外贸英语函电unit-2

1、6Unit 2 Establishing Business Relations & Inquiring Credit Reference1. 重点信函：建立贸易关系的信函（范例可参见课本第 25、30、31及34页），包括的内容有A. The Source of In formatio nB. The Inten ti on of the LetterSelf-i ntroductio nC. The Busin ess Scope of the Compa nyD. The Financial Position and Integrity of the CompanyE. The E

2、n closure/RequestsF. The Close of the Letter2. 重点句型（可自行选择一两句识记）A. The Source of InformationWe have lear ned/heard from that We have obta ined your n ame and address from We owe your n ame and address to ,who have in formed us that Your n ame and address has bee n recomme nded to us by ,with whom we

3、have done bus in ess for many years.Through the courtesy of ,we have come to know your n ame and address and are in formed that On the recommendation of ,we have learned with pleasure your name and address.B. The Intention of the LetterWe write to you now with a view to building up bus in ess relati

4、 ons with your firm.As this item falls withi n the scope of our bus in ess activities, we shall be pleased to en ter into bus in ess relati ons with you.C. The Business Scope of the CompanyOur compa ny deals with (deals in, trades in, han dies, is in the line of, specializes in) the import and expor

5、t of我公司经营 的进出口业务。We are one of the largest/leading/major exporters/importers of in our county/in this region and have been in this line for many years.我方是国内/本地区的主要出口 /进口商之一且从事该行业已多年。is with in (falls with in .lies with in, comes with in, comes under) our busi ness scope.D. The Financial Position and

6、 Integrity of the CompanyOur ban kers are They can provide you in formati on about our bus in ess and finan ces.For (As to, Regard ing. As regards, With regard to. In regard to) our credit standing, please refer to(we arepermitted to mention,as a reference) 有关我方资信情况，请向查询。E. The EnclosureWe enclose a

7、 copy of our latestcovering the details of all the items available/suppliable/provided for export at present, and hope some of them will be of interest to you (and believe you will find some of them in teresti ng).We en close a copy of for your refere nce and hope that you would con tact us if any i

8、tem is in teresti ng to you.We en close/airmailed a brochure/price list/illustrated catalog/sample/sample book to acquaint you with our products/bus in ess lines now available for export.F. The Close of the LetterWe are look ing forward to your favorable and prompt reply.We hope you will give us an

9、early reply.Your favorable/immediate reply will be highly/greatly appreciated.G. Self-introductionWe write to introduce ourselves as one of the largest exporters of ,of a wide range of It is a pleasure for us to in troduce ourselves to you as a commissi on age nt for Chin ese Commodities.Wehave bee

10、n in this post/We have bee n en gaged in this line for over 5 years now. 我方有幸自荐，我方是中国纺织 品的代理商，从事此种经营已有五年之久。3. 重要词汇和短语（复习本单元中的Notes）:子公司 分公司 进出口商品交易会贵国驻伦敦的商务参赞处商会 经营范围 财政状况 信誉状况 个人电脑的主要经销商 为事情在方面与某人竞争报尽可能低的价格目前可供出口的各类的最新的附有插图的产品目录和价目表小册子 经营（动词）在世界市场上享有盛誉供贵方参考畅销商品一经收到航寄使贵方熟悉我方商品我方将不胜感激属于我们的经营范围 潜在的购买者

11、 be in the market for approach you产品：轻工业产品机械设备标准化零部件化工产品工艺品 药品 制成品，工业产品 丝制品核桃花生家用电器中国棉纺织品人造丝你会翻译这句话吗？“贵方X月X日寄给我总公司的来函已转交给我方办复。”I. Translate the following terms.1.the Chamber of Commerce2.sample cutt ing3.price list4.trade relati ons5.export commodities fair6.brochure7.dealer8.have a better un dersta

12、 nding of9.quotati on10.finances11.available for export12.in the market for13.in complia nee with14.under cover15.without delay16.商务参赞处17.带有插图的目录18.业务范围19.信用状况20.具体询盘21.经营22.无货23.供贵方参考24.随函附寄25.退款26.一经收到27.样本28.互利29.按要求30.独家代理商II. Match the words and phrases with their Chinese meanings.1. holdi ng c

13、ompa nyA .私人企业2. con glomerateB .合资企业3. jo int ven ture (en terprise)C.总公司4. state-ow ned en terpriseD .子公司5. private en terpriseE.分公司6. exclusively foreign-owned en terpriseF.控股公司7. pare nt compa nyG.母公司8. subsidiaryH .外商独资公司9. head office1.国有企业10. branch officeJ联合大企业III. Match the sentences with t

14、heir proper translations.1. Our products are complete in specificati ons.2. Our products are excellent in quality and low in price.3. Our products are attractive and durable.4. Our products sell well all over the world.5. Our products rank first among similar products.6. Our products enjoy high repu

15、tation in the world market.7. Our products enjoy high popularity.8. This is the best-selling item in this line.A. 我们的产品畅销全球。B. 我们的产品在同类产品中名列榜首。C. 我们的产品美观耐用。D. 我们的产品很受欢迎。E. 我们的产品规格齐全。F. 我们的产品在世界市场上享有盛誉。G. 这是这类产品中最畅销的产品。H. 我们的产品物美价廉。IV Find out the mistakes in the following sentences and make correcti

16、ons. There is one mistake in each sentence.1. We look forward to receive your favorable reply at an early date.2. We would appreciate if you could give us your quotation.3. Some copies of our latest catalogs are being airmailed to you on separate cover.4. Enclose please find a catalog which may be o

17、f some help to you in selecting items.5. We will send you a full range of samples upon receive of your reply.6. We informed that you are in the market for Men 's Shirts.7. If the products are of interesting to you, please let us know without any delay.8. We approach with you for the delivery of

18、the goods.9. We are writing you at the hope of entering into business relations with you.10. We have obtained your name and address to Singapore Chamber of Commerce.11. We are a private enterprise trading with both the import and export of computer software.12. We wish to enter business relations wi

19、th your company for the supply of light industrial products. V Choose the correct word to complete each sentence.qualityenteropportunityspecialize inexpandreasonablerequirementsmarketinformationleadingapproach1. We have learned from the Commercial Counselor 's Office of our Embassy in your count

20、ry that you are in the for Chinese electronic products.2. We introduce ourselves as exporters of all kinds of Chinese goods, especially of Silk Handkerchief.3. We would like to into business relations with you.4. Our products are of high and price, and have long enjoyed a great fame at home and abro

21、ad.5. We enclose a catalog for your and trust some of the items will be of interest to you.6. We wish to inform you that we this line and hope to build up trade relations with you.7. We recommend that you our branch office for the matter directly.8. By joint efforts we can both friendship and busine

22、ss.9. We would advise you to get in touch with them for your .10. We take this to recommend our new products.VI. Choose the best answer.1. We would like to take this to establish business relations with you.D. advantageD. areD. mutual benefitD. enclosingA. openingB. opportunityC. step2. We are sendi

23、ng you the samples requested.A. byB. forC. as3. We are sure that both of our companies will from the joint venture.A. make benefitB. benefitC. be benefited4. We are a copy of our catalog for your reference.A. sendB. coveringC. closed5. We trust that you will find our goods.A. attract ingB. to be att

24、ractiveC. attract your atte nti onD. attractive6. Our products enjoyin world market.A. most popularB. great popularityC. good sellerD. selli ng fast7. We are anxious tothe market for our products, which at present enjoy a limited sale in Europe.A. i ncreaseB. en largeC. expa ndD. exte nd8. If any of

25、 the items isto you, please let us know.A. in terestB. in teresti ngC.in terestedD.in terests9. We wouldvery much if you send us some samples immediately.A. tha nk youB. appreciateitC.appreciateD.appreciate you10. We should be grateful if you would send us your detailed list of all the itemsfor expo

26、rt.A. providi ngB. availableC. deali ngD.stock11. Our products are of better quality thanfrom other countries.A. thisB. thatC. thoseD.it12. We are very pleasedbus in ess relatio ns with your firm.A. to en terB. to enter intoC. en teri ng intoD. en teri ng13. Your letterJune 2 has bee n received by u

27、s.A. inB. atC. fromD.of14. We are a state-operated corporationboth the import and export of Medical Instruments.A. han dli ngB. tradi ngC. deali ngD. making15. We have pleasure in enclosing the samplesfor in your letter dated December 12.A. ask ingB. askedC. askD. asks16. Your firm has bee n referre

28、d to us by the Fuji Co. of Japa nese,we have done bus in ess for many years.A. whichB.with thatC.whomD. withwhom17. We willyou as soon as frozen foodstuffs come to the market.A. con tact withB.con tactC.get in touchD. get con tact18. Foryour select ion, we are sending you a list of theitems which mi

29、ght be suitable yourmarketrequireme nts.A. forB.atC.onD. to19. As we dealrefrigerators, we are glad to make you the following offer for your consideration.A. forB. atC. withD. in20. We are willi ng to establish bus in ess relati ons with you on theof equality and mutual ben efit.A. baseB. basisC. ba

30、sesD. basedVII. Fill in the blanks with proper words.1. Asmachine tools, we regret toyou that we are not able to supply for the time being.2. Please send a fax to us of the detailed information of your productsat present.3. To acquaint youour products, we are sending youseparate cover a copy of cata

31、log and severalsamples for your refere nee.4. with the import and export of Arts and Crafts, we express our desire to tradeyou in this line.5. As to our bus in ess and credit, please referthe Bank of Barclay, London.6. Inwith your request, we sent you this morning samples of our computer disks.7. We

32、 arein Chinese cottongoods, details as perenclosed.8. Electric goodswith in ourof bus in ess.9. receipt of your inquiry, we shall airmail you immediately oursheet.10. We areof the largest exporters of electric goodsthis.VIII. Fill in the blanks with the proper answers.Dear Sirs,1.2, we have enjoyed

33、many frien dly customers worldwide and owned widely tradi ng field. 3, pleasedirectly con tact us and our desig ners should be glad to help you develop it.4 , which are very unique in desig n and attractive as well.5 , we should ship the sample parcel.We welcome your inquiry and hope to establish bu

34、s in ess relati ons with you.Yours faithfully,A. With high quality and most competitive pricesB. We would kin dly prese nt you our new productsC. We are manu facturer and exporter of differe nt kinds of golde n jewelryD. If you have mind to do bus in ess with us and require sample reviewE. If you ha

35、ve any style requireme ntIX. Translate the following letters.Letter A.Dear Sirs,We have obtained your name and address from Arli Shoes, Milan, and we are writing to inquire whether you would be willi ng to establish bus in ess relati ons with us.We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogs and quotati ons