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1、 湖南梦洁家纺股份有限公司湖南梦洁家纺股份有限公司走进我们MENDALEMENDALE目 录CONTENTS1 who we are 2 what we want to do 3 how we do 4 companys future5companys culturecompany introduction who we areFirstwho we are 11what we want to dohow we docompanys culture companys futureorganization structure | COMPANY INTRODUCTION1956 MENDALE

2、founded1990 Industry-leading import CI program2003 The establishment of the HUnan Mengjie New Material Co.Lt2005 Set up holding subsidiaries2009 Enter the filed of e-commerce2010 Successful listing of primary and medium-sized boards in Shenzhen Stock Exchange2012 Set up the“love in family”foundation

3、Hunan Mengjie Textile Co.Ltd . started in 1956 , the main business of the company is the research and development , design , production and sale of household textiles mainly engaged in bedclothes .who we arewhat we want to dohow we docompanys future companys culture5| THE COMPANY STRUCTURE董事会特许授权合作伙

4、伴法务部总经理市场部经理湖南梦洁家纺股份有限公司湖南梦洁新材料科技有限公司市场部品质部采购部综合部财务部研发部售后中心测试部质量监督部客服事业部国内事业部海外事业部人力资源部综合部人材管理系统研发部生产管理系统研发部销售管理系统研发部线上产品推广研发部新概念产品研发部售后部门售后部门售后部门9who we arewhat we want to dohow we docompanys culture companys futureBusiness philosophywhat we want to dosecondwho we are 11what we want to dohow we doc

5、ompanys culture companys future | BELIEF OF ENTERPRISEBelief of enterprisecorporate valuesMengjie advocate servant leadership: the foundation of leadership is not power, but authority, authority is established on the basis of love, service and sacrifice. We encourage and hope that employees have goo

6、d character, excellent professional knowledge and superb skills. We respect the uniqueness of every employee, I believe everyone able and willing to play the greatest potential within the continuing love and energy, bring success to both individuals and businessesview of talentwhat we want to do12ho

7、w we docompanys culture companys futurewho we are | our honor1401In 2002 , the State Administration for Industry and Commerce recognized the trademark Mendale as China Famous Trademark , and the State Administration of Quality Supervision determined that Mengjie was China Famous Brand 02In 2005 , Me

8、ngjie won the China Famous Brand and won the Hunan Quality Management Award 03In 2006, Mengjie bedding was named national Mianjian products. Currently Mengjie products include embroidery kits, sewing kit, was the core, blankets, mattresses and other accessories Home Furnishing 8 categories, more tha

9、n 2600 varieties04In March 2016, China textile industry brand index list released, many enterprises have become Internet users favorite brand, mendale become a monthly industrial brand index Chinese brand duct overviewmain productHow we doThird18| PRODUCT OVERVIEWAt present , the products of

10、 the company mainly covered embroidery kits , quilted sets , quilt cores , blankets , mattresses and other household ornaments , and more than 2600 varieties .梦洁家纺我们怎么做我们是谁我们要做什么未来计划财务与融资19| MARKETING OF PRODUCT Mengjie successfully constructed a marketing network with a special and sound chain mana

11、gement mode , which is the main body of the national large - scale shopping mall and the franchise store . At present , the company has 852 stores nationwide , 810 counter - cabinets , with a business area of 1.3 million square meters , the strong marketing network is in the leading position of the

12、industry . when the flagship store was in the platform in june 2012 .During the year of operation , the sales doubled , from the original monthly sales volume of 10 - 150,000 to the current monthly sales of 300,000 - 400,000 , becoming the home textile TOP3 merchant .Stores,shopping mallsMobile phon

13、e APPComputer client我们怎么做我们是谁我们要做什么未来计划财务与融资20| PART OF OUR PRODUCT我们怎么做我们是谁我们要做什么未来计划财务与融资23company brand strategyR&DCompanys futureFourth25| SHORT-TERM PROFIT PLANMENDALE平实美学觅梦洁床垫梦洁宝贝寐梦洁MengJie in a comprehensive, pragmatic brand strategy, create a Meng Jie, Mei, baby Meng Jie, Meng Jie,for ma

14、ttress, plain aesthetics 6 brands, with rich layers of product style and unique brand positioning in the market, become an independent school. In recent years, in the overseas expansion of 9 large scale Home Furnishing brand, Mengjie developed rich Home Furnishing ancillary products, covering the mu

15、lti-level market demand, establish the textile industry benchmarkcompanys futurewho we arewhat we want to dohow we docompanys culture27| R&D OF PRODUCTS production engineeringoverseas brand29In Paris, Milan, Beijing, Shanghai and other international trend, Mengjie building a large R & D cent

16、er and research resource center, keen to capture the global trends of textile, condensed many international top designers and design elite wisdom, give each product originality life connotation. In Paris, Milan, Beijing and Shanghai, all of the international trends, Mengjie building a large R &

17、D center and research resource center, keen to capture the global trends of textile, condensed many international top designers,which aims to make each product have great originality life connotation.public welfare undertakingcompanys cultureFifth32| PUBLIC WELFARE UNDERTAKINGpublic welfare undertak

18、ing50251510。36 | PUBLIC WELFARE UNDERTAKINGMengjie public welfare, launched from the last century in 80s, has continued to promote the Mengjie holdS up a piece of blue sky of love for child and learning to love, protecting home and a series of disaster relief, education, environmental protection,cha

19、racter and love for Mengjie activities. The World Association of sleep medicine in China only cooperation the enterprise, and to fund China womens development will jointly set up a love in the family foundation, aims to promote good sleep culture and family virtues, personal morality construction”.F

20、or love and a perfect blend of beauty, Mengjie,which infinite stream of Art and life, is to join the global love family, to create a new style of art home furnishing! | SUMMARYWhile the company has made outstanding achievements , and will combine human feelings into brand culture , and share the attitude of living with the heart .It takes social responsibility as an impo