成本领先案例--西南航空(英)

1、Do you ever heard of the cost leadership ?It means Southwest Airlines !How to achieve cost leadership?Pay attention to Southwest Airlines ! Have you heard of Southwest Airlines?Now, follow us !Cost leadership - Southwest AirlinesAbout UsHistoryCultureContentsExperienceDevelopment5About UsHistoryHist

2、oryCultureDevelopmentExperienceContents6With 41 years of service, Southwest Airlines Co. (Southwest), a low-fare major domestic airline, continues to differentiate itself from other low-fare carriersMarketing StrategyEnterprise CultureCustomerIdentificationCost Strategy+=+41yearsyearsAbout Us7361Ser

3、ving Cities31consistently offers the lowest and simplest faresthe nations largest carrier Boeing 737 aircraft1About Us8About UsHistoryCultureContentsExperienceDevelopmentHistoryHistoryHistoryHistoryExperienceAbout UsHistoryCultureContentsDevelopmentlow fares and Low CostCustomers- who are they?Have

4、Fun!Fly Short DistancesABCDExperiencelow fares and Low CostAverage one-way fare is $83 andit supplies 90% of all discount fares.Concerned with keeping cost low to increase profitability rather than increase market share.ExperienceFly Short DistancesSouthwest does not use ahub-and-spoke system, but r

5、ather flies point to point. Average flight last just over an hour.ExperienceHave Fun!Typical flight attendant spiel : Please pay attention to the flight attendant at the front of the cabin. Shes either going to be Miss America2000 or a very bitter runner up.ExperienceAbout UsCultureHistoryContentsEx

6、perienceDevelopmentprovide help where neededFocused on customer serviceKeep EmployeemotivatedKeep customer satisfactEnterprise CultureCultureKey words:Key words:love , happinesslove , happinessCultureFamilyn Devoted to each and every community they serve.n Share the Spirit volunteer effortsn Reaches

7、 out to provide help where neededCultureEmployee Culturen Hire for attitude and train for skillsn Encourage to assume ownershipn Give employees immediate access to critical informationCultureCultureThe Freedom to TravelThe Freedom to Create Financial SecurityThe Freedom to Pursue Good HealthThe Freedom to Create and InnovateThe Freedom to Learn and GrowThe Freedom to Make a Positive DifferenceCultureAbout UsDevelopmentHistoryCultureContentsExpe