创意是一种能量的开释管理

1、创意是一种能量的开释管理（ Creativity is a management of therelease of energy )According to Rahm?As in "leadership team" is a description of the book, the sixth phase of Zuckerberg is already in the pipeline: from the leadership group executives to ceo. As the new generation of Internet represents the

2、most successful, Zuckerberg years across Group executives, general manager, deputy general manager, director and so on many levels, directly from the line manager becameCEO.Pull a banner to make a fake honour of tiger skin. Business executives spend money to buy honor is a pseudo honor. The soft pow

3、er of an enterprise is not a self styled one. It is often expressed as an external ranking, an industry ranking, or an honor. However, such an honor is easily evolved into labels that are divorced from the actual soft power. On the one hand, the launch of the industry rankings, ranking institutions

4、such as on the other hand, dragons and fishes jumbled together; some executives in order to obtain a qualification, performance together, has just demand. Soochow securities in April 2011 by the experience marketing is a 1998 American strategy horizon LLP company's two founders Bjosephpine II an

5、d JamesHgilmore proposed. Their definition of experiential marketing is: "from the consumer's senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas."." They believe that consumer spending is both rational and emotional, consumers before

6、 consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Whyis experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons aresummarized

7、 as follows: 1., the progress of material civilization and the improvement of consumers' living standardsWith the progress of material civilization, people's living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and

8、 clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiritual. Experience can be said to represent the economic provis

9、ion of such satisfaction. Obviously, people's consumption demand turns from the practical level to the experience level, which is the result of social development.2. homogenization of products and servicesThe fierce market competition speeds up the spread of technology, and the goods and service

10、s provided in the industry are becoming more and more convergence. It is precisely because of the convergence of goods and services, to erase the personal and unique feelings and experiences of goods and services, and the experience is so precious.3. the rapid development of science and technologyMa

11、ny modern experiences, such as Internet games, online chatting, virtual communities and so on, are the rapid development of modern science and technology to meet the needs of people. The network space is inherently a good place to provide experience, believe that in the next few years, the informati

12、on technology in computer and telecommunications, electrical and biological technology integration, to experience the space will be more broad. Based on the rapid development of science and technology, there is no reason not to expect and ask for more experience.4., advanced enterprises to guide and

13、 demonstrate the concept of consumptionManyexperiential consumption is first guided and demonstrated by a few advanced enterprises. For example, before the Sony Corp launched the Walkman, consumers did not think to listen to the concert so convenient; before the Apple Corp to create a personal compu

14、ter, consumers did not expect they can use such magic machine. Advanced enterprises are so deep digging, people do not express the potential needs of the heart. So that consumers are very interested in the newproducts they produce.editor marcketing experience of (main strategies marketing strategy)S

15、ensory marketing strategySensory marketing creates sensory experiences through visual, auditory, tactile, and olfactory senses. Its primary purpose is to create an experience of perceptual experience. Sensory marketing can distinguish between companies and products, trigger consumer motivation and i

16、ncrease the added value of products. Take Procter & Gamble's Tide detergent as an example, and its ads highlight the "fresh mountain" feeling: the new mountain spring Tide brings you the refreshing fragrance of the field. The company did a lot of work to create this sense of freshn

17、ess, and later achieved good results.Emotional marketing strategyEmotional marketing is in the marketing process, to touch the hearts of consumers to create emotional, emotional experience, its scope can be a mild tenderness, positive mood, such as joy, pride, and even intense emotion. Emotional mar

18、keting requires a real understanding of what motivates you to cause a certain emotion, and can cause a natural infection of the consumer and incorporate it into the situation. In the "Crystal Love" jelly ads, we can see a pure, lovely, full of happy girl face, relying on the boyfriend'

19、s shoulder,Tasting the "Crystal Love" jelly he gave her, even onlookers could feel the experience of "sweet love".Thinking marketing strategyThinking marketing is an experience that inspires people's intelligence and creatively enables consumers to acquire knowledge and solve

20、 problems. It uses surprises, schemes, and temptations to induce unity or diversity of ideas among consumers. Reflective marketing is widely used in high-tech product promotions. In 1998, Apple's IMACcomputer went public and sold 278 thousand units in just six weeks. It was namedthe best product

21、 in 1998 by businessweek. IMAC's success was largely due to a thinking marketing program. The programcombines "different thinking" slogans with creative talent in many different fields, including black and white photos of Einstein, Gandhi and Muhammad ali. In a variety of large adverti

22、sing signs, wall advertising and bus body, you can see the program's print ads everywhere. When the ad stimulates consumers to think about the diversity of Apple computers, it also encourages them to think about their differences, and make them feel creative geniuses by using the apple computer.

23、Mobile marketing strategyMobile marketing is to stimulate consumers through idols, characters, such as movie stars or famous sports stars, and change their lifestyle so as to realize the sales of products. In this respect, Nike is classic. One of the main reasons for the company's success was it

24、s outstanding "JUSTDOIT" ad, which regularly described Michael Jordan, the famous basketball player in the sport, to sublimate the experience of physical movement.Relational marketing strategyRelational marketing involves the integration of sensory, emotional, thinking, and action or marke

25、ting. Relational marketing strategy is especially applicable to cosmetics, daily necessities, private transportation and other fields."Harley" motorcycles on the American market, owners often mark them on their arms, and even the whole body. They go to the country every weekend to particip

26、ate in various competitions, you can see Harley brand influence extraordinary.Comments on the title of "top ten sponsor institutions" have been included in their prospectus. The title was issued at the annual summit of China's top growth enterprise leaders in 2011, and the organizers o

27、f the summit, the value line of listed companies, were suspected of being illegal publications.Therefore, Soochow securities to pay fees for alleged propaganda not only honor, can not be used to prove its soft power, but to knowingly violate the dishonesty. The word "originality" can be re

28、garded as a fashionable word in the future. Every city thatuses it meets its shadow. For the mostpart, there are creative family property parks, creative agriculture, common creative courtyards, creative gifts, creative homes, and most of all, creative advertising, creative products, etc. It can be

29、said that creativity has penetrated into all levels of society, with commensurate depth, breadth and thickness.Creativity needs inspiration, but it's different from inspiration. The inspiration is the authorized time and circumstances when the collision sparks, will probably disappear instantly.

30、 Creativity is the whole idea of a thing, and a systematic expression of all thoughts. Creativity, too, is divided into broad ideas. It can be said to have an energy releasing force.Wewill not forget, the Beijing Olympic GamesOpening Ceremony fireworks set off during the 29 great footsteps of outsta

31、nding shashi. Whenit walked along the central axis of Beijing, jumped into the enterprise management and flew into the bird's nest, it could be regarded as a national and a global admiration. I think this kind of brave state, imaginary with explosives inBeijing over the blooming fireworks footpr

32、ints originality, no matter is still in the visual conception are extraordinary spirit, do not rely on a idea, an inspiration or a professional can express generous.Creativity requires accumulation, necessary knowledge, sets, resumes, heaps, time piles, capital piles, etc. After the foundation of th

33、e management, Yake new product / channel complex marketing system successfully landed, closely cooperate with the launch of the new product,V9 a market willlead to a surge in sales, in the industry to create a legend, and the subsequent sales momentumis still with continual, Yake composite product +

34、 channel marketing system "continue in the industry caused by vibration. Some creativity often takes a long time to complete, as long as the amount of accumulation can reach the quality of pentium. A good creative need of wisdom and wisdom, to master the necessary for creative essence of things

35、, the more necessary with appropriate comprehensive knowledge and professional ability, when you face some things or certain circumstances can have the daydream, thinking to obtain the sublimation, endlessly burst out the spark of inspiration, get creative energy release.Therefore, in order to let u

36、s can happen more and better with the creative energy, try to learn again to study; theory of theory; to ponder over. Time pays close attention to pulse, pay close attention to enterprise development,Pay close attention to the social mood, step by step, the more and better ideas spread in the vast l

37、and of China.Reception and guest guest from Hui concepts and ideas, your first Chinese ten ages, the current chairman of the Beijing creative planning influential man, village marketing Scheming Companies, international brand scale engineering construction (IBS10000) director and chief expert commit

38、tee of experts China area, public Marketing Science Institute president of the United Nations, mutual aid and harmonious Exchange Committee (CCC/UNspecial planning experts, and concurrently) dozens of group company general staff planning, strategy etc.Scientific research achievements have won the fi

39、rst prize in the Enterprise Management Science Institute (1986), first prize Chinese Academy of Social Sciences and the CPC Central Party School (1988), the first prize of Engineering (1992). The planning function has been named the 980 classic case, China planning 990 classic case, 2000 China Plann