地产展厅开放暨镜界美学空间大赏活动策划方案

1、地产项目展厅盛大开放Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life p

2、roblem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 1 1概念提炼概念提炼Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackl

3、e my whole life problem at once. 2 2Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and

4、not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle. 镜象里镜在艺术史上，镜子一直被艺术家所偏爱由于镜子反映世界、改变空间的特性不少艺术家将镜子用在作品当中创造出了无数独一无二的艺术效果Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I w

5、ill try to live through this day only and not tackle my whole life. 整体策略整体策略与常规开放套路SAY NO，运用镜子的美学艺术，以“镜象”为核心呈现活动打造一个与众不同的镜界美学空间与“镜象里”案名相呼应，传达艺术致新城市理念Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this da

6、y only and not tackle my whole life. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and

7、 not. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 3 3以妮基桑法勒的塔罗花园为灵感，以镜面及艺术生活为轴心布场用镜面空间的隽永印刻，带给来宾艺术与空间的美学体验外场设置品牌镜面立体字，配合蓝白色系的气球装饰，营造活动现场的品质感

8、；来宾可在此合影留念n 镜面之学，镌刻时光外场迎宾牌、指示牌以镜框的形式呈现，指引来宾动线的同时，与活动主题相匹配n 每一面镜子，都是最好的礼遇玻璃立柱打造一处镜象空间，镜子里反射出天空和周围的景象，让来宾看到不同的时空和世界n 穿梭时空，情迷镜象里现场设置框状镜面造景，镜面上呈现项目关键字，配合花艺与模特展示，渲染活动现场的艺术气息n 品鉴镜子的艺术镜面与花艺的唯美结合，渲染活动氛围的同时，指引来宾通往境象里的世界n 展厅入口：镜中花展厅内悬挂网红镜面气球，营造充满魔幻风的镜象世界，从细节处体现活动品质感n 展厅：镜中世界展厅内准备精致美味的茶歇，来宾参观期间可自由品鉴、享用n 展厅：精酿美

9、味，舌尖奢享来自境象里的镜面人与现场来宾亲密互动，引领来宾感受奇幻的镜像世界n 展厅：镜面人互动Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 4 4PROGRAM RUNDOWN10:00-10:30 暖场/签到10:30-10:35 开

10、场节目10:35-10:40 主持人开场10:40-10:45 领导致辞10:45-10:50 开放仪式流程规划流程规划时间：年1月15日（暂定）地点：项目展厅人员：领导、客户、意向客户n 盛装迎宾优雅秀丽的模特着蓝白色系高定礼服接待来宾，为来宾呈现最为惊艳的一道靓丽风景线。Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to. 来宾在镜面玻璃上留名签到，从入场的第一刻起，便仿佛置身于奇幻

11、的镜中世界n 签到：镜子奇遇记来宾签到期间，悠扬的小提琴暖场演奏，营造活动现场的高格调n 小提琴悠扬暖场项目领导上台致欢迎辞，感谢来宾的莅临并对地产项目项目进行简要阐述n 开场节目：镜界人生全身被镜子覆盖的镜面人带来一段震撼的舞蹈，引领来宾探索一段全新的境界人生背景音乐响起，主持人上场致开场白简单介绍活动背景后，引出领导致辞n 主持人开场主持人推荐：刘冉杭城著名美女主持，活动主持经验丰富项目领导上台致欢迎辞，感谢来宾的莅临并对地产项目项目进行简要阐述n 领导致辞主持人邀请仪式领导上台为项目剪彩，现场冷焰火喷射，营造仪式氛围n 开放仪式：领导剪彩Just for today I will try

12、 to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live t

13、hrough. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 5 5n 嘉宾接待嘉宾接待安排专用停车区域，专人协调车辆进出安排礼仪引领客户进入签到，并享用茶歇从会场入口处开始至内场，沿途摆放指示牌， 并在重要场点安排礼仪进行指引工作n 工

14、作人员工作人员执行人员培训活动执行手册内容、熟悉各岗位负责人理解客户概况、活动主旨、活动流程安排及内容熟悉场地，培训后接受考核，并实景彩排明确责任与岗位重要性摄影及摄像人员熟悉活动现场分布、了解拍摄流程及要求根据摆台方式确认固定位置及走场位置提前进场，以便留出充足的彩排时间；现场搭建材料按场地安全措施需要选择防火涂质，并使背景板与墙面保证一定的安全距离；现场座位的摆放将注意留出足够的安全通道；现场布置达到或超出原图纸效果；经客户验收，如有变更及时更改；空场拍摄留做备案；再次提醒所有人员到场彩排；与场地方再次强调各环节配合工作；整理物资入库（储藏室）；重审各岗位职责n 场地搭建内部人员先熟悉流程

15、，以便提高与客户预约时间内高效完成彩排， 主要调试现场的音、视频及灯光配合的效果专人带领主持人及发言领导熟悉场地及演讲配合设施，如确认演讲内容、选择麦克风类形等；正式彩排，严格按彩排流程至各岗位配合天衣无缝。随时与客户提出的各环节问题进行沟通。彩排结束后，如有细节修改，则各岗位同时强调,并再次彩排；对活动发布环节做重点彩排，保证活动正式发布环节的一次性成功，以达到预期的轰动效果。最后提醒各岗位人员活动正式开始前的上岗时间，要求主要人员留下紧急联系方式与紧急联系人姓名n 活动彩排活动彩排在各主要出入口、沿途参观的现场、主会场内安排数名工作人员，以应对可能出现的突发事件为可能在活动开始前出现停车拥

16、堵等情况，我们会在路口放置停车指示牌，并事先协调安排空位，当天安排工作人员在现场进行引导分流n 活动准备活动准备 活动安全保卫事先要对活动场馆进行安全检查，发现安全隐患，及时整改。制订详细、可行的安全保卫实施方案，确保各项活动安全有序的进行 交通安全保卫事先要对场地进行实地勘察，结合“畅通工程”制订科学、合理、高效的交通保卫方案。负责各活动场馆车辆的停放、调度指挥，保障车辆进出有序 活动场馆保卫1、布场期间，做好布场人员入馆管理工作，确保演职人员在布场/彩排期间的物品运输与水电、特装的安全2、活动期间，保卫人员对场馆实行定点巡查制，确保观众与重要嘉宾的人身安全。3、撤馆期间，做好物料运输与保卫工作，有序、安全地撤离场馆4、消防安全，