跨文化商务沟通-chapter1

1、1王琮琮王琮琮2Intercultural CommunicationLead-in CasesCommunication1234Case Analysis3uTo understand the concept of communication and intercultural communicationuTo be familiar with the components of communication and impact of culture in intercultural business communicationuTo Understand Chinese Business

2、Culture in Foreigners eyes4Listen to a story between a couple. Here is the conversation: uLisa: Dick, how long is your mum going to stay? uDick: I dont know. I havent asked her. uLisa: Why not ask her? uDick: What do you mean by asking her? uLisa: I mean what I said. Just ask her how long shes going

3、 to stay. 5uCommunication, the basis of all human contact, occurs wherever there are human beings. When a baby is born, it cries. The crying is communication. When you achieve your goal, your friends come and say, Congratulations! The word congratulations is communication. When you run into a friend

4、 on your way to school in the morning, you greet him, Good morning! The expression good morning is communication.6uCommunication is a dynamic, systematic process in which meanings are created and reflected in human interaction with symbols. (Wood, 1994) uEvery cultural pattern and every single act o

5、f social behavior involves communication. (Chu, 1977)u“Communication is a process by which information is exchanged between individuals through a common system of symbols, signs or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.” (Coleman

6、, 2005)uCulture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports. (Zhuang, 2004)78uSourceuEncoding- symbolsuMessage result of encodinguChannel physical means: face to face talks, letters, telephones, televisio

7、ns, books, magazines, newspapers, radios, etcuNoiseuReceiveruDecodinguReceiver Response what the receiver decides to do about the messageuFeedback - informationuContext91. In terms of Sourceua. human communicationub. animal communicationuc. human-animal communicationud. human-machine communicationue

8、. machine-to-machine communication10ua. Intrapersonal communication: communication within and to the selfub. interpersonal communication: communication between people;uc. organizational communication;ud. mass communication;ue. intracultural communication: the communication between culturally similar

9、 individuals112. In terms of styleudirect VS. indirect3. In terms of mediumua. verbal communicationub. nonverbal communicationu space, facial expressions, gestures, eye contact.12uIn reality, the term intercultural communication was first used by Edward T. Hall in 1959. One of the first researchers

10、to differentiate cultures based on how information is sent and received, Hall simply defines intercultural communication as communication between persons of different cultures. uAnd Hu Wenzhong, a well-known professor of intercultural communication in China, defines intercultural communication as co

11、mmunication between people of different cultural backgrounds. uTo be specific, the study of intercultural communication is a comprehensive attempt to understand all aspects of human cultures and how they interact with each other.13 A Canadian colleague and I traveled to Guilin with our admirable gui

12、de Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Liu but he refused. We said nothing and drank our beer. On another day, Liu quickly accepted our offer of beer. He in fact liked the beer.Please explain

13、Lius behavior from the cultural perceptive.14uIn Chinese culture it is not polite to accept on the first offer. u Chinese customs show that Liu was modest, polite and well-behaved and had intention of accepting the beer at the second or third offer. uBut he didnt understand North American rules, whi

14、ch firmly say that you do not push alcoholic beverages on anyone. You do not insist on offering alcohol. uIn your daily life, do you often accept first offer? If yes, in what situation?15uTreat others the way they want to be treated; uBe aware of and sensitive to other cultures uMaintain an open min

15、d: uDont rush to judgment; things are not always the way they seemuPut yourself in other peoples shoes!uTreat others the way they want to be treated; uBe aware of and sensitive to other cultures uMaintain an open mind: uDont rush to judgment; things are not always the way they seemuPut yourself in o

16、ther peoples shoes!16uhttp:/ you scratch my back, Ill scratch yours”. uLiterally translated, guanxi means connections. But it is much more than having the same old school tie. In Europe or America who you know might help you get a job, or get your child into a decent school.18Analysis Chinese way: T

17、o build a business relationship, personal relationships must be established first. Deals in China are not done overnight. Relationships must be established before business is conducted. Several meetings occur before business is discussed. There are many social and meeting invitations, which seem not pointless. But actually these are the way Chinese propel the relationship. The host should order more than enough food for the table and arrange the schedule for visitor out of showing respect.19American Way:Americans value maximizing int