百事可乐的英文广告文案百事可乐广告文案.doc

1、百事可乐的英文广告文案:百事可乐广告文案广告一词，据考证是一外来语。它首先于拉丁文advertere，其意为注意，诱导，传播。下面是WTT带来百事可乐的英文广告文案，!百事可乐的英文广告词First, Pepsi in the Western advertisingPepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as “shark”, “spacecraft” and so on, these ads, for the post-World War II pe

2、ak of American youth, advocate “fresh stimulus is unique” Unique consumer goods and clear distinction between the old generation of rebellious mentality, the “new generation” of consumer tastes and lifestyles.1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup socce

3、r tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities.These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.Pepsi-Cola for Chinese co

4、nsumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, “I wish you Pepsi” is also printed on the new packaging, with

5、the collection value.Second, the differences between Chinese and Western advertising1, China's advertising reflects a mon concept of people's groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphas

6、izing the individual's independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter.For e_le: Pepsi was once in China to promote fam

7、ily reunion and happy sharing.2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For e_le: advertising for the table shop, the cou

8、ntry may tell the audience, “seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made”, seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising “A table of talent, love at first sight”, even w

9、ith two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.3, in the form of e_pression, the domestic advertising language most words with stringent, neat, and like to use the poem.The

10、 foreign advertising language tend to eclectic free body, often using metaphor, e_aggeration, anthropomorphic rhetoric and other means.For e_le: optical shop, the domestic advertising language is “the e_istence of insight in the chest, fundus distinguish”, is the antithesis of the verse.Overseas slo

11、gan humorous way to make warm tips: “The eyes are the windows of the soul, in order to protect your soul, please put your glass windows.”This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved.In the e_pression style, the domestic advertising slogans are mostl

12、y solemn, serious, direct; such as JLF wine “Jinliufu wine, the Chinese people's wine!” And overseas advertising language is mostly humorous, funny, lively.Such as the United States a beauty salon: “Please do not go out with us from the woman flirting, she may be your grandmother.”4, most of the

13、 domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on.Third, the Chinese and Western advertising in monChinese and Western advertising in whatever way, its mon purpose is to promote p

14、roducts and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits.The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity “desire unlimited” to promote young people's ag

15、gressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit.In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Mi

16、chael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo,Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the sp

17、irit of Pepsi's “new generation of choice” and respected “Happy Freedom” style is widely, Young people's understanding and acceptance.百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, he

18、althy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 P

19、epsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi1964 t

20、o make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the inparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBee a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings e

21、 to a decision1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to e_perience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without

22、it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham.In 1898, “Brad'sDrink” was changed to “Pepsi-Cola” and latert

23、rademarked on June 16, 1903.1 There are several theories on the origin of the word “pepsi”.The only two discussed within the current PepsiCo website.Caleb Bradham bought the name “Pep Kola” from a local petitor and changed it to Pepsi-Cola.The word Pepsi es from the Greek word “Hope” (π&#

24、941;ψη), which is a medical term, describing the food dissolving process within one'sstomach.Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers

25、 simply thought the name sounded good and reflected the fact that the drink had some kind of “pep” in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts.Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham mov

26、ed the bottling of Pepsi-Cola from his drugstore into a rented warehouse.That year, Bradham sold 7,968 gallons of syrup.The ne_t year, Pepsi was sold in si_-ounce bottles, and sales increased to 19,848 gallons.In 1924, Pepsi received its first logo redesign since the original design of 1905.In 1926,

27、 the logo was changed again.In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as “A bully drink.refreshing, invigorating, a fine bracer before a race”.In 1931, the Pepsi-Cola pany went bankrupt during the Great Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result