2月生活用纸市场回顾59p

1、谨呈：金红叶谨呈：金红叶数据更新至数据更新至2017年年02月月生活用纸市场回顾copyright 2012 the nielsen company. confidential and proprietary.2干巾各品类市场容量与增长幅度干巾各品类市场容量与增长幅度干巾市场全年销售干巾市场全年销售317亿亿rmbcopyright 2012 the nielsen company. confidential and proprietary.3主要品牌金额份额表现主要品牌金额份额表现copyright 2012 the nielsen company. confidential and pro

2、prietary.4val. share%/干巾干巾市场发展趋势干巾市场发展趋势主要厂商销售份额主要品牌销售份额val. share%/干巾copyright 2012 the nielsen company. confidential and proprietary.5val. share%/干巾现代渠道现代渠道: :干巾市场发展趋势干巾市场发展趋势主要厂商销售份额主要品牌销售份额val. share%/干巾copyright 2012 the nielsen company. confidential and proprietary.6val. share%/干巾传统渠道：干巾市场发展趋势

3、传统渠道：干巾市场发展趋势主要厂商销售份额主要品牌销售份额val. share%/干巾copyright 2012 the nielsen company. confidential and proprietary.7干巾市场区域竞争干巾市场区域竞争ytd tycopyright 2012 the nielsen company. confidential and proprietary.8干巾市场区域竞争干巾市场区域竞争feb17feb17copyright 2012 the nielsen company. confidential and proprietary.9 干巾干巾 心相印心相

4、印 清风清风 维达维达干巾市场各品牌产品分布干巾市场各品牌产品分布rt市场表现解析copyright 2012 the nielsen company. confidential and proprietary.11主要品牌金额份额表现主要品牌金额份额表现copyright 2012 the nielsen company. confidential and proprietary.12rt市场主要品牌发展趋势市场主要品牌发展趋势val. shr%/rt全国总和现代渠道传统渠道copyright 2012 the nielsen company. confidential and propri

5、etary.13rtrt市场主要品牌克重段表现市场主要品牌克重段表现 有芯卷有芯卷 心相印心相印 维达维达 清风清风copyright 2012 the nielsen company. confidential and proprietary.14rtrt区域竞争区域竞争ytd tycopyright 2012 the nielsen company. confidential and proprietary.15rtrt区域竞争区域竞争feb17feb17copyright 2012 the nielsen company. confidential and proprietary.16r

6、t 111g191g 191g 市场市场mat ty-top 5mat ty-top 5单品表现单品表现crt市场表现解析copyright 2012 the nielsen company. confidential and proprietary.23主要品牌金额份额表现主要品牌金额份额表现copyright 2012 the nielsen company. confidential and proprietary.24crt市场主要品牌发展趋势市场主要品牌发展趋势val. shr%/crt全国总和现代渠道传统渠道copyright 2012 the nielsen company. c

7、onfidential and proprietary.25crtcrt区域竞争区域竞争ytd tycopyright 2012 the nielsen company. confidential and proprietary.26crtcrt区域竞争区域竞争feb17feb17copyright 2012 the nielsen company. confidential and proprietary.27crtcrt市场主要品牌克重段表现市场主要品牌克重段表现 有芯卷有芯卷 心相印心相印 维达维达 清风清风copyright 2012 the nielsen company. conf

8、idential and proprietary.28crt市场市场top 5top 5单品表现单品表现只包含金红叶/恒安/维达三大厂家单品val. shr%/crtwtdsih均价:元/卷copyright 2012 the nielsen company. confidential and proprietary.29crt 111g-130g 111g-130g 市场市场mat ty-top 5mat ty-top 5单品表现单品表现val. shr%/rtwtdsih均价:元/卷copyright 2012 the nielsen company. confidential and p

9、roprietary.30val. shr%/rtwtdsih均价:元/卷crt 131g-150g 131g-150g 市场市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential and proprietary.31val. shr%/rtwtdsih均价:元/卷crt 151g-170g 151g-170g 市场市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential and

10、 proprietary.32val. shr%/rtwtdsih均价:元/卷crt 171g-190g 171g-190g 市场市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential and proprietary.33val. shr%/rtwtdsih均价:元/卷crt 191g 191g 市场市场mat ty-top 5mat ty-top 5单品表现单品表现if市场表现解析copyright 2012 the nielsen company. confidential and

11、 proprietary.35主要品牌金额份额表现主要品牌金额份额表现copyright 2012 the nielsen company. confidential and proprietary.36if市场主要品牌发展趋势市场主要品牌发展趋势val. shr%/if全国总和现代渠道传统渠道copyright 2012 the nielsen company. confidential and proprietary.37ifif市场主要品牌层数表现市场主要品牌层数表现 软抽软抽 清风清风 心相印心相印 维达维达copyright 2012 the nielsen company. con

12、fidential and proprietary.38ifif区域竞争区域竞争ytd tycopyright 2012 the nielsen company. confidential and proprietary.39ifif区域竞争区域竞争feb17feb17copyright 2012 the nielsen company. confidential and proprietary.40val. shr%/ifwtdsihif 两层小规格市场两层小规格市场mat ty-top 5mat ty-top 5单品表现单品表现均价:元/百张copyright 2012 the niels

13、en company. confidential and proprietary.41val. shr%/ifwtdsih均价:元/百张if 两层中规格市场两层中规格市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential and proprietary.42val. shr%/ifwtdsih均价:元/百张if if 两层大规格市场两层大规格市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. con

14、fidential and proprietary.43val. shr%/ifwtdsih均价:元/百张if if 三层小规格市场三层小规格市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential and proprietary.44val. shr%/ifwtdsih均价:元/百张if if 三层中规格市场三层中规格市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential an

15、d proprietary.45val. shr%/ifwtdsih均价:元/百张if if 三层大规格市场三层大规格市场mat ty-top 5mat ty-top 5单品表现单品表现hk市场表现解析copyright 2012 the nielsen company. confidential and proprietary.47主要品牌金额份额表现主要品牌金额份额表现copyright 2012 the nielsen company. confidential and proprietary.48hk市场主要品牌发展趋势市场主要品牌发展趋势val. shr%/hk全国总和现代渠道传统渠

16、道copyright 2012 the nielsen company. confidential and proprietary.49hkhk市场主要品牌层次表现市场主要品牌层次表现 手帕纸手帕纸 心相印心相印 清风清风 维达维达copyright 2012 the nielsen company. confidential and proprietary.50hkhk区域竞争区域竞争ytd tycopyright 2012 the nielsen company. confidential and proprietary.51hkhk区域竞争区域竞争feb17feb17copyright

17、2012 the nielsen company. confidential and proprietary.52val. shr%/hkwtdsih均价:元/百张hk hk 三层市场三层市场mat ty-top 5mat ty-top 5单品表现单品表现copyright 2012 the nielsen company. confidential and proprietary.53val. shr%/hkwtdsih均价:元/百张hk hk 四层市场四层市场mat ty-top 5mat ty-top 5单品表现单品表现bf市场表现解析copyright 2012 the nielsen company. confidential and proprietary.55主要品牌金额份额表现主要品牌金额份额表现copyright 2012 the nielsen company. confidential and proprietary.56val. shr%/bf全国总和现代渠道传统渠道bf市场主要品牌发展趋势市场主要品牌发展趋势copyright 2012 the nielsen co