QE2(伊丽莎白2号)豪华邮轮项目介绍

1、QE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidenceICONIC HISTORIC LEGENDARYQueen Elizabeth 2伊丽莎白2号，在1967年9月20日，由伊丽莎白女王二世主持下水仪式，一直服务到2008年11月。经历了近40年的海上穿梭。她拥有世界上最快的动力系统，是世界上航速最快的邮轮之一。伊丽莎白2号是英国丘纳德邮轮公司成立168年历史中服务时间最长的邮轮。她环游世界25次，横跨大西洋800多次，行驶了6百多万英里，运载了250万名乘客。她的乘客名单上有显赫著名的国王、

2、女王、总统、国家总理，以及歌星与宇航员。伊丽莎白2号毫无疑问是世界邮轮业界的一个喘气，当之无愧为世界上最著名的豪华邮轮，是海洋邮轮行业的一个神话。QE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidenceICONIC HISTORIC LEGENDARYQueen Elizabeth 2伊丽莎白2号从丘纳德邮轮公司退役后，由迪拜世界子公司Istithmar World以一亿美金收购，并计划将其改造成豪华海上酒店，作为迪拜世界重要观光景点之一。但是，由于受2008年全球金融危机的严重影响，从2008年1

3、1月至今她依然靠泊在迪拜干船坞世界。直至2012年中，香港海领集团击败多家欧美公司脱颖而出，使得这一计划才会在不远将来付诸于实际，而停泊港口也将从原来计划的迪拜世界转移到中国香港。香港海领集团已经与迪拜干船坞世界合资成立QE2 控股公司，前者占80%股份，后者以伊丽莎白2号为资本占20%股份。目前，海领集团针对该项目的实施已经完成了初步财务预算，并正在进行相关的融资工作。考虑到中远船务在业界的影响力，以及中远集团航运多元化发展的战略。海领集团有意邀请中远船务参与该项目的改造升级工作，并诚邀中远集团考虑对伊丽莎白2号项目进行投资，共同在豪华邮轮领域取得突破。QE2 As a Floating H

4、otel in Hong KongBy Oceanic GroupCommercial in confidenceLucky Star Fortune StarRoyale StarOcean RoseSupported by:Club Investment of wealthy privateindividuals in HK and ChinaDrydocks WorldSovereign owned byGovernment of DubaiOwner of QE2, including brandand trademarksShip building, rig building, re

5、pair,conversion, shippingDubai, Singapore, Indonesia5,000 staffOceanic GroupPrivate enterprise, founded in 2009by Daniel ChuiHong Kong, Singapore,Shanghai,TaiwanCruise operators, ship managerSingapore Hong Kong 海领集团干船坞世界合作伙伴 QE2 Project PartnersQE2 As a Floating Hotel in Hong KongBy Oceanic GroupCom

6、mercial in confidenceTechnicalManagerOGHotelManagerIHG / RafflesFood &BeverageIHG/OGMICEIHG/OGRetailManagerOGMuseumOGA partnershipjoint ventureOceanic GroupInternational Ltd (BVI)80%QE2 Dubai Owner of QE2Dubai Incorporated20%QE2 Hotels & Residences Limited(BVI)QE2 Hotels and Residences Limit

7、edHong Kong - operates and manages companyQE2 As aFloating Hotel in HKOceanic Group& Partners100%Project ManagerOceanic GroupNet profit dividend toLease the ship to组织架构 Joint Venture Organisation ChartQE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidenceVision:To operate t

8、he QE2 as a floating hotel in Hong KongPrivilege opportunity, in partnership with Dubai Inc.QE2 is a destination tourist attraction with substantial brand value and heritage- Historic- Iconic stature- Rich heritage- Legendary worldwide- Luxury, elegance, exclusivity- A lifestyle floating hotelHong K

9、ong is the best homeport for her vis-a-vis competition from Singapore, Shanghai愿景：将QE2打造成香港豪华海上酒店。QE2具有强大的品牌价值与文化内涵。 - 历史性 -地标性 -丰富的文化遗产 -传奇的世界环游 -豪华、优雅相对于新加坡和上海等城市，香港无疑是QE2最好的港口选择。执行摘要 Executive SummaryQE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidence价值主张 Value Propositio

10、nValue proposition to Hong KongDestination tourist attractionAdd differentiated hotel capacity at 5-star levelFood & beverage, unique MICE,exciting retailEmployment (direct / indirect) creationMinimum environmental impactValue proposition to DubaiQE2 presents a unique & visible opportunity a

11、s the bridge to enhance, promote and strengthen bilateral trade, foreign affairs, cultural and tourism exchange between Dubai (and UAE) and Hong Kong (and China and Asia Pacific)QE2 is a testimonial to his Highnesss recognition of brand value and history; and the integration of this historic artefac

12、t into a profitable commercial enterprise之于香港的价值体现旅游胜地；增添具有特色的五星级酒店；美食、购物、会展经济发达；制造就业机会；环境影响非常小。之于迪拜的价值体现QE2提供了一个加强与迪拜进行双边贸易、文化交流的桥梁。QE2以其丰厚的历史文化底蕴，以及独特的品牌，形成可开发的商业价值。QE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidenceHong Kong Shortage of Hotel Rooms!In June2011, Hong Kong

13、had 184 hotels with 61,828 rooms,an Increase of room supply to June 2010. The average occupancy Rate increase by 4% points as compared to June 2010. Average length of stay was 3.6 nights. Average room rate was HK$1,800.In 2011, Hong Kong received a record number of 42 million visitors. Hotels and Gu

14、esthouses average 89% occupancy rate and during peak periods like school holidays and exhibition season, the demand for hotel rooms is push higher. All these re ect a massive demand for hotel rooms and Hong Kong needs to have more hotel rooms in the right locations to meet the requirements of touris

15、ts and businessmen. Shortage of land in HK is one factor that restricts the building of new hotels. (Annex1)The Government continues to develop a wide range of diversi-fied tourist attractions in Hong Kong with a view to enhance HongKongs overall attractiveness as a premier tourist destina-Tion adde

16、d increased demand for hotel rooms.But with record high number of visitors and shortage of hotel rooms, this will Stified Hong Kong ambition to be Asias premier international city. (Annex2)关于香港酒店行业香港酒店需求旺盛时至2011年6月，香港共拥有184间酒店，61828间客房；与2010年同期相比，入住率增长了4%，其平均每人次住3.6个晚上，平均房间价格港币1800元，实际房价按年攀升18%；2011

17、年，到港旅客人数达到4200万人次，酒店入住率高达89%。香港酒店供应短缺假期与会议展览期间，香港酒店一房难求；香港地少人多，人口密度大，可利用土地非常少；QE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidence400 rooms40 - 100sqm100 suites100 150 sqmEnglish / French /European designManaged by oneof this:IntercontinentalHotel GroupFairmont RafflesPan Pac

18、ificHotel 客房客房Food &Beverages 美食美食QE2 caf1Chinese/banquet1Japanese Restaurant1Italian/French Restaurant*1specialty Restaurant*1specialty Restaurant*1specialty Restaurant*1-3starMichelinRestaurant10loungesBallroomFunction roomsMICE and eventsWedding/corporateRetail 购物购物100,000 sq ftHarrodsEuropea

19、n brandsUK top 50 brandsSpaHistory 历史历史A museum of QE2on board to showcasehistory andmemorabiliaMadam Tussaudswax personalityof whos whoonboard QE2 atcertain location经营理念 Operating ConceptQE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidencePRICE价格HK$3000(US$400)OnwardsPRODUCT

20、产品QE2AsFloatingHotelPLACE地点HONGKONG( Kai TaiTerminal)PRODUCTPOSITIONING定位LegendaryIconic Brandalong the like of: PENINSULAHongKong Raffles HotelSingapore Peace HotelShanghai Rex HotelHoChiMinh Grand HotelTaipeiLuxury Hotel oftheWorldRelais & ChateauxThe Four “P”QE2 As a Floating Hotel in Hong Ko

21、ngBy Oceanic GroupCommercial in confidenceYacht ClubCaronia Restaurant (Function)Chart Room BarFor illustrative purpose onlyQE2-The Present & Future QE2 现在和未来QE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidence港口选择 Potential BerthsQE2 As a Floating Hotel in Hong KongBy Oceanic GroupCommercial in confidence港口停泊确认函QE2 As a Floati