耐克全英文介绍PPT

1、耐克耐克创创 始始 人人Play by the rules. Play by the rules. But be ferocious.But be ferocious. 按规则游戏。按规则游戏。 但是一定要骁勇善战。但是一定要骁勇善战。 耐克的诠释 The NIKE swoosh embodies the The NIKE swoosh embodies the spirit of the winged goddess who spirit of the winged goddess who inspired the most courageous and inspired the most

2、courageous and chivalrous warriors at the dawn chivalrous warriors at the dawn of civilization. of civilization. 耐克的标志代表着文明之初胜利女神鼓舞耐克的标志代表着文明之初胜利女神鼓舞智勇双全的战士厮杀沙场的精神。智勇双全的战士厮杀沙场的精神。 Nike produces a wide range of Nike produces a wide range of sports equipment. Their first sports equipment. Their first

3、products were track running products were track running shoesshoes(田径跑鞋田径跑鞋) and basketball and basketball shoes. They currently also shoes. They currently also make jerseys for a wide range make jerseys for a wide range of sports including track & of sports including track & fieldfield(田径田径

4、) ), football, baseball, , football, baseball, tennis, soccer, lacrossetennis, soccer, lacrosse（橄榄橄榄球球) ), cricket cricket（曲棍球）（曲棍球）, and golf.and golf. Nike positions its products in Nike positions its products in such a way as to try to appeal to such a way as to try to appeal to a “youthfulmateri

5、alistic a “youthfulmaterialistic crowd” .However, it also crowd” .However, it also engineers shoes for discount engineers shoes for discount stores like Wal-Mart under the stores like Wal-Mart under the Starter brand.Starter brand. 耐克将其产品的定位瞄准耐克将其产品的定位瞄准“年轻而物质化年轻而物质化的人群的人群”。当然，他也为沃尔玛之类的折。当然，他也为沃尔玛之类

6、的折扣店生产鞋。扣店生产鞋。 By 1980,Nike had reached a By 1980,Nike had reached a 50% market share in the United 50% market share in the United States athletic shoe market. Its States athletic shoe market. Its growth was due largely to ward of growth was due largely to ward of mouth advertisement(mouth advertise

7、ment(口头广告的宣传口头广告的宣传), ), rather than television or print rather than television or print adverts, which Knight and others in adverts, which Knight and others in the industry found distasteful(the industry found distasteful(印刷印刷广告媒体广告媒体). ). Nike has more than 500 locations around the world and offic

8、es located in 45 countries outside the United States. 耐克在世界各地有耐克在世界各地有500处生产基地和分公司，处生产基地和分公司，分散在美国之外的分散在美国之外的45个国家。个国家。 Ps:锐步国际公司在全球范围内以锐步国际公司在全球范围内以Reebok、Rockport、CCM、JOFA、KOHO和和Greg Norman等品牌设计、销售和等品牌设计、销售和分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以Polo RalphLauren品牌设计、销售和分销鞋类产品。品牌设计、销售和分销鞋类产品。 Initially(最初最初), Nike had no direct competitors because there was no single brand which could compete directly with Nikes rang of sports and n