商务英语教学cha[1]课件

1、商务英语教学cha1Chapter 1 The Basic Principles of Writing nLearning ObjectivesnTo learn how to understand the five principles.nUnderstand characteristics of business writing.nUse 3Cs rules and KISS Principles.nLearn how to say “No”.nThink critically and solve problems. 商务英语教学cha1Chapter 1 The Basic Princi

2、ples of WritingnFive Keys to Effective WritingnEffective business writing meets five basic principles: its clear, complete, and correct; it saves the readers time, and it builds goodwill.n1. Is clear. The meaning the reader gets is the meaning the writer intended. The reader doesnt have to guess. 商务

3、英语教学cha12. Is complete. All of the readersnQuestions are answered. The reader has enough information to evaluate the message and act on it.n3. Is correct. All of the information in the message is accurate. The message is free from errors in punctuation,spelling,grammar,word order,and sentence struct

4、ure.商务英语教学cha14. Saves the readers time.nThe style, organization, and visual impact of the message help the reader to read, understand,and act on the information as quickly as possible.(Time is Money)n5. Builds goodwill. The message presents a positive image of the writer and his or her organization

5、. It treats the reader as a person,not a number. It cements a good relationship between the writer and the reader. 商务英语教学cha1How to Create Messages that Meet the PrinciplesnTo create good messages, use this seven-step process:nBefore you write,n1. Analyze your audience, your purposes,and the situati

6、on.n2. Use this analysis to organize your information. 商务英语教学cha13. Use this analysis to design your papersnRevise your documents ton4. Be friendly and businesslike.n5. Emphasize the positive. (The glass is half full, not half empty.) 多说半杯满多说半杯满,避说半避说半杯空杯空n6. Use standard English; double-check names

7、 and numbers. After your message is delivered,n7. Use the response you get to measure your success and to help you plan future messages.商务英语教学cha1Characteristics of Business Writing nBusiness writing characteristically serves six basic functions (1) to provide practical information, (2) to give fact

8、s rather than impressions, (3) to provide seeable to clarify and shorten information, (4) to give accurate measurements, (5) to state responsibilities precisely, and (6) to persuade and offer recommendations. These six functions tell you what kind of writing you will produce after you successfully a

9、nswer the who? why? what? and how? Just discussed. 商务英语教学cha13Cs Rules:n1.Clear 2.Concise 3.CourteousnExamples:nA. In addition, we are also sending you our latest pricelist.nB. In addition, we are sending you our latest pricelist.nA. In my past experiencenB. In my experience商务英语教学cha1Examples:Compar

10、e the following sentences.nA. Please send me a price-list for your T-shirt.nB. Kindly send me a price-list for your T-shirt.nC. I would appreciate it if you could send me a price-list for your T-shirt.nD. You are requested to send me a price-list for your T-shirt.nE. Would you please send me a price

11、-list for your T-shirt? 商务英语教学cha1Comments:nA. standard but unfriendlynB. old /out of datenC. too long and meaninglessnD. tone of giving orders, unpleasantnE. Best expression here nHow to say “NO”: nCompare the following sentences:商务英语教学cha1A1. I cannot attend the party.nB1. I would attend the party

12、,but then I would miss my sons graduation.nA2. I wish I could accept your invitation.nB2. I cant accept your invitation.商务英语教学cha1Comments: B1 ,A2 are better. Use these words : nCould, would, might, wish and if to soften your tone when saying “No”.nChoose a better choice:nA. We will begin shipping on September 2.nB. We cannot begin shipping on September 2.n(For details, Read the textbook.) 商务英语教学cha1“KISS” PrinciplenKeep It Short and Simple.nRevise the follo