guaranteed ear nings + share" distributionsystem,sharingthevalue-added benefits ofindustria

19、ldevelopment.Second int hegrowi ng collective efforts.Cityha s devel ope dthe impl ementation ofvillage -levelcolle ctive economythree years cultivating meter, Requirest hreeyearsofhardw orkand largely kongke cun,themajority ofvillageshaveoperatingincome.Against this target,wehave to be base d on lo

20、calconditions,use yourhea d, anda ctively explor e andfind ways,and ensurecompleti on oftasks int hecity.Thir d,w orkon strengthe ned safeguards.Adva nci ng pre cision of poverty, improvethe low -income house hol dtracking ,dynamicmanagement mechanism, e specially for"unemploye dca n hold, unab

21、le to get out ofpoverty"of pov erty,further strengthening thefallba ckofsubsi stence allowancesand soci alassi stance,and addresst heba sic needs of poor people.Deepe ning thereform of publi c servi ces i n ruralareas, focus onresolving pr omine ntweakne ss ofrural publi cservi ceand people'

22、;slivel ihoodfacilities, suchast hrough theteaching,medicala nd otherwayst o improve e ducationallevel s, improvi nghealt h conditions in r uralareas.Byencouragingthe Centralvillageto set updaycare centrest opr omoteol d-age home,ruralelderly pe nsi on probl ems.Thir d,firmly graspa ndconti nue dtop

23、lay w ell "five watertreatmentof" winning thewar on Fe bruary 29holiday,pensi on a nd health,cult ural andcreativeexperience,sportshealth,farming,ruralbed and breakfasts i n newformats.T hreeis t hebrand tocre atearticles.XX agriculturalcomparativeadvantageinto full play,e speciallytheexcl

24、 usive a dvantages ofclimate,mountains and searesource s,tocreateagroup ofthecity,thepr ovince's"calle d" XX seafood,snackfoodsa nd safeagricult uralproducts bra ndcharacteri stics.Meanwhil e, newi ndustrygui dance,supportmorefarmers toparticipatein entre prene urship, promoti ng large

25、-scale pr oje cts such a s bed andbreakfasts,farm, seed breedi ng base construction.Four i sthe mechanism innovation ofthe article. Dee pe nagriculturalreform,focusingon supporti ngfosterprofessionalmajor,family farms,cooperatives,enterprise s and other newsubjects of agricultural ma nagement,impr o

26、veagriculturalpr oducti on andoperation of large-scale,professi onalleve l.Advancethe reform ofpropertyrightsystem in ruralareas,to payspecialattention tolandrights,improvet hefunction ofproperty rightstrading center to gui de la nd managementto professi onal users,familyfarms,cooperatives,leading e

27、 nterprise s in circulation.Spare noefforttopr omotethe province's "Trinity"farmer cooperativeeconomyorgani zation systemreform of Countybuilding, andactively explore theTrinityofproduction,supply andmarketing, creditFarmercooperativeeconomyorgani zation system, realorganic aggregates

28、uptoal lkindsof business e ntities, closelylinke dtothe alla spectsofpr oducti on a nd marketing.B)to makethe country sidem ore bea utiful. Promoting the construction ofnewt owns andnew countrysi de reactionstogether, strengthe ningthe construction ofruraleco-envir onment, create the beautifulcountr

29、y side construction upgra des, maki ng ruralareas morel ivable, suita bleforindustr y,and travel.Afocus on ruralenvironme ntimpr ovement.Asfaras therural,themostbasicistomakethee nvironme nt clea n and or derly. Pollution to extensivelymobilizet hemasses conti nue to carry water, clearrivers, downvi

30、 olations, treatmentofblea chi ng,suchas wa ste reduction,flow ering tree "big six",vigorouslycarry outwastereduction,re source re cover y, impr ove the clea ning me chanism,e nhance t helevel ofmeticul ous manageme nt ofthev lage. Second,we mustpayspecialattention tothebe autiful re siden

31、tialbuilding.A dher etothe "planninga hea d,be cause village system,combi nation classificationimplementation, dem olition,alterationsimultane ously" policy,vig orously impleme nt the"five hundred"beautiful countrysi deconstruction, a ctivelypr omote "bea utifulhouse"pi

32、l otexpa nsion.Ar ound 104 nati onalr oad, Ling Road, l ongji nda dao, sea roa d,Ju XILiaoroadt ocat chthefive side softhe main roa ds in about 200village s,beautiful countrysi defeatures boutiquevillage created,g oodjobonplanning, environmental protecti on, culturalheritage ,industrial devel opment

33、,craftingli nesto createthe bea utiful rural sce ner y,bouti quevillagebreed characteristics.No matterwhich公司目前和未来所要从事的经营业务范围，D 不正确；选项BC 与题意不符。6、下列各项表述中可以作为企业使命的是()。A.加强开发项目的质量管理8 5 年内在市区建成2 个地标性建筑C,为城市建设的现代化、特色化、合理化添砖加瓦D.在开发某地标建筑时，以中国传统文化为基础融入科技元素【答案】C【解析】战略与战略管理, 是企业的使命与目标。使命是企业在社会经济的整体发展方向中所担当的角色

34、和责任, 也是企业的根本任务或其存在的理由。一般来说 , 大多数企业的使命是高度概括和抽象的。选项C 符合题意。7、从战略的计谋观来看, 下面属于战略的是()。A. 当企业知道竞争对手正在制定提高市场份额的计划时, 企业准备增加投资研发更尖端的产品B.企业计划投产一种新的产品C.企业预计扩大下年度的广告投入，以扩大市场份额D.企业准备增加科研投入，对现有产品进行改造升级【答案】 A【解析】战略是一种计谋, 强调要在竞争中赢得竞争对手, 或令竞争对手处于不利地位及受到威胁的计谋, 且这种计谋是有准备和意图的。因此选项A 正确。选项 BCD 都是企业具体的经营行为, 但并未表达出令竞争对手处于不利

35、地位及受到威胁的计谋这个含义, 因此不属于战略计谋观的范畴。选项A 符合题意。8、以下说法中错误的是() 。A. 信息技术使企业内的信息交流快速及时有效8 .信息技术使企业生产经营实现实时化、自动化、网络化C.信息技术方便了人力资源管理，对于加强员工的培训作用有限D.信息技术对提高员工技能有重要的作用。【答案】C【解析】选项ABD 均是对信息技术的正确表述，选项C 中“对于加强员工的培训作用有限”的表述存在错误，所以选项 C 错误。选项C 符合题意。9 、 甲公司是一家手机生产商, 在国家相关部门决定上马新一代通信技术后, 决定针对新一代通信技术的要求研发相应的手机, 以抢占市场。根据以上信息

36、可以判断 , 甲公司的这一做法反映出战略属于()。A. 计谋B.行为模式C.定位D.计划【答案】D【解析】 战略是一种计划, 代表了用各种各样精心构建的行动或一套准则来处理各种情况。战略的这个定义具有两个特点: (1) 战略是在企业经营活动之前制定的 , 战略先于行动; (2) 战略是有意识的、有目的地开发和制定的计划。10、投资者对企业主要的利益期望就是资本收益() 。 。A. 股息、红利B.分配利润C.利润最大化ng of farmers'sunable to gConstructionand traditiandvigorouslypromotet he beautifulrur

37、allandscape ofruraltourism complex,liconstructionandstrive tobuil d agroupofXX feature quality boutiqueaccommodationproject. (C)efforts to getfarmerstodeveloping t he characteristic agriculture,processing,e -commerce,farmand bed and breakfastineconomy, ensurea stabl eoperating incomegrowth.rs'sk

38、ills training,increaseempl oymentlevels,promoting sustained growt h inwagei ncome.Guide e nterpri ses to stre ngthen socialresponsibilit y,equalityand mutualbe nefit, and signe d acontractofpurchase a nd sale of agriculturalproduct s for farmers,cooperativesaquirest hreeyearsofhardworkand largely ko

39、ngkecun,themajority ofvillageshave to be base d on localconditions,use yourheathis year, theprovi nce' s"fivewatertreatmentd, anda ctively explor e andfind ways,and ensurecompleti on oftasks inthe cit y.Thir d,w orkon strengthe ned safeguards.Advanci ng pre cision of poverty,improvethe low-

40、income house hol dtractracking ,dynamicmanagement mechanism, e speciallyfor"unemploye dcan hold,to getout ofpoverty"of poverty,further strengthening thefallba ckofsubsi stence allowancesand soci alassi stance,and addresstheba sic needs of poor people. Deepeningt hereform of public servi ce

41、s i n ruralareas, focus onresolving pr ominentweakness ofrural publi cservi cea nd people'slivelihoodfacilities, suchast hrough theteaching, medicala nd otherwayst o improve e ducationallevels, improvi nghealt h conditions in ruralareas.ng thewaron February29alattention tolandPollution to extens

42、ively,industrial devel opment,craftingli nesto createthe bea utiful ruralsce ner y,bouti queholiday,pe nsi on and health, cultur alandcreativeex perie nce, sportshealt h,farming,rural bed a nd b toland rig hts,impr ove thefuncti on ofpr operty rightstradi ng ce ntertogui de la ndmanag ementto pr- _-

43、 ill _I I - - > . > -. I . II Iextensively mobilize the masse scontinue to carrywater,clearrivers, dow nviolati ons,treatmentofbleaching,suchaswaste reducti on,flowering tree "bigbrandto cre atearticle s.XX agricultural comparative adva ntageint o fullplay,e speciallythe exclusive advas,l

44、ea ding enterprises in circulation.Spar eno effortto promotet hepr ovince's "Trinity"farmer cooperative一.L .II - - . >L. . - I . ,six",vigorously carryoutwast ereduction, resource re covery,impr ovethentages ofclimate,mountai ns and sea re source s,t o createa group ofthecity,t

45、 hepr ovince's "calle d"XXseafood,sna ckfoods andsafe agricultural economy organization systemreform of Countybuilding,a nd a ctivelyexpl ore theTri nityofpr oduction, supplyand marketing,creditFar-.II- >I. I- - L. L. _.1,11 一 . .I .| 一 ILI ntofthevillage.Second,w e must pay spe cia

46、lattentiothe beautifulreside ntialbuilding.Adhere totd characteristi anizationsystem一 I -cs.Mehe "pla nni ng ahea d,be ca use village sy stem,combinatianwhile, newindustry guida nce,supportmorefarmers to participatein entrepre neur shi p, promoting large -scale pr oje cts such as be,re alorgani

47、 caggregates upt oallkindsofbusi nessentities, closely link edtot heallaspects ofproduction andmarketing. (B)t - - . >> _ -.- -_> 一. on classification implementation, demolition,alteration simultabouti que villagebreed charact eristics.No matter whichneously" policy,vigorouslyimpleme n

48、t the"five hundredand bre akfasts,farm,see dbreeding base construction.Fouris theme omakethe countrysi de more beautiful. Pr omoting theconstructi.一一.-i - -. . . 一 .- -d" bea utifulcou ntrysideconstructicha nism innovati on of theart icle. Deepenagriculturalr eform,focusing on supporti ng

49、foster pr ofessi onalmajor,familyfarms,cooperatives,enter prise s andn ofnewtow nsand newcountrysidereacti onst ogether ,strengt hening the construction ofrurale co-envir onment, createt he bea utiful countrysideconstr ucti o一 - . IL -L. 一 一 . - - II I -一 . - . 一 一 . L . .1 I _I1I - - .11 . - L . Io

50、n,a ctively pr omote"bea utifulhouse" pilotexpansion.Around104national roa d, Li ng Road,l ongji ndada o,sea r oad,Ju XILiaoroad to catch thefive sides ofthe mainroads in as andothernewscti on upgrades,makingsubjects ofagricult uralmanageme nt,impr oveagricultural producti on a nd operati

51、on of large-scale, pr king r uralareas mor elivable, suita bleforindustry, andtravel.Afocuson ruralenvironmentimprov-I . - >> I 一 一- _ _|_es,beautifulcountryside featuresboutique villagecreated,goodjob on planni ng,envir onmentalofessiona llevel.Adv ancethe reform ofpr opertyrightsystem in r u

52、ralareas,t o payspecialattenti on ement.Asfaras t herural,t hemost basici sto makethe e nvironment clean a nd orderly.Poll ution to -.I _ I Iprote ction,culturalheritage, industrial development, crafting linest ocreate t he be autifulrura l sce nery,D.社会责任【答案】 A【解析】投资者对企业主要的利益期望就是资本收益股息、红利。选项 A 符合题意

53、。11、甲公司绕过传统的零售渠道, 采用电子商贸的方式来进行销售, 成为中国第一家网上购物商城。根据以上信息可以判断该公司采取的战略是一种( )。A. 计谋B.行为模式C.定位D.计划【答案】C【解析】将战略作为一种定位, 涉及到企业如何适应所处环境的问题。定位包括相对于其他企业的市场定位, 如生产或销售什么类型的产品或服务给特定的部门 , 或以什么样的方式满足客户和市场的需求, 如何分配内部资源以保持企业的竞争优势。甲公司根据环境分析的结果, 决定绕过传统的渠道, 采用电子商贸的方式来进行销售,成为中国第一家网上购物商城, 表明该公司清楚地明确了自身的位置 , 更好地适应了环境的变化。12、

54、一家公司成功设计和实施一项产生效益的战略后，它获得了() 。A.战略竞争力B. 一项永久的可持续的竞争优势C.丰厚的回报D.平均利润【答案】 A【解析】 战略竞争力的获取是成功战略实施的结果，但没有永久不变的战略竞争力，需要随着时间和环境调整。13、在总结战略不同定义的基础上提出公司战略的现代概念的学者是()。A. 汤姆森B.安索夫C.迈克尔波特D.明茨伯格【答案】D【解析】加拿大学者明茨伯格(Mintzberg H )最先提出公司战略的现代概念。安索夫是第一个提出“战略管理冶概念的学者。迈克尔波特提出了五力模型和竞争战略类型。选项D 正确。14、以下战略属于业务单位战略的是()。A. 成长型

55、战略B.稳定型战略C.差异化战略D.收缩型战略【答案】C【解析】 公司层面的战略选择包括成长型战略、稳定型战略和收缩型战略。业务单位层面的竞争战略包括成本领先战略、产品差异化战略和细分市场的集中化战略三个基本类型。选项C 正确。 - 一 . .- . 一 一 IIL-L I一.- -I_ 一 一 一 . I-income house hol dtracking ,dynamicmanagemeome growth.Strengthenie specially for"u. I. L - -L . . I . I. L .1., II.I.L .1 1-1 一 I J _ II -I

56、_ - -一一一-JI 一 ng pr omine ntweakne一!I一一 . I ,ihoodfacilities, suchast hrough theteaching,meI - 一一- I 1uralareas. - L -.I.I .II -1 一-一ndconti nue dtoplay w ell "five watertreatmentof" winniholiday,pensi on a nd health,cult ural andcreativeexperience,sportshealth,farming,ruralberights,improv

57、et hefunction ofproperty rightstrading center to gui de la nd managementto.1 I I 一 . 一 I. _.>, -_I . . .mobilizet hemasses conti nuevillagebreedcharacteristics.No matterwhichto carry water, clearrivers, downvi olations, treatmentofblea chi ng,suchas wa ste reduction,flowhreeis t hebrand tocre ateartileading e nterpriseering tree "bigsix",vigorouslycarry outwastereductintageinto full play,e speciallytheexcl usive a