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1、evaluating content on the web: rules, strategies, and foundational conceptsabstractin this paper i will outline the beginnings of a general method for evaluating web sites and their content.the method of evaluation is presented as part of a simple, interactive question method for learning on the web

2、 the learning method, in an effort to appeal to the average web learner, focuses almost exclusively on how to learn and critically evaluate web sites and content found with conventional search engines.many useful guides for how to evaluate web sites and their content have been published by libraries

3、 at reputable institutions. this method is offered as a supplemental resource treating some aspects of evaluation that are sometimes overlooked in sta ndard evaluati on guides these aspects in elude how to approach the evaluati on of the truth or plausibility of claims on a web site as opposed to me

4、rely evaluating the "credibility" of the site and how to relate web site evaluation to the general development of learning and the acquisition of knowledgefin ally, the method will discuss presumptive reas oning as a useful tool for web evaluatio n and prese nt some simple examplesintroduc

5、tionin this paper i will offer a very broad outline of a method for how to evaluate web sites and their content that, it is hoped, will prove useful to teachers, libraria ns, stude nts, and perhaps to the average in ter net user. but, before we get to that, we should confront the obvious and rather

6、troubling fact that attempting to formulate such a method is, strictly speaking, quite absurd there is no method that would allow a person to evaluate all web sites and their content. a more reas on able approach, one might argue, is develop one's kno wledge and critical abilities as best one ca

7、n, that is, get a good educati on, lear n somethi ng about how the in ter net works, how to use it, and the n get on with learning and the critical evaluation that goes with it. there is wisdom in this advice and it may suffice to some degree for many of us, teachers, students and general public ali

8、ke but, a couple of facts about the web andits in flue nee have prompted educators not only to flirt with the impossible task of putti ng together gen eral guides for evaluating the web, but to present these guides in simple, user-friendly packages first, the n ature of the in ter net and its almost

9、 overwhelm! ng power to supply us with inf ormati on, service, en tertai nment, frie ndship, and just about anything else one wan ts, appear to be fun dame ntally alteri ng how we access information, acquire kno wledge, in teract with others, and, some argue, how we think, how we con ceptualize abou

10、t what is it is to know somethi ng/ and in this new world there are great ben efits and great dan gers .inf ormati on, as encoun tered on the in ter net, appears to have its own distinctive characterit can come easy with a click and a view, and yet often we do not know from whence it came and whethe

11、r or not it can be trusted the in ter net lives with us as our con sta nt,in timate compa nion, and yet it forever resides in a shadow of suspicion, like a dear friend or close family member that cannot be entirely trusted educators and others have en tered the fray of this cog nitive discord as the

12、rapists and counselors trying to rec on cile con cer ned parties and make sense of it alla nd one aspect of this therapy is lear ning how to evaluate the en ormously valuable informati on that the in ter net provides. and this brings us a sec ond gen eral fact that should trouble us a little more: s

13、tudies show that the in ter net makes its users extremely con fide nt in a variety of ways, and, the youn ger users are the more con fide nt they become users tend to believe what is prese nted to them because it is prese nted on the in ternet; users tend to almost exclusively use conventional searc

14、h en gines, like google, and believe that these search engines will bring to them all worth knowing on a question, despite the fact google, as of early 2010, searches a fracti on of the sources available; and users tend to feel quite con fide nt in their abilities to evaluatewhat they find on the in

15、 ter netf this zoverc on fidence' is better viewed as irrati on ality, and it is an irrationality that seems to be in spired by the power and in flue nee of the in ter net itself these awesome powers at work on the minds of people have called for some response from educators, and one aspect of t

16、his response has been a call to missio n impossible: teaching how to evaluate web sites and their con tent libraries and librarians have taken the lead in addressing this problem and have published many useful web evaluation guides that treat the web as an information source analogous to traditional

17、 information sources but with certain distinctive characteristics that require special evaluation techniques.see julia n griffiths and peter brophy, "stude nt searchi ng behavior and the web: use of academic resources and google/' library trends, 53, no. 44, 2005: 539-554; leah graham and p

18、anagiotis takis metaxas, ,zof course its true: i saw it on the internet! critical thinking in the internet era/' communications of the acm 46, no. 5, 2003: 71-75. a useful bibliography of evaluation guides and other resources for web evaluation is provided by alistair smith, http:/www.vuw.ac.nz/

19、staff/alastair smith/evaln/evaln.htm (last accessed, march 14, 2010). these evaluation guides, checklists, tech niq ues provide a no vice lear ner (i will con sciously shift from talki ng about 'users' to talki ng about zlear ners/olinuris/ref/research/webcrit.ht

20、ml (last accessed, march 11, 2010). also, see susandoes the way we con ceptualize ourselves and our relati on to the internet in flue nee our attitudes and thoughts?) with at least some strategies for navigating web sites and general criteria for evaluation with the general aim of assessing the &quo

21、t;credibility" of the web site or content on the site. these guides have many virtues.an especially useful source for evaluation of documentation on the web is, elizabeth k.kirk, "evaluatingin formati on found on the inter net," joh rfs hopki ns un iversity, the sherida n libraries, h

22、ttp://researchhelp/general/evaluating/ (last accessed feb. 25, 2010). also, a current web evaluati on guide that in eludes evaluati on criteria for blogs and social n etworking sites is, un iversity libraries, university at albanyz state university of new york, evaluating web cont

23、ent,/usered/eval/evalweb/evaluatingwebcontent.pdf (last accessed march 14, 2010) see jim kapou n, hteachi ng und ergrads web evaluati on: a guide for library in struct! on/ c&rl news (july/august 1998): 522-523. reprinted by cornell university libraries, but, just a curso

24、ry look at a few reveals limitati ons and in adequacies, which their authors would surely ack no wledge con sider these very comm on gen eral categories for evaluatio n offered by jim kapo un reprinted by the cor nell university library: ''accuracy, objectivity, authority, currency, coverage

25、"under each category are listed usefulquestions for consideratio n. for instance un der 'objectivity' one fin ds, zzdetermi ne if a page is a mask for advertising;讦 so information might be biased/beck, the good, the bad and the ugly, last updated april 27, 2009, /instr

26、uction/evalbib.html (last accessed march 3, 2010). university of california libraries, evaluating web pages: techniques to apply and questions to ask./teachinglib/guides/lnternet/evaluate.html (accessed feb. 22, 2010) this is a valuable recommendation, but how would a learn

27、er determine this? if advertising and commercial purpose exist on the page it should certainly throw up warning flags. but, where do we go from there? how do we determine bias and to what degree does this bias corrupt the content of the site?these kinds of limitatio ns can be no ted in most web eval

28、uati on guides con sider recommendatio ns on zcredentials' and 'authorship7 in a very useful guide published by uc berkeley libraries:7"what are the author's credentials on this subject?. is the page a rant, an extreme view, possibly distorted or exaggerated? if you cannot find stro

29、ng, releva nt crede ntials, look very closely at docume ntati on of sources?'this is, of course, sound advice, but does a learner know how to evaluate zcredentials'? how would a learner know if the views expressed or information presented are "distorted7?but, one may reply, web evaluati

30、on guides are not intended as comprehensive guides for the acquisition of content knowledge and the analytical abilities one needs to evaluate what is found on the web these guides are merely intended to provide some useful markers, question® techniques, and things to be on the lookout for; the

31、 development of knowledge and critical abilities belongs to one's general education. nevertheless, as the authors of these guides will surely admit, there are risks in using these guides without clear provisos of incompleteness. our audienee should be expected to take what we say at face value a

32、nd run with it. learners are looking for quick answersthey are in a hurry. information is demanded. and so is evaluationstudies show that many already think they do just fine on that score nor can we assume that the audienee possesses developed critical abilities or eve n a little releva nt kno wled

33、ge of content. are web evaluati on guides in their curre nt form in their focus on assessme nt of 'credibility,adequate to the task of teachi ng web lear ners what they n eed to know to resist thegravitati onal pull of appeal to authority and ad populum reas oning so prevale nt on the web, that

34、is, reas oning which is satisfied with justification by appeal to "credible experts' or by appeal to what 'everybody believes'?the method offered below will also prove equally in adequate to the task at hand, but i hope that the approach taken, the questionsz rules, and concepts dis

35、cussed, present useful supplemental material for teachers, students and other lear ners in their efforts to evaluate content on the inter net.procedural rules and strategiesthe method is presented as a series of procedural steps or phases these are general phases in the process of web learning, and

36、in an effort to relate to the average web learner, the method will focus almost exclusively on learning with conventional search engines (although questions in phase ii attempt to lure learners away from this path). each step or phase is open-ended, that is, it may lead to any other step or phase th

37、e method is also conceived as a process of interactive dialogue the learner is encouraged to follow the phases as a series of questio ns, which should prompt research and further questio ns. neither the questi ons nor the rules are in tended as procedural n ecessities for web lear ning and evaluatio

38、 n. they are offered to merely as guides for the no vice that, it is hoped, lead along a fruitful path. fin ally, a comprehensive method of web lear ning is, of course, far beyond what can be accomplished here our primary focus here is evaluation. nevertheless, we can outline in the broadest fashion

39、 how evaluation may fit into a method of learning, as it must, i believe, if we are to articulate some crucial aspects of how to evaluatephase i: purpose?web learning and evaluation should begin with some identification and reflection on purpose and the simple questio n:what am i trying to learn?neg

40、lecting this step can have harmful consequences for learning, particularly in an environment where learners are accustomed to multi-tasking. focusing on one's purpose can facilitate the critical learning process just as focusing on an issue can promote effective argument analysis. straying from

41、an issue in critical thinking is known as the fallacy, ignoratio elenchi (ignoranee of the argument)for instance, one may provide an argument that citizens should vote when the issue under consideration is what the citizens should vote for. in web learning and evaluation similar kinds of errors can

42、be made these errors can take the form of distractions which lead one away from a lear ning purpose for in sta nee, one may go searchi ng for inf ormati on on java programmi ng, get distracted, and end up spending an hour browsing the news, chatting with friends, and checking e-mailone's purpose

43、 in learning may be also be disrupted by a change in direction, which is not always harmful to lear ning. for in sta nee, one may begi n looki ng for the best remedy for an in sect bite and discover that there is also some information on how to treat skin rashes that you are interested in. there is,

44、 of course, nothing wrong with a change in purpose as long as we are aware of it and pursue our learning with some zeal. habits that should benefit web learners in this regard are 1) focus on purpose 2) tracking of purpose hence, a useful rule is: rule: i will remain focused on my purpose and identi

45、fy changes in purpose as i learn.phase ii: knowledge?identification of purpose and dialogues that flow from reflection on purpose are intimately related to questions about knowledge and cannot be logically separated from them and, just as reflection on purpose should proceed research, learning and e

46、valuation, so too should reflection on knowledge comprehensive treatment of the questions related to our knowledge is, of course, impossible but, quest!ons can be identified, and, most imports ntly, ign ora nee can and must be ack no wledged and confron ted there are two areas of kno wledge that are

47、 especially relevant to web evaluation: what do i know about the in ter net and how to use it?what do i know about the subject matter i am learning about?the questi on regardi ng in ter netrelated kno wledge should move on to questi ons about at least the followi ng areas: how does a search engine l

48、ike google work? what could i be missing in a web search? are there limits to what is viewable? is there ano ther way to search the in ter net to get better results? these questi ons should lead web-learners to the investigation of the distinotion between the surface or visible web (the web availabl

49、e for search by conventional search engines) and the deep or invisible web (data on the web that is not searchable by conventional search engines), and to begin investigating how to identify and search databases re leva nt to their purpose that are not searchable by google, for in stance a useful so

50、urce in print is jane devine and francine egger-sider, going beyond google: the invisible web in learning and teaching, (new york: neal-schuman publishers, 2009). and one useful web resource, among many, is: uc berkeley library, recommended search engin es: teachi ng library in ter net workshops, la

51、st updated 1/7/2010,/teachinglib/guides/lnternet/searchengines.html (last accessed, march 8, 2010). how can i identify the main purpose of a web site? these sorts of questions lead to dialogues on commercial purpose and classifications of types of web sites. a useful web ch

52、ecklist with various classifications of purpose is: university libraries, university of maryland, last updated 9/2010: /guides/webcheck.html (last accessed march 14, 2010)questions and reflection on content knowledge can take one in uncountable directions. but, developed web eva

53、luation requires such an honest prior evaluation of ones state of knowledge such an evaluation will naturally lead to other questions about what one does not know. the purpose of this kind of reflection is not to proliferate research questions to the point of confusion, but to better prepare the lea

54、rner for learning and critical evaluation of in formation. developing the habit of prior reflecti on on content kno wledge will probably require a con scious effort to alter existing habits. hen ce, a useful rule may in elude: rule: i will practice asking a few questions about what i know before i b

55、egin trying to learn something on the internet.fin ally, there is ano ther kind of kno wledge that is often forgotte n, and yet it is perhaps the most importa nt in effective web learningself knowledge self knowledge has not merely to do with what one thinks one knows and what one thinks one doesr/t

56、 know: self knowledge concerns knowledge of our own personal weakness and biases, our attitudes and habits web learning, like any learning, requires of us honesty about our personal failing. these failings may in elude habits of mind that hin der our lear ning, biases that limit our imagi natio n an

57、d, perhaps, our abilities to critically analyze; and these limitations, on reflection, may be found to extend to our community, our culture and beyond. do i have biases that may affect my judgme nt, my an alyses, and limit my imagi natio n? do i have men tai habits that may hinder my learning, like

58、not reading carefully or uncritically trusting authorities?phase iii: search?reflection on internet-related knowledge should n aturally lead into the third phase of learning. in deed this third phase of lear ning can simply be con sidered the act of emplo ying what one knows about how to search the

59、in ter net in a concrete situation. a few questions may crop up during this phase, which may take a learner back to the second phase. what is the best way to search for what i am looking for? how do i use the advaneed function on the browser? do i know how to use quotation marks or boolean connectives in my search? a wealth of jnformation is available by following the many relevant links on the uc berkeley, recommended search engine page , /teachinglib/guides/lnternet/searchengines.html (last accessed, march 8, 2010).phase iv: anal

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