Unit 5 Corporate Culture

1、世纪商务英语阅读教程（专业篇）DUTP大连理工大学电子音像出版社Corporate CultureCulturehttp:/大连理工大学电子音像出版社Lead-inEvery organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and stylesin other words its own atmosphere, folklo

2、re and personality.After studying this unit, you will be able to: Understand what corporate culture is. Explain how to know a companys corporate culture. Discuss how corporate culture plays an important role in business.Culturehttp:/大连理工大学电子音像出版社Text AText CText BGetting to know a Companys Corporate

3、 CultureWhat Makes Sony RunBusiness and CultureFurther DevelopmentContentCulturehttp:/大连理工大学电子音像出版社Text A Getting to know a Companys Corporate Culture1. What is corporate culture? 2. How does a companys culture affect you? 3. How do you get to know a companys corporate culture?4. Experts suggestion!

4、Text A: Exercises5. Ask some questions6. What is the bottom line? Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate CultureWhat is corporate culture? corporate culture = the personality of an organization i.e. “how things are done around here.” What is corporate culture? Culturehttp:/大连

5、理工大学电子音像出版社Getting to know a Companys Corporate Culture core values and beliefs corporate ethics broad term rules of behavior What is corporate culture? Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate Culture mission statement other communications the architectural style interior deco

6、r of offices specific term what people wear to work how people address each other titles given to various employees What is corporate culture? Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate CultureThe hours you work The work environment The dress code The office space The training an

7、d skills development Onsite perks How does a companys culture affect you? Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate CultureA two-step process : 1. starting with research before the interview 2. ending with observation at the interview How do you get to know a companys corporate

8、culture?Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate CultureBefore the interview:Spend some time searching for clues about the companys culture. How do you get to know a companys corporate culture?During the interview:Ask one or more of these questions to get a feel for the corpora

9、te culture. Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate Culture Arrive early to the interviewunannounced if possibleand spend the time observing how current employees interact with each other, how they are dressed, and their level of courtesy and professionalism. Experts suggestio

10、n!Culturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate CultureThese questions are: How are decisions madeand how are those decisions communicated to the staff? What role does the person who gets this position play in decision-making? Does the organization emphasize working in teams? What a

11、re the organizations priorities for the next few years? Are there established career paths for employees in this position?Ask some questionsCulturehttp:/大连理工大学电子音像出版社Getting to know a Companys Corporate CultureThe bottom line is that you are going to spend a lot of time in the work environment. - to

12、 be happy - to be successful - to be productive To be in a place where you can have a voice, be respected, and have opportunities for growth! What is the bottom line? Culturehttp:/大连理工大学电子音像出版社Text A: Exercises Nowadays job-seekers care more about the future employers _.a. salary b. bonus c. corpora

13、te culture d. the job itself Corporate culture is frequently described as the _ of an organization.a. personality b. credit c. image d. appearance You will never know the corporate culture until you have worked at the company for _.a. a number of weeksb. a number of daysc. a number of yearsd. a numb

14、er of monthsI. Comprehension Choose the best answer for the following.123Culturehttp:/大连理工大学电子音像出版社Text A: Exercises If you get a chance to meet with other employees you can ask their _ questions to get close to the corporate culture.a. one b. two c. three d. one or more Experts suggest arriving _ t

15、o the interview.a. punctually b. in time c. early d. lateI. Comprehension Choose the best answer for the following.45Culturehttp:/大连理工大学电子音像出版社1. In the modern world, working mode is getting popular.2. The dog its handler to the hidden drugs.3. I have to say that success comes from hard work. That i

16、s .4. The level of depends in part on that of education.5. Shakespeare was a very playwright. is guiding_II. Vocabulary Fill in the blanks with the words or expressions given below. Change the form where necessary.marketable flextime interact unannounced productive bottom line guide courtesybottom l

17、ine_flextime _courtesy_productive _Text A: Exercises Culturehttp:/大连理工大学电子音像出版社6. How the students with the teacher impressed me most.7. We knew nothing when the President arrived .8. This kind of product is .unannounced _II. Vocabulary Fill in the blanks with the words or expressions given below. C

18、hange the form where necessary.marketable flextime interact unannounced productive bottom line guide courtesymarketable_interacted _Text A: Exercises Culturehttp:/大连理工大学电子音像出版社1. Corporate culture is a broad term used to define the unique personality or characters of a particular company or organiza

19、tion, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architectural style or interior decor of offices, by what people wear to work, by how people add

20、ress each other, and in the titles given to various employees. III. Translation Put the following into Chinese. 企业文化是一个很宽泛的术语，一般用来定义一个公司或组织的特征或者个性。同时，它也包含了很多的元素，如核心价值、信仰、企业道德和行为准则。企业文化可以体现在公司任务陈述和其他沟通方面，可以体现在办公楼的建筑风格和室内装修上，另外，人们穿什么去上班，互相之间如何称呼以及公司给予各类员工的职务称谓都能反映该公司的企业文化。_Text A: Exercises Culturehtt

21、p:/大连理工大学电子音像出版社Text A: Exercises 2. Corporate culture refers to both formal, written company policy concerning everything from dress code to employee relationships as well as to the informal behaviors that have become accepted by the group. Corporate culture is also known as workplace culture. Firm

22、s with strong cultures achieve higher results because employees sustain focus both on what to do and how to do it.III. Translation Put the following into Chinese.企业文化既包括正式的、书面的公司政策，涉及从着装规范到雇员之间关系的每一细节，又包括非正式的，已被全体员工接受了的行为。也有一些人将这种文化理解为工作场所文化。那些有着浓厚文化氛围的企业都能取得更高的回报，因为员工始终致力于“做什么和怎样做”。_Culturehttp:/大连

23、理工大学电子音像出版社 Text B: ExercisesText B Business and Culture1. What will the companys future depend on? 2. What is culture? 3. How does culture affect the way we do business? 4. Some ideas about culture 5. ConclusionCulturehttp:/大连理工大学电子音像出版社Business and Culture The success or failure of your company ab

24、road will depend on - how effectively your employees can exercise their skills in a new location. What will the companys future depend on? Culturehttp:/大连理工大学电子音像出版社Business and CultureThat ability will depend on 1. their job-related expertise 2. each individuals sensitivity 3. responsiveness to a n

25、ew cultural environment. What will the companys future depend on? Culturehttp:/大连理工大学电子音像出版社Business and Culture Culture is everything that people have, think, and do as members of their society. Culture is a central part of our society, our economy, and the organizations which employ us. What is cu

26、lture ? Culturehttp:/大连理工大学电子音像出版社Business and CultureWe make judgments each day about the people we meet and do business with People, in turn, judge us by the material objects we use. We also tend to categorize people according to the ways they think, the ideas they believe, or the basic value they

27、 believe or hold to be true.How does culture affect the way we do business? Culturehttp:/大连理工大学电子音像出版社Business and CultureThere are a few ideas about culture that we have been shown to be true: across time across national boundary across cultural boundarySome ideas about culture Culturehttp:/大连理工大学电

28、子音像出版社Business and CultureCulture is learned.If you were born into a culture, you learned from the moment you began to see, hear and breathe. Some ideas about culture Culture can influence biology and biology can influence culture.The most striking example can be seen in the dramatic increase in ave

29、rage height and body weight of the Japanese people during the last 50 years of the twentieth century. Culturehttp:/大连理工大学电子音像出版社Business and CultureCulture is constantly undergoing change. Cultures change because of internal forces discovery, invention and innovation, external forces the diffusion o

30、f innovation across space and time, and borrowing the traits, habits or customs of another culture. Some ideas about culture Culturehttp:/大连理工大学电子音像出版社Business and Culturetechnical competence understanding of a culture ConclusionSuccess!Culturehttp:/大连理工大学电子音像出版社Business and CultureThe worlds econom

31、y is being more global and independent. The only constant in the years ahead, it seems, will be change itself. ConclusionCulturehttp:/大连理工大学电子音像出版社Text B: Exercises Every society has certain culture norms regarding _.a. economy b. education c. hobbies d. behaviors The older we become, the _ to impos

32、sibility the task becomes.a. farther b. closer c. better d. worse Culture does have _ influence on human beings.a. enormous b. little c. a little d. some I. Comprehension Choose the best answer for the following.123Culturehttp:/大连理工大学电子音像出版社Text B: Exercises Culture is never _.a. positive b. active

33、c. static d. dynamic The only constant in the future will be _.a. change itselfb. outlook itselfc. values and attitudes itselfd. all of the aboveI. Comprehension Choose the best answer for the following.45Culturehttp:/大连理工大学电子音像出版社Text B: Exercises 1. The old man much suffering in the past.2. The of

34、 the house is near the highway.3. The economic crisis has seriously German exports.4. Long ago there were beasts in the world.5. Civilization does not remain , but changes constantly.location _II. Vocabulary Fill in the blanks with the words or expressions given below. Change the form where necessar

35、y.location affect in turn crucial undergo self-evident enormous static affected _underwent _enormous_static _Culturehttp:/大连理工大学电子音像出版社Text B: Exercises 6. We hold these truths to be that all men are created equal.7. The government has taken measures to prevent further pollution.8. Culture can influ

36、ence biology and biology can, , influence culture.crucial _II. Vocabulary Fill in the blanks with the words or expressions given below. Change the form where necessary.location affect in turn crucial undergo self-evident enormous static in turn_self-evident_Culturehttp:/大连理工大学电子音像出版社Text B: Exercise

37、s 1. Whether you are dealing with issues of marketing, management, finance, or even the details of accounting for a firms assets and business activities, the success or failure of your company abroad will depend on how effectively your employees can exercise their skills in a new location. That abil

38、ity will depend on both their job-related expertise and each individuals sensitivity and responsiveness to a new cultural environment.III. Translation Put the following into Chinese.不论你是在从事营销、管理、财务还是在陈述公司资产和商务活动，你的海外公司的成败与否取决于员工适应新环境的能力。这种能力与他们的工作技能和对新文化环境的敏感和反应息息相关。_Culturehttp:/大连理工大学电子音像出版社2. Com

39、pany culture is important because it can make or break your company. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Some studies report the difference at 200% or more. To achieve results like this for your organization, you have to

40、figure out what your culture is, decide what it should be, and move everyone toward the desired culture. Text B: Exercises III. Translation Put the following into Chinese.企业文化之所以重要是因为它既能使你的公司成功，也能脱垮你的公司。有着与经营目标一致的适应的企业文化的公司通常能比竞争对手做得更出色。一些研究报道说这种差别达到了百分之二百或更多。为了获得这样的成果，你得考虑你的企业文化是什么样的，它应该是怎么样的，并推动每一

41、个人朝着希望拥有的文化努力。_Culturehttp:/大连理工大学电子音像出版社 Text C: ExercisesText C What Makes Sony Run1. The introduction of Sony2. What Makes Sony Run?3. Sonys secret4. Try to answer the questions:Culturehttp:/大连理工大学电子音像出版社What Makes Sony Run In 1964, Sony Corporation had only more than 20 workers $500 capital. Now

42、, company employs over 40,000 people, and its annual sales reach more than $7 billion. It sells more than 10,000 different models of sound and video equipment in more than 180 countries and regions on six continents. The introduction of SonyCulturehttp:/大连理工大学电子音像出版社What Makes Sony Run It is imagina

43、tion, grinding hard work, fiercely motivated managers and innovative engineers and designers, in the final analysis, the unique corporate culture, which seems impossible to beat.What Makes Sony Run?Culturehttp:/大连理工大学电子音像出版社What Makes Sony RunThe companys greatest secret is its ability to satisfy un

44、voiced desires. Sonys secretSony is backed by highly innovative management. Culturehttp:/大连理工大学电子音像出版社What Makes Sony Runpersonal excellence as much as traditional company loyalty.Sonys secretindividual creativity as much as group effort. Sony is an intensely lively, feisty organization that prides

45、itself on:Culturehttp:/大连理工大学电子音像出版社What Makes Sony RunSonys secret Sonys managers and scientists know what they are doing, and they can prove they are right. Culturehttp:/大连理工大学电子音像出版社What Makes Sony RunTry to answer the questions: What has made Sony Corporation develop in such a dramatic pace? Has

46、 corporate culture played an important role in business? What can we learn from the story? Culturehttp:/大连理工大学电子音像出版社Text C: Exercises Sonys founders are both _.a. chemists b. physicists c. linguists d. mathematicians Morita realized that the recorders best market in Japan would be in the _.a. schoo

47、ls b. shops c. factories d. families In 1952, Bell Laboratories developed _.a. tape recorders b. digital camerasc. telescopes d. transistorsI. Comprehension Choose the best answer for the following.123Culturehttp:/大连理工大学电子音像出版社Text C: Exercises At that time just loading a reel to reel tape recorder

48、would give a _ a lot of troubles.a. layman b. teacher c. student d. expert The outcome of this “Lockup Incident” was _ tape recorder for home-use. a. the H-type b. the G-typec. the T-typed. the F-typeI. Comprehension Choose the best answer for the following.45Culturehttp:/大连理工大学电子音像出版社II. Vocabulary

49、 Fill in the blanks with the words or expressions given below. Change the form where necessary.motivate creativity simultaneously challenging plunge into know-how concentrate on streamlineText C: Exercises 1. We must our study methods.2. This kind of exercise is the most , and therefore is a good te

50、st of your students competence.3. He was only by his wish to help me, and expected nothing in return.4. I cant what i am doing while the noise is going on.5. The company deeper debt.motivated _streamline _challenging _concentrate on_plunged _into _Culturehttp:/大连理工大学电子音像出版社II. Vocabulary Fill in the

51、 blanks with the words or expressions given below. Change the form where necessary.motivate creativity simultaneously challenging plunge into know-how concentrate on streamlineText C: Exercises 6. I wish i had your about motorcycles.7. I made two copies of this poem, and post them to different publi

52、shers.8. Someone with is needed for this job.creativity_ know-how_simultaneously_Culturehttp:/大连理工大学电子音像出版社Text C: Exercises 1. As a result of these innovative management practices, Sony is an intensely lively, feisty organization that prides itself on personal excellence as much as traditional comp

53、any loyalty, on individual creativity as much as group effort. They have plunged over and over again into the risky, exciting world of advanced high technology, pioneering the new and the unknown. Sonys managers and scientists know what they are doing and they can prove that they are right. Nothing

54、succeeds like success. And thats what makes Sony run.III. Translation Put the following into Chinese.Culturehttp:/大连理工大学电子音像出版社由于这些创新管理的成果，索尼公司成为了极其活跃、充满生机的公司，在这里既有传统的对公司的忠诚，也有个人展示自我的精彩；既有团队的努力，也有个人的创造力，索尼公司为之而骄傲。他们一次次投入到高新技术这个冒险而又激动人心的领域里，成为探索崭新的未知世界的先锋。索尼公司的经理和科学家们心里很清楚他们所干的事情，而且能够证明他们是正确的。一事成功，事事

55、顺利。这就是索尼公司腾飞的奥秘。Text C: Exercises III. Translation Put the following into Chinese._Culturehttp:/大连理工大学电子音像出版社Text C: Exercises 2. “My appetite” says carrier division head George a. L. David, “is for innovation.” And UTCs customer-oriented (顾客导向的) agenda seems to be on the right track as far as both industry analysts and customers are con