09-孙子兵法超级成功学（09- Sun Tzu’s art of war super success）

1、09-孙子兵法超级成功学（09- Sun Tzu's art of war super success）As long as you want to succeed, you should read the art of war as long as you want to surpass your competitors.First, in the first before the battle through five things and seven meter assessment1, the five thing is that: "the Tao, heaven

2、and earth, will".1) "Tao" means that people should have common goals, principles, beliefs and missions, and unity will have super centripetal force.2) "heaven" is the time of day.3) "land" means location and location.4) "will" means cadres.5) "law&qu

3、ot; is to manage to organize, let everyone's duty clear.2, seven meter:1) "who owns the right way" is the president of a country or the president of a company. It can be popular among people. Which company's concept can be recognized and supported by employees?.2) "who will ha

4、ve to" compare what a company's leadership, cadres ability.3) "is the world", which is a company that has greater market advantage.4) "decrees or line", which is a company's management system to implement the good.5) who is stronger? Which company is stronger? Which

5、company's productivity, marketing and sales ability are better?.6) "men who practice", which is a staff of high quality education and training more perfect and thorough.7) "rewards and punishment is prescribed, the reward system which a company is good, strict reward and punishmen

6、t.In the 3 and five events, "will" needs five conditions, namely, "will", "know", "believe", "benevolence", "courage", "Yan Ye"".1) wisdom is wisdom and knowledge. Any business leader, the first is to continue the pursuit of

7、knowledge.2) "letter of credit" is to have it.3) "benevolence" is concerned with subordinates, subordinates to love.4) "courage" is to be decisive decisive.5) strict is to be strict.Two, how to deal with the lack of coordination of employees"We will listen to, with

8、 the win, I will not listen to the left; and for losing, go", meaning that, if you want to stay here, you need me to do for the license, if everyone can do this, then the probability of winning is certainly high. Disobedient employees are useless.Three, "Sun Tzu" about "Bing, sly

9、 road"That is to say, the market competition often have people cheat, the so-called distraction. Maybe we don't have to do this, but we must prevent others to do so.Four, how to attract more customers than competitors"Sun Tzu" referred to "Gongqiwubei by surprise." Is to

10、 launch competitors did not think of goods, competitors did not think of advertising and publicity. The best action is, others have not thought of action.Five, sometimes the company is not bad, but because the relationship between funds can not boil the past, how to do?.In this case the "art of

11、 war" is "so let your victory, not expensive." that is to say, as soon as possible to win in the market, gain benefit as soon as possible, to a quick fix. There are two methods: first, in order to speed up. It is convenient to customers, sales of goods as soon as possible. Second, see

12、k fast by cheap. For example, "buy one for one" and so on.Six, the "art of war" on several concepts about competition.1, in the conduct of war, ten Wai, five attack, times of moderate, can war, few can observe, not if you can escape ", that is to say, when your strength is t

13、en times more than the other, you must fully surrounded dominate the market; when both sides strength at the time, to do some advertising and promotion to win; and when you meet the competitor is stronger than you too much, you should avoid strong area, choose their own easy to win, to the success o

14、f the battlefield, our marketing this easy to reach the goal of regional selection if so, it can avoid the strong, and play to their strengths.2, "in unison wins",Is the emphasis on business and personal goals should be consistent in order to win.3, "and you will be able to win the Ch

15、arioteer", said when the cadres have the ability, not to interfere with his superiors. It's empowering someone who has the ability to try to do it in his own way, so it's easier to succeed.4, "Zhiyizhibi, baizhanbudai; I don't know he and friend, one of a negative; I do not kno

16、w who, and I do not know, every war must be in danger", the meaning of this sentence is to understand your competitors, and know yourself, this will be no danger.5, "can not be winner, Shou also; can win, attack also", this sentence means, unbeaten because defense is good, victory is

17、because the attack is strong. Good defense mean my product is good, because of my strong propaganda victory.6, "wins the soldiers to win then go to war, troops war first and then win", wins the soldiers are evaluated first over the odds relatively large, to go to war; troops is to go to wa

18、r, and then study how to win. Must first understand the business opportunities and market changes, can be in an invincible position.7, "all war, to the right, to Clipsal", "Zheng" is to require product quality must be better, "odd" is the requirement of differentiation.

19、 Perhaps the quality of our products, but we do not like publicity, could reach the surprise.Seven, talk about changes in the art of war1, "five no four strong, impermanence, long and short day, month of life and death. Water is, work out measures to suit local conditions, "things are diff

20、erent change in different time and different places. Enterprises should constantly seek novelty, change themselves, and change themselves according to market changes, so that they can continue to win.2, there are only five five times of change, not of them. But the five color, five, then view. Taste

21、 but five, five kinds of change, then it is. The war however is, Qi is the change, not be poor". There are only five tones in the sound. There are only five basic colors. There are only five flavors. But their changes are memorable. And it is only in the form of combat or by surprise attack, bu

22、t by constantly imagination, constantly changing, you can extend the inexhaustible tactics. Therefore, we should often change our marketing methods, constantly changing marketing channels, surprise.Eight, how to have a greater competitive advantage1, "because he, for the gesture, not responsibl

23、e for the people", not because of the consequences of War soldiers and generals, completely because of the appropriate selection of people, can according to different situations play each one's strengths. That is to say, the failure can not blame subordinates, but incompetent generals, so t

24、he competitive advantage comes from your choice of cadres.2, "I am one, the enemy is divided into ten, is ten attacks, one is also, I am the enemy and the enemy", we want to concentrate all forces attack a point, with a few people, this is the key to winning. This is the focus of law world

25、 marketing guru Reisz said. Focus on a product, or a service, if a path, so that the probability of winning is relatively high.3, "Bing image of water, the first time the water is high, and the soldiers of the form, virtual reality and strike", military rule and like water flow, to avoid h

26、igh and go with the flow. Strong combat to avoid the opponent and attack the weak. Therefore need to know the status of competitors.4, "with a roundabout way", we often see that such activities are sponsored by certain companies, which is through some charitable activities, some sports met

27、hods, to indirectly promote their products. In other words, when we promote products, direct sales, the probability of success will be relatively small, if we go around a circle, not sell and sell, but the degree of acceptance of customers is better.5, "Qi" and "heart", "for

28、ce" and "rule of change"1) "managing Qi" means arranging time for work, paying attention to working methods, and stressing efficiency, so that morale can be improved.2) "heart" means to pay attention to labor relations, avoid employee sentiment,Give employees the p

29、roper welfare management, we organized, so as not to mess up.3) "governance" is to constantly cultivate the strength, to constantly recharge, employees need to constantly do a good job of training.4) "change Governance" is to pay attention to the discipline of enterprises, to cal

30、mly face changes and changes, so that we can have a greater competitive advantage.6, the "nine change" is changeable, are in accordance with the change of the market and adopt different policies.1) "being without homes", that is not no more remote place market potential to set up

31、 branches.2) "Quzhou to pay", and we are not rivals of the enterprise, we try to maintain a friendly and establish a good relationship.3) "Jedi no leave, no potential market to give up as soon as possible.4) "compound is seeking", "death is war", very dangerous to

32、find another path.5) "by the way things, in has not hit", "the city has not attack, do not fight, we need not everyone in the development of the market, we should do a good job of segment, lock can beat local rivals, to avoid the strong place.6) when the company's policy is out of

33、 line with the market situation, the cadres should deal with the situation first and then report it.Nine, the general should pay attention to avoid or what1, "there will be five dangers.""1) "die, can also kill" cadres "dying daily" idea, do not consider the conseq

34、uences, kill it, this is very dangerous.2) "must be born, can also be", cadres do things afraid of this, afraid of what, dare not do, will lose a lot of business opportunities, may be captured by others.3) "anger speed can also be humiliated, cadres of impatience, easily angered, prov

35、oke chaos after action.4) "honesty and Disgrace", cadres too thrifty, spend money not spend, pay too much attention to the name, this is a very dangerous thing.5) "love the people, can also bother", lack of conditions, and excessive attention to the interests of consumers and emp

36、loyees, will drag down their own.2, "seeing death as a baby", "seeing death as a beloved son", "love can not make, disorderly and can not be cured, can not be used", we love soldiers is very important, regard them as our children. But love has no way to let them carry o

37、ut tasks and policies, can not manage, nor discipline, such people can not be used.3, "soldiers, soldiers are not non noble as Yiduo", but should be fine, high quality. Competition is the essence of quality and quantity, both of which are required to win.4, "make the line to teach the

38、ir people, people service", to make everyone convinced, generals themselves need to set an example.5, "every army is good and evil, Guiyang is inferior to Yin; health is real, the army is not hundred diseases, that is to win", we should pay full attention to the health status of subor

39、dinates, which is very important for subordinates.6, "general things, static to you, is to cure itself will want to think more, the establishment of a good system, strict requirements.Six reasons: ten, self defeating"Soldiers walk, a depression, a relaxation, a collapse, there is chaos, a

40、north. By six, the world of the disaster, will have."1, "walk" refers to the enterprise to the power of 1/10, beat the same level of the competitors, greatly outnumbered.2, the "Relaxation" refers to the employee level is very high, but the wrong selection of cadres, cadres

41、is very weak.3, the "depression" is the cadre is too strong, this is due to weak employees, staff training is not enough, to strengthen the training.4, the "crash" refers to the organization, lack of centripetal force, no sense of mission, rather than individual groups, the gener

42、al incompetence, will fight the enemy separately.5, "chaos" is poor management, lack of system.6, "North" refers to the market, do not understand the misallocation of resources.Eleven, "won first love is to say" how to apply to the war"First love", is to under

43、stand the needs of consumers, according to the needs of planning, production of consumer favorite goods, of course, there will be a good market. In terms of managing employees,It is necessary to understand what is the most employees want to get? You can follow the command to meet the demand, the imp

44、lementation of policies.Twelve, "nine places""That is to say, because the understanding of the location and conditions of the terrain, the results of the war will also have a different impact, so in the war, need to change according to the terrain. "In war, there are scattered, t

45、here is light, there is a dispute, have to pay, there are heavy, Quzhou, a Yi, a compound with death."1, "scattered land" is the war occurred in this country, as if the import and export goods compared with national products, in this case, as long as we continue to expand new markets,

46、 do not fear imported goods.2, the "light" refers to just enter the enemy, is not thorough, it will continue to expand, don't stop.3, the so-called "struggle" is a a hotly contested spot, everyone wants to occupy the market.4, "cross" is both convenient and free mar

47、ket place.5, "Qu" is not in direct competition with our neighbors, but to do foreign friendship, our sales are very helpful.6, "important" means to penetrate into the enemy country, to compete with the strong teams, and to study all the advantages of the other side. As long as we

48、 can improve our products and be better than him, then his customers will become ours.7, "Yi, Carroll, death" refers to the trouble, do not retreat, we should try our best to fight or change the battlefield.Thirteen, the "art of war" to win the real core idea1. Success comes out

49、of the crowd, and the prophet too. Prophets should not be used in ghosts and gods. They can not be like things, they can not be examined in the degree, they must be taken from people, and those who know the enemy are also concerned". We will be successful, because the prior knowledge of the ene

50、my, this is to investigate by people. We are in the market must pass to investigate the other side of the situation, in order to properly cope with.2, to understand each other, going through the "art of war" in the country, inside, and death among students, anti"1) "country"

51、 by local residents fear of intelligence, the use of local marketing personnel to promote business.2) "is an important figure within the poaching rival", get their message.3) "anti" refers to the information made undercover.4) "dead" refers to the false information to d

52、eceive each other.5) "human" means sending people out to investigate.3, "reward not thicker than the room, non saints can not use", responsible for collecting information and research and development of products to choose excellent talents to serve, and to give preferential treat

53、ment.Fourteen, about "use""1, the "victorious, non friendly friendliness, without fighting, good and good", war will enable our country to suffer, the best way is to win.2, "the army attack plan, followed by cross cutting", we want to win, we must through diplomati

54、c strategy and strategic alliance, namely. Based on strong forces, we can create goods that no one else can compete with. Since our products are so good that they haven't been compared, we can win a big victory.3, "husband will be, the country is also auxiliary, auxiliary Zhou will be stron

55、g", cadre and boss relations coordination and very careful, the company will be strong.4, "to attack the uninhabited land, do not keep", from the enemy did not go to the lineup, where no defense to attack the enemy.5, the use of it, and the monastic protection law ", should pay a

56、ttention to the team spirit, maintain organizational discipline and logistical support.6, "good offensive, the enemy does not know what they keep, good guards, the enemy does not know what they attack", outstanding generals in the offensive, the enemy does not know how to defend, in the de

57、fense of the actual situation does not leak, the enemy does not know how to attack. If we can make market survey, to understand consumer needs and preferences, when investment is not yet in other companies, we take advantage of, profit. In the process of product conversion, consumers can often surpr

58、ise, and constantly introduce good new products, so that competitors are at a loss what to do.7, "the preparation before the preparation after widowed, after his preparation, the left is the right and right to left widowed widowed, preparation,It is not well prepared, few "force that can n

59、ot be dispersed in too much, we will concentrate on the full operation, so that there is a chance of winning.8, 100 and three are captured for the Levites, general ", not needed, to avoid expeditionary combat. Multinational enterprises to make good use of local resources.9, "sweep the coun

60、try, divide the masses, and benefit the land". When successful, we should share the victories to all the active people, and give better incentives to the cadres who go to foreign countries to expand their careers.10, "depending on the height of life", the deployment of military forces

61、 to occupy a good view of the place, we choose the selling point of the market to choose convenient transportation, the crowd surging, a good view of this place. If you can put on eye-catching signs, it can attract more crowds, to achieve the purpose of business.11, the "vast chize", not in a limited market competition, even if finally seize the market, profits are still very weak. We have to fight where we can succeed, and to avoid the biggest advantage of our competitors, so that we can succeed.12, can not be defeated general, courage, enterprise if you are successful