Tourism destination

1、Tourism destination1. Give details of the Destination management organization which is responsible for your destination? What are their main activities and responsibilities?Efficient destination marketing organizations can provide for the smooth implementation of the destination marketing organizati

2、on protection. However, different from the general product, destination tourism products provided by the public sector and private sector, to some extent on the nature of public goods, which determines the responsibilities of the tourism management department of the destination marketing. Gloucester

3、 tourist destination, for example, almost all countries to varying degrees, involved in tourism marketing. In addition to the public sector, destination marketing involved in the tourist enterprises a range of stakeholders, which together provide a complete tourism product for tourists. Complex rela

4、tionships and interdependencies between the destination stakeholders destined for collaborative marketing and provide a basis for the marketing alliance formed between the public and private sectors that is mainly for the collaborative destination marketing organizations. (Magas, 2010)Large-scale st

5、udy of this goal the management organizations (DMOS) has launched the World Tourism Organization, tourism enterprises and the management (team) on a global basis. It is designed to benchmark surveys on a regular basis to track the development and of these organizations activities and future investig

6、ations will focus on the broader national and regional organizations, as well as in individual countries more in-depth. (Murphy, 2004)Its primary responsibility is determined by the following question. Single stakeholder resources are limited, and its sales practices cannot have a greater impact on

7、potential tourists; market mechanism cannot make all stakeholders to support the collective marketing of destination and share their results; marketing planning process, stakeholders can more effectively by recognizing the mutual interdependence to achieve their goals. From the economic, social, env

8、ironmental dimension analysis of the formation of destination marketing alliances, crisis, competition, organizational support and technical support for the formation of 'a prerequisite; destination stakeholder participation in the motivation of the Union to see, including the strategic motives,

9、 transaction costs related to motivation, learning motivation, competitive agglomeration and community responsibility similar results, that "promotional diversify, reduce costs, strengthen the market position, enhanced image "and" Improving business performance is the main motive for

10、the alliance of tourism industry enterprises.2. Who are the main stakeholders for the Destination management organization? How does the organization relate to both public and private sectors?Like any other organization to establish a working relationship with stakeholders is becoming an important to

11、urist organization. Tourism Organization and stakeholder relations are obvious. This makes the "stakeholder" concept and "stakeholder theory", in the importance of management by objectives. Stakeholder theory is that effective management "organization's success is critic

12、al to the interests of all other stakeholders to consider the requirements. Destination Management Organizations (DMOs) have a wide range of potential stakeholders, but also a potential threat to the DMO capability. Therefore, the destination management organization should identify the destination s

13、takeholder analysis and their relations. (CHEONG, 1995) Therefore, you must identify the stakeholders, they are likely to affect the destination management organization, and then assess the potential of these stakeholders and their potential threat to organizations and their cooperation.The support

14、of almost all organizations continue the important role of management and marketing in the public sector target, but the most strongly endorsed the view that "public-private partnerships is the best way to promote and Organizational destination. The agreement shall be in an integrated configura

15、tion management, tourism development, management, marketing and promotion also has a very high level. (Stipanuk, 1993)3. How does the Destination management organization relate to other public bodies/organizations at a national and regional level? Identify local and national partnerships, tourism bo

16、ards, Regional Development Agencies, Government Departments and National Tourist Board, for example.A destination management organization (DMOs) is responsible for the organization, management and / or destination marketing and is generally divided into one of the following categories:l National Tou

17、rism Administration (NTAS) or organization (the National Tourism Organization), is responsible for the management and tourism marketing at the national level.l Regional, provincial or state DMOS (RTOS), responsible for management and / or the geographic area defined for this purpose, and sometimes,

18、but not always an administrative or local government as a county, state or province and other regions of the tourism market marketing.l The DMOS local, responsible for the management and / or tourism marketing based on a smaller geographic area or city / town.Facing the destination management organi

19、zation in the past decade significant changes in market environment, these organizations and changes in the priorities facing the new problems. Specifically on the Internet promotion and marketing of tourism products of the most important has raised the need for new types of activities and new techn

20、ical support. (Anderson, 1992)This is the first time, and has tried a destination management organizations world-wide research on the size and scope of this topic. Commissioned this study, it is to achieve diversity and geographic distribution of survey, there will be a considerable challenge, but t

21、he information collection and dissemination of the resulting return would be great. (Beritelli, 2007)4. Which organization(s) at your destination is /are responsible for tourism planning and visitor management?Destination Management Company (DMC) provides ground services, according to local knowledg

22、e of their destination. These services can be transportation, hotel accommodations, dining, activities, sightseeing, meeting venues, themed events, dinners and logistics, meetings, incentive scheme, as well as to help overcome the language barrier. By the DMC for the purchase of the consortium, prov

23、ide preferential rates based on their purchasing power with their preferred suppliers.5. Give details of the main marketing activity undertaken by the Destination management organization?An alternative list of promotional and marketing activities, indicating that they have in the past three years, t

24、hey expect a commitment in the next three years. Currently more than 90% of destination management organizations in all three main types of interviews carried out in four core marketing activities:l Production and distribution of brochures and printedl The operation of a websitel Participate in tour

25、ism exhibition fairs and exhibitionsl Organization's activitiesThe majority of all types of DMOs also undertake:l Direct maill Trade marketingResponsible for market research, international market planning and advertising, organizational activities, including tourism exhibitions and fairs, are mo

26、re likely with the National Tourism / NTAS rest. On the contrary, regional and city level, easier to participation of the domestic market. (Gretzel, 2006)6. What are the key tourism policies/strategies published by this/these organization(s) that you can access for information.Wide participation and

27、 interaction between the direct and indirect interests in the results of the development of the tourism sector stakeholders. These stakeholders including national government at the national, provincial and district level, municipalities, the private sector, local communities, international, regional

28、 and domestic tourists, non-governmental organizations, financial institutions, international development agencies, the media and the general the public. (Fyall, 2005)An industry such as tourism horizontal success depends on the aggregation of factors, directly or indirectly affect their performance

29、 and ability to respond to the challenges of this highly competitive and volatile sector. It is expected that all stakeholders are truly committed to firmly place the country as a global tourism map, through their participation, strategic and consistent operational goals.ReferenceMagas, D. 2010, &qu

30、ot;Why the Destination Management Organization?", Faculty of Tourism and Hospitality Management in Opatija.Biennial International Congress.Tourism & Hospitality Industry, , pp. 1041-1047.Murphy, P. E., Murphy, A. E., Murphy, P. E. 2004 "Strategic management for tourism communities: bridging the gaps." Strate