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1、this year, the internet enterprise organization has been overhauledali, tencent, baidu, sina, everyone, where visitors this year are on a large scale organizational structure adjustment, ti media will in recent year, the internet industry combing analysis, the change of the traditional internet user
2、 growth dividend growing today, look at how this is a new game?organizational structure adjustment is a projection of enterprise strategy and a form of reaction to an external market environment in the face of the changing environment of the internet industry, it is especially important for enterpri
3、ses to adjust their strategy and structure accordingly. and that seems to be a "new gamez,for internet companieson june 7th baidu announced a restructuring of itsorganisational structure, reintegrating the four main business systems into two business groups this is less than two years after the
4、 bigges t in ter rial organizational change in baidu,s decade in july 2011.at this point, the bat three companies have completed their internal organizational structures and personnel adjustmentsit is important to note that from may 2012, tencent organization structure adjustment, a year, there have
5、 been many internet companies have completed the internal organization structure adjustment and personnel deployment there are the bat 3 giants, and there are medium-sized companies such as sina, renren andvancl.in this case, the company has classified and combed the organizational structure of majo
6、r internet companies in the last year in traditional internet users increase dividend gradually disappear, the existing space are generally cutting molding, mobile trend "its transformation, we can see how these companies to the next stage of development thinking. but how is it that these compa
7、nies are chasing them?baiduadjust the details:on june 7, 2013, baidu announced to adjust organization structure, forming aforward charge business group", ,zsearch business group", respectively by wang zhan baidu vice president and the vice president to dragon in chargeamong them, the searc
8、h business group that is responsible for the company includes the sales system, the business operating system, the web search department, and the search product marketing departmentfeatures: strategic guidance for revenue, highlighting the forward charging business" other than searchalibabaadju
9、st the details:in july 2012, six subsidiary of alibaba group will after adjustment for taobao, tao, tmall, bargain, international business, small business and ali ali ali cloud seven big enterprise group, and group cbbs market cluster (consumers, distributors, manufacturers, e-commerce service provi
10、der)on january 10, 2013, alibaba group announced that it would adjust its existing business architecture and organization accordingly. group to adjust the original business decision-making and implementation system, set up strategic decision committee () by the board and executive committee of the s
11、trategic management () by the ceo. the division of labor is as follows:jiang peng (sanfeng) branch: sharing business units; merchant business units; ali mother's department (display advertising, p4p, taeke federation); shopping and search business;zhang yong (xiao yao zi) : tmall business depart
12、ment; logistics department (skynet): the ministry of unlimited business; department of air travel;3, zhang yu (yan) : the business department of the class department; digital business units; general business units; the consumer portal business department; the ministry of interactive business;wu swim
13、ming ming (east evil) branch: wireless business department; mong wang and the client department; music business department;five, zhang jianfeng (line jerk) branch: get a good deal business department; local life department;lu zhaoxi (tiejin) branch of the data platform; information platform division
14、; cloud os division;wang jian branch: aliyun business department;& ye peng (proudly) : b2b china business (cbu);wu minzhi: b2b international business department; b2c international business departmenton february 22, 2013, pay treasure to adjust internal structure into four business group/departme
15、nt, the original pay treasure is divided into sharing platform department, domestic business, international business, three division respectively by the well in xian building, peng yi jie and fan road far as preside nt. at the same time, the group was merged and continued to be president hu xiaoming
16、 4 per person report to former alipay ceo peng lei.on march 7, 2013, alibaba announced the establishment of a microfinancial services groupfeatures: build the internet commercial city, the multi-tentacles, the whole industrial chain development, "platform, finance, data,? three step advance ten
17、centadjust the details:on may 18, 2012, tencent announced the restructuring of its corporate structure this is tencent,s second big adjustment since 2005 this, tencent will be the original business system (business units, bus) upgrade system for enterprise groups, business groups, bgs), the existing
18、 business to is divided into six major business group and an independent subsidiary.these six groups are:enterprise development group (cdg), which is composed of enterprise development systemthe interactive entertainment business group (ieg) is composed of the butler team and the interactive enterta
19、inment linemobile internet business group (mig), which is composed of the original wireless department and part of the search and development line.the network media business group (omg) will continue to be inherited from the original media departmentsocial networking enterprise (sng), which is compo
20、sed of the department of communication, social division, and qq member products division.the technical engineering group (teg) is composed of the original operating line, the research and development line of the platform, the cdc, and part of the search and developmentline.in additi on, ten cent hol
21、dings (ecc) is set up to focus on the e-coimnerce businessfeatures: re-integration to avoid an increase in internal transaction costs due to excessive business lines and products.sinaadjust the details:on december 28, 2012, sina ceo cao guowei sent an internal email announcing that sina would conduc
22、t an internal organizational restructuring, saying that the company,s strategy in 2013 was q 丄moving first.portal section:1) set up the portal technology department, responsible for the development and technical support of the portal products, and is responsible for the company,s vice president, ji
23、xu. the original wireless enterprise mobile phone network and the mobile dient product and technology team associated with the news/news are incorporated into the portal technology department ji xu reports to du hongthe video and the blog product and technical team of the original product department
24、 are classified as the portal section, and will be merged with the relevant portal operations team to report to du hongchen tong, executive vice president of the company, continues to be responsible for the operation of the portal, reporting to du hongweibo:1) the original wireless business mobile w
25、eibo products and technical team, the original weibo commercial product and technical team and observed group, the company vice president gao-fei wang served as general manager wang will be responsible for weibo user products and the corresponding technologies and operations, and will also be respon
26、sible for the commercial products and technologies of microblogs wang fei reports to chao.2) the original company music division, the original company,s product department and the project team that is related to the micro blog are joined by the ministry of micro blog.3) establish an independent micr
27、o blog open platform, which is composed of the original micro blog open platform and the micro blog business development team chu dachen, vice president of strategic planning at the company, is also the general manager. the ministry will be responsible for the strategy and the rules of the open plat
28、form, establish a cooperation in the vertical area, and build a micro-blogging ecosystem chu dachen reports to chao.other:1) the company sales department shall be the responsibility of the new arrival zhang chen company vice president yang, vice president of business operations of the company ya-jua
29、n wang is responsible, marketing department, the local station and cars and continue gejingdong by the managing director is responsible for the travel channe 1. the three men report to du hong.2) to establish an independent product innovation department responsible for the incubation of innovative p
30、roducts/projects. mr. peng reported to chao.liu yunli, general manager of the games division, continues to be responsible for the game, lottery, reading and other cross-platform, cross-terminal personal value-added services liu yunli reports to chao.4) cfo herman (yu zhengjun) continues to be respon
31、sible for the financial and information system connie (kang yingtao), vice president of human resources, continues to work on human resources fu qingming, the general manager of the research and development center, continues to be responsible for the unified network and technical support of the comp
32、any. the trio continued to report to chao.features: bet on microblogs and tilt toward moving everyoneadjust the details:on jdnuary 16, 2013, and announced to the company's organizational structure and business groups, adjustment, integration, renren,s research and development team, and set up a
33、separate wireless business unitthe adjusted tenren will include renren, wireless, games, sticky rice and 56 independent business units the research and development team of renren mobile phone will be integrated into renren's business department and integrated with renren pc products huang jing,
34、vice-president of renren, will be general manager of renren.new wireless business focus on new product research and development in the field of mobile internet and operations, including fabric business cards and other mobile devices, wireless group vice president to the general manager wu jiang by t
35、he company. huang jing and wu jiang report directly to chen yizhou, chairman and chief executive of renrenfeature: "move firstevery guestadjust the details:on apri1 8, 2013, vancl internally issued the notice on the adjustment of organization structure, put forward the ,zinnovation, focus, opti
36、mization", to the company organization structure accordingly, in order to speed up the development of the company.the specific adjustment is as follows:first, the seven major business departments;second, eight small division: shirt group/children,s clothing department/vt group/sweater/luggage d
37、ivision/pants/knit pants group/luggage accessories group:three, nine big platform center: mobile phone division/overseas development department/mobi1e innovation department/supply chain/data center/user research center, marketing center/center/brand communication planning;three operations centers: c
38、all center/warehouse center/distribution center;five, three production centerscharacteristics: to promote growthin the form of organizational structure, several companies have adopted the enterprise/part system the division structure is mainly applied to the diversified, diversified, independent mar
39、ket, and the large enterprises that are rapidly changing market environment this form can make the various groups/departments of responsibility clear, and can maintain relative independence, promote competition, and improve efficiency but it could raise intra-firm transaction costs and demand higher
40、 levels of managementthe bat's big three have in their respective fields (electricity, search and social) say, business is relatively stable, the adjustment of organization structure more is that they must act in a certain stage of development but the style of the three is different: alibaba,s a
41、rchitecture is "flat", designed to complement its business ecosystem tencent, with its core business and product as a structure, is structured to avoid confusion and promote internal competition. baidu embodies the characteristics of sales dominance, which directly adjusts the organization
42、al structure to z,forward charging" and ''after charging (search business)and sina, the structure adjustment of everyone and every guest has some rely on structure adjustment "self-help" means: sina bets on weibo had to, see, everyone has been chen became out-and-out capital games, online after electricity reshuffle and eliminated after 2012, year-on-year growth rate has slowed great1
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