中国广播听众与电台收听率调查报告

1、20042004 年度年度中国广播听众与电台收听率调查报告中国广播听众与电台收听率调查报告赛立信媒介研究赛立信媒介研究二二四年七月四年七月关于本项调查调研地区：调研地区：、 、 、 、 、 。调研对象调研对象：调查城市的常住人口。其中收听广播情况针对广播听众进行，受访者条件 2 / 25在调研地区居住/生活 1 年以上年龄介于 10-69 岁每周收听广播一次以上符合市场研究要求之一般条件样本量样本量：单位合计接触样本（约）个1000100010001000100010006000听众有效样本个3003003003003003001800抽样方法抽样方法：多阶段随机抽样（PPS 法） 。数据采集

2、方法数据采集方法：入户问卷式访问，留置收听广播情况日记表记录一周。调研执行：调研执行：本项目由赛立信媒介研究公司负责项目设计、分析、组织与质量监控工作，赛立信运作中心与各城市现场执行部负责运作执行工作。调研时间：调研时间：2004 年 3 月 17-31 日，其中日记表填写时间是 3 月 21 日-27 日。重要声明重要声明本报告所涉与的数据全部来源于本项调研的直接结果或分析结果；本报告仅供免费赠送的广播电台、广告公司、广告客户以与有关媒体部使用，未经赛立信公司授权，任何单位或个人不得对外发布或交给第三方使用；任何单位或个人不得利用本报告的数据或调研结果进行公开宣传或有任何诋毁第三方之行为；本

3、报告与其所涉与数据结果的与解释权属赛立信媒介研究。赛立信媒介研究地址：市环市东路 450 号华信中心 15 楼 ：510080联系人：蔷小姐、冼国康先生、先生 ：（020）87770505：目 录 3 / 25媒体接触情况与广播听众规模媒体接触情况与广播听众规模 4 4六城市受众接触各类媒体的情况 4六城市广播听众规模 4地区听众收听广播的情况地区听众收听广播的情况 5 5地区主要电台的到达率 5地区广播听众经常收听的电台 5地区听众对各主要电台的满意度评价 5地区主要电台的收听率 6地区主要电台的听众占有率 7地区听众收听广播的情况地区听众收听广播的情况 8 8地区主要电台的到达率 8地区广

4、播听众经常收听的电台 8地区听众对各主要电台的满意度评价 8地区主要电台的收听率 9地区主要电台的听众占有率 10地区听众收听广播的情况地区听众收听广播的情况 1111地区主要电台的到达率 11地区广播听众经常收听的电台 11地区听众对各主要电台的满意度评价 11地区主要电台的收听率 12地区主要电台的听众占有率 13地区听众收听广播的情况地区听众收听广播的情况 1414地区主要电台的到达率 14地区广播听众经常收听的电台 14地区听众对主要电台的满意度评价 14地区主要电台的收听率 15地区主要电台的听众占有率 16地区听众收听广播的情况地区听众收听广播的情况 1717地区主要电台的到达率

5、17地区广播听众经常收听的电台 17地区听众对主要电台的满意度评价 17地区主要电台的收听率 18地区主要电台的听众占有率 19地区听众收听广播的情况地区听众收听广播的情况 2020地区主要电台的到达率 20地区广播听众经常收听的电台 20地区听众对主要电台的满意度评价 20地区主要电台的收听率 21地区主要电台的听众占有率 22媒体接触情况与广播听众规模 4 / 25六城市受众接触各类媒体的情况六城市受众接触各类媒体的情况电视电台报纸杂志互联网调研地区曾经接触最常接触曾经接触最常接触曾经接触最常接触曾经接触最常接触曾经接触最常接触94.2%80.6%65.0%8.1%76.5%4.4%49.

6、5%1.3%30.1%4.9%97.6 %85.9 %58.5 %4.7 %77.9 %2.0 %26.4 %0.1 %15.2 %5.3 %99.5%81.4%51.3%6.9%62.4%4.9%9.9%0.8%15.9%6.0%97.2%86.1%52.9%3.7%64.3%5.2%21.9%0.6%15.8%4.4%98.2%89.3%50.8%4.5%80.2%3.6%22.8%0.2%9.7%1.0%97.0%77.3%60.0%13.3%68.0%3.5%22.4%0.6%12.7%2.6%六城市广播听众规模六城市广播听众规模地区听众收听广播的情况杂志：接触率24.2%过去一个月曾

7、过去一个月曾经接触的媒体经接触的媒体的受众比例的受众比例其它媒体：接触率1.5%广播：接触率56.9%报纸：接触率70.0%互联网：接触率16.3%电视：接触率97.3%单位：万人1320.91606.77960720.4780.661063.429408604954304105400500100015002000北京上海广州沈阳武汉成都潜在听众广播听众 5 / 25地区主要电台的到达率地区主要电台的到达率电台名称周到达率排名日到达率排名中央电台中国之声18.57%110.46%1中央电台经济之声4.09%91.48%10中央电台音乐之声12.87%55.41%6中央电台都市之声5.56%81

8、.78%8新闻广播12.28%66.45%5交通广播14.04%47.35%4体育广播5.99%72.05%7音乐广播16.23%37.87%3文艺广播18.27%29.90%2首都生活广播4.09%101.67%9经济广播3.80%111.46%11中国国际广播电台1.75%121.13%12地区广播听众经常收听的电台地区广播听众经常收听的电台33.3%28.7%27.3%22.7%22.0%21.3%7.7%7.3%6.0%6.0%5.7%5.0%0%10%20%30%40%北京文艺广播北京音乐广播北京交通广播中央电台音乐之声北京新闻广播中央电台中国之声中央电台都市之声中国国际广播电台北京

9、体育广播首都生活广播中央电台经济之声北京经济广播地区听众对各主要电台的满意度评价地区听众对各主要电台的满意度评价6.175.915.845.785.735.735.655.535.485.475.231234567北京文艺广播北京交通广播北京音乐广播北京经济广播北京新闻广播首都生活广播北京体育广播中央电台中国之声中央电台音乐之声中央电台都市之声中央电台经济之声最小值最大值平均值（单位：分） 6 / 25地区主要电台的收听率地区主要电台的收听率时间中央电台中国之声中央电台经济之声中央电台音乐之声中央电台都市之声新闻广播交通广播体育广播音乐广播文艺广播首都生活广播0:000.29%0.08%0.0

10、8%0.05%0.17%0.07%0.44%0.62%0.07%2:000.04%0.07%0.01%0.04%0.15%0.06%0.10%0.07%0.01%3:000.05%0.08%0.02%0.05%0.15%0.07%0.14%0.14%0.02%6:000.99%0.34%0.15%0.04%0.30%0.15%0.19%0.30%0.27%6:150.95%0.27%0.24%0.06%0.24%0.45%0.15%0.27%0.21%6:305.43%0.04%0.44%0.08%1.72%0.61%0.10%0.52%0.57%0.17%6:455.05%0.04%0.32

11、%0.08%1.66%0.58%0.10%0.64%0.66%0.16%7:003.62%0.27%0.85%0.12%4.27%1.97%0.29%1.59%2.68%0.27%7:152.79%0.24%0.82%0.19%3.03%1.75%0.27%1.17%2.55%0.45%7:302.46%0.47%1.17%0.36%2.93%2.04%0.78%1.28%3.24%0.61%7:451.44%0.41%1.08%0.36%1.22%1.60%0.77%1.13%2.93%0.52%8:001.85%0.62%1.54%0.42%1.37%1.96%0.89%1.17%2.71

12、%0.53%8:151.54%0.39%1.63%0.24%0.86%1.54%0.50%0.53%1.10%0.56%8:301.53%0.35%1.65%0.35%1.36%1.62%0.41%0.50%1.45%0.38%8:451.17%0.20%1.46%0.35%0.88%1.17%0.12%0.47%1.37%0.18%9:001.18%0.37%1.67%0.43%1.11%2.38%0.09%0.62%1.98%0.25%9:150.48%0.31%1.41%0.41%0.62%2.31%0.10%0.65%2.00%0.28%9:300.47%0.57%1.62%0.37%

13、0.57%2.32%0.10%0.67%1.75%0.40%9:450.39%0.49%1.34%0.39%0.42%1.66%0.13%0.59%1.37%0.36%10:000.37%0.57%1.57%0.54%0.40%1.61%0.13%0.74%1.54%0.37%10:150.21%0.18%1.35%0.48%0.30%1.29%0.12%0.54%1.11%0.21%10:300.39%0.18%1.36%0.51%0.51%1.30%0.15%0.58%1.12%0.24%10:450.39%0.09%1.25%0.45%0.42%1.01%0.15%0.48%0.92%0

14、.24%11:000.47%0.06%1.26%0.44%0.50%1.03%0.21%0.88%1.67%0.23%11:150.37%0.03%1.01%0.25%0.51%0.67%0.20%0.79%1.55%0.06%11:300.45%0.05%1.03%0.32%0.47%0.76%0.18%0.95%1.61%0.05%11:450.43%0.03%0.89%0.25%0.48%0.76%0.18%0.87%1.48%0.10%12:001.02%0.03%1.36%0.40%0.60%1.19%0.45%1.99%3.50%0.28%12:151.04%0.03%1.07%0

15、.30%0.36%0.96%0.47%1.65%2.83%0.27%12:301.07%0.05%1.09%0.38%0.59%1.53%0.51%1.86%3.13%0.18%12:451.01%0.03%0.88%0.28%0.57%1.40%0.34%1.63%2.53%0.16%13:001.03%0.05%0.87%0.29%0.74%1.90%0.29%1.87%2.63%0.34%13:150.44%0.05%0.77%0.19%0.74%1.59%0.22%1.62%1.40%0.27%13:300.62%0.06%0.73%0.17%0.73%1.71%0.20%1.63%1

16、.29%0.28%13:450.62%0.03%0.65%0.12%0.52%1.76%0.22%1.11%0.92%0.31%14:000.64%0.03%0.81%0.20%0.64%1.97%0.27%1.32%1.05%0.34%14:150.59%0.68%0.15%0.29%1.24%0.18%0.62%0.85%0.24%14:300.82%0.06%0.69%0.15%0.21%1.36%0.24%0.88%1.00%0.24%14:450.59%0.09%0.62%0.12%0.21%1.31%0.18%0.80%0.92%0.24%15:000.54%0.64%0.10%0

17、.26%1.12%0.18%0.87%1.05%0.26%15:150.55%0.03%0.68%0.10%0.23%0.81%0.13%0.78%0.97%0.26%15:300.54%0.08%0.72%0.10%0.23%0.79%0.13%0.67%1.05%0.26%15:450.35%0.08%0.68%0.10%0.20%0.76%0.10%0.66%0.91%0.23%16:000.49%0.10%0.69%0.10%0.17%1.00%0.12%0.71%1.03%0.22%16:150.44%0.05%0.56%0.05%0.14%0.86%0.12%0.70%0.84%0

18、.19%16:300.47%0.04%0.52%0.11%0.19%0.92%0.15%0.64%0.86%0.21%16:450.40%0.04%0.38%0.11%0.17%0.70%0.19%0.57%0.59%0.17%17:000.54%0.07%0.61%0.13%0.57%1.52%0.22%0.68%0.94%0.28%17:250.47%0.06%0.59%0.10%0.47%1.56%0.16%0.49%0.83%0.12%17:300.52%0.06%0.67%0.09%0.39%1.78%0.19%0.54%0.92%0.15%17:450.39%0.04%0.59%0

19、.09%0.35%1.63%0.13%0.56%0.82%0.15%18:001.14%0.05%0.92%0.19%1.11%2.01%0.36%0.63%1.19%0.19%18:151.19%0.05%0.91%0.28%1.16%1.46%0.38%0.66%1.24%0.20%18:301.27%0.05%1.02%0.31%1.40%1.40%0.38%0.76%1.22%0.20%18:451.05%0.05%0.95%0.29%1.20%0.93%0.27%0.61%1.05%0.20%19:002.33%0.06%0.77%0.18%1.36%0.67%0.24%0.71%0

20、.89%0.14%19:151.18%0.06%0.57%0.11%0.65%0.55%0.11%0.59%0.72%0.13%19:300.80%0.08%0.70%0.18%0.66%0.62%0.10%1.05%1.17%0.16%19:450.43%0.17%0.56%0.15%0.22%0.50%0.06%0.97%1.06%0.17%20:000.51%0.19%0.79%0.19%0.24%0.66%0.17%1.39%1.48%0.26%20:150.25%0.09%0.31%0.11%0.07%0.30%0.08%0.54%0.48%0.13%20:300.23%0.07%0

21、.27%0.12%0.06%0.37%0.07%0.61%0.53%0.12%20:450.18%0.06%0.25%0.11%0.06%0.40%0.07%0.52%0.48%0.13%21:000.14%0.05%0.46%0.10%0.05%0.39%0.06%0.69%0.52%0.09%21:150.14%0.01%0.44%0.07%0.08%0.34%0.06%0.65%0.52%0.10%21:300.13%0.02%0.37%0.05%0.07%0.36%0.11%0.66%0.47%0.09%21:450.11%0.02%0.34%0.04%0.05%0.35%0.11%0

22、.59%0.41%0.08%22:000.13%0.02%0.57%0.10%0.09%0.48%0.19%0.87%0.66%0.25%22:150.15%0.02%0.46%0.11%0.09%0.42%0.20%0.49%0.64%0.27%22:300.12%0.03%0.39%0.09%0.08%0.39%0.20%0.46%0.63%0.24%22:450.13%0.05%0.34%0.08%0.08%0.37%0.18%0.41%0.56%0.26%23:000.26%0.02%0.31%0.14%0.04%0.32%0.13%0.47%0.48%0.22%23:150.27%0

23、.02%0.20%0.14%0.04%0.21%0.09%0.41%0.29%0.17%23:300.28%0.01%0.14%0.13%0.04%0.18%0.07%0.39%0.26%0.16%23:450.17%0.09%0.11%0.04%0.11%0.05%0.33%0.20%0.14% 7 / 25地区主要电台的听众占有率地区主要电台的听众占有率时间中央电台中国之声中央电台经济之声中央电台音乐之声中央电台都市之声新闻广播交通广播体育广播音乐广播文艺广播首都生活广播经济广播中国国际广播电台0:0015.04%4.42%4.42%2.65%8.85%3.54%23.01%32.74%3

24、.54%0.88%2:007.50%12.50%2.50%7.50%25.00%10.00%17.50%12.50%2.50%2.50%3:006.98%11.63%2.33%6.98%20.93%9.30%18.60%18.60%2.33%2.33%6:0032.10%11.11%4.94%1.23%9.88%4.94%6.17%9.88%8.64%2.47%6:1529.63%8.33%7.41%1.85%7.41%13.89%4.63%8.33%6.48%1.85%2.78%6:3053.85%0.42%4.37%0.83%17.05%6.03%1.04%5.20%5.61%1.66%0

25、.62%1.25%6:4551.53%0.41%3.26%0.81%16.90%5.91%1.02%6.52%6.72%1.63%0.61%1.63%7:0021.17%1.55%4.99%0.69%24.96%11.53%1.72%9.29%15.66%1.55%0.52%3.79%7:1519.44%1.67%5.74%1.30%21.11%12.22%1.85%8.15%17.78%3.15%0.56%4.44%7:3014.86%2.87%7.09%2.20%17.74%12.33%4.73%7.77%19.59%3.72%0.68%3.72%7:4511.43%3.30%8.57%2

26、.86%9.67%12.75%6.15%9.01%23.30%4.18%0.44%4.62%8:0013.02%4.34%10.85%2.96%9.66%13.81%6.31%8.28%19.13%3.75%0.39%3.75%8:1516.46%4.11%17.41%2.53%9.18%16.46%5.38%5.70%11.71%6.01%0.63%2.53%8:3014.57%3.36%15.69%3.36%12.89%15.41%3.92%4.76%13.73%3.64%3.36%2.52%8:4514.29%2.50%17.86%4.29%10.71%14.29%1.43%5.71%1

27、6.79%2.14%3.93%3.21%9:0010.58%3.34%15.04%3.90%10.03%21.45%0.84%5.57%17.83%2.23%3.34%3.06%9:155.00%3.21%14.64%4.29%6.43%23.93%1.07%6.79%20.71%2.86%3.93%3.93%9:304.75%5.76%16.27%3.73%5.76%23.39%1.02%6.78%17.63%4.07%3.73%3.73%9:455.04%6.30%17.23%5.04%5.46%21.43%1.68%7.56%17.65%4.62%0.42%4.20%10:004.26%

28、6.59%18.22%6.20%4.65%18.60%1.55%8.53%17.83%4.26%0.39%3.88%10:153.33%2.86%21.43%7.62%4.76%20.48%1.90%8.57%17.62%3.33%0.48%3.33%10:305.73%2.64%19.82%7.49%7.49%18.94%2.20%8.37%16.30%3.52%0.44%3.08%10:456.60%1.52%21.32%7.61%7.11%17.26%2.54%8.12%15.74%4.06%0.51%3.55%11:006.43%0.80%17.27%6.02%6.83%14.06%2

29、.81%12.05%22.89%3.21%0.40%4.02%11:156.10%0.47%16.90%4.23%8.45%11.27%3.29%13.15%25.82%0.94%0.47%5.16%11:306.97%0.82%15.98%4.92%7.38%11.89%2.87%14.75%25.00%0.82%0.41%4.51%11:457.23%0.43%14.89%4.26%8.09%12.77%2.98%14.47%24.68%1.70%1.28%4.68%12:008.98%0.25%11.97%3.49%5.24%10.47%3.99%17.46%30.67%2.49%1.2

30、5%1.25%12:1510.98%0.29%11.27%3.18%3.76%10.12%4.91%17.34%29.77%2.89%1.45%1.16%12:309.74%0.46%9.98%3.48%5.34%13.92%4.64%16.94%28.54%1.62%1.62%0.93%12:4510.77%0.28%9.39%3.04%6.08%14.92%3.59%17.40%27.07%1.66%1.38%1.10%13:009.63%0.49%8.15%2.72%6.91%17.78%2.72%17.53%24.69%3.21%1.23%1.48%13:155.56%0.69%9.7

31、2%2.43%9.38%20.14%2.78%20.49%17.71%3.47%1.39%2.08%13:307.69%0.70%9.09%2.10%9.09%21.33%2.45%20.28%16.08%3.50%1.40%2.10%13:458.97%0.45%9.42%1.79%7.62%25.56%3.14%16.14%13.45%4.48%0.90%2.69%14:008.02%0.42%10.13%2.53%8.02%24.47%3.38%16.46%13.08%4.22%0.84%2.95%14:1510.58%12.17%2.65%5.29%22.22%3.17%11.11%1

32、5.34%4.23%5.29%3.70%14:3012.68%0.94%10.80%2.35%3.29%21.13%3.76%13.62%15.49%3.76%5.16%3.29%14:4510.70%1.60%11.23%2.14%3.74%23.53%3.21%14.44%16.58%4.28%2.14%3.74%15:009.91%11.79%1.89%4.72%20.75%3.30%16.04%19.34%4.72%1.42%3.30%15:1511.35%0.54%14.05%2.16%4.86%16.76%2.70%16.22%20.00%5.41%0.54%2.70%15:301

33、0.82%1.55%14.43%2.06%4.64%15.98%2.58%13.40%21.13%5.15%1.03%2.58%15:458.05%1.72%15.52%2.30%4.60%17.24%2.30%14.94%20.69%5.17%1.15%2.87%16:009.30%1.86%13.02%1.86%3.26%19.07%2.33%13.49%19.53%4.19%6.51%2.33%16:159.79%1.03%12.37%1.03%3.09%19.07%2.58%15.46%18.56%4.12%7.22%2.58%16:3010.09%0.92%11.01%2.29%4.

34、13%19.72%3.21%13.76%18.35%4.59%6.42%2.29%16:4510.45%1.00%9.95%2.99%4.48%18.41%4.98%14.93%15.42%4.48%6.97%2.49%17:009.09%1.09%10.18%2.18%9.45%25.45%3.64%11.27%15.64%4.73%3.64%1.82%17:259.09%1.19%11.46%1.98%9.09%30.43%3.16%9.49%16.21%2.37%1.19%1.58%17:309.27%1.16%11.97%1.54%6.95%32.05%3.47%9.65%16.60%

35、2.70%0.77%1.54%17:457.86%0.87%11.79%1.75%6.99%32.75%2.62%11.35%16.59%3.06%0.87%1.75%18:0013.91%0.59%11.24%2.37%13.61%24.56%4.44%7.69%14.50%2.37%1.48%1.18%18:1515.02%0.64%11.50%3.51%14.70%18.53%4.79%8.31%15.65%2.56%1.60%1.28%18:3015.02%0.60%12.01%3.60%16.52%16.52%4.50%9.01%14.41%2.40%2.10%1.20%18:451

36、4.98%0.70%13.59%4.18%17.07%13.24%3.83%8.71%14.98%2.79%2.44%1.39%19:0030.03%0.78%9.92%2.35%17.49%8.62%3.13%9.14%11.49%1.83%2.61%1.04%19:1523.05%1.12%11.15%2.23%12.64%10.78%2.23%11.52%14.13%2.60%3.72%1.49%19:3013.68%1.40%11.93%3.16%11.23%10.53%1.75%17.89%20.00%2.81%1.40%1.40%19:459.43%3.69%12.30%3.28%

37、4.92%11.07%1.23%21.31%23.36%3.69%1.64%1.64%20:008.16%3.06%12.59%3.06%3.74%10.54%2.72%22.11%23.47%4.08%1.36%2.04%20:1510.00%3.46%12.31%4.23%2.69%11.92%3.08%21.15%18.85%5.00%1.15%1.54%20:308.91%2.64%10.23%4.62%2.31%14.19%2.64%23.10%20.13%4.62%1.32%1.32%20:457.36%2.33%10.47%4.65%2.33%16.67%3.10%21.71%2

38、0.16%5.43%0.78%1.55%21:005.34%1.69%17.13%3.65%1.97%14.33%2.25%25.28%19.10%3.37%1.40%1.97%21:155.29%0.29%17.06%2.65%2.94%13.24%2.35%25.00%20.00%3.82%1.76%2.06%21:305.05%0.80%14.63%1.86%2.93%14.36%4.52%26.06%18.62%3.72%1.86%1.86%21:455.09%0.90%15.27%1.80%2.40%15.57%4.79%26.65%18.26%3.59%0.90%1.80%22:0

39、03.61%0.48%15.63%2.64%2.40%13.22%5.29%24.04%18.27%6.97%1.44%1.92%22:154.64%0.62%14.55%3.41%2.79%13.31%6.50%15.48%20.43%8.67%1.86%2.48%22:304.05%0.93%13.40%3.12%2.80%13.40%6.85%15.89%21.81%8.41%1.87%2.49%22:455.04%1.80%12.95%2.88%2.88%14.03%6.83%15.47%21.22%9.71%1.44%2.16%23:0010.00%0.97%11.94%5.48%1

40、.61%12.58%5.16%18.39%18.71%8.71%1.29%1.29%23:1513.57%0.90%9.95%7.24%2.26%10.86%4.52%20.81%14.93%8.60%0.90%23:3015.57%0.47%8.02%7.55%2.36%10.38%3.77%21.70%14.62%8.96%0.94%23:4512.79%6.98%8.14%2.91%8.14%3.49%25.00%15.12%10.47%1.16% 8 / 25地区听众收听广播的情况地区主要电台的到达率地区主要电台的到达率地区广播听众经常收听的电台地区广播听众经常收听的电台32.33%3

41、1.00%26.67%22.33%22.00%18.33%16.33%15.67%11.00%8.33%0%10%20%30%40%沈阳电台交通台沈阳电台文艺台辽宁电台交通台辽宁电台生活娱乐台沈阳电台经济台沈阳电台新闻台辽宁电台经济台辽宁电台文艺台辽宁电台新闻台沈阳电台体育健康台电台名称电台名称周到达率周到达率排名排名日到达率日到达率排名排名中央电台中国之声11.26%27.08%1电台经济台9.24%55.69%5电台体育健康台3.79%111.39%11电台交通台11.73%16.97%2电台文艺台11.14%46.03%3电台新闻台6.99%74.59%6电台新闻台4.74%102.37

42、%10电台交通台11.26%25.84%4电台文艺台6.04%82.69%9电台经济台5.92%93.66%7电台生活娱乐台7.94%63.55%8 9 / 25地区听众对各主要电台的满意度评价地区听众对各主要电台的满意度评价6.596.516.276.266.236.196.045.975.765.531234567辽宁电台经济台辽宁电台生活娱乐台辽宁电台交通台沈阳电台新闻台辽宁电台文艺台辽宁电台新闻台沈阳电台文艺台沈阳电台交通台沈阳电台经济台沈阳电台体育健康台最小值最大值平均值地区主要电台的收听率地区主要电台的收听率电台经济台电台体育健康台电台交通台 电台文艺台 电台新闻台 电台新闻台 电

43、台交通台 电台文艺台 电台经济台电台生活娱乐台中央电台中国之声0:000.07%0.03%0.07%0.03%0.03%0.01%0.05%0.04%0.02%2:000.02%0.03%0.06%0.01%0.01%0.05%0.03%0.03%0.01%3:000.03%0.26%0.36%0.03%0.06%0.26%0.16%0.19%0.06%6:002.53%0.30%0.98%0.63%3.38%0.27%1.91%0.33%1.01%0.22%0.05%6:152.47%0.30%0.84%0.60%3.29%0.24%1.90%0.30%0.98%0.16%0.05%6:30

44、2.16%0.39%1.00%0.37%2.53%0.33%1.94%0.29%0.84%0.12%4.49%6:452.16%0.41%0.76%0.14%2.33%0.23%2.00%0.31%0.60%0.12%3.96%7:003.07%0.33%2.02%0.64%2.87%0.76%4.16%0.38%0.27%0.18%3.80%7:152.24%0.23%1.88%0.54%1.08%0.56%3.25%0.12%0.02%0.14%2.38%7:304.52%0.28%2.01%0.69%1.24%0.51%4.01%0.15%0.05%0.30%0.10%7:453.91%

45、0.09%1.60%0.49%0.78%0.28%3.08%0.09%0.07%0.28%0.09%8:003.10%0.11%4.32%0.71%0.80%0.42%2.41%0.16%0.22%0.31%8:150.73%0.05%2.99%0.36%0.21%0.16%0.73%0.11%0.18%0.16%8:300.78%0.09%2.85%0.34%0.22%0.26%0.72%0.12%0.16%0.16%8:450.40%0.05%2.74%0.16%0.21%0.21%0.69%0.07%0.26%0.07%9:000.40%0.07%2.57%0.77%0.70%0.20%

46、0.84%0.25%0.15%0.20%9:150.27%0.06%0.86%0.74%0.61%0.13%0.42%0.25%0.05%0.17%9:300.30%0.14%0.88%0.74%0.62%0.13%0.43%0.32%0.05%0.19%9:450.26%0.14%0.74%0.71%0.57%0.05%0.32%0.32%0.03%0.18%10:000.28%0.15%0.77%0.86%0.60%0.07%0.46%0.49%0.05%0.20%10:150.08%0.03%0.53%0.46%0.13%0.07%0.43%0.40%0.07%0.18%10:300.1

47、1%0.03%0.54%0.47%0.13%0.06%0.41%0.37%0.05%0.19%10:450.09%0.39%0.34%0.07%0.04%0.21%0.23%0.02%0.14%11:000.18%0.10%0.57%0.56%0.09%0.16%0.25%0.24%0.15%0.19%11:150.17%0.10%0.41%0.38%0.07%0.21%0.13%0.18%0.14%0.13%11:300.20%0.11%0.48%0.40%0.09%0.23%0.25%0.25%0.15%0.22%11:450.13%0.08%0.33%0.27%0.01%0.14%0.1

48、5%0.16%0.11%0.16%12:000.22%0.09%0.62%0.37%0.13%0.14%0.34%0.40%0.14%0.26%0.01%12:150.18%0.75%0.30%0.14%0.02%0.26%0.40%0.14%0.16%0.02%12:300.17%0.74%0.33%0.14%0.02%0.32%0.39%0.17%0.19%0.02%12:450.09%0.77%0.33%0.05%0.02%0.30%0.33%0.07%0.16%0.02%13:000.10%0.71%0.55%0.21%0.05%0.37%0.50%0.45%0.23%0.02%13:

49、150.07%0.35%0.30%0.12%0.04%0.14%0.17%0.33%0.14%13:300.07%0.35%0.29%0.14%0.05%0.14%0.18%0.32%0.13%13:450.05%0.36%0.24%0.04%0.07%0.15%0.21%0.33%0.08%14:000.08%0.48%0.24%0.06%0.35%0.20%0.29%0.23%0.11%14:150.05%0.24%0.13%0.04%0.25%0.09%0.13%0.09%0.04%14:300.05%0.22%0.10%0.04%0.22%0.09%0.11%0.08%0.05%14:

50、450.05%0.19%0.11%0.03%0.09%0.07%0.08%0.06%0.03%15:000.17%0.28%0.37%0.07%0.13%0.17%0.14%0.11%0.22%15:150.17%0.24%0.34%0.05%0.11%0.13%0.11%0.03%0.25%15:300.16%0.21%0.34%0.11%0.10%0.14%0.10%0.02%0.24%15:450.16%0.21%0.33%0.11%0.11%0.10%0.09%0.01%0.16%16:000.54%0.25%0.43%0.15%0.11%0.11%0.15%0.07%0.18%16:

51、150.51%0.29%0.38%0.05%0.08%0.10%0.11%0.14%0.13%16:300.52%0.28%0.35%0.03%0.08%0.11%0.13%0.16%0.13%16:450.44%0.24%0.28%0.03%0.03%0.09%0.07%0.16%0.09%17:000.59%0.20%0.48%1.05%0.14%0.25%0.25%0.16%0.28%0.16%17:250.31%0.17%0.40%0.80%0.21%0.23%0.17%0.11%0.23%0.11%（单位：分） 10 / 2517:300.33%0.16%0.39%0.79%0.27

52、%0.15%0.21%0.10%0.22%0.12%17:450.27%0.14%0.34%0.67%0.17%0.19%0.18%0.08%0.16%0.05%18:000.43%0.32%0.55%0.69%0.15%0.37%0.57%0.35%0.24%0.11%0.02%18:150.32%0.24%0.37%0.34%0.16%0.29%0.45%0.32%0.24%0.10%0.02%18:300.32%0.23%0.38%0.36%0.15%0.29%0.44%0.35%0.23%0.11%0.02%18:450.25%0.19%0.31%0.30%0.12%0.23%0.36

53、%0.26%0.20%0.02%0.01%19:000.65%0.33%0.47%0.82%0.19%0.33%0.49%0.40%0.46%0.05%0.42%19:150.58%0.17%0.23%0.71%0.19%0.04%0.46%0.23%0.41%0.06%0.23%19:300.56%0.24%0.24%0.86%0.36%0.09%0.62%0.36%0.51%0.06%0.13%19:450.43%0.17%0.26%0.86%0.26%0.10%0.41%0.31%0.43%0.07%0.14%20:000.70%0.21%0.41%0.98%0.34%0.16%0.57

54、%0.85%0.62%0.18%0.31%20:150.30%0.11%0.19%0.33%0.09%0.09%0.33%0.50%0.33%0.09%0.16%20:300.24%0.09%0.25%0.25%0.08%0.10%0.25%0.36%0.75%0.15%0.10%20:450.20%0.08%0.24%0.23%0.08%0.11%0.22%0.35%0.72%0.13%0.07%21:000.24%0.07%0.27%0.24%0.17%0.08%0.19%0.12%0.60%0.69%0.03%21:150.25%0.08%0.29%0.24%0.19%0.08%0.13

55、%0.06%0.56%0.73%21:300.24%0.09%0.27%0.25%0.20%0.10%0.12%0.05%0.51%0.70%21:450.22%0.09%0.20%0.20%0.19%0.09%0.12%0.05%0.46%0.62%22:000.41%0.09%0.27%0.82%0.29%0.13%0.16%0.17%0.59%0.70%22:150.60%0.04%0.12%1.22%0.42%0.14%0.10%0.25%0.14%0.12%22:300.55%0.03%0.10%1.15%0.35%0.12%0.09%0.21%0.16%0.11%22:450.60

56、%0.03%0.10%1.27%0.08%0.06%0.01%0.23%0.12%0.13%23:000.63%0.07%0.10%1.21%0.06%0.07%0.01%0.19%0.11%0.11%0.01%23:150.39%0.09%0.14%0.48%0.12%0.07%0.02%0.35%0.21%0.07%0.02%23:300.37%0.10%0.12%0.41%0.10%0.08%0.02%0.31%0.18%0.06%0.02%23:450.29%0.08%0.10%0.27%0.08%0.06%0.02%0.24%0.13%0.05%0.02%地区主要电台的听众占有率地区

57、主要电台的听众占有率电台经济台电台体育健康台电台交通台 电台文艺台 电台新闻台 电台新闻台 电台交通台 电台文艺台 电台经济台电台生活娱乐台中央电台中国之声0:0020.37%9.26%20.37%7.41%7.41%3.70%14.81%11.11%5.56%2:006.67%11.11%24.44%2.22%4.44%20.00%13.33%13.33%4.44%3:002.27%18.18%25.00%2.27%4.55%18.18%11.36%13.64%4.55%6:0021.83%2.58%8.45%5.40%29.11%2.35%16.43%2.82%8.69%1.88%0.47

58、%6:1522.20%2.68%7.56%5.37%29.51%2.20%17.07%2.68%8.78%1.46%0.49%6:3014.91%2.71%6.91%2.57%17.48%2.30%13.41%2.03%5.83%0.81%31.03%6:4516.61%3.16%5.85%1.11%17.88%1.74%15.35%2.37%4.59%0.95%30.38%7:0016.61%1.81%10.95%3.49%15.52%4.09%22.50%2.05%1.44%0.96%20.58%7:1517.97%1.83%15.14%4.33%8.65%4.49%26.12%1.00%

59、0.17%1.16%19.13%7:3032.60%2.01%14.47%4.95%8.97%3.66%28.94%1.10%0.37%2.20%0.73%7:4536.24%0.87%14.85%4.59%7.21%2.62%28.60%0.87%0.66%2.62%0.87%8:0024.65%0.89%34.40%5.67%6.38%3.37%19.15%1.24%1.77%2.48%8:1512.89%0.94%52.52%6.29%3.77%2.83%12.89%1.89%3.14%2.83%8:3013.64%1.52%50.00%6.06%3.94%4.55%12.73%2.12

60、%2.73%2.73%8:458.21%1.07%56.43%3.21%4.29%4.29%14.29%1.43%5.36%1.43%9:006.54%1.09%41.69%12.53%11.44%3.27%13.62%4.09%2.45%3.27%9:157.49%1.76%24.23%20.70%17.18%3.52%11.89%7.05%1.32%4.85%9:307.92%3.75%23.33%19.58%16.25%3.33%11.25%8.33%1.25%5.00%9:457.87%4.17%22.22%21.30%17.13%1.39%9.72%9.72%0.93%5.56%10