ABC computer information technology co., LTD

1、ABC computer information technology co., LTDContent1.Executive Summary22.Introduction of our products and service23.Market Opportunities34.Competitive Analysis45.Customer Service46.Marketing strategy47.Corporate strategy58.Investment Analysis59.Financial Analysis510.Management system711.opportunity

2、and threat71. Executive Summary National "15" plan explicitly proposes to speed up the process of the informationization of the national economy. The minister of the ministry of communications HuangZhenDong in 2001 the national traffic TingJuChang conference speech "point out:" t

3、o speed up the traffic informatization process. According to "unified planning, the necessary coordination, steadily" principle, start the government traffic department office business network resources construction, traffic system as soon as possible change information impeded situation.

4、Pay special attention to transport information network project and regional passenger ticket system construction and freight information system construction for the realization of highway and waterway transportation e-commerce. Pay special attention to the foundation under the network environment of

5、 the electronic charge system and the surveillance and control system of highway construction.The traffic industry informatization construction will bring great social benefits and economic benefits. According to the ministry of communications in April 1999 highway department released by the relevan

6、t data show that by the end of 1998 YunShuHu goods has reached 273886 households, the goods real load rate lower than 50%, the comprehensive economic losses every year as high as 80 billion yuan RMB. Although transportation group scale, but a high degree of dispersion, and caused serious waste of re

7、sources. Adopt modern information technology to provide information service, if can improve real load rate 5%, can create 4 billion yuan of comprehensive benefit, At the same time, because the light travel greatly reduced, improve the utilization rate of mileage, can effectively improve transportati

8、on efficiency, reduce energy consumption and environmental pollution, reduce the traffic safety accident rate, etc., will produce great social benefits and economic benefits.Intelligent traffic (ITS) is the 21st century the world the development direction of the transportation industry. Can say, the

9、 transportation industry informatization construction this huge market potential in the field. From the table we can see that the traffic information service industry have a solid market foundation, the market has great potential.2. Introduction of our products and service The company based on the t

10、raffic field, in order to promote and speed up the traffic industry informatization construction, transportation management department, transportation enterprise, transportation market to provide first-class application software and information comprehensive solutions for the mission.Products that h

11、as been developed:The YunZheng management information system ", "logistics base management information system", "transportation enterprise comprehensive management information system", "office automation (OA) system" and so on six sets of management application sof

12、tware.Is developing products: audit management information systemTo develop a product: earth satellite positioning technology (GPS) and geographical information technology (GIS) in the traffic industry application, passenger transport network and settlement system3. Market Opportunities The company

13、is the use of information technology to transform and upgrade transportation industry of high-tech enterprises, thus both transportation and software properties.Software is the key technology of knowledge economy and the key industry. Software industry into a new century, enter the era of knowledge

14、economy the important pillar industry, it is the core and soul of the information society, is the global informatization process, key. Software industry with its unique widely permeability, industry DaiDongXing, not only itself to create economic benefits, but also many other new and high technology

15、 industries driving force, to many economy radiation effect, in the national economy play a "multiplier" effect. The software industry has become the developed countries and developing countries to the development of the core industry, is the new century comprehensive national strength com

16、petition important industry one of the areas. We dominated the industry advantage and market prospects for the advantage. At present our country software technology and software industry is in early-stage later period, is about to enter the industry growth period, initial industry growth rate at 20%

17、 to 50%, growth will reach more than 50%.From traffic industry, transportation industry in the national economy plays an important role, and the backward traditional technology will restricts its rapid development, the transportation industry informatization construction is imminent. In XX province

18、as an example, according to the provincial economic development strategy target, 2010 total economic output to catch up with the level of moderately developed countries in Asia, the average growth rate of economic development for about 10-12%. This development speed, traffic will then high speed gro

19、wth, transportation industry will provide high level, high efficiency, high connotation direction, the inevitable on traffic industry informatization construction puts forward more pressing requirements.4. Competitive Analysis Because of the traffic industry informatization wide prospect of market,

20、top software, where software, shenzhen and bridge, DongDaA pie company and some universities and colleges, scientific research institutes to the industry to infiltration. Abundant capital, excellent talents, perfect marketing network is their competitive advantage, but they lack of transportation in

21、dustry and the deepening of the research department of traffic guidance and support. In addition, the competition is mainly devoted to highway construction information or freight, such as e-commerce project development, and my company based in traffic industry informationization foundation of large

22、database construction, the province level 3 information network construction project of research and development, product connotation large quantity, the products are different yet complementarity.5. Customer Service "Software is service" concept increasingly thorough popular feeling. Soft

23、ware market competition is no longer just the software product competition, more important is to service competition. The company will establish "customer service center", the use of network remote monitoring, field support service means, to provide uninterrupted, a full range of services,

24、 in order to realize the customer benefit maximization, the company earnings persistence.6. Marketing strategy Implementation of "provide the high quality products, the realization of low delivery cost" market competition strategy; With the YunZheng management information system "for

25、the fist products to XX market as a base to guangdong market as a breakthrough. To establish an effective sales channels and strong sales team; Establish a good strategic partnership, make full use of transportation market resources for related products sales.20 XX years in XX the market gain a firm

26、 foothold, laying a solid foundation. In XX province transportation information construction of emerging market share up to 60-70%. Implementing the "YuanJiaoJinGong" strategy, namely actively take XX province surrounding provinces traffic industry information market, at the same time to g

27、uangdong, guangxi and distant provinces traffic industry informatization of market close attention. 20 XX years consolidate company in XX province traffic information market leading position, emerging market share reached 80%; In the guangdong market occupies status, market share top three; Actively

28、 explore north China, east China market. 20 xx years further perfecting the marketing network and technical support system, establish the company in the traffic information market leading position.7. Corporate strategy The overall strategy: to establish dynamic alliance, form core layer, fixed layer

29、 and loose bed combination of "we are inseparable, making the right choices, cooperation and competition, coexist" network cooperation system, carries on the contractual research, development, sales, in order to cultivate and develop the company core technology to realize the complementary

30、 advantages and common development.Adhere to the "people-oriented" management idea.Adhere to the "provides the high quality products, the realization of low delivery cost" market competition strategy.Make full use of product management and capital management two kinds of means, a

31、nd actively develop new products market and the capital market, to achieve the company develop by leaps.Pay attention to knowledge management, realize the sustainable development8. Investment Analysis The product of the enterprise management and capital management complement each other, the product

32、management is a foundation, capital management is the roll booster of fast development of enterprises. In addition to improve products business, the company will actively carry out capital management, the breakthrough the traditional use of external resources narrow way, to fully implement external

33、transaction type strategy, make the best use of external resources, establish the standard of the product management and capital management combination of comprehensive operation mechanism.The company will actively using joint, merger, acquisition, trusteeship, investment shares, holdings, restructu

34、ring and listing means such as the combination of these methods, fully integrate internal and external resources, realizing great-leap-forward development.9. Financial AnalysisXXXX Computer information technology co., LTD. 2000 annual financial status tableUnits: yuan/RMB  ItemAmountOr ratecapi

35、tal assetsCurrent assetsIntangible and deferred assetsCurrent liabilitiesPaid-in capitalUndistributed profitFlow ratioAsset-liability ratioAmount or rate 384138.57653334.7250853.5488418.761200000-200091.937.398.12%From the above we can see that the company a good financial situation, the current rat

36、io is extremely high, asset-liability ratio is very low. This hand shows that companys financial stability, but also explains the company didn't enjoy the "financial leverage" effect.Financing demandCompany intends to absorb the risk investment of 10 million yuan, can divide into two s

37、tage. The first phase 4 million yuan capital is mainly used in the YunZheng management information system "in the national promotion application and the audit management information system," the research development, the specific USES see table below:ItemProjectAmount（ten million）1The YunZ

38、heng management information system in the national promotion expenses2002The audit management information system, the research development costs200The second phase of the 6 million yuan of funds is mainly used for earth satellite positioning technology (GPS) geographical information technology (GIS)

39、 in the traffic industry application and the passenger networking settlement system "research and development expenses on the specific USES see table below:ItemProjectAmount1The earth satellite positioning technology (GPS) geographical information technology (GIS) in the traffic industry applic

40、ation research development expense3002The passenger networking settlement system "research development costs300Financial analysis summary                Units: ten thousand yuan/RMB     

41、0; termsProject2001年2002年2003年Sales income1000400010000software sales revenue35014003500After-tax profit16610232232total assets130036007000Total liabilities7021337Owners' equity12233411693310. Management systemThe basic principle of organization management: companies around the product market, b

42、eyond the management function, flexible organization and management.Establishing authentication type, flattening organization structure to meet the fast development and innovation needs.To cooperative humanity management thought as the instruction, establish a management by objectives as the basis,

43、the project management as the core, and implementation of the digital management, flexible management, and knowledge management of diversified management mode.Strategy (operation) decision is executed with the general manager is the core of the collective decision, to "break". The company&

44、#39;s brain department - operation management center is responsible for the decision-making for research, to "plans". "For" and "break" take responsibility. "Plans" according to the thinking of general manager of many stratagem, "break" in "plan

45、s" basis, and finally to achieve the purpose of ShanDuan.Tactical management decision-making, tactical business decision to the management department and the employees for the full authorization, a positive with independent rights management function of the organization, managers and employees

46、greater responsibilities for and independent to begin the work, flexible to the implementation of the decision, and constantly innovation, in order to improve staff enthusiasm, improve their sense of responsibility.Company management decision-making method scientific. Make full use of "soft&quo

47、t; and "hard" two kinds of technology and qualitative and quantitative analysis method, the experts wisdom and experience and using mathematical model combined system analysis.Company management decision system scientific. With the rapid expansion of the company, the company will gradually

48、 establish a business decision system, information system, brain system, monitor system, supervision system organic composition of perfect management decision system.The company operating decision program scientific.11. Opportunity and threatTechnology advantage. The company has strong technical tea

49、m, grasp the domestic communication industry leading information technology.Government support advantage. Traffic information construction is XX province transportation science and technology "15" the top priority of the development plan, the company as a province of the informatization co

50、nstruction of transportation industry bear unit, communications department from all sides has given the support vigorously. The general manager of the company, determined to participate in communications department information leading group, discuss the informatization "tenth five-year developm

51、ent planning.Product advantages of combination. The company has developed with independent intellectual property rights of the six sets of application software, and will further improve the product structure, but for the provinces traffic industry informatization construction to provide comprehensiv

52、e solutions.Market advantages. XX province transportation industry in the national traffic industry in a leading position, highway construction occupies the national first, traffic industry informatization of big market share. More important is, XX province transportation in the national have strong

53、 influence, it directly affect the choice of other provinces and cities of the relevant departments and enterprise decision. Can say, "XX and be the world".Quality, cost advantage. Company for transportation industry have more in-depth research, hired familiar with the traffic industry bus

54、iness process of experts to software development business to give guidance, thus can reduce a large number of research activities, shorten the development process, reduce the development risk and improve the quality of products, reduce cost.Management advantages. The company management team overall quality is higher, have good knowledge structure, age structure, full of passion and innovation spirit.Technical risk.The IT industry itself is a great risk of enterpris