安达信咨询方法与工具资料库SRCH_DEF

1、精品文档，值得拥有1 / 3Tool Definition SheetTool Name:(35 characters, mixed case)Revenue Enhancement Core TeamRevenue Enhancement DiagnosticNote: f the sect ion titled Ge neric In formati on has already bee n completed, you do not have tomake any cha nges to it. On ly en ter in formatio n related to your met

2、hodology in the sect ion titledMethodology-Specific In formati on.Generic InformationWhat do I use this tool for?(Provide a 1-3 paragraphs.)Use this tool to facilitate research needed and the status of research progress. This tool identifies specificinformation needed for the project pre-read (Level

3、 One) and has a template available for identifying newresearch requests as the project proceeds (Level Two) . If there is pre-read research n eeded which is not identified, just add it. The tool and research should be con ducted by an experie need market researcher.Level Two is also designed to be d

4、ynamic - if there are other topics of research identified after the projectstarts. This sect ion of the tool will be particularly useful as the project proceeds - as in formati on n eedscannot be met intern ally. Use this secti on to ide ntify in formati on n eeds and mon itor research progress.Why

5、would I use it?-ide ntify research n eeds-mon itor research progress and follow-up items-con trol scope of researchHow should I use it?1.In the pre-work phase, use this tool to facilitate research needed in project pre-readResearch GuideOriginal Author:Methodologies Used In:精品文档，值得拥有2 / 32.During th

6、e execution of the diagnostic, use this tool to document additional information needs and mon itor progress3.Use this tool and the research as a corn erst one of the validati on process4.Use this tool as a means to control the scope of information gatheredWhat are the tools benefits and limitations?

7、Ben efits In elude:-Provides a checklist of in formati on to cover in the research-Ide ntifies specific in formatio n and nu mbers n eeded to adequately educate and in form the project teamabout the clie nts bus in ess en vir onmentLimitati ons In elude:- The risk of any research is getting more inf

8、ormation than you really need. Some ways to mitigate this risk are to limit theresearch to a specific time frame and have some one summarize the basic information (i.e. competitor/supplier/customerprofiles). This risk is particularly present in each of the follow ing Level One research topics:*In du

9、stry forces*Market idios yn cracies*In dustry trend dataWhat are the tool inputs?1. Level One information provided from the client Information Request 2.精品文档，值得拥有3 / 3Are any additional resources available regarding this tool?EXTERNAL(List any thoughts or references from outside the Firm that would

10、provide the user with additi onalin formati on.)INTERNAL(List any resources from in side the Firm that would provide the user with additi onal in formatio n.)Generic Templates(Provide the user with any executable fileor laun chable template that the user could use for this tool.These are things whic

11、h the consultant can use to produce an output for the tool. Example templates wouldbe a bla nk survey that could be used on an en gageme nt or an Excel spreadsheet complete with formulasand row/colu mn headi ngs. Work samples in cluded in this sect ion must be gen eric; they cannot bespecific to a m

12、ethodology/service lin e.)FilenameSrchgide.docDescription (75 charactersmax., mixed case)A checklist and progress guide designed to identify specific research neemonitor performance and control uneccessary research.Generic Work Samples(Work Samples can be completed versi ons of the gen eric templates. They ARE NOT specific to amethodology. These are examples which the con sulta nt can review; they are completed outputs for atool. You may also in clude gen eric wo