电子商务 商务英语 外文翻译

1、附件1:外文资料翻译译文电子商务战略1、隐私隐私权的问题是网上环境和电子商务战略的辩论,也是当今最热门的话题之一。隐私不仅影响消费者的在线信心和信任,而且还可能造成潜在的法律问题和伦理问题。如果消费者不熟悉电子的隐私,对企业的在线做法感到不满意,很难想像电子商务将有一个繁荣的未来。事实上,根据最近的一项民意调查显示.美国人说,他们对医疗保健和犯罪的关注比不上他们对网上个人隐私损失的关注。并根据全球的DMA沃思林所进行的研究,近百分之六十的购物者说,立法会需要使企业保持良好的隐私政策。互联网行业是建立在企业与客户之间的信任之上 - 隐私是信任的最重要的成分。除非他们有效地解决了隐私问题,否则互联

2、网公司将会失去信任,以及他们客户的生意。世界之窗万维网是一个巨大的有方便信息的数据库,是可以轻松的获得人,公司,机构和许多其他组织的资料来源。这带来了关于互联网上的隐私问题。消费者的隐私得到了实质性的关注,因为我们进入了新时代的在线商务环境。互联网的发展制定出了有关未来保护消费者的隐私权的许多新问题。新技术,可以提高数据的收集,不断变化的市场趋势和新的电子商务全球市场正在促使越来越重要的信息在全球经济中的重要作用。由于有关资料显示,特别是已成为了一种有价值的商品,可以带来更多的就业机会,企业和客户服务。因此,这些因素带来了越来越大的压力,收集、保存、处理和使用个人数据比以前更多了。这些因素也减

3、少了消费者隐私和消费者信心水平在这样的环境中的缺乏。在某些情况下,公司没有披露的基本技术和数据收集的特点已经成为了他们自己的网站关注的焦点。用户认为该网站提供者并没有通知他们正在发生的事情对他们幕后的数据有多大的作用。站在公司的角度想,说明他们是在监测未经授权的目的,这种做法很可能造成严重的信誉问题,并且会阻止网络用户访问其网站和参与建议。对于这些关系着未来营销方法和隐私问题的解决方案,有的技术战略已经发展到有助于预防和防范并且可以识别网站和网友称其为数据磁铁。它们包括Cookie,网络信标(或网页错误,这是在网站和商业电子邮件软件代码插入追踪访问和运动时,建立的配置文件,数据聚合(个人电子邮

4、件地址和第三方销售或市场营销传播的集合,个性化、软件下载和社区站点之间共享数据。所有这些战略已经引起了关于隐私的问题,为电子商务的未来做了保障。我们必须确定在什么水平或超过什么水平处理这一对于消费者的隐私在我们的网上保护世界新技术课程。随着在线的用户的增加,我们需要寻找“隐私政策”的在线服务。大多数Internet服务提供商(ISP的隐私政策,他们采取了张贴在他们的网站上和其他用户的文档里。当你在网上冲浪时,可以看到隐私政策性的网站上发布您的访问。另外,可以寻找隐私“印章”,如TRUSTe或BBBOnline。如果你对政策不满意或者是如果没有政策或盖章logo贴,你应该避免使用该网站。消费者已

5、经是在帮助自己的隐私保护和使用或进行网上活动提供给他们多种的选择。他们可以选择退出或收集信息的用户数据,在同时段上线。许多网站将提供域名注册或者半私人活动或服务,您可以点击表示接受或拒绝,通过在线交易或者对网站的使用,您可以给予其他任何信息或者是继续提供服务的收益。客户或消费者可以选择离开或者回到站点处。肖禹是不确定的法律法规和互联网与政府有关的隐私。现在有在万维网上的几个有关于国家对隐私问题的大辩论。一些国家已经通过了法律,并试图通过立法,以适应互联网和网络用户的新技术。这些国家包括犹他州,他们那里通过的法律,是有关与数字签名的法律。该法律的建立使银行和其他机构担任允许个人和企业发送和接收网

6、络机密信息的数字签名的仓库成立,以及具有约束力的合同进行商业交易的机会。2、安全电子商务的发展创造了新的风险和潜在的弊端。客户经常性地购买产品或贸易投资,如信用卡,社会保障和网上银行帐号使用个人信息。1999年12月艾美研究所的研究发现,网上信用卡欺诈客商的成本超过每年4亿美元。艾美估计到2005年这个数据可能上升到每年600亿美元。经过近千年的钢笔签名的商业交易纸基,电子商务正在改变业务的步伐,产生了极大的方便,节约了成本和提高了生产率。要搬到一个电子交易模式提供壮观的成本效益,尤其是金融业。但是,它确实提高了对安全问题,必须稳妥处理,在电子商务的一些内在,以保证企业免疫力的危害。大多数企业

7、对于信息安全有良好的意愿,但是电子商务企业面临的安全保护,从病毒和特洛伊木马威胁到自己的网页,这种污损带来了巨大的挑战,分布式拒绝服务,甚至是心怀不满的员工。安全需要是一个电子商务战略核心业务的竞争力,并且它是电子商务的主要推动者,你不能没有安全的电子商务。在网上交易的安全的使许多来自电子商务事业出满了担忧。性能和安全性之间的权衡是变得越来越容易吞下的安全技术和越来越与企业系统集成。有多种方法来维护安全的电子商务网站,如PKI,加密,数字签名和公钥。一些安全策略如下:貌相的资产,并确定谁需要访问,然后再决定什么水平或安全层是适当的识别的风险水平,该公司愿意采取的安全战略和管理上的风险评估为基础

8、积极治理与有效的政策和程序,反映公司的经营战略和适应这种国际标准和电子商务外部驱动的战略指导方针重温随着技术和业务环境的动态发展的战略附件2:外文原文1. PrivacyThe issue of privacy is one of the most debated and hottest topics in the online environment and e-strategy today. Privacy not only affects consumers online confidence and trust, but also may cause potential legal a

9、nd ethical problems. If consumers are not satisfied with e-privacy and businesses online pr actices, it is hard to imagine that e-commerce will have a prosperous future.In fact, according to a recent poll. Americans said they were more concerned about a loss of personal privacy online than they were

10、 about health care and crime. And according to research conducted for The DMA by Wirthlin Worldwide, nearly 60 percent of shoppers said legislation would be needed to make businesses observe good privacy policies.The Internet industry is built on trust between businesses and their customers and priv

11、acy is the number one ingredient in trust. Unless they effectively address the issue of privacy, Internet companies will lose the trust, and the business, of their customers.The World Wide Web is an enormous easily accessible source of information and databases that provides easy access to a number

12、of people, companies, agencies and many other sources. This brings about concerns about privacy on the Internet. Consumer privacy has received substantial attention as we move into the new age of online business environment. The growth of the Internet has developed many new concerns for the future a

13、bout protecting the privacy of the consumers.New technologies, increasing data collection, changing market trends and the new global market place for e-commerce are contributing to the increasingly important role of information in the global economy. As such information particularly has become a val

14、uable commodity that can bring jobs, businesses and customer services. Hence, these factors have created a mounting pressure to collect, hold, process and use personal data, more than before. These factors also have reduced the level of privacy and consumer confidence is lacking in such environment.

15、In some cases, the companies failure to disclose the basic techno logy and data-gather characteristics of their websites has become the focus of major concerns. The users feel that the website providers are being “sneaky” in gathering the data behind the scenes without informing them of what is goin

16、g on. For the companies involved, this suggestion that they are involved in such practices of surveillance and unauthorized purposes can create a serious reputation issue and discourage web users from visiting their sites. For future solutions to these concerns regarding marketing and privacy issues

17、, several technical strategies have been developed to help prevent or guard against not knowing or identifying websites and users called data magnets. They include cookies, web beacons (or web bugs, white are inserted in the software code of websites and commercial emails to track visits and movemen

18、ts and build profiles, data aggregation (collection of personal email addresses and transmission of third party sales or marketing, personalization and software downloads and data sharing between community sites. All these strategies have given rise to the protection of privacy issues for the future

19、 of e-commerce. We must determine at what level or beyond to proceed on this course for the protection of consumer privacy in our new world of online technology. As online users, we need to look for the “privacy policy” of the online services. Most Internet Service Providers (ISP has adopted privacy

20、 policies that they post on their web sites and other user documentation. When you surf the web, look for the privacy policies posted on the web sites you visit. Also, look for the privacy “seal” such as TRUSTe or BBBOnline. If you are not satisfied with the policy, or if there is no policy or seal

21、logo posted, you should avoid using the site.Consumers have several choices that are available to them in helping to protect their own privacy when using or conducting on-line activity. They can choose to opt-out of subscriber or data gathering information segments while on-line. Many websites will

22、offer domain registration or semi-private activities or services that you can click on to accept or decline giving any additional information or continuing to proceeds through the offered services during a transaction or use of the website. The customer or consumer can choose to leave or back out of

23、 the site.The future is uncertain as to the laws and governmental legislation concerning the privacy and the Internet. There is great debate in several states now concerning the issues of privacy on the World Wide Web. Some states have already adopted laws and are trying to pass legislation to adapt

24、 to the new technology of the Internet and web users. Such states include Utah, where they have passed laws concerning digital signature laws. This law created opportunities for banks and other institutions to act as the repositories of digital signatures allowing individuals and businesses to send

25、and receive confidential information over theweb, as well as conduct binding contractual business transactions.2.SecurityThe growth of e-commerce has created the potential for new risks and abuses. Customers routinely buy products, trade investments, and bank online using personal information such a

26、s credit card, Social Security, and account numbers. A December 1999 study by Meridien Research found that online credit card fraud cost merchants more than $400 million per year. Meridien estimates this could rise to $60 billion annually by 2005.After nearly a millennium of paper-based, pen-signed

27、commercial transactions, e-commerce is revolutionizing the pace of business and generating enormous convenience, cost savings and productivity gains. Moving to an electronic transactions model offers spectacular cost benefits, especially in the financial industry. However, it does raise concerns abo

28、ut security, which must be soundly addressed to assure corporate immunity to some of the hazards that are inherent in e-commerce.Most businesses have good intentions for information security, but e-commerce businesses face the huge challenge of protecting themselves from threats ranging from viruses and Trojan horses to web page defacing, distributed denial of services, and even disgruntled employees. Security needs to be a core business competency for e-strategy, and it is a prime enabler of e-business and you cannot have e-commerce wi