商务英语试题及答案

1、1 Match a word from A and B and complete sentences 110. Use each word from A twice.Aadvertising / consumer / market / product / salesBBehavior / budget / campaign / forecast/ launch / lifecycle / profile / research/ segment / targets1 The Product lifecycle is the length of time people continue to bu

2、y a particular product.2 Market research showed very good potential for marketing the magazine to executives in the age range 2535.3 A consumer profile is simply a description of a typical customer.4 Our company has established its brand name through a multi-million multi-media advertising campaign5

3、 The introduction of a product to the market is called the product launch .6 Family and friends are a major factor in consumer behavior . They really influence what people buy, where and how.7 A market segment is a group of customers of similar age and income level.8 I don' t think cutting our a

4、dvertising budget by half is a good idea. Our campaigns are highly successful andalways generate huge profits in the long term.9 Our representatives are under a lot of pressure to meet their sales targets.10 I' m afraid I can only make a pessimistic sales forecast for February and March. Languag

5、e Review: Questions2 Re-order the words to make questions.1much advertising do how on spend you ? How much do you spend on advertising?12 does endorsement mean what ? What does endorsement mean?13 strengths and are company ' s weaknesses what your ? What are your company ' s strengths and we

6、aknesses?14 range did extend product their they when ? When did they extend their product range?15 is team leading sales who your ? Who is leading your sales team?16 Complete each question with an appropriate word.17 _Did your market share increase last year?18 What kind of products do footballers e

7、ndorse?19 Are they doing any market research at the moment?20 _Which of these two products is more successful?21 Have you met our new manager?22 How often do you launch a new product?23 _Has Kaori phoned recently?Skills: Telephoning4 Complete this excerpt from a telephone conversation with the quest

8、ions from the box.1.Would you like them to do the marketing? 2.Could you give me a few details? 3.Didyou say 5%?4. Have you finished your report? 5.Why?6. Howabout our market share?7.How are things?8. What do you think of'Eureka!' ?A: Hi, Vladi. Raul here. (23)7B: Fine, thanks. Quite busy, i

9、n fact.A: (24)4B: Almost. But I can tell you the figures I have are looking extremely good.A: Excellent. (25)2B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sounds good. (26)6B: Well, we ' ve increased it by 2.5%.A: Sorry, I

10、 didn ' t catch that. (27)3B: No. 2.5%. But I think it might go up by five over the next quarter.A: That would be great. By the way, there ' s something else I wanted to ask you.(28)8B: Oh, the new advertising agency. I think they ' re really good. (29)5A: I was thinking about the new en

11、ergy drink that we ' re launching next month.B: Right. (30)1A: Exactly. I want something less traditional for this new product.B: In that case I think it ' s a good idea to contact them. They ' ve got a very creative team, with lots of imaginative ideas.Unit Test 6Answer all thirty quest

12、ions. There is one mark per question.Vocabulary: Eating and drinking1 Complete sentences 15 with answers a, b or c.1 Let' s ask the waiter if they have a a in Spanish for our guests.a) menu b) recipe c) check2 The Palace Restaurant is famous for its friendly and efficient c.a) starter b) prices

13、c) service3 It' s getting late. Shall we ask for the b?a) course b) bill c) card4 If you want to go to the Astoria, remember to a a table in advance.a) book b) check c) order5 In many countries, it is usual to leave a c if you are satisfied with the service.a) pound b) note c) tip2 Complete the

14、words with the missing vowels (a, e, i, o, u).6 It' s a rather exclusive restaurant, so be prepared to spend a lot of money!7 The Peking Inn is in a very convenient location just five minutes from the office.8 They say it' s got a cosy, welcoming atmosphere.9 Il Vesuvio is great, and they ch

15、arge very reasonable prices.10 The food they serve at Fr ere Jacques is absolutely delicious . Language Review: Multi-word verbs3 Complete each conversation excerpt with a multi-word verb from the box. look after / look around / look forward to / put off / set back / take out / take part in / take u

16、p / turn down / turn up11 A: I' m sure our guests would love to look around the old town before they leave.B: Yes. Let' s ask Ben to show them some of the sights.12 C: So, why did you turn down their offer, then?D: Well, the schedule was absolutely horrible.13 E: I look forward to seeing the

17、 new head office.F: Me too. They say it ' s in a superb location.14 A: Do you think we should take up their offer?8: Yes, we' ve got to accept. The conditions are really good.15 C: Who will look after our guests from Venezuela?D: Karen, as usual. She loves taking care of visitors.16 E: Franz

18、 didn't take part in the discussion.F: No. I noticed that he didn ' t want to get involved.17 A: I think February is too early for our trade fair.8: I agree. Why don ' t we put it off until May?18 C: Our visitors have nothing to do this evening.D: I think we should take them out.19 E: We

19、' ll have problems because some people always arrive unexpectedly.F: How many extra participants do you think might turn up , then?20 A: That was an expensive party, wasn ' t it?8: It certainly was. It set us back $5,000!Skills: SocialisingMatch each phrase (2124) to the correct response (a

20、d). Write your answers here:21 c_ 22 _d 23 _a 24 _b21 Would you like me to show you round?22 Marco, have you met Max Reger?23 Can I get you a drink?24 How are things?a Yes, please. I' ll have an orange juice.b Very good, thank you. It ' s really busy at the moment.c Oh yes, I' ve never b

21、een here before.d No. Hello, Max. Nice to meet you. (Questions 2530)Put the lines of this conversation in the correct order (27)._1_ Hi, I' m Joaquim.25 _6 Absolutely! I ' ll get in touch when we can confirm the dates of the event, OK?26 _4 Yes, it is. It' s very lively. Well, maybe you

22、could come to our next trade fair there. It ' s in May.27 7_ Thanks, that ' s great! I' ll look forward to that.28 2_ Hello, Joaquim. Pleased to meet you. I ' m Leila from the Cairo office.29 5_ Mm, I ' d love to. And it would be great if we had a stand at the fair, don' t yo

23、u think?30 3_ Oh, Cairo! I ' ve never been to Egypt, but I hear Cairo is a fascinating city.Unit Test 8Answer all thirty questions. There is one mark per question.Vocabulary: Ways to plan1 Match a word or phrase from A and B and complete sentences 110.ABcollect / consider / do / estimate /costs

24、/ information / our budget / salesforecast / keep within / meet / rearrange/ some research / the options / theschedule / the deadline1 The project was successful, except that we didn 't keep within our budget . We overspent by about 5%.2 Our visitors are arriving two hours later than planned, so

25、 let 's rearrange the schedule immediately.3 Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next quarter.4 It' s difficult to estimate costs accurately when your suppliers increase their prices without warning.5 First, let' s conside

26、r the options that we have for the launch date: it could be late spring, or early autumn, or next year.6 What we need to do is to do some research about the buying habits of the people who live in that area.7 It will be impossible to meet the deadline of June 20 now that the project manager is ill.

27、Everything will have tobe put off until next month.8 Jim wants to collect information into the factors that influence consumer behaviour.2 Match the two halves of the sentences. Write your answers here:9 b_ 10_d 11 a_ 12 _c9 He' s trying to arrange10 It was impossible to implement11 Jean is goin

28、g to write12 The training schedule hasa the next quarterly sales report.b a meeting with BCA ' s sales manager.c to be prepared by April 5.d that plan with such a small budget.Language Review: Future plans3 Re-order the words to make sentences.13 Brazil expand hoping in they ' re to They'

29、; re hoping to expand in Brazil.14 not a bonus expecting get good is she to She is not expecting to get a good bonus.15 attract foreign we investment like more to would We would like to attract more foreign investment.16 a Bangalore in open planning subsidiary to we ' re We're planning to op

30、en a subsidiary in Bangalore.17 are going launch when model this to you ? When are you going to launch this model?4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right place.18 We going to visit our suppliers next week. We are going to visit our suppliers

31、 next week.19 I help you write the report if you like. I can help you write the report if you like .20 We look forward seeing you soon. We look forward to seeing you soon.21 Analysts say the economy will better next year. Analysts say the economy will get better next year.22 They want relaunch their

32、 video camera. They want to relaunch their video camera. Skills: Meetings5 Complete these phrases with a word from the ment / could / interrupt / like / mean / moment / on / what23 _Could I say something?24 Just a _moment, please.25 So _what you ' re saying is that we ' ve overspent?2

33、6 How do you _mean exactly?27 Sorry, could I just _comment on that?28 I' d _like to finish, if I may.29 Sorry to _interrupt, but what are the options?30 Hold on a minute.Unit Test 9Answer all thirty questions. There is one mark per question.Vocabulary: Verbs and prepositions1 Complete each sente

34、nce with a verb from the box.believe / deal / delegate / invest / respond1 We invest a lot in training courses for our employees. We know it ' s money well spent.2 Our new manager can deal with problems very effectively.3 Don' t try to do everything on your own. You should delegate tasks to

35、your assistant more often.4 Our previous manager didn ' t even try to respond to our concerns.5 When your employees feel that you believe in their abilities, they often start to perform better.2 Complete each sentence with a preposition from the box.for / on / to / with / to6 We need to agree on

36、 the date of the relaunch of our new series.7 Tom apologised for making so many mistakes in his report.8 A good manager should listen _to suggestions from staff.9 It was my mistake, I know. I have already apologised to the director.10 I couldn ' t agree _with the others that our suppliers were r

37、esponsible.Language Review: Reported speech3 Re-order the words to make reported statements and questions.11 do him I it to told I told him to do it.12 were said they she wrong She said they were wrong.13 asked he members team the were who He asked who the team members were.14 invoice manager me not

38、 pay the the to toldThe manager told me not to play the invoice.15 asked finish meeting she the time what would She asked what time the meeting would finish.4 Rewrite the sentences beginning in the way shown.16'The team leader is from Canada.'He said the team leader was from Canada.17' L

39、isten to all suggestions from staff.'She told me to listen to all suggestions from staff .18'Why don' t you talk to your manager more often? 'He asked me why I didn talk to my manager more often .19 'Doyou find it difficult to delegate tasks?'He asked me if (whether) I found

40、it difficult to delegate tasks .20' Don' t forget to call Max.'She told me not to forget to call Max.Skills: Socialising5 Each phrase contains a mistake. Write the phrase correctly.21 I' ll be in the touch soon. I ' ll be in touch soon.22 Thanks you for showing me round the town.

41、 Thanks (Thank you) for showing me round the town.23 I'm really enjoyed the meal last night. I really enjoyed the meal last night.24 Bye! Have you a nice journey back! I really enjoyed the meal last night.6 Match phrases 2530 to responses a f. Write your answers here:25 c_ 26 e_ 27 _a 28 _d 29 _

42、f 30 _b25 What do you usually do in the evenings?26 Would you like to come with us to the theatre tonight?27 Goodbye, Li. All the best.28 I'm glad you enjoyed the tour.29 Can you tell me about any interesting places to visit?30 Thanks very much for your hospitality.a Bye, Lucas. And thanks again

43、 for everything.b You are very welcome. I hope you can come again soon.c I like to spend time with my children. Sometimes I watch TV.d I certainly did. It was wonderful. Thank you so much!e It s very kind of you, but another time perhaps. I m quite tired.f The old town is very pretty. And you must s

44、ee Liberty Square.Unit Test 10Answer all thirty questions. There is one mark per question.Vocabulary: Word building1 Complete the second sentence in each pair with another form of the underlined word.1 During a negotiation, her face never shows any emotion.She seems completely unemotional.2 The prev

45、ious manager had lied to his staff and was no longer credible.He had lost all his credibility .3 People criticised him because they found him weak.People criticised him for his weakness.4 A good manager should always have a lot of patience.A good manager should never be impatient.5 They liked her be

46、cause she was always so calm.What they liked about her was her calmness.2 Complete these sentences about personal qualities with the missing word. The first letter is given.6 When someone tells you about their problems, try to show some sympathy , be kind and say something to make them feel better.7

47、 The people in our team always come up with new ideas, new solutions. Their creativity seems endless.8 The participants didn t seem very enthusiastic about the new proposal. In fact, most of them didn t show anyinterest whatsoever.9 Our supervisor is very inconsistent . One day he tells you to do th

48、ings this way, and the next day he says you should do things another way.10 Many people believe that informal meetings, where participants feel comfortable and relaxed, are often the most productive ones.Language Review: Conditionals3 Underline the correct form in italics.11 If he listens / listened

49、 to all sides first, he would find it easier to resolve conflicts.12 He is / will be / would be more popular if he treated people with respect.13 Would you get involved if you saw / would see two colleagues having anargument?14 If she wins / will win / would win this contract, she romll obteedp.15 D

50、o you think he will / would resign if he doesn t get a pay increase?4 Complete these sentences using the words in brackets.For example:to the conference even if you invited him. (he / not / come)He wouldn t come to the conference even if you invited him.16 Would you move to our Taiwan office if you

51、could ? (you / can)17 If you were in my position, how would you deal with this crisis? (you / deal)18 They wouldn ' t do business with us if they did not find our terms favourable. (not / find)19 If you look at our catalogue, you will see how much we have expanded our product range. (see)20 You&

52、#39; d be more popular if you were not so nervous all the time. (you / not / be) Skills: Negotiating21 Complete these phrases with a word from the box.deal / covers / way / points / see / view22 I can see your point of view.23 Let' s go over the main points again.24 Right. I think that _covers e

53、verything.25 Fine. We' ve got a deal, then.26 Let's see what we' ve got sofar.27 Let'slook at thisanother way.28 Match the two halves of the phrases.29 A compromise could be c30 I understand d31 Why don ' t we b32 You don ' t have to worry a a about transport costs.b come bac

54、k to that later?c to pay half the sum in dollars.d what you ' re saying.Unit Test 11Answer all thirty questions. There is one mark per question.Vocabulary: Economic terms1 Complete these sentences with the words from the box. bureaucracy / exchange / inflation / interest / investment / labour /

55、domestic / trade / unemployment / incentives1 The fall in interest rate will probably lead to more business investment.2 Because of the euro-yen exchange rate, Japanese exporters lost huge amounts of money that year.3 The number of people claiming benefit rose to 945,000, and the unemploymentrate cl

56、imbed to 5.5%.4 Prices went up again, and the country ' s inflation rate rose to 5.4% last month.5 Exports have increased considerably, so now our balance of trade is positive again.6 Our country is now attracting production from companies looking for a highly skilledlabour force.7 The chamber o

57、f commerce recommended giving tax incentives to boost private sector investment.8 The gross domestic product is the standard measure of the overall size of the economy.9 Too many rules and regulations and too much government bureaucracy in general have a negative impact ontrade.10 The government is

58、trying hard to revive the economy and attract foreign investment . Language Review: Time clauses2 Match the sentence halves to make meaningful sentences.11 I' m in charge of Marketing e12 As soon as we get the figures we need,c13 We can' t open a subsidiary in that country b14 While I ' m head of this department, a15 Before you take up their offer, da there will be massive investment in staff training.b until the security conditions have improved.c we' ll complete the report.d you should ask for advice.e while our manager is away at the